ZoomFitness Electronics Category Deck
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Transcript of ZoomFitness Electronics Category Deck
zoommedia.com
Electronics Category DeckPresented to:
By:
Why ZoomFitnessTM?
MRI:Doublebase 2012. Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions)
Reach the Ideal Electronics Target in the ZoomFitness Network:
• Affluent ($100K+ Average HHI)
• 50 Million Monthly Impressions
• Educated (Bachelor’s Degree+ Index 163)
• Frequency Average 3X per week
• 47 Minute Dwell Time
Engage target audience in a relevant viewing environment with commercials w/ sound, custom digital content, static billboard & promotional offerings in ZoomFitness.
Fitness Consumers & Mobile/Smartphones
MRI:Doublebase 2012. Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions)
Spent $101-200 on Cell phone/Smartphone Purchase
Index 147
Cell Phone/Smartphone Average Monthly Bill $100+
Index 127
Cell Phone/Smartphone Agreement Type: Monthly Plan with Contract
Index 119
Cell Phone/Smartphone Average Monthly Bill $200+
Index 113
Apple iPhone Index 156
HTC Index 148
Blackberry Index 144
Fitness Consumers Spend on Cell Phones
Cell Phone Brands Fitness Consumers Use
Fitness Consumers & Cameras
MRI:Doublebase 2012. Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions)
HH owns a HD digital camcorder Index 153
Camera types own [Digital Point and Shoot]
Index 147
Spent $300+ on camera Index 139
Camera types own [Digital SLR Single Lens Reflex]
Index 125
Spent $100-199 on camera Index 125
ZoomFitness Consumers &Television Sets
MRI:Doublebase 2011. Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions)
HH owns a giant TV screen (Over 42”) Index 137
Very likely to buy giant flat screen/HDTC in next 12 months Index 135
HH owns a HDTV Index 119
HH owns a plasma TV Index 116
HH owns a big screen TV (36"-42“) Index 115
ZoomFitness Consumers & Home Entertainment
MRI:Doublebase 2011. Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions)
HH owns MP3 player docking system Index 184
HH owns surround sound speakers Index 144
Home theater/entertainment system Index 141
HH owns a DVD/Blu-ray player Index 123
Owns digital video recorder (DVR) Index 122
Fitness Consumers & Netbooks, Tablets and E-readers
Read Books, Magazines, Newspapers and other Media Using a Tablet or E-reader
Index 150
Owns Any Tablet or E-reader Index 143
Personal Computers Types HH Owns [Laptop/Notebook/Tablet] Index 127
MRI:Doublebase 2012 Base = A18+“zoomfitness network” defined as: A18-49 who engage in a regular physical fitness routine 2+ times per week at a health club
Fitness Consumers & Computers
MRI:Doublebase 2012. Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions)
Has handheld computer or PDA Index 159
Owns an Apple MacBook Index 175
Owns an iMac Index 144
Likely to purchase a laptop in next 12 months Index 125
Owns all-in-one printer/copier/scanner Index 117
Owns a Lenovo/IBM personal computer Index 155
MRI:Doublebase 2012. Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions)
Super Influential Consumers [Home Electronics] Index 175
One mobile device that can do everything is convenient Index 135
Like to Read Reviews Before Buying New Technology or Electronics Index 125
Often discuss knowledge of technology with others Index 129
Willing top ay more for top quality electronics Index 116
Fitness Consumers are an Ideal Electronics Target
© 2011 Zoom Media Corp. All rights reserved.
Give advice extremely/very often
Index 192 Consider self to be very social
Index 157
Want to explore and learn about new
things Index 118
Are Leaders Index 136
Fitness Consumers are the people you want to reach
Buy based on quality, not price
Index 143 Are confident Index 132
Source: GfK Custom Research North America 2012. Online survey of 2,010 Adults 18-54, 95% Confidence Level. Online methodology is representative of the total US Population. Index based on health club members vs. non-health club members surveyed.
zoommedia.com
Appendix
ZoomFitness History Discovery ESPN TBS TNT
Have Handheld Computer or PDA 159 99 98 100 97 96
Purchased Cell Phone/Smartphone in last 12 months
113 101 102 105 107 102
Owns Digital Point and Shoot Camera
147 106 105 102 103 97
Owns a Portable GPS Navigation Device
129 110 108 110 106 101
Electronics Category - Top 5 Entertainment Cable Nets
ZoomFitnessTM
Delivers
Consumer Comparison
MRI:Doublebase 2012. Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions). TV Networks pulled based on entertainment networks watched in past 7 days during primetime , excluding news and educational programs
ZoomFitness History Discovery ESPN TBS TNT
Owns a HDTV 119 109 108 115 109 105
Owns a MacBook 175 98 94 108 101 91
Cell Phone/Smartphone has Bluetooth
127 102 104 108 109 105
Cell Phone/Smartphone has MP3 Player
140 100 103 112 116 105
Electronics Category- Top 5 Entertainment Cable Nets
ZoomFitnessTM
Delivers
Consumer Comparison
MRI:Doublebase 2021. Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions). TV Networks pulled based on entertainment networks watched in past 7 days during primetime , excluding news and educational programs
ZoomFitness History Discovery ESPN TBS TNT
Have Internet Access at Home 115 108 107 108 107 105
Uses Wireless Connection to Connect to Internet at Home
143 101 100 108 111 104
Spent $300+ on Camera 139 114 117 106 101 97
Owns a giant screen TV (Screen over 42“)
137 113 112 125 114 110
Electronics Category – Top 5 Entertainment Cable Nets
ZoomFitnessTM
Delivers
Consumer Comparison
MRI:Doublebase 2012. Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions). TV Networks pulled based on entertainment networks watched in past 7 days during primetime , excluding news and educational programs