© Vadim Kotelnikov, Founder, Ten3 Business e-Coach, 1000ventures.com, innoball.com, innovarsity.com
Innovation Football
Innovation Process as a Football GameStartup Case Study: Development of VVV
VVVDevelopment of
Global Virtual Venture Valley
Global Virtual Venture Valley (VVV)
vvv1.com
Global Virtual Venture Valley is a worldwide Web-community where
innovation leaders from different countries jointly create
revolutionary technologies and products.
Citizens of VVV Inventors Innovators Venture Managers Venture Capital Investors Innovative Corporate Leaders Innovation Facilitators
What Is VVV?
Innovative Startup Development as a Football Game
© Vadim Kotelnikov innoball
Goalkeeper Entrepreneurial
dream andinvestments
Defenders Inventions,
creativeproblem solving
StrikersCreative marketingof the company and
its new product
Midfielders Experiments,beta-testing
a new product
Goalkeeper Resistance
ofthe big market
MidfieldersFinancial and
teamproblems
Strikers All types of inevitablefailures
Defenders Resistance
ofthe first customers
Innovators Opponents
Teams
© Vadim Kotelnikov
Innovation Football: Development of VVV
innoball.com
Game Level and Opponent’s Power
Global Virtual Venture Valley
VVV
Game Level II (radical innovation)
Opponent’s Power
Big High technological and market
uncertainties Strong indirect competition High market resistance caused by
radical novelty of the approach to high-growth business development
Strategy of the Innovation TeamGlobal Virtual Venture Valley (VVV)
Goal 1
To create a huge and balanced global community ofinnovation leadersTarget: 10,000+ people
from 100+ countries
Goal 2
To create a great e-servicefor these people, beta-test it andexpand globally
Target: 1,000,000+ very satisfied clients
To bescored
To bescored
© Vadim Kotelnikov innoball.com
© Vadim Kotelnikov
Innovators: Defenders and midfielders attack
With a dream to create the Global Virtual Venture Valley (VVV) Ten3 entrepreneurial team creates a technology-focused business matchmaking community site for technology inventors, venturepreneurs, venture capital investors and technology buyers.
Opponents: Defenders clear the ball
The service is good, but not great. The market response is rather
modest. Few members, little action.
Development of VVV: Innovation Football
Innoball.com
Wrong Initial Assumptions
Innovators: Refocus their strategy
Realizing the mistake of focusing on technology and matchmaking, innovators refocus their strategy on developing innovation leaders and create the concept of Ten3 Business e-Coach inspiring innovation.
Opponents: Strikers counterattack
Subcontracted IT firms fail to create an exciting product as they are not able
to synergize the IT power and the content.
New StrategyDevelopment of VVV: Innovation Football
© Vadim Kotelnikov Innoball.com
Innovators: Defenders build powerful synergy
Ten3 Business e-Coach content author decides to learn web design techniques to develop the inspirational e-Coach himself and discovers great synergy opportunities.
Opponents: Defenders Yiled
The revolutionary inspirational Ten3 Business e-Coach passes
the market test with great success.
Creating Breakthrough SynergyDevelopment of VVV: Innovation Football
© Vadim Kotelnikov Innoball.com
Innovators: Strikers charge
The entrepreneur sends the venture presentation to venture capitalists in Silicon Valley. They love it and invite the entrepreneur to come over for detailed discussions.
Opponents: Strikers counterattack
Burglars penetrate the entrepreneur’s house and steal everything including the notebooks
with the latest VVV designs.
Completely Unexpected ProblemDevelopment of VVV: Innovation Football
© Vadim Kotelnikov Innoball.com
Innovators: Defenders reinvent the strategy
The entrepreneur decides to develop VVV without venture capital by using revenues from online sales of Ten3 Business e-Coach and focuses entirely on e-Coach development and marketing.
Opponents: Defenders yield
Online sales soar. The global network of Ten3 Licensed
Consultants grows.
