Ztech Marketing

8/12/2019 Ztech Marketing

1/25

Z-TECH SDN.BHD 2012CHAPTER 1

BUSINESS INTRODUCTION

1.1 Name of the business : Z Te!h1." #o$m of the business : Pa$tne$shi%

1.& 'o!ation of the business : Pt&"&( NO )" Pusat Nia*a

Pa+a( Dun*un( Te$en**anu

1., Date of business $e*ist$ation : 1 -anua$ "/1/

1.) Date of business0%$o e!t !ommen!ement : 1 -une "/1/

1.2 In3ust$ O4e$4ie5:

The to66 fa$e in3i!ato$ 7T#I8 is an e6e!t$oni! 3e4i!e that 3is%6a s to66 fa$e in3i!ato$3ue( !6ass of 4ehi!6e an3 s%e!ia6 messa*e su!h as 9Te$ima asih; an3 9Se6amat-a6an;. These T#I !ombo t %e is a6so inte*$ate3 5ith the 'ane T$affi! 'i*ht.

The T#I !ombo t %e main6 !onsists of:

A sin*6e 3i*it 'ED t %e 3is%6a fo$ !6ass of 4ehi!6e

A fi4e 3i*it 'ED t %e 3is%6a fo$ to66 fa$e 3ue

T5o 6ines of 1/ !ha$a!te$s ea!h fo$ 'ED t %e s%e!ia6 messa*e 3is%6a

A $e3 'ED t %e t$affi! 6i*ht mo3u6e

A *$een 'ED t %e t$affi! mo3u6e

A


2/25

Z-TECH SDN.BHD 2012

1.7 Business Potential / Prospects

Z Te!h is a !om%an that !$eates o%%o$tunit 5ithin the ma$+et. Z Te!h %$omotes

hea6th !om%etition to ou$ !om%etito$s. =e be6ie4e that the business o%%o$tunit is

infinit . The e6ements that is bein* in!o$%o$ate3 in !om%an %$omotes team5o$+ an3

ha$35o$+in*. =ith the mana*ement team( 5e so6e6 be6ie4e that the !om%an 5i66 e>!e6

to its %ea+.Amon* the 5innin* fa!to$s of %$o3u!in* ou$ %$o3u!t is ou$ !u6tu$e of effi!ient(

3 nami!s an3 $e6iabi6it . Z Te!h is 4entu$in* into a ma$+et 5he$e !ustome$?s %$io$it

!omes fi$st. P$o3u!ts that a$e bein* %$o3u!e nee3s to fu6fi6 the !ustome$s nee3 an3 thus

!$eatin* $e6iabi6it . Re6iabi6it an3 Consisten! of %$o3u!t 5ou63 the intan*ib6e asset of

Z Te!h. In !$eatin* Re6iabi6it an3 Consisten! ( Z Te!h has 6et te!hno6o* to !$eate

%$e!ision. Ea!h of the %$o3u!ts 5ou63 be testin* an3 e>amine 5ith !om%ute$ise3 s stem

te!hno6o* an3 6abou$ ene$* .Z Te!h is a team 5ho %ushes 3 nami!it into its 5o$+in* !u6tu$e. Teams an3

Pe$sona6s a$e bein* e@ui%%e3 5ith +no56e3*e an3 te!hno6o* to ensu$e to %$o%e$

%$o3u!tion of T#I is bein* ma3e. A%a$t f$om that( D nami!it a6so $ea6ms in ou$ 5o$+in*

s%a!e( 5he$eb ou$ offi!e an3 %$o3u!tion fa!i6it is bein* %6a!e3 into a s%ot that !ou63

%$o4i3e faste$ an3 bette$ out%ut. In %$omotin* 3 nami!it ( 5e ha4e %6a!e3 ou$ offi!e an3

%$o3u!tion fa!i6it un%a$a66e6 of 5o$+in* s%a!e. The s%he$e o$ the 6a out %6an of ou$

%$o3u!tion fa!i6it 3oes a6so %$o4i3e a *$eat s%a!e fo$ ou$ em%6o ees.Z Te!h %$o4i3es effi!ien! in ea!h T#I %$o3u!t. The sou$!es0su%%6ies of T#I is in a

%$ofoun3 3istant 5ithin the state an3 5e foun3 it to be st$ate*i! an3 effi!ient. The

'o*isti!s an3 o%e$ation team is bein* han36e3 b suitab6e an3 e>%e$ien!e em%6o ees !an

%$o4i3e effi!ien! to ou$ !6ients an3 !ustome$s in a!!om%6ishin* the o$3e$s f$om ou$ %$o3u!tion fa!i6it .

