Zoover Master in Tourism Management @ IULM University
Transcript of Zoover Master in Tourism Management @ IULM University
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You Could Have KnownWhy reputation matters in online distribution
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Zoover.ittwitter.com/zoover_it
Who?
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Zoover.ittwitter.com/zoover_it
Michele Aggiato
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Zoover.ittwitter.com/zoover_it
I’m a Family Man
Michele Aggiato
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Zoover.ittwitter.com/zoover_it
Who likes to writeI’m a Family Man
Michele Aggiato
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Zoover.ittwitter.com/zoover_it
& build value through people
Who likes to writeI’m a Family Man
Michele Aggiato
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Zoover.ittwitter.com/zoover_it
& build value through people
Who likes to writeI’m a Family Man
Michele Aggiato
Anything you may want to know about me ...DON’T watch my Cooking Channel on Youtube!
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twitter.com/zoover_itZoover.it
I work for
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twitter.com/zoover_itZoover.it
I work for
I managed Customer Service andFullfilment Centre on behalf of
Provided consultancy to
I’m writing for
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twitter.com/zoover_itZoover.it
I launched the firstTwitter Travel Chat
in Italian
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twitter.com/zoover_itZoover.it
1. Basics
2. The Power of Reviews
3. Reviewers VS Reviews
4. Social Web
5. Mobile
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twitter.com/zoover_itZoover.it
1. Basics2. The Power of Reviews
3. Reviewers VS Reviews
4. Social Web
5. Mobile
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In Dutch: “Suuuva”
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twitter.com/zoover_itZoover.it
Let’s have a try with this:
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twitter.com/zoover_itZoover.it
Vakantie BeoordelingenLet’s have a try with this:
(Holiday Reviews)
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twitter.com/zoover_itZoover.it
Vakantie BeoordelingenLet’s have a try with this:
(Holiday Reviews)
Why do we need Reviews
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twitter.com/zoover_itZoover.it
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twitter.com/zoover_itZoover.it
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twitter.com/zoover_itZoover.it
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twitter.com/zoover_itZoover.it
You could have known!
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twitter.com/zoover_itZoover.it
1. Basics
2. The Power of Reviews3. Reviewers VS Reviews
4. Social Web
5. Mobile
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Zoover
Reputation
Online Offering
Review
Demand
LeadGeneratorSearch
twitter.com/zoover_itZoover.it
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twitter.com/zoover_itZoover.it
More Conversion Higher Booking Value
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twitter.com/zoover_itZoover.it
1. Basics
2. The Power of Reviews
3. Reviewers VS Reviews
4. Social Web
5. Mobile
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twitter.com/zoover_itZoover.it
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REVIEWER VS. REVIEW
twitter.com/zoover_itZoover.it
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The issues with REVIEWS
A personal opinion
Subject of author’s interest
Potentially false
twitter.com/zoover_itZoover.it
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The issue with REVIEWERS
twitter.com/zoover_itZoover.it
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The issue with
Issue? There is no issue!
REVIEWERS
twitter.com/zoover_itZoover.it
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The issue with
Issue? There is no issue!
REVIEWERS
Connected with SM profile
No anonymity
Earn the trust first
twitter.com/zoover_itZoover.it
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The Power Of Customer Reviews
twitter.com/zoover_itZoover.it
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The Power Of Customer Reviews
The Power of Word of Mouth
*
* http://www.bazaarvoice.com/resources/stats
twitter.com/zoover_itZoover.it
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twitter.com/zoover_itZoover.it
1. Basics
2. The Power of Reviews
3. Reviewers VS Reviews
4. Social Web5. Mobile
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twitter.com/zoover_itZoover.it
Social Web
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twitter.com/zoover_itZoover.it
Social WebHey, can you talk?
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twitter.com/zoover_itZoover.it
Oh yes, Baby.
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twitter.com/zoover_itZoover.it
Oh yes, Baby.
Ask me aboutFamily holiday,
Italian food discovery,
Bike trips.
I’m an Expert.
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twitter.com/zoover_itZoover.it
The new Travel Agent...
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twitter.com/zoover_itZoover.it
Will it be a Blogger?The new Travel Agent...
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twitter.com/zoover_itZoover.it
Will it be a Blogger?The new Travel Agent...
Whatever...
It will be a Person
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twitter.com/zoover_itZoover.it
www.simonseeks.com
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twitter.com/zoover_itZoover.it
www.zipsetgo.com
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www.velvetescape.com
twitter.com/zoover_itZoover.it
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twitter.com/zoover_itZoover.it
my.zoover.it/micheleaggiato/profilo
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twitter.com/zoover_itZoover.it
1. Basics
2. The Power of Reviews
3. Reviewers VS Reviews
4. Social Web
5. Mobile
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twitter.com/zoover_itZoover.it
Mobile Devices haveNO FUTURE
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twitter.com/zoover_itZoover.it
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twitter.com/zoover_itZoover.it
Mobile Device?
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4 of successful ways about
twitter.com/zoover_itZoover.it
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4 of successful ways aboutHow to fail in the Mobile Web
twitter.com/zoover_itZoover.it
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twitter.com/zoover_itZoover.it
Continue ignoring websiteoptimization for mobile devices
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twitter.com/zoover_itZoover.it
Continue ignoring websiteoptimization for mobile devices
Never stop using Flashfor your web site
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twitter.com/zoover_itZoover.it
Continue ignoring websiteoptimization for mobile devices
Never stop using Flashfor your web site
Ignore local based social networkas 4sq, Gowalla, Google Places
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twitter.com/zoover_itZoover.it
Continue ignoring websiteoptimization for mobile devices
Never stop using Flashfor your web site
Ignore local based social networkas 4sq, Gowalla, Google Places
Don’t allow payment/purchasevia mobile devices
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twitter.com/zoover_itZoover.it
Continue ignoring websiteoptimization for mobile devices
Never stop using Flashfor your web site
Ignore local based social networkas 4sq, Gowalla, Google Places
Don’t allow payment/purchasevia mobile devices
So, one day you will be dead.Or may be just a little bit before.
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twitter.com/zoover_itZoover.it
Mobile Devices haveNO FUTUREYou could have known
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Thanks for following!Michele AggiatoCM @ Zoover.it & Head of Social Media Strategy
twitter.com/micheleaggiato
Credit Images: “Bizarro vs Superman 2” by carlo_montoya http://www.flickr.com/photos/carlo_montoya/3514364557/in/photostream/