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Page 1: 04 Ponencia: Smarter Process: Reinventing Business Operations for Customer-Centricity & Topline Grow

Juan Ramón Gutiérrez VillarSmarter Process (BPM) Leader for Europe

Smarter Process: Reinventing Business Operations

for Customer-Centricity & Topline Growth

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Where are we today?

Why Smarter Process?

The journey

Why Smarter Process in Cloud

Smarter Process Competences

Smarter Process

Page 3: 04 Ponencia: Smarter Process: Reinventing Business Operations for Customer-Centricity & Topline Grow

Where are we today?

Why Smarter Process?

The journey

Why Smarter Process in Cloud?

Smarter Process Competences

Smarter Process

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We’re in an age of reinvention, where time speeds so fast!!

Where are we today? – Swaying along History

BPM has suffered a number of “sways” along the story, thus switching from one

flavor to one another along the History:

1980: focus on Total Quality Management

1966: Six-Sigma

1990: Business Process Reengineering (Hammer and Champy)

Late 1990: Enterprise Resource Planning

2000: Customer Relationship Management

200019951986 2005

Time

Heap

Six-Sigma

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No full-taste ingredient makes all plate!!

Where are we today? – Different flavors, different tastes

The concept of BPM has had different

perspectives along the History.

“BPM” has had a wide variety of

“flavors” depending on the level of

management and the areas within

organizations.

Since a few years ago systems have

provided a number of technical solutions

bringing some functionalities from theory

to the world: workflow, BPMS, OO, …

It has also been clear (e.g. Gartner

formulated Intelligent BPM in Sept.2012)

none of them was a full-taste ingredient.

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Where are we today?

Why Smarter Process?

The journey

Why Smarter Process in Cloud?

Smarter Process Competences

Smarter Process

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of global companies say that their

~ Capital Confidence Barometer, October 2013

Nearly

a year earlier

, up

from only60% 41%

Effective business operations enable capturing new opportunities

Companies’ Focus on Growth

Why Smarter Process? – “Growth” is the “growing” key

driver

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63% 58% 69%

of leaders expect

consumers to gain even

more power and influence

of their businesses

of business executives

expect new technology to

reduce barriers to entry

of business leaders

expect more cross-

industry competition

~ Digital Reinvention: Preparing for a very different tomorrow.

IBM Institute of Business Value, 2013

Customer-Centric Reinvention is Essential for Growth

Reinvent your business operations for competitive advantage

Why Smarter Process? – Market’s hard; Reinvention

required

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IBM’s approach for reinventing business

operations

to enable greater customer-centricity

in the age of mobile, social, cloud and

big data

while driving efficiency and

optimization into end-to-end processes

Why Smarter Process? – IBM View

Page 10: 04 Ponencia: Smarter Process: Reinventing Business Operations for Customer-Centricity & Topline Grow

Where are we today?

Why Smarter Process?

The journey

Why Smarter Process in Cloud

Smarter Process Competences

Smarter Process

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How customers implement Smarter Process?

IBM Confidential

1111

Experience demonstrate that successful customers use to follow Smarter Process Journey

distributed along FOUR main stages:

Pilot Project Program Transformation

12 – 16 Weeks 5 – 7 Months 1,5 – 2 Years 2,5 – 3 Years

TEST

Try technical

solutions

Learn

Implementation

Methodology

FIX

Fix concrete urgent

issues

Implement limited

scope projects

Understand business

value

Involve core team

Build Process Inventory

PLAN

Plan long term business

objectives

Roadmap long-term

process implementation

Foresee required

changes

Consolidate

Governance Model

CHANGE

Implement

organizational and

operational changes

Maximize benefits

High Productivity

Model; process

implementation

cadence.

The Journey – They way successful companies do

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Where are we today?

Why Smarter Process?

The journey

Why Smarter Process in Cloud?