New Strategy Yields Great ResultsDevelopment of VVV: Innovation Football
© Vadim Kotelnikov Innoball.com
Customer Segments
1000ventures.com
Enterprises: 3M, ABB, Adidas, Alcatel, Bayer, BAT, BP, Canon, Cisco, Corning, GE, HP, Hitachi, Hyundai, IBM, Intel, J&J, Lufthansa, Microsoft, Motorola, Nokia, Oracle, Philips, Samsung, Shell, Siemens, Sony
Banks: Goldman Sachs, Citigroup, JP Morgan Chase, Merrill Lynch, UBS
Consultancies: Deloitte, Ernst & Young, KPMG, McKinsey
Enterprises – 43%
Consultants – 25%
Individuals – 16%
Business Schools – 12%
Government – 4%
NorthAmerica
51%
Europe24%
Asia and Pacific21%
Africa3%
South America1%
Customers in 130+ countries
Ten3 Business e-Coach Trusted Source of Inspiration, Innovation, and Growth!
Leaders of famous firms buy Ten3 e-coaching products
1000ventures.com
Лицензированные Ten3 тренерыTen3 Business e-Coach – мировой лидер
Всемирная сеть лицензированных
Ten3 бизнес-тренеров охватывает
более 50 стран
По Ten3 курсам созданию прорывного бизнеса и инноваций
обучают во всем мире
Innovators: Midfielders take a new route
A leading publishing house offers the entrepreneur to publish a series of his e-courses as books. The entrepreneurs agrees to diversify his marketing strategy into the book sector. Totally, 9 books were published.
Opponents: Defenders counterattack
Online sales drop by 30% over the 6 months period as the entrepreneur stops developing
Ten3 Business e-Coach that otherwise he had been updating every day.
Side Effect of DiversificationDevelopment of VVV: Innovation Football
© Vadim Kotelnikov Innoball.com
Innovators: Strikers create “under the gun”
Entrepreneur develops creative marketing strategy targeting online shoppers. In particular, the famous slogan “If you stop learning you stop creating history and become history” was fine tuned based on market feedback.
Opponents: Defenders yield
Online sales soar by 70%
The Power of a Great Advertising Slogan
© Vadim Kotelnikov Innoball.com
Development of VVV: Innovation Football
Innovators: Strikers charge
Opponents: Strikers charge
Because of too many visitors, the server crashes. It takes five days to reactivate the
site. The site rating drops down dramatically during the shut down period.
Innovation team escalates its attacks and wins a lot of customers all over the World.
Sudden Dangerous Counterattack
© Vadim Kotelnikov Innoball.com
Development of VVV: Innovation Football
Innovators: Strikers charge
Opponents: Goalkeeper saves
The group of customers turns to be unbalanced. There are too little young inventors
as they don’t buy much over Internet.
Innovators managed to restore high site rankings pretty fast and reached the critical mass of the customers required to launch VVV
Very Close, But…Development of VVV: Innovation Football
Innovators: Defenders start a powerful attack
Innovators create a new free Internet community for creative achievers Fun4Biz.com that helps great inventors shine and be selected by entrepreneurs for their venture teams.
Opponents: Goalkeeper lets the ball in
A well balanced army of 10,000+ innovation leaders from over than 100 countries has
been created!
The first goal is scored!!!
The First Goal Is Scored!
© Vadim Kotelnikov Innoball.com
Development of VVV: Innovation Football
Strategy of the Innovation TeamGlobal Virtual Venture Valley (VVV)
Goal 1
To create a huge and balanced global community ofinnovation leadersTarget: 10,000+ people
from 100+ countries
Goal 2
To create a great e-servicefor these people, beta-test it andexpand globally
Target: 1,000,000+ very satisfied clients
To bescored
Scored
© Vadim Kotelnikov innoball.com
© Vadim Kotelnikov, Founder, Ten3 Business e-Coach, 1000ventures.com, innoball.com, innovarsity.com
Innovation Process as a Football GameStartup Case Study: Development of VVV
VVVDevelopment of
Global Virtual Venture Valley
Thank you!Thank you!
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