1.8 Factors that influencing choice of business


3/25

Z-TECH SDN.BHD 2012Z Te!h has !hosen to be the assemb6e$ of To66 #a$e In3i!ato$ 7T#I8 3ue to the

natu$e of business !om%atibi6it . Amon* the fa!to$ that 6ea3s 5e to be the

assemb6e$ of To66 #a$e In3i!ato$ a$e the fa!to$s of 6ess numbe$ of !om%etito$s.

No5a3a s( 3eman3 in assemb6e of T#I ha3 in!$ease3 es%e!ia66 b P'US an3 the

numbe$ of !om%an that offe$ this se$4i!e is not a!hie4e the numbe$ of 3eman3.

Othe$ than that( Z Te!h !a$$ie3 on !om%atibi6it of 4a6ue fo$ o%e$ation. E4e$

!a%ita6 that 5e in4est in is e4e$ %$ofit that 5e *et. The 4a6ue of o%e$ation is

$e6ati4e6 is $easonab6e to the sum of the %$ofit of the !om%an .

As the te!hno6o* in!$ease( 5e a6so 6oo+ in %ositi4e 5a to 3o this business toatta!h the in!$eases of te!hno6o* in a6a sia. In !$eatin* a su!!essfu6 nation( a

!ount$ nee3s to ha4e fa!i6it to %$o4i3e e!onomi! 3e4e6o%ment an3 Z Te!h

be6ie4es that the $oa3 fa!to$s an3 t$ans%o$tation is im%o$tant an3 !an !ont$ibute to

the e!onomi! 3e4e6o%ment of ou$ !ount$ .

CHAPTER 2PURPOSE FOR BUSINESS PLAN

To a%%6 6oans o$ finan!in* fa!i6ities f$om a ban+ %a$t . #$an+6 (assum%tion amount 5e 3o $e@ui$e3 a$e R &//(/// an3 this 5i66 ma+e a

ne5 ste% in assemb6in* an3 su%%6 in* To66 #a$e In3i!ato$ 7T#I8To a66o!ate business $esou$!es effe!ti4e6To ana6 se an3 e4a6uate the 4iabi6it of %$o%ose3 businessTo !on4in!e in4esto$ to in4est in ou$ !om%an


4/25

Z-TECH SDN.BHD 2012To in!$ease %a$ti!i%ation of Bumi%ute$a in business fie63To !$eate $e4enue to sustain the business as 5e66 as to 3e4e6o% ne5

te!hno6o*ies of !$eatin* a *oo3 an3 5e66 maintaine3 T#I %$o3u!t

To !$eate a sustainab6e business fi$m to en!ou$a*e the To66 #a$e In3i!ato$ 7T#I8 in a6a siaTo be an estab6ish business entit an3 o%e$ate an inte$nationa6 stan3a$3

%$o3u!tion fa!i6it fo$ %$o3u!in* To66 #a$e In3i!ato$ 7T#I8

EQUITY contribution :

NA E R

ADDHA "/ 1/(///

S AHIR "/ 1/(///

ZU'HARIZ "/ 1/(///

IZZAT "/ 1/(///

HA#IZ "/ 1/(///

TOTA' 1// )/(///


5/25


6/25

Z-TECH SDN.BHD 2012

FULL NAME : MUHAMMAD ADDHA BIN LIASI/C NUMBER : 850611-10-5699NATIONALITY : MALAYSIAADDRESS : NO ! "ALAN SS#/9# PETALIN$ "AYA!

SELAN$OR TELEPHONE NUMBER : 011-12819#66DATE OF BIRTH : 11 "UNE 1985A$E : 2 YEARS OLD$ENDER : MALEMARITIAL STATUS : SIN$LEACADEMIC /%UALIFICATION : SPM 2002 & BS' (HONS) IN ELECTRICAL EN$INEERIN$ (U*TM)COURSE ATENDED : SME PRE BISINESS LITERACY PRO$RAMME!