Smarter Process Competences

Smarter Process

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13 The Power of Cloud -- IBV PoV and Executive Report

13%

41%21%

28%38%

21%

Today 3 yrs

Nearly half (48%) of CIOs surveyed evaluate cloud options first, over

traditional IT approaches, before making any new IT investments

Cloud is widely recognized as an increasingly important technology; adoption is

expected to accelerate rapidly in the coming years

Source: (1) 2011 joint IBV/EIU Cloud-enabled Business Model Survey of 572 business & IT leaders; Q4. Which of the following most accurately describes your organisation’s level of

cloud technology adoption today and which do you expect will best describe it in three years?

Sizing the cloud , Forrester Research, April 21, 2011; http://www.cio.com/article/684338/Survey_CIOs_Are_Putting_the_Cloud_First

Piloting

Adopting

Substantially

Implemented

+215%

+33%

72%

91%

What is Your Organization’s Level of

Cloud Adoption?

% of Respondents

The Global Cloud Computing Market is

Forecast to Grow 22% per year through 2020

$0B

$50B

$100B

$150B

$200B

$250B

2011 2015 2020

$241B

$41B

$150B

Source: Sizing the cloud, Forrester Research, Inc., April 21, 2011

Why Smarter Process on Cloud? – Market Expectations

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14The Power of Cloud -- IBV PoV and Executive Report

While only a few visionary businesses today are using cloud for radical business innovation, the number will double in three years

What is the Primary Focus of Your Organization’s Cloud Adoption Strategy?% of Respondents

Over one third (35%) of organizations surveyed plan to harness

cloud for radical business model innovation within three years

8%

16%3%

10%

2%

4%

3%

5%

Today 3 yrs

16%

35%

Change

industry

role

Redesign

industry

New industry

New business

Source: 2011 IBM/EIU Cloud Survey Results, Q8 : What is the primary focus of your organization's cloud technology adoption strategy ? n (today) = 572; n (in 3 years) = 572

Why Smarter Process on Cloud? – Market objectives

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15The Power of Cloud -- IBV PoV and Executive Report

Cloud harnesses the capabilities borne out of these trends to empower six potentially “game changing” business enablers

Source: IBV Analysis

Cloud’s Business Enablers

Cost

Flexibility1

Shifts fixed to variable

cost

Pay as and when needed

Business

Scalability2

Provides limitless, cost-

effective computing

capacity to support

growth

Masked

Complexity4

Expands product

sophistication

Simpler for

customers/users

Context-driven

Variability 5

User defined

experiences

Increases relevance

Ecosystem

Connectivity 6

New value nets

Potential new

businesses

Market

Adaptability

Faster time to market

Supports

experimentation

3

Why Smarter Process on Cloud? – Cloud Enablers

TOP

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16The Power of Cloud -- IBV PoV and Executive Report

Cost Flexibility

Cloud enables businesses to reduce fixed IT costs and shift to a more variable, “pay-as-you-go” cost structure

1

Characteristics

Shifts CapEx to OpEx, when and as

needed

Shifts cost from fixed to variable

Generates faster payback and higher

ROI

Finding

31% of executives see cloud’s ability

to provide pay-as-you go, cost

flexibility as a top benefit1

Example: Etsy – the world’s handmade marketplace

The cloud frees up capital by significantly

reducing the need for IT investment

Etsy is an online marketplace to buy and sell

handmade goods. In addition to bringing buyers

and sellers together, Etsy offers product

recommendations based on analysis of buyer

preferences

Etsy uses cloud based process data analytics

capabilities for its targeted marketing approach

by renting hundreds of computers every night to

analyze data from a billion views of its website.

Cost flexibility of the cloud allows Etsy access to

tools and compute power that only large

retailers like Gap or Ikea could previously afford.

Source: (1) 2011 joint IBV/EIU Cloud-enabled Business Model Survey of 572 business & IT leaders; Q6a3-Q6b3(1): Expected benefits of cloud – Greater cost flexibility (today and next

three years), N=572

Why Smarter Process on Cloud? – Cost Flexibility

Smarter Process as a Services allows “pay

as you use your processes/rules” avoiding

idle and costly resources, thus optimizing

investment.

