© CustomerSure, All Rights Reserved
Customer Feedback Form Templates
© CustomerSure, All Rights Reserved
Customer Feedback Form Templates
About the Author
Guy is the founder and managing director of
CustomerSure, software that lets companies gather,
manage and respond to customer feedback to
improve customer satisfaction.
Before founding CustomerSure, Guy was Head of
Services at Sage where he used his experience to
transform 10% attrition into 20% growth.
Alongside 14 years at Sage his CV includes British
Airways and Logica.
Guy’s roles at Sage included R&D Director for the
UK business and Head of Customer Services.
During the period when Sage grew rapidly and
entered the FTSE 100 the specific needs were to
manage the growth and frequent acquisitions, to
introduce customer-led development, to raise the
bar on quality and reliability, to deliver on time and,
most importantly, to recruit and support the team
of people whose skill and hard work achieved those
goals.
Guy then took on commercial responsibility for
services revenue and service delivery for mid-market
customers.
© CustomerSure, All Rights Reserved
Customer Feedback Form Templates
I tried everything the book told me to. For years I heeded the advice of
countless business experts in my attempts to improve customer satisfaction,
loyalty and revenue.
Nothing worked nearly so well as customer feedback, done right. And it makes
sense. Because instead of trying to guess what’s going on with customers you
get to know.
I want you to forget everything you’ve experienced with customer feedback
so far.
I’m willing to bet you’ve found customer feedback forms are too long, ask
irrelevant questions and are completely ignored once you’ve completed them.
This set of templates are working examples my company and our customers
use to achieve:
• incredible response rates
• actionable advice to improve your business
• opportunities to fix problems and build customer loyalty
They all follow 10 Ingredients for brilliant results, and The 3 Golden Rules of
Requesting Customer Feedback.
Guy
Introduction
© CustomerSure, All Rights Reserved
Customer Feedback Form Templates
Ecommerce Feedback Form
We’d like to check that you’re completely happy with the service you’ve received from us.
0 = Low 10 = High
How easy was it to buy from us?
0 1 2 3 4 5 6 7 8 9 10
How would you describe your experience with us overall (for our review page)?
Is there anything else you’d like to tell us?
How easy are we to deal with? How well did we keep you informed?
0 1 2 3 4 5 6 7 8 9 10
How happy are you with your purchase(s)?
0 1 2 3 4 5 6 7 8 9 10
© CustomerSure, All Rights Reserved
Customer Feedback Form Templates
Ecommerce Periodic Survey
We’d like to check that you’re completely happy with the service you’ve received from us.
0 = Low 10 = High
How satisfied are you with the quality of the products we supply?
0 1 2 3 4 5 6 7 8 9 10
Is there anything we could improve on?
How easy are we to deal with?
0 1 2 3 4 5 6 7 8 9 10
How would you rate the speed with which we fulfil your orders?
0 1 2 3 4 5 6 7 8 9 10
How well do we communicate with you?
0 1 2 3 4 5 6 7 8 9 10
How likely is it that you would recommend us to a friend or colleague?
0 1 2 3 4 5 6 7 8 9 10
© CustomerSure, All Rights Reserved
Customer Feedback Form Templates
Post-Support Feedback Form
We want to make sure we’ve delivered service to the standard you expect. Thanks for taking the time to help us by giving feedback.
0 = Low 10 = High
How satisfied were you with the support you received?
0 1 2 3 4 5 6 7 8 9 10
How would you describe our performance overall (for our customer review page)?
Is there anything else you’d like to tell us?
How would you rate our speed of response?
0 1 2 3 4 5 6 7 8 9 10
How friendly and helpful were we?
0 1 2 3 4 5 6 7 8 9 10
© CustomerSure, All Rights Reserved
Customer Feedback Form Templates
Customer Service Feedback Form
We’d like to check that you’re completely happy with the service you’ve received from us.
0 = Low 10 = High
How easy were we to contact?
