1© 2002, Cisco Systems, Inc. All rights reserved.
Exploiting Advanced Visions to Optimize Network Services and
Applications
Xavier OgondaSystems Engineer – Sub-Saharan Africa
© 2002, Cisco Systems, Inc. All rights reserved. 222
Agenda
• Introduction
• Products
• Deployment Scenarios
• Applications
© 2002, Cisco Systems, Inc. All rights reserved. 333
Internet Business Solutions
Supply Chain
Supply Chain
Customer Care
Customer Care
E-CommerceE-Commerce
E-LearningE-LearningWorkforce
OptimizationWorkforce
Optimization
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Campus/WANBackboneCampus/WANBackbone
Campus LANCampus LAN
MainframeMainframe
ISDN
PSTN
MultiserviceWAN (Sonet, IP,
ATM, FrameRelay)
InternationalSales OfficesInternationalSales Offices
SuppliersSuppliers
TelecommutersTelecommuters
Mobile UsersMobile Users
Enterprise Network
Infrastructure
Enterprise Network
InfrastructureIPCCIPCC
VPN
StorageStorage
VideoConferencing
VideoConferencing
IP TelephonyIP TelephonyEnterprise
MobilityEnterprise
Mobility
ContentNetworking
ContentNetworking
SecuritySecurity
Building the Enterprise Network of Networks...Building the Enterprise Network of Networks...
Challenges
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Video Video
AutoAttendant
Call Center
Fax
Voice Mail
Internet Access
VoiceVoiceE-Mail
Conferencing
E-Learning
Application Databases
DataData
Management Information
Separate Networks Not Designed to Handle FutureIntegrated Voice, Data, and Video Demands
Business Communications Today
• Islands of technologyHigh cost of supporting multiple technologies
Application integration difficult
• Information silosCustomer communications are less than responsive
Business processes are inefficient
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An Applications Platform which Integrates Voice, Data, and Video Solutions onto a Single (IP-
Based) Network
An Applications Platform which Integrates Voice, Data, and Video Solutions onto a Single (IP-
Based) Network
Location ALocation A Location BLocation B
End-to-End IP Telephony with Application EnablementEnd-to-End IP Telephony with Application Enablement
LANLANLANLANIP WAN
What Is Integrated Communications?
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Clients Applications
Gateways
Switches Routers
Cisco AVVID - an End-to-End Architecture
SoftPhoneSoftPhone
IP PhonesIP Phones
PCsPCs
VideoVideo
IntelligentNetwork Services
Cisco IP FabricCisco IP Fabric
Manageable Open Available Scalable
ServiceService Support
Support
Management
Management
CallManagerServers
TelephonyApps
Servers
TelephonyTelephonyAppsApps
ServersServers
Call-Call-ManagerManager
ServersServers
DirectoryDirectory
ServersServers
MessageMessage
ServersServers
ContentServersContentContent
ServersServers
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Maximizing the Return on “Network” Investment
• Lower the cost of “network” ownership
Reduce overall network infrastructure costs
Reduce application integration costs
Reduce ongoing network administration costs
Voice Health Monitor 1.0, QPM 2.1 and SMS 2.0
Fully leverage existing network investments
• Enhance business communications to create strategic value
Improve employee productivity
Increase Knowledge Sharing
Enhance customer service
Enable employee mobility
To maximize the return on “network” investment companies must:
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Scalability
• Internet scalability
• Tens of thousands of users through Cisco clustering technology
• Add capacity when and where you need it
PSTN WAN
Site ACallManager Cluster
Site B
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Scalability in an IP World
2500 Users
At much lower cost than in the PBX world!