FLUENT IN ASSISTANCE TO DESI$NEN$INEER! COMMITTEE FOR ISO9000

IMPLEMENTATIONE+PERIENCES : HAD AN E+PERIENCES ,OR IN$ ,ITH SAPURA RESEARCH SDN.BHDCURRENT "OB : $ENERAL MANA$ER


7/25

Z-TECH SDN.BHD 2012

FULL NAME : MOHAMMAD SYAHIR BIN AHMADI/C NUMBER : 8 062#-11-56 6NATIONALITY : MALAYSIA

ADDRESS : 1 0 B "ALAN INTAN AMPUN$ BALAIBESAR! DUN$UN! TEREN$$ANU

TELEPHONE NUMBER : 019-5 988DATE OF BIRTH : 2# "UNE 198A$E : 25 YEARS OLD$ENDER : MALEMARITIAL STATUS : SIN$LEACADEMIC /%UALIFICATION : BACHELOR IN BUSINESS MANA$EMENTCOURSE ATTENDED : ENTERPRENEURSHIP COURSE! COMPUTER PRO$RAMMIN$ COURSE! MANA$EMENT COURSES ILL : COMPUTER S ILL! MICROSOFT OFFICE AND PUBLIC RELATIONCURRENT "OB : MAR ETIN$ MANA$ER

FULL NAME : MOHD ZULHARIZ BIN MOHAMMAD ZUL IFLII/C NUMBER : 8812#1-1 -5661NATIONALITY : MALAYSIAADDRESS : NO.80! "ALAN 6/D! SE SYEN 6! ,AN$SA

MA"U!5 200 UALA LUMPUR

TELEPHONE NUMBER : 01 -28 6505DATE OF BIRTH : #1 DECEMBER 1988A$E : 2# YEARS OLD


8/25

Z-TECH SDN.BHD 2012$ENDER : MALEMARITIAL STATUS : SIN$LEACADEMIC /%UALIFICATION : SPM 2005 & DIPLOMA IN MECHANICAL

EN$INEERIN$ (U*TM)COURSE ATTENDED : MACHINE IN ENTIONS S ILL IN $ERMANYS ILLS : ABLE TO OPERATE MACHINERY AND

IN ENTSOFT,ARE FOR EACH PRODUCT

CURRENT "OB : OPERATIONAL MANA$ER

FULL NAME : MUHAMMAD IZZAT BIN MOHD PAZLII/C NUMBER : 88062 -10-5NATIONALITY : M ALAYSIAADDRESS : NO.15! LORON$ 5! "ALAN BUN$A ROS!

MAS"IDBAHRU! 81100 "OHOR BAHRU! "OHOR

TELEPHONE NUMBER : 012 2115661DATE OF BIRTH : 2 "UNE 1988A$E : 2 YEARS OLD$ENDER : MALE

MARITIAL STATUS : SIN$LEACADEMIC /%UALIFICATION : SPM 2005 & DIPLOMA IN PUBLIC

ADMINISTRATIONCOURSE ATTENDED : ENTREPRENEURSHIP COURSE! MAR ETIN$

S ILLIN INDONESIA


9/25

Z-TECH SDN.BHD 2012S ILLS : ABLE TO MAR ETIN$ AND ADMINISTER

BUSINESS AT THE SAME TIMECURRENT "OB : HUMAN RESOURCE MANA$ER

FULL NAME : MOHAMAD HAFIZ BIN HASSANIC NUMBER : 88021#-06-56 9NATIONALITY : MALAYSIAADDRESS : BLOC 10#-#05! APT TAMAN BUN$A! 0 00 SHAH ALAM! SELAN$OR

TELEPHONE NUMBER : 01 -91#0282DATE OF BIRTH : 1# FEBRUARY 1988A$E : 2 YEARS OLD$ENDER : MALEMARITIAL STATUS : SIN$LEACADEMIC /%UALIFICATION : SPM 2005! DIPLOMA IN ACCOUNTIN$COURSES ATTENDED : COMPUTERIZED ACCOUNTIN$ COURSE

200S ILL : E+PERT IN ACCONTIN$ SYSTEMCURRENT "OB : FINANCIAL MANA$ER

CHAPTER )'OCATION O# THE BUSINESS

.1 P!Y"I#$%


10/25

Z-TECH SDN.BHD 2012 Z Te!h is 6o!ate3 a3 a!ent to the main $oa3 uantan .Te$en**anu. It