By linking your business to specific Industry

Solutions you directly bound business

demand to system usage, thus minimizing

waste (Lean applied to Cloud)

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17 The Power of Cloud -- IBV PoV and Executive Report

Business Scalability

Cloud enables businesses to grow efficiently, expanding the range of business options

Netflix streams movies on-demand with large

surges of capacity required at peak times.

Use of cloud allowed Netflix to rapidly scale

up its business without having to buy, support

and operate infrastructure and resources to

meet its growth requirements

Netflix’s move to the cloud “was largely about

paying down our technical debt and building a

scalable web-based product using current

best practices.” – Adrian Cockcroft , Cloud

Architect at Netflix2

Characteristics

Rapid / elastic provisioning of

resources by dynamically assign

resources

No scale limitations

Benefit from scale economics without

achieving large volumes on your own

Finding

32% of executives see business

scalability as a top cloud benefit1

Example: Netflix

Cloud’s ubiquitous and nearly unlimited computing

power drives scale economics and enables self-

provisioning and peak/non-peak responsiveness

2

Source: (1) 2011 joint IBV/EIU Cloud-enabled Business Model Survey of 572 business & IT leaders,\; Q6a2-Q6b2(1): Expected benefits of cloud – More scalable and flexible services

(today and next three years), N=572; Source: (2) http://radar.oreilly.com/2011/05/netflix-cloud.html

Why Smarter Process on Cloud? – Business Scalability

Let your business demand “be

as big as you need” with no

restrictions due to your local

capacity (human resources and

systems).

Benefit from common business

repository of reusable

components for new Solutions

(Processes / Rules)

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18 The Power of Cloud -- IBV PoV and Executive Report

Example: ActiveVideo’s Cloud TVTMMarket Adaptability

Cloud enables businesses to rapidly adjust processes, products and services to meet the changing needs of the market

Active Video’s CloudTVTM platform allows content

providers and distributors to react immediately to

changing consumer demands and deliver what

the consumers want

Cable, IP and Satellite TV providers can create and

deliver interactive, on-demand content

dynamically to consumers on any device

Content providers, TV programmers and web

content developers can create or change an

application -- for entertainment, commerce,

advertising, social media, gaming or news and

sports – and deploy it all-at-once for all end-users

Characteristics

Facilitates prototyping

Speeds time to market

Supports rapid prototyping and

innovation

Finding

33% of executives see market

adaptability as a top cloud benefit1

Cloud-enabled services can be tuned for market

dynamics and demand and then rapidly updated,

revamped and deployed via web services

3

Source: (1) 2011 joint IBV/EIU Cloud-enabled Business Model Survey of 572 business & IT leaders; Q6a1-Q6b1(1): Expected benefits of cloud – Greater speed and adaptability within

the organisation (today and next three years), N=572

Why Smarter Process on Cloud? – Market Adaptability

• Create your prototypes from

“Day 1”; don’t wait to set it up at

home.

• Smarter Process in Cloud allows

powerful Process Data Analytics

to work for you in proving your

business.

• Smarter Process in cloud allows

quick updates to be deployed.

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19The Power of Cloud -- IBV PoV and Executive Report

Example: Xerox Mobile Print

Cloud enables businesses to attract a broader range of consumers with elegantly simple solutions

The Xerox Mobile Print platform uses tools via a

cloud to convert and process print requests

from any mobile device (e.g. tablet,

smartphone) to a Xerox printer

Removes complexity for users – no need to

understand / install / maintain printer device

drivers for either their mobile device or targeted

printer

Reduces cost and management of supporting

diverse end-user mobile devices, content-

producing applications, network configurations

and printer types

Characteristics

Expands feasible range of

sophistication in products and

services

Minimizes requirements of user

to understand how product

works or how to maintain it

Finding

Cloud’s ability to mask complexity

is one of the lesser known

business enablers with less than

20% of executives seeing it as a

top benefit1

Cloud-enabled services leave the complexity to the

experts, delivering only outcomes to the end-user

Source: (1) 2011 joint IBV/EIU Cloud-enabled Business Model Survey of 572 business & IT leaders; Q6a5-Q6b5(1): Expected benefits of cloud – Reduced complexity for

customers (today and next three years), N=572

Masked Complexity4

Why Smarter Process on Cloud? – Masked Complexity

• Wise combination of activity

management and rules will allow

users to bother of consequential

actions.

