Are you the victim of advertising propaganda?Can you complete the line? Did the tune come into your head as well?
1. Sometimes you feel like a nut, __________________ ____________ ____________.
2. Campbell’s Tomato Soup -- ___________________________.
3. It's the meatball spaghetti you can eat with a spoon...uh-oh _____________________!
4. Nick, Nick, Nick, Nick, Nick, Nick, Nick, Nick… _____________________________!
5. I want my baby back baby back baby back _________________’s baby back ribs.
6. 1-800- _______ ______________!
7. Shield your home…the ________________ _____________________.
8. I am stuck on Band-Aid brand, ‘cause _______________ ____________ ____ ____.
9. Nausea, heartburn, indigestion, upset stomach, ____________________ is a commercial for ______________________.
10.A wholesome snack that smiles back… ____________________________
Identify the brand for each Trademark: Write the brand name under each logo.
Propaganda Terms You need to know these terms for the test.
Term: Definition Example My Example
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PropagandaTactics that persuade people to believe, buy, or do something
See below
Name-callingan attack on a person instead of an issue
“My opponent is a “tree-hugger.”
BandwagonYou want to do this because “everyone” is doing it.
Everyone is voting for Jim Smith. Shouldn’t you be part of the winning team?
Red HerringDistraction – Uses details that have nothing to do with the topic
“The death penalty doesn’t stop criminals from committing crimes…But what about all of the victims’ families?”
Emotional Appeal
Appealing to your emotions instead of using logic, reason, or facts
Using cute little puppies for the SPCA commercial(can also be use of anger or humor)
Transfer & Testimonial
Using a famous person to endorse a product or ideaTestimonial=they say they like/use it
Athletes in Gatorade commercialsActress saying she uses the hair color
RepetitionRepeats the message over and over again
Commercial “jingles”
1-800-My-Lemon
Glittering Generalization
Using “good” labels that are unsupported by facts
American, patriotic, amazing, beautiful
Sweeping Generalization
Stereotypes- a statement about a group of people not based on fact
All ________ people are ____________.
Circular Argument
What you are supposed to believe is mixed in with the proof…You are led to believe something based on the facts.
Political Ad:Joe Smith is in favor of gun control. Communists support gun control. Joe Smith must be a Communist.
Appeal to Numbers--Statistics
Using numbers to show how many people think something is true
“4 out of 5 doctors recommend…”Check the small print!What do the numbers really mean? Who are these doctors?
Plain FolksPeople who use this product or believe this idea are just like you and me.
A presidential candidate is seen eating at a McDonald’s restaurant.
Name _______________ Group members: _____________________________________
Your small group will view a set of commercials. You must identify the types of propaganda used in each commercial.
Which type of propaganda is most obvious?2
Group # _____Types of Propaganda:
Types of Propaganda Used in Each Commercial:
_____________________________________ ________________________________________ _____________________________________ ________________________________________
Name _______________________ Partner: ______________________
1. Work with a partner or on your own. Click on each of the links below. 2. Watch the short commercial clip – #1 and #13 are a little longer. After watching the first 30 seconds, if you know the answer, you don’t have to watch the rest.
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Group 1
Dell Red
http://www.youtube.com/watch?v=O4te_DIknEQ&noredirect=1
SalesGenie.com
http://www.youtube.com/watch?v=inB4uInnf4U
Bridgestone Squirrel
http://www.youtube.com/watch?v=SkvI4NoUX6E
FedEx Pigeons
http://www.youtube.com/watch?v=Ycvf9E2cjRs
Group 2
Tide Stain
http://www.youtube.com/watch?v=TGghswQgAzE
Diet Pepsi Max-What Is Love?
http://www.youtube.com/watch?v=ctemZdDG7YA
“Can Jimmy Play?”-Gatorade
http://www.youtube.com/watch?v=aAk48zTOk9U
NFL-Best Fans on the Planet
http://www.youtube.com/watch?v=UUV4YKbiVxQ
Group 3
Under Armour - Click-Clack
http://www.youtube.com/watch?v=tvDvuILhGws
Zantac
http://www.youtube.com/watch?v=NgFvQhKNb3U
Life Water-Thriller
http://www.youtube.com/watch?v=8c_uvQ3Mp_8
Pepsi-Justin Timberlake
http://www.youtube.com/watch?v=AKKM8sP24BE
Group 4
Dove - Evolution
http://www.youtube.com/watch?v=iYhCn0jf46U
Coke- Carville & Frist
http://www.youtube.com/watch?v=k3hz5lbUFPo
E-Trade Baby
http://www.youtube.com/watch?v=dxDSQ23cWhE
Gatorade- Thirsty Dog
http://www.youtube.com/watch?v=cGDd6aAZavc
3. Fill in the type of propaganda that is being used. Some will have two, others may have one.4. Explain why you picked that answer.
