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Wyeth
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April 21, 2023
Wyeth Intranet Content Management
Wyeth Intranet Content Management
Joanne Jackson, Associate Director Global Web TechnologiesJune 2008
AgendaAgenda
Intranet Overview Content Management Problems WebBuilder
Timeline Highlights User Feedback
Process & Governance Lessons Learned
About WyethAbout Wyeth
Global leader in the pharmaceutical industry
45,000+ employees
120 locations around the world
$21B annual sales
Pharmaceuticals, Consumer Health, Animal Health products
Intranet OverviewIntranet Overview
Inside Wyeth receives 39,000+ unique visitors per month – 85% of all employees
1.2 million visits per month Key Intranet Services
Content management: WebBuilder, Interwoven TeamSite Search: Google Search Appliance Web analytics: WebTrends Collaboration: eRoom
Content Management ProblemsContent Management Problems
Problems with existing solutions, before WebBuilder Multiple solutions to meet different needs. Technology and cost barriers to entry. Difficult to maintain content.
WebBuilderWebBuilder
Vision Provide a powerful and easy to use platform for
communicating and sharing information on the Wyeth intranet
Remove technology bottlenecks Eliminate licensing costs and need to hire experts
WebBuilder TimelineWebBuilder Timeline
ConceptJul 2006
PlanOct 2006
Develop Dec 2006
Launch Mar 2007
Initial idea proposed by legacy CMS architect
Determine scopeBuild consensusSelect teamPlan approach
Define requirementsCodeTestMaintain buy-inGenerate excitement
Pilot with local usersAddress issuesGeneral availability June 2007
WebBuilder HighlightsWebBuilder Highlights
Point and click “If you can use Powerpoint you can use WebBuilder”
Build pages by selecting webparts: Text & graphics - Quick Links Forms - Document Lists Announcements - Tabbed content
Drag and drop Easy to rearrange pages and navigation
Self-service security
WebBuilder Site FunctionsWebBuilder Site Functions
Edit Site button offers all site administrator functions.
Visible only to WebBuilder site admins.
Changes are made directly to the live site.
WebBuilder - AnnouncementsWebBuilder - Announcements
An announce-ments webpart.
Admins edit webpart settings to add new items and configure the display.
WebBuilder - FormsWebBuilder - Forms
WebBuilder NumbersWebBuilder NumbersWebBuilder Sites
133 154 146 146 152187 194 224 251 268279323
389
485530
0
100
200
300
400
500
600
January February March April May
Sites in Development Sites in Production Publishers
Scope: US, ex-US, English, other languages
User FeedbackUser Feedback
82% of survey respondents said: WebBuilder contains all the features they need WebBuilder is easy to use
Survey comments: “This tool is excellent. I took the class on Monday and by Tuesday I
had our whole site built!” “Great tool. Hope to have all of Andover using this tool as a
standard for web development.” “Once a user is set up with WebBuilder, I don’t have to sit with
them everytime they need to make a change. Some people always wanted me to sit with them for every change.”
Complete online form
Build new site
Plan new site
Site reviewed and approved by cross-divisional governance group
Launch new site
Support provided by web operations team
Monthly education forums
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Process and Governance
Lessons LearnedLessons Learned
Develop capabilities for the 80%. Build and maintain buy-in at management and users levels both. Cultivate a super user group for assisting other users. Use this
group for testing new ideas.
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