• Smarter Process Integration

“transparently connects the

World” for users

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20The Power of Cloud -- IBV PoV and Executive Report

Cloud enables businesses to create personal experiences that adapt to subtle changes in user-defined context

SiriTM is the Apple iPhone’s cloud-based, natural language “intelligent assistant” – the first of a new type of user experience that relies on context to create a more personal, intimate interaction

Leveraging the computing capabilities and capacity of the cloud, SiriTM “understands a wide variety of ways to ask a question, grasps the context and returns useful information in a friendly way, either audibly or by displaying results…It learns your voice as it goes.” -Walter S. Mossberg, Wall Street Journal2

Example: Apple’s SiriTM

Context-driven Variability

Characteristics

Supports context-driven, user-centric

experiences:

Preferences: simulating using

rules

Movements,

Behaviors: analyzing process

data

Finding

52% of Respondents say that

addressing fragmented user

preferences is important for their

organization1

5

The computing power and capacity of cloud enables

individualized, context-relevant customer experiences

Source: 1) 2011 joint IBV/EIU Cloud-enabled Business Model Survey of 572 business & IT leaders; How important is it for your organisation to address the following technological and

social developments?; 2) Wall Street Journal, Personal Journal: The iPhone Finds Its Voice, Walter S Mossberg, October 12, 2011

Why Smarter Process on Cloud? – Context-driven variability

• Using rules in cloud you benefit

from the highest power to

quickly respond to context

variability.

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21 The Power of Cloud -- IBV PoV and Executive Report

Ecosystem Connectivity

Facilitating engagement, alignment and innovation, cloud enables external collaboration with partners and customers

HealthHiway is a cloud-based healthcare

solution for hospitals, clinics, Insurance

providers, pharmacies and diagnostic centers

to facilitate better collaboration and

seamless information sharing within the

healthcare ecosystem.

Today, the HealthHiway network connects

over 1100 hospitals and 10,000 doctors.

Ecosystem connectivity offered by

HealthHiway enables efficiencies required in

an emerging market like India to deliver

quality heath care at low cost

Example: HealthHiway

More and more, companies are relying on collaborative ecosystems

to provide the input for innovation that will drive their growth

Characteristics

Facilitates new value nets of partners,

customers and other external players

Finding

One-third of executives see cloud’s

ability to enable and facilitate external

collaboration as one of its major “future”

benefits

6

Source: (1) 2011 joint IBV/EIU Cloud-enabled Business Model Survey of 572 business & IT leaders; Q6a8-Q6b8(1): Expected benefits of cloud – Enhanced collaboration with

customers/external partners (today and next three years), N=572

Why Smarter Process on Cloud? – Ecosystem Connectivity

• Using Cloud capabilities secured

process collaboration becomes

much easier and safe, bringing a

new dimension to partners

(clients, providers) to actively

participate in your processes.

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Collaborative Process & Decision Modeling in the CloudIBM Blueworks Live

Process modeling made simple

Model and improve your business processes

and decisions.

Capture process and decision knowledge. Drive out

inefficiencies and improve business operations.

Easy and intuitive for both business and IT

users

User-friendly interface makes it easy to get started

and easy to learn.

Powerful collaboration tools

Work collaboratively and see changes dynamically.

Post comments and share ideas.

Keeps teams in synch with a common repository.

Nothing to download - nothing to install

Cloud-based solution. Log in and go!