10000 Users 5000 Users 2 Users
Call Manager Clusters
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High Availability
• Distributed application processing
• Network fabric resiliency and redundancy
• No single point of failure
• Cisco now running a year with no P1 cases
Campus
CatalystWiring Closet
PSTN WAN
CallManager Clusters
MultiserviceWAN
CallManager Clusters
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Agenda
• Introduction
• Products
• Deployment Scenarios
• Applications
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Clients Applications
Gateways
Switches Routers
Cisco AVVID - an End-to-End Architecture
SoftPhoneSoftPhone
IP PhonesIP Phones
PCsPCs
VideoVideo
IntelligentNetwork Services
Cisco IP FabricCisco IP Fabric
Manageable Open Available Scalable
ServiceService Support
Support
Management
Management
CallManagerServers
TelephonyApps
Servers
TelephonyTelephonyAppsApps
ServersServers
CallManageCallManagerr
ServersServers
DirectoryDirectory
ServersServers
MessageMessage
ServersServers
ContentServersContentContent
ServersServers
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Cisco IP Phone 7960G • 9x23 line screen• 4 soft keys• 6 programmable line keys• Speaker phone• Line/local power• 2-port Ethernet switch
Cisco IP Phone 7905• 192x64 pixel display• 4 soft keys, Local power• 1 RJ-45• Coming CY ’03
Cisco IP Phone 7940G• 9x23 line screen• 4 soft keys• 2 programmable line keys• Speaker phone• Line/local power• 2-port Ethernet switch
Cisco ATA 186/188• 2 FXS Ports• 1 RJ-45 10/100BaseT uplink • 1 RJ-45 10/100BaseT data port
(Cisco ATA 188)
Cisco IP Phone 7910G and 7910G+SW
• 2x24 character base LCD display• 6 feature keys• Single line• Line/local power• 7910G+SW has a 2-port
Ethernet switch
Cisco IP Conference Station 7935
• Speaker phone• Hands-free conference phone• Standard features
IP Phones and Analog Adaptors
New Discounted Pricing now in effect
on 7940 and 7960 phones
New Discounted Pricing now in effect
on 7940 and 7960 phones
Cisco IP Expansion Module 7914• Attendant Console Solution• Up to 34 possible buttons• Monitor, Manage, & Cover calls
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Catalyst Inline Power
• Catalyst Inline Power Ethernet modules:
Deployable in Catalyst 6500/6000 series
48-Port 10/100BaseT ports per module
Catalyst Inline Power—Catalyst Inline Power—Provides DC Power over Standard Category-5 Ethernet Provides DC Power over Standard Category-5 Ethernet
Catalyst 6500 Catalyst 6000
Inline PowerInline Power
10/100 Ethernet without Inline Power
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Multiple, Flexible Deployment Offerings
• Centralized call processingClustered MCS’s in corporate data center
Catalyst 4200 with SRST code in branches
• Distributed call processing at each site
ICS 7750 as integrated chassis solution
MCS7825 as low-cost server solution
ICS 7750
Catalyst 4200
MCS 7825MCS 7835
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• Host for CallManager and Apps
• Orderable Cisco Platforms:
MCS-7845 – cluster size >10,000
MCS-7835 – cluster size <=10,000
MCS-7825 – cluster size <=4,000
MCS-7815 – cluster size <=200
ICS-7750 – integrated chassis with router, gateway, call processing, voice mail, IVR application blades
• Third Party-certified platforms – with software-only CallManager CD-ROM packages
Compaq DL320, DL380 series
Cisco CallManager 3.3Server Platforms
MCS Server Family
ICS-7750
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InfrastructureSwitch-based, Router-based
VG200VG200
VoIP GatewaysVoIP Gateways
Powered EthernetPowered Ethernet
IEEE 802.1p/qVLANIEEE 802.1p/qVLAN
QoS ManagementQoS Management
DSP ServicesDSP Services
VoIP GatewaysVoIP Gateways
Powered EthernetPowered Ethernet
IEEE 802.1p/qVLANIEEE 802.1p/qVLAN
QoS ManagementQoS Management
DSP ServicesDSP Services
VG248VG248
3700
AS5400
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Agenda
• Introduction
• Products
• Deployment Scenarios
• Applications
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PSTNCall Manager Cluster
1XXX1XXX
1XXX1XXX
1XXX1XXX
1XXX1XXX
Voice Mail/Unified Messaging
IP WAN
Gatekeeper
• Call Manager Cluster, VM/UM and Centralized Gateway’s on Campus Premises
• Looks like PBX to the PSTN
• Follows AVVID Enterprise guidelines for a Campus network
Single Site Campus Based
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Telecommuter
SoHo Router
IP VPN
CallManager Cluster
Extension 1001
Extension 1001
ISP
PSTN
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Centralized Call ProcessingCentralized Call ProcessingCentralized Call ProcessingCentralized Call Processing
PSTN
Location B
IP WANLocation A
Call ManagerCluster of 3
C
A B
Cisco Unity
Location C
Design Characteristics
2500 users maxChoose Campus Connectivity Best suited for requirementsCallManager Cluster of 32 Call Processing CM’s and a Dedicated PublisherAll agents/phones register to same CM
Exchange 5.5
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Example Multi SiteExample Multi Site
PSTN
Location BIP WAN(Primary Voice Path)
IOS Gatekeeper
Location A
Call ManagerCluster
C
A B
Design Characteristics
VM/UM networked between sites Use location objects to address messages between UnitysMax of 10 sites (Increasing in Encore)Site characteristics based on integration method (SMDI/Skinny)
Cisco Unity Cisco Unity
Call ManagerCluster
Location C
Cisco Unity
C
A B
C
A B
Call ManagerCluster
Exchange Site 1
Exchange Site 3
Exchange Site 2
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PSTN
Legacy Voicemail System
CallManagerCallManager
AVVID NetworkAVVID Network
Pilot userMigration
Legacy PBX
Trunk between CCM and PBX
GatewayGateway
CallManager and PBX Migration
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IAD2400 / 175x / IAD2400 / 175x / 1760/26xx/36xx/1760/26xx/36xx/
37xx37xx
ITS for SMB/SME or Enterprise Branch office
• Ideal solution for “autonomous” office with up to 48 phones• Integrated Data, Voice and IP Telephony capability on single platform• SMB/SME customer needs or has a multi-service router for data
applications and wants to add ITS functionality for core set of commonly used telephony features
• SMB/SME customer looking to converge telephone system with pre-existing data infrastructure
GatekeeperGatekeeper
Billing Billing ServerServer
PSTN
Management GUIManagement GUI
Small “autonomous” Office Small “autonomous” Office
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Investment protection migrating to CallManager
WAN link
POTS PhonesFAX machines
The voicemail unit in most cases can also be migrated forward
Call Manager
Voice Mail
The multi-service router as an ITS can transform to a full featured data router and a high availability gateway with call processing redundancy using Survivable Remote Site Telephony. No SW change is required
IP Phones, Catalyst Switches, Analog Phones, Fax machines, IOS software are all carried forward
The feature interaction on the ITS in most cases works the same as in CallManager, thus minimizing end user training
Cisco 175x / Cisco 175x / 176x/26xx/36xx 176x/26xx/36xx
/ 37xx/ 37xxPSTN
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GUI View/Change PageSuccessfully logged on as an admin: Successfully logged on as a user:
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Agenda
• Introduction
• Products
• Deployment Scenarios
• Applications
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What If You Could Deploy These Applications Today?