0 1 2 3 4 5 6 7 8 9 10
Is there anything we could improve on?
How good were we at understanding your problem?
0 1 2 3 4 5 6 7 8 9 10
How would you rate the speed of resolution?
0 1 2 3 4 5 6 7 8 9 10
How well did we keep you informed?
0 1 2 3 4 5 6 7 8 9 10
How satisfied were you with the outcome?
0 1 2 3 4 5 6 7 8 9 10
© CustomerSure, All Rights Reserved
Customer Feedback Form Templates
General Periodic Survey
We’d like to check that you’re completely happy with the service you’ve received from us.
0 = Low 10 = High
How effective are we at meeting your needs?
0 1 2 3 4 5 6 7 8 9 10
Is there anything we could improve on?
How easy are we to deal with?
0 1 2 3 4 5 6 7 8 9 10
How would you rate our speed?
0 1 2 3 4 5 6 7 8 9 10
How well do we communicate?
0 1 2 3 4 5 6 7 8 9 10
How likely is it that you would recommend us to a friend or colleague?
0 1 2 3 4 5 6 7 8 9 10
© CustomerSure, All Rights Reserved
Customer Feedback Form Templates
Recreation & Leisure Feedback Form
We’d like to check that you’re completely happy with the service you’ve received from us.
0 = Low 10 = High
How would you rate the quality of our facilities?
0 1 2 3 4 5 6 7 8 9 10
Is there anything we could improve on?
How friendly and helpful were we?
0 1 2 3 4 5 6 7 8 9 10
How would you rate us on tidiness and maintenance?
0 1 2 3 4 5 6 7 8 9 10
How would you rate us on cleanliness?
0 1 2 3 4 5 6 7 8 9 10
Overall how would you rate your visit?
0 1 2 3 4 5 6 7 8 9 10
© CustomerSure, All Rights Reserved
Customer Feedback Form Templates
Accommodation Feedback Form
We’d like to check that you’re completely happy with the service you’ve received from us.
0 = Low 10 = High
How easy was it to make a booking?
0 1 2 3 4 5 6 7 8 9 10
Is there anything we could improve on?
How friendly and helpful were we?
0 1 2 3 4 5 6 7 8 9 10
How would you rate the quality & comfort of the accommodation?
0 1 2 3 4 5 6 7 8 9 10
How clean were our facilities and accommodation?
0 1 2 3 4 5 6 7 8 9 10
Overall how would you rate your stay?
0 1 2 3 4 5 6 7 8 9 10
© CustomerSure, All Rights Reserved
Customer Feedback Form Templates
Post-Invoice Feedback Form
We’d like to check that you’re completely happy with the service you’ve received from us.
0 = Low 10 = High
How satisfied are you with our service?
0 1 2 3 4 5 6 7 8 9 10
How would you describe our performance overall?
Is there anything we could improve on?
How easy are we to deal with?
0 1 2 3 4 5 6 7 8 9 10
How would you rate our communication with you?
0 1 2 3 4 5 6 7 8 9 10
© CustomerSure, All Rights Reserved
Customer Feedback Form Templates
Software Feedback Form
We’d like to check that you’re completely happy with the service you’ve received from us.
0 = Low 10 = High
How satisfied are you with us overall?
0 1 2 3 4 5 6 7 8 9 10
What are the main benefits you get from using our software?
Are there any improvements we could make to our software or service, or any blog topics that would help you?
How would you rate the quality of our software?
0 1 2 3 4 5 6 7 8 9 10
How likely is it that you would recommend our company to a friend or colleague?0 1 2 3 4 5 6 7 8 9 10
© CustomerSure, All Rights Reserved
Customer Feedback Form Templates
Net Promoter® Feedback Form
We’d like to check that you’re completely happy with the service you’ve received from us.
0 = Low 10 = High
How likely is it that you would recommend our company to a friend or colleague?
0 1 2 3 4 5 6 7 8 9 10
How would you describe our performance overall?
What could we do to improve?
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