Blueworks Live now available as a private cloud offering

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Challenges

Understand the mortgage value stream from a customer

perspective and create an enterprise process map to

eliminate bottlenecks in the mortgage process

To better serve its members, Elevations Credit Union

sought to become a process-driven organization by

identifying, documenting and reusing its processes

Benefits

Instant: Accelerated the approval process for many

loan applications by over 80%

Seamless: Eliminated bottlenecks in the system, so

customers have a seamless experience

Insightful: Understanding the process, created

significantly greater member satisfaction and more

cost-effective operations

Elevations Credit Union reduces mortgage cycle time by 80%

Achieved a 47% increase in mortgages year to year

“We had our people create simple, high-level diagrams to

answer questions about each process, like what are the inputs,

what are the outputs? What other processes should we be

thinking about? Everything was captured inside of Blueworks

Live. And we got a lot of work done really fast.”

~ Carla Wolfe, Senior Business Analyst, Elevations Credit Union

Solution

Using IBM Blueworks Live, Elevations was able to

pinpoint the delay between an online loan application

and the response to customers

The solution eliminated redundancy in the system and

added more points of communication with the

customer throughout the mortgage process

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Email notifications

Operations reinvention available via the Cloud

Ease of design and deployment of

process applications through an

integrated design time experience.

Governance through an integrated

environment that scales smoothly from

initial project to enterprise-wide program.

Visibility through a business-led change

design.

Greater collaboration between business

and IT through a unified, model-driven

environment.

Accelerating Process InnovationBusiness Process Management on Cloud

BPM on Cloud now available in more IBM Softlayer

datacenters near you

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Challenges

Need for access to meaningful and human–readable

genetic samples for researchers

Personalized knowledge about genomic risk for

diseases drug reactions in patients

Solution

IBM BPM on Cloud manages the entire process from

genetic testing to providing customized treatment

information to the physician

Business rules on Cloud to provide flexibility &

customization to work with different partners and

customers

IBM Watson technology to model potential medication

regimens per each patient’s genetic profile.

Benefits

Instant: Rapid speed to market with BPMoC and the

ability to on-board new genomic testing partners

faster

Seamless: Manage the entire genetic sample

collection, processing and patient treatment lifecycle

Insightful: Provides real-time analytics to produce a

confidence score around the likelihood of an

adverse reaction or an efficacy level, all in real-

time

“We’re building customized partnership solutions now so

much faster than anything we’ve done prior to using a BPM

solution,”Scott Megill president and chief executive officer,

Empowered Coriell to integrate genomic data

into healthcare management

Coriell Life Sciences transforms healthcare management with

Smarter Process

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Where are we today?

Why Smarter Process?

The journey

Why Smarter Process in Cloud?

Smarter Process Competences

Smarter Process

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27IBM Confidential

Smarter Process Competences – Offerings along the Journey

Journey steps

Quick Win

Project

Smarter Process Program

Smarter Process Business

Transformation

Process Inventory Variation Analysis

and Roadmap

Center of Excellence Governance Model

Productivity Model (Factory)

Operational Intelligence – Process Optimization

Quick Win

Process Inventory Variation Analysis

and Roadmap

Project Smarter Process Program Smarter Process Business

Transformation

Center of Excellence Governance Model

Maturity

Operational Intelligence – Process Optimization

Productivity Model (Factory)

GOAL Main Work Products

Gain understanding and experience in SP Solutions and Methodology with limited but

valuable implementation deployed to production

Limited scope implementation deployed to

production

Experience complexity of running Simple, Medium and Complex implementations in

parallel. Notice the benefits of Governance Model and Process Architecture

Simple, Medium and Complex processes

deployed to production

Define implementation and program plan upon simplified process taxonomy and fully

qualified (prioritized) process inventory

Process Inventory, Process Taxonomy &

Implementation/ program roadmap

Setup Governance Model within customer’s operating model CoE Team definition, Governance Model

Increase Process implementation by process components reuse, shorter

implementation period and robust process architecture. Can be on-site or IBM SaaS

On-site or IBM SaaS high process

productivity model up and running

Setup Governance Model within customer’s operating model Business criteria

Arrange corporate organization (e.g. setup CoC Governance) to accommodate to

impact due to process optimization and new system implementation (new decision

system) .