5as st$ate*i! be!ause ou$ !om%an is 6o!ate3 in the mi336e of to5n of Pa+a. The$e

a$e man fa!i6ities a$oun3 ou$ !om%an su!h as %et$o6 %um%( ban+( !6ini!(

$estau$ant an3 othe$ fa!i6ities. Its st$ate*i! fa!to$ of amenities an3 fa!i6ities

%$o4i3es the su!!ess of business. An affo$3ab6e an3 5e66 $e*u6ate3 %$emise a66o5s

the Z Te!h to *ain business stabi6it an3 thus !onse@uent6 %$o4i3in* business

%$ofitabi6it . These !ha$a!te$isti! !an en!ou$a*e in4esto$s o$ !ustome$s %assin* b

at ou$ %6a!e. Due to Z Te!h natu$e of %$o4i3in* effi!ient6 metho3 in a!!essin* its

mana*e$ia6 an3 %$o3u!tion %o$tfo6io( Z Te!h mana*ement an3 %$o3u!tion team

5i66 be 6o!ate3 at Pt.&"&( No)"( Pusat Nia*a Pa+a( "&1// Pa+a( Dun*un

Te$en**anu.

.& BUI%'I()In %u$suit of !om%atibi6it of the business( Z Te!h is %6a!in* itse6f in a th$ee

sto$e bui63in*. It 5i66 featu$e amenities an3 a6so basi! nee3s fo$ the %e$sonne6.

The %$o3u!tion an3 assemb6in* fa!i6it 5i66 be %6a!e at the 1 st sto$e 3ue to the

%$o%e$ ai$ t$ansmission0$otation fo$ the fa!i6it . The *$oun3 f6oo$ is mo$e %$one of t$ansfe$$in* heat an3 it is mo$e %$a!ti!a6 to 6oa30un6oa3 su%%6ies0%$o3u!ts f$om the

*$oun3 f6oo$. Besi3es that( 5$a%%in* an3 assemb6in* shou63 be easi6 !on3u!te3

3ue these a34anta*es. The O%e$ation mana*e$ 5i66 be in !ha$*e of the 1 st sto$e .

The si


11/25

Z-TECH SDN.BHD 2012!on3itione$ to *i4e !omfo$t an3 effi!ient 5o$+in* en4i$onment to these %eo%6e. The

si


12/25

Z-TECH SDN.BHD 2012

., BU"I(E"" %-#$TI-( $(' -$' +$P


13/25

Z-TECH SDN.BHD 2012

. BU"I(E"" P E+I"E"


14/25

Z-TECH SDN.BHD 2012

. %-)-


15/25

Z-TECH SDN.BHD 2012

Z Te!h is a !om%an that is $e6ate3 5ith the business entit that $e%$esents itse6f inthe en*inee$in* in3ust$ ( %a$ti!u6a$6 in assemb6in* To66 #a$e In3i!ato$ 7T#I8. Z

Te!h 6o*o sho5 that ou$ !om%an a65a s 6oo+in* fo$5a$3 to5a$3s te!hno6o* .

The !on!e%t of the 6o*o is the inte*$ation of effi!ien! ( 3 nami!s an3

$e6iabi6it . These e6ements a$e a6so in!o$%o$ate3 into the !om%an s 5o$+in*

!u6tu$e !6ea$ %e$s%e!ti4e an3 !o6ou$s fo$m the fo$mation of Z Te!h 6o*o.