•My stock quotes•My rolodex•My directory
search•My call
log•My ??—you
decide!
•My missed calls
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IP Telephony Appliance
- Corporate directory integration via LDAP
- Web site integration via XML
- Personalized menu’s via softkeys
Extensible interface with IP services offers clear differentiation to PBX connected devices
Individual ProductivityIP 7960 Display Applications
*
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Personal Productivity
Streamline Communications (Cisco PA)
Desktop Information Services/Customized
Services (XML)
Anytime…Anywhere(Unified Communications)
Collaboration(SoftPhone)
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IP SoftPhone—Fingertip Features
• Allows office extension mobility
• GUI based interface for phone control (drag and drop)
• Easy feature access
One click conference, transfer & collaboration
NetMeeting
Keyboard shortcuts
• Directory integration
Personal and Public (LDAP)
Dial by name/email address
• Standards based TAPI integration
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Personal Productivity
Streamline Communications (Cisco PA)
Desktop Information Services/Customized
Services (XML)
Anytime…Anywhere(Unified Communications)
Collaboration(SoftPhone)
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Enterprise Productivity Applications
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Cisco Conference Connection
• Audio conference server with web-based scheduler
• Dial in to single number
• Cisco IP phone services conference entry
• User accounts synchronized with CallManager LDAP directory profiles
• Supports up to 100 ports
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Cisco IP Phone Integration
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Using Act 2000—Click to Dial, Automatic Screen Pop to Calling Customer’s Record
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Cisco Personal Assistant Application
Revolutionize voice communications with personal call rules and speech recognition
Interoperates with the Cisco CallManager
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Cisco Personal Assistant Enhanced Productivity
• Route calls by user-defined rules
Time of day
Calendar
Who the caller is
• Forward calls to user-defined phone numbers
Single number
Series of numbers (i.e., office, mobile, or home)
Follow me
• Screen calls
Select which calls to accept in real time
NEW!NEW!
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Personal Productivity
Streamline Communications (Cisco PA)
Desktop Information Services/Customized
Services (XML)
Anytime…Anywhere(Unified Communications)
Collaboration(SoftPhone)
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IP Phone Applications Power of the World Wide Web to Cisco IP Phones
• Brings the power of WWW to Cisco IP Phones (7960 & 7940)
• Provides a dynamic and interactive environment among users, the enterprise, and the Internet—all through the Cisco IP Phone User Interface
• Utilizes modern web technologies for application services
XML-based data tags for phone content processing (text menu, text, input, directory, graphic image, graphic menu)
HTTP for transport
IP Phone Appls – processes clear text & static set of XML objects; doesn’t process HTML tags
Cisco IP Phone Productivity Services
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Personal AssistantIP Phone Productivity Services
• CalendarView
MS-Exchange calendaring integration
• MailView
E-mail and voicemail client
• Contact Synchronization
Personal directory synchronized with MS Outlook
• Personal Fast Dial
Quick dialing of personal contacts
• Personal Assistant Activator
Activation of Personal Assistant rule sets
*Cisco IP Phone models 7940 and 7960
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Personal Productivity
Streamline Communications (Cisco PA)
Desktop Information Services/Customized
Services (XML)
Anytime…Anywhere(Unified Communications)
Collaboration(SoftPhone)
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What Are the Benefits ofUnified Messaging?
Employee Productivity • Message consolidation at the desktop• Ease of response either with voice or text• Ability to prioritize with consolidated views
Communication Integration • Message management from any device• Response anywhere at anytime
Administration Efficiencies• Single message store voice, email, fax• Single infrastructure to manage and maintain
• Single transport infrastructure for all media:data/voice/video
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Cisco UnityProductivity Tools
Unified Inbox for all message types
Powerful User GUI for Administration
46© 2002, Cisco Systems, Inc. All rights reserved.
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