Change Management Plan, CoE

Governance Model

Long term relationship focused on process improvement and optimization

according to continuous business changes, including agility and

TOM, Lean SixSigma measures for

optimization, CBM,

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Smarter Process Competences – Professional Capabilities

IBM has been re-defining and optimizing its own Smarter Process Competences Model in

order to better serve customers with an improved melted set of Competences (Smarter

Process Competences Model):

Smarter Process Infrastructure

Smarter Process

Integration

Smarter Process as a Service

Productivity Model

Smarter Process

Implementation

Simple Process Accelerators

Process Architecture

Components

Smarter Process Data

Analytics

Behavior Prediction

Failure Forecast

Decision Analysis

Process Strategy and Optimization

Asset and Industry Solutions

FSS PUB IND DIS COM

Program Definition and Management

Smarter Process Digital Experience

Page 29: 04 Ponencia: Smarter Process: Reinventing Business Operations for Customer-Centricity & Topline Grow

Smarter Process Infrastructure

Smarter Process

Integration

Smarter Process as a Service

Productivity Model

Smarter Process

Implementation

Simple Process Accelerators

Process Architecture

Components

Smarter Process Data

Analytics

Behavior Prediction

Failure Forecast

Decision Analysis

Process Strategy and Optimization

Asset and Industry Solutions

FSS PUB IND DIS COM

Program Definition and Management

Smarter Process Digital Experience

Smarter Process Infrastructure: keeping platform performance

requires appropriate sizing, architecture design of environments

so that implementation smoothly evolve across all delivery

stages. Key aspects like scalability, load balancing, high

availability become crucial in today’s business life.

Integration always becomes a

critical aspect during

implementation, being specially

important when using Cloud based

systems that can access client

systems and back-end.

Implementation

highly depends

on the delivery

approach (on-

premises, cloud,

…) as well as

maturity status

this

implementation is

done

The combination of

Cloud Servicess

and Productivity

(Factory) model

provides highest

benefits at lowest

cost by reusing

wel-proven

process

components.

One of the key drivers for

process-related business

is, Proocess Data

Analytics helping

companies to improver

their business by

predicting behavior,

forecasting potential

issues and helping in

taking better decisions

based on experience.

Classical

techniques and

methods like

LeanSixSigma,

CBM, TOM, help

to strategically

optimized

business

processes

By harvesting well-

proven industry

solutions and assets,

processes are provided

with specific value added

benefits to fulfil concrete

business needs and

accelerate solution

implementation.

Mature clients who have been adopting Process Management,

increasingly request expert advise to define, plan and deploy

Process Transformation Programs that lead them towards

reaching expecetd strategic business objectives.

World of mobile has dramatically evolved the way process must be

implemented, being processes benefited from a number of new capabilities

(e.g. ubiquity and instantaneity) thus making a real mile step into efficiency

Smarter Process Competences – Professional Capabilities

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Smarter Process Competences - Interaction diagram

IBM has been re-defining and optimizing its own Smarter Process Competences Model in

order to better serve customers with an improved melted set of Competences (Smarter

Process Competences Model):

Smarter Process Infrastructure

Smarter Process

Integration

Smarter Process as a Service

Productivity Model

Smarter Process

Implementation

Simple Process Accelerators

Process Architecture

Components

Smarter Process Data

Analytics

Behavior Prediction

Failure Forecast

Decision Analysis

Process Strategy and Optimization

Asset and Industry Solutions

FSS PUB IND DIS COM

Program Definition and Management

Smarter Process Digital Experience

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Summary

Smarter Process

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Summary

Cloud, Data Analytics and Mobile clearly enforces us to evolve from classical conception of BPM to be able to escort our clients to business growth.

Smarter Process plays a key role and helps client in achieving their current cloud-based strategy:

Smarter Process cannot be delivered based on isolated capabilities; a number of well-defined Competences and experienced teams are key to successfully escort clients to business growth.