CHAPTER 2AR ETIN P'AN

.1 Pro0uct 'escription

Tab6e 1: 'ist of %$o3u!ts


16/25

Z-TECH SDN.BHD 2012T %es of %$o3u!t0se$4i!es Cost %$i!es %e$ unit

7R 8

Se66in* %$i!e %e$ unit

7R 8

To66 #a$e In3i!ato$ 7T#I8 ,G// G///

.& Target +ar et T 34 2: T 47 M 47

a$+et Se*mentation 'o!ation B$an!h

'it$a+ 7'in*+a$an T$ans ota

S3n.Bh38

Hi*h5a f$om Pu!hon* to

Damansa$a 7 'DP Hi*h5a 8

om%6e+s O%e$asi 'it$a+(

1G( 'ebuh$a a

Damansa$a Pu!hon* Ban3a$

Sun5a ( PTS( G ,K)// P-(

Se6an*o$

P'US 7 P$o e+ 'ebuh$a a

Uta$a Se6atan8

Hi*h5a f$om Bu+it a u

Hitam to -oho$ in!6u3in*

Penan* B$i3*e an3 'in+

e3ua

P6us E>%$ess( ena$a

o$%o$at( Pe$sa3a P'US(

Pe$sim%an*an Be$tin*+at

Suban* 11)( 'ebuh$a a

Ba$u 'embah e6an* ,K&/1(

P-.


17/25

Z-TECH SDN.BHD 2012$an3 Sa*a Di$e!t6 f$om Che$as to

a an*

=isma $an3 Sa*a( 12

'ebuh$a a Che$as a an*(

,&"// Che$as( Se6an*o$.

TD P$ime Hi*h5a f$om omba+ to66

%6a


18/25

Z-TECH SDN.BHD 20127se66in* %$i!e fo$ a66 !om%anies8 0 7no. of 3ata8

,)/// 0 )

R G///.//QTo fin3 ma$+et si 7no. of unit8

G/// > ",/

R "(12/( ///

., #o6petitors

Tab6e &: Com%etito$s

Name an3 a33$ess of !om%etito$s St$en*th =ea+nesses

Int$amas Co$% S3n Bh3A33$ess : 1( -a6an P-U 0)A(Damansa$a Pe$3ana( ,K "/(Peta6in* -a a( Se6an*o$

%$o3u!t o$3e$ f$om o4e$seas to*ain mo$e @ua6it

ma!hine$ %$o4i3e3

e>%ensi4e%$ob6ems o!!u$ 5ith ma!hine$

non bumi%ute$a

PCS ision S3n. Bh3

A33$ess : 'ot K,)( -a6an a%a$( , mi6es( ,1,// 6an*( Se6an*o$Da$u6 Ehsan.

b$a4e in ta+in* $is+

5e66 in %$omotion %$i!e st$ate*

6o5 @ua6it in %$o3u!t

fai6u$e to fo66o5 ma$+et %$i!e

non bumi%ute$a

In3ust$ies Be$ha3

A33$ess : No G( -a6an Tamin* &(Taman Tamin* -a a( off -a6anBa6a+on* ( ,&&// Se$iemban*an( Se6an*o$

6a$*e fa!to$ 5ith fu66e@ui%ment

!omfo$tab6e 5o$+in*en4i$onment

5o$+e$ ha4e ba3 attitu3e

6a!+ of team5o$+ an3!ont$ibution

non bumi%ute$a


19/25

Z-TECH SDN.BHD 2012'e3t$oni! s3n. Bh3.

A33$ess : S5 /& / (!o4a s@ua$e(-a6an te+no6o*i( ota Damansa$a(,K 1/ Peta6in* a a( Se6an*o$(a6a sia.

@ua6it %e$fo$man!e mu!h %e$fe!t

to% mana*ement ha3 *oo3$es%onse a!hie4e *oa6s

ne5 !om%an

6o5 in !a%ita6

non bumi%ute$a

D?amante S3n. Bh3

A33$ess : 6ot & " -a6an a an*Pe$3ana &( a an* Pe$3ana(,&/// a an*( Se6an*o$.

e>%e$t in in3ust$ about 1) ea$s

6a$*e !ommuni!ation 5ith!ustome$

fai6u$e in 3e6i4e$ on time

$e3u!e in @ua6it

non bumi%ute$a

. +ar et "hare

7Befo$e Z Te!h Ente$in* the a$+et8

NA E ESTI ATED0 EAR AR ET SHARE 7 8


20/25

Z-TECH SDN.BHD 2012RE ENUE 7R 8

INTRA AS 1/ (/// )

PCS ISION 2, (/// &/

INDUSTRONICS &",(/// 1)

'EDTRONICS &",(/// 1)

D?A ANTE K)2(/// &)

TOTA' "(12/(/// 1//

Tab6e ,.1: a$+et Sha$e

(Afte$ Z Te!h Ente$in* the a$+et8

NA E ESTI ATED0 EARRE ENUE 7R 8

AR ET SHARE 7 8

INTRA AS 1/ (/// )