1. http://www.youtube.com/watch?v=9gspElv1yvcSPCA Type of Propaganda Used: ___________ Explanation:________________________
Type of Propaganda Used: ___________ Explanation:________________________
2. http://www.youtube.com/watch?v=lw9ZeXB2uKs Audi commercialType of Propaganda Used: ___________ Explanation:________________________
Type of Propaganda Used: ___________ Explanation:________________________
3. http://www.youtube.com/watch?v=Is3icfcbmbsHead-onType of Propaganda Used: ___________ Explanation:________________________
Type of Propaganda Used: ___________ Explanation:________________________
4. http://www.youtube.com/watch?v=18ya0-OZ58s Snickers Type of Propaganda Used: ___________ Explanation:________________________
Type of Propaganda Used: ___________ Explanation:________________________
5. http://www.youtube.com/watch?v=r2EcgNfK3PA Doritos Type of Propaganda Used: ___________ Explanation:________________________
Type of Propaganda Used: ___________ Explanation:________________________
6. http://www.youtube.com/watch?v=l6q0ft48Jpw PepsiType of Propaganda Used: ___________ Explanation:________________________
Type of Propaganda Used: ___________ Explanation:________________________
7. http://www.youtube.com/watch?v=10DCwPoRYN0&feature=relatedAnti-smokingType of Propaganda Used: ___________ Explanation:________________________
Type of Propaganda Used: ___________ Explanation:________________________
8. http://www.youtube.com/watch?v=HqL9MjPnxBA4
Pro-Active Type of Propaganda Used: ___________ Explanation:________________________
Type of Propaganda Used: ___________ Explanation:________________________
9. http://www.youtube.com/watch?v=AdaKNHWi1SQ&feature=relatedBrad Pitt- Levis jeansType of Propaganda Used: ___________ Explanation:________________________
Type of Propaganda Used: ___________ Explanation:________________________
10. http://www.visit4info.com/advert/Time-for-a-New-Job-CareerBuildercom-SuperBowl-2009/69046 Career BuilderType of Propaganda Used: ___________ Explanation:________________________
Type of Propaganda Used: ___________ Explanation:________________________
11. http://www.youtube.com/watch?v=dIgey9NLdhkChuck Norris- Mt. DewType of Propaganda Used: ___________ Explanation:________________________
Type of Propaganda Used: ___________ Explanation:________________________
12. http://www.youtube.com/watch?v=r30IPbdWqSw CokeType of Propaganda Used: ___________ Explanation:________________________
Type of Propaganda Used: ___________ Explanation:________________________
13. http://www.youtube.com/watch?v=Ar3i1Gw26r0&feature=channelHarry Reid Type of Propaganda Used: ___________ Explanation:________________________
Type of Propaganda Used: ___________ Explanation:________________________
Homework:Sell It With PropagandaIdentifying Propaganda Worksheet
Name: ________________________________________
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Use this worksheet to examine your example of propaganda (a commercial, magazine ad, etc.) Identify which strategy was used, and bring the ad to school. If it is a TV commercial or a website, just include the title.
Title of ad _______________________________________What is your ad trying to “sell” (a product or an idea)?
__________________________________________________________________________________________Briefly describe your ad (its appearance, message, tone, etc.):
_______________________________________________________________________________________________________________________________________Intended audience (ex: a specific group of people, a nation, etc.):
_____________________________________________Propaganda technique used (ex: testimonial, bandwagon, fear, etc.):
__________________________________________________________________________________________
What clues indicate technique used?:
_______________________________________________________________________________________________________________________________________
What makes the ad effective in “selling” the product?:
_______________________________________________________________________________________________________________________________________
These websites may be helpful when working through your propaganda unit.
PBS: Advertising Tricks
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http://pbskids.org/dontbuyit/advertisingtricks/_______________________________________________________
Propaganda Resources on the Webhttp://www.classroomtools.com/proppage.htm_______________________________________________________
Propaganda Slide Examples: PowerPoint (political)http://www.ahistoryteacher.com/propaganda/Propaganda-Basic.ppt_______________________________________________________
Student Propaganda PowerPoint Slide Exampleshttp://pinemountainms.blogs.com/files/propagandapt-1.ppt_______________________________________________________
Student Propaganda PowerPoint Slide Exampleshttp://jc-schools.net/ppt/propaganda.ppt
Propaganda Group Presentation
Task: Your group will create a PowerPoint slide for one form of propaganda. Your slide will contain the term, a picture, a definition, and an example
(commercial or advertisement) of the propaganda technique. Your slide will be added to a class PowerPoint presentation of all of the propaganda
terms. You will present your slide when it appears.
Presentation Planning & Note Sheet:7
Who will present this piece of the PPoint?
Term
Definition
Picture(s)
Commercial or
Advertisement
Defend the Propaganda
for this Commercial
or Advertisemen
t
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