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© 2014 IBM CorporationIBM Confidential

Page 34: 04 Ponencia: Smarter Process: Reinventing Business Operations for Customer-Centricity & Topline Grow

Additional information

Smarter Process

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Innovating with New Business Models and Approaches

Rules Service

for Bluemix

RapidApps for

Bluemix

Smarter Process assets for

Codename: Bluemix

Rules Service enables developers to

spend less time recoding and testing

when the business policy changes

BlueMix RapidApps empowers

business developers to rapidly deliver

new web and mobile business apps

Page 36: 04 Ponencia: Smarter Process: Reinventing Business Operations for Customer-Centricity & Topline Grow

IBM Internal Use Only

IBM Smarter Process Solutions: Recognized Leadership

Source: Gartner, Magic

Quadrant for Enterprise

Content Management,

23 Sep 2013,

G00253757

Gartner Magic Quadrant for

Enterprise Content Management

Source: Gartner,

Magic Quadrant for

Intelligent Business

Process Management

Suites, 17 March

2014, G00255421

Gartner Magic Quadrant for

Intelligent Business Process Management

Forrester Wave for Dynamic Case ManagementForrester Wave for BPM Suites

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Install base of over 5,000+ active implemented customers and

800+ business partners

Leader in Gartner’s Magic Quadrant for Intelligent Business Process

Management Suites and leader in the Forrester Waves for BPM

Suites and Dynamic Case Management

Global Smarter Process Center of Competency (CoC)

with 650+ experts

Why IBM for Smarter Process?

#1 market share in Business Process Management (BPM) and

Business Rule Management Systems (BRMS) with over 30%

market share according to Gartner and IDC

#1 in market share and total content revenue for

Enterprise Content Management, according to Gartner

Page 38: 04 Ponencia: Smarter Process: Reinventing Business Operations for Customer-Centricity & Topline Grow

Get started today!

ibm.com/smarterprocess

Take 2-minutes to

create an account

on our SaaS based

process & decision

discovery tool

2-3 day free onsite

workshop with IBM

experts and your

business & IT

stakeholders

In 10 weeks or less,

deliver a tangible

process improvement

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business

Try Blueworks Live online: blueworkslive.com

Hold a Discovery Workshop: ibm.com/software/info/bpm/process-improvement-discovery-workshop/

Conduct a Quick Win Pilot: ibm.com/software/websphere/products/business-rule-management/quick-win/

Try Blueworks Live

online

Hold a Discovery

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Conduct a

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Page 39: 04 Ponencia: Smarter Process: Reinventing Business Operations for Customer-Centricity & Topline Grow

Additional Resources

Read the Smarter Process in the Age of the Customer paper

Watch Smarter Process videos on YouTube

See more Smarter Process demos: SmarterProcessDemos.com

Read the Gartner Magic Quadrant for Intelligent Business Process Management Suits 2014 Report

Download the Forrester Wave Dynamic Case Management Q1 2014 Report

Read Aberdeen’s insight on Empowering Knowledge Workers paper

Read Advanced Case Management Leadership Guide

Download the Make the mobile promise come true with the IBM Smarter Process approach paper

Page 40: 04 Ponencia: Smarter Process: Reinventing Business Operations for Customer-Centricity & Topline Grow

40 The Power of Cloud -- IBV PoV and Executive Report

Mobility, social media, increasing digitization and new analytics

capabilities are conspiring to drive broad business change

Mobile revolution

Connectivity, access and participation are growing rapidly

Smart devices are becoming the primary route to get connected

Devices are getting smarter as they are increasingly enriched by mobile apps

Major Technology Trends driving Business Change

Social media explosion

Social media is quickly becoming the primary communication and collaboration format

GenY’s or “digital natives” use of technology and social media platforms is accelerating adoption

Enterprises are adopting social media but are struggling to realize the value and manage risk

Hyper digitization

Digital content is produced and accessed more quickly than ever before

Internet traffic is growing globally driven by consumer use of video, mobile data, interconnectedness

An increasing number of connected devices and sensors is further driving growth

The power of analytics

New capabilities for real time analysis, predictive analytics and micro-segmentation are emerging

Top performing companies use analytics to drive action and business value

Analytics are making information “consumable” and is transforming all parts of the organization, from customer intimacy to supply chain management

Source: IBV Analysis

Cloud’s business enablers