PCS ISION ),/(/// ")


21/25

Z-TECH SDN.BHD 2012INDUSTRONICS "12(/// 1/

'EDTRONICS "12(/// 1/

D?A ANTE ),/(/// ")

Z TECH ),/(/// ")

T-T$% "(12/(/// 1//

Tab6e ,.": a$+et Sha$e

. "ales Forecast

Tab6e ): Sa6es #o$e!ast

ea$ onth Sa6es fo$e!ast 7 base3 on@ua$te$ annua66 8

1 1

5 0!000"

&

,

5 0!000)

2

K

5 0!000

G

1/

5 0!00011

1"


22/25

Z-TECH SDN.BHD 2012TOTA' 7R 8 "(12/(///

" TOTA'7R 8 ) $ises "("2 (///

& TOTA'7R 8 K $ises "(,"2(K2/

.7+ar eting Plan

18 P$o3u!t St$ate*

A8 Z Te!h A34anta*es:

Ou$ %$o3u!t @ua6it 5i66 *ua$antee 6on* 6astin*. It maintenan!e on6 ta+e a sho$t of time. Besi3e !hea%e$ !om%a$e to ma$+et %$i!e( ou$ %$o3u!t offe$s 3u$abi6it ($e6iabi6it an3 inte66i*ent unmat!he3 b it e6e!t$o me!hani!a6 !ounte$%a$t.

"8 P$i!e St$ate*

A8 Com%etito$s base3 %$i!in*:

Ou$ %$o3u!t %$i!e is 4e$ 6o5 !om%a$e too othe$ !om%anies that %$o3u!e To66 #a$eIn3i!ato$ 7T#I8. E4en the %$i!e is 6o5 ou$ %$o3u!t sti66 at the hi*h @ua6it . These!an %$o4en that ou$ %$o3u!t *ot inf6uen!e3 mo$e $esea$!h fo$ 4a$iet !ost. Ina33ition( 5e *ettin* !6ose$ to !ustome$ fo$ *ainin* +no56e3*e about insta66ationan3 assemb6e in To66 #a$e In3i!ato$ 7T#I8 an3 *et a %$i!e somethin* $easonab6e

to5a$3s it.

&8 P$omotion St$ate*

A8 =ebsite an3 B6o*:


23/25

Z-TECH SDN.BHD 2012In these !om%anies 5e a$e into 5ebsite metho3 to att$a!t !ustome$ o$ !6ient to bemo$e $es%onsi4e about this %$o3u!t. #o$ instan!e( in this te!hno6o* !entu$ies *i4ea34anta*es to *ui3in* !ustome$ to !onta!t us an3 3is!uss fo$ the %$i!e. Emai6in*

5e$e the best to *ain ans5e$s an3 @uestion about ou$ %$o3u!ts 5ith a *oo3 %$o%osa6.

.8 +ar eting Personnel

Tab6e 2: Position an3 numbe$ of staff

Position Numbe$ of staff

a$+etin* ana*e$ 1

S!he3u6e of tas+ an3 $es%onsibi6ities

Tab6e K: S!he3u6e of tas+ an3 $es%onsibi6ities

Position ain Tas+

a$+etin* ana*e$ Su%e$4ise the ma$+etin* %$o!ess

a+e %$omotion st$ate* that5ant to be im%6emente3


24/25

Z-TECH SDN.BHD 2012

S!he3u6e of $emune$ation

Tab6e : Remune$ation

Position No Of Staff

onth6Sa6a$7R 8

EP#Cont$ibution

71& 8

7R 8

SOCSO

7" 8

7R 8

A OUNT

7R 8

a$+etin*

ana*e$

1 1"// 1)2 ", 1& /

T-T$% 1& /

.5 "che0ule of +ar eting Bu0get

Tab6e G: a$+etin* Bu3*et

Items #i>e3 AssetsE>%enses 7R 8

onth6E>%enses7R 8

Othe$ E>%enses7R 8

Stationa$ 1"//

#i>tu$e An3 #ittin* )///

Sa6a$ 0EP#0So!so 1& /


25/25

Z-TECH SDN.BHD 2012T-T$% 2"// 1& /

Ztech Marketing

Documents

Transcript of Ztech Marketing