The new way of waTching TV

The method of switching channels didn’t change for 50 years.»

Despite the large number of channels avail-able, the majority of viewers (80%) says they watch only 10 channels or less, because it is taught to find interesting content when you have tens or hundreds of TV-channels and remote controls with an outdated user in-terface.

We used to find relevant content on YouTube just in 2-3 clicks, but it is really difficult to find something interesting on TV, because the method of content search on TV was not changed for the last 50 years.

It would take around 10 minutes to switch over 200 channels while looking for some-thing useful. Moreover valuable content can be splitted by some commercial so you just skip it.

Lots of channels on TV is the problem

People like to watch interesting content on TV, but methods of the search are terrible and outdated.

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100 million TVs will be internet-connected by 2016

A new report from researcher NPD In-Stat predicts that 100 million homes in North America and Western Europe will own televi-sion sets that blend traditional programs with Internet content by 2016. These new hybrid devices, capable of displaying interactive con-tent related to TV shows, are a bid to hold the viewer’s attention in a device-cluttered world.

“The TV people figured out nobody’s just watching TV anymore,” said Gerry Kaufhold, NPD In-Stat’s digital entertainment research director. “They’re watching TV with a tablet or a smartphone or a laptop in their hands. They’ve completely lost control.”

Indeed, more than 60% of viewers check their email or surf the Web while watching TV, ac-cording to Nielsen’s 2011 consumer usage report. Programmers realize they need to do

something to draw the viewer’s eyes back to the TV screen -- even as they develop apps for tablets and smartphones to deliver content related to the show that’s airing.

“The level of engagement with the TV show goes down unless you’ve got something on the handheld device that ties them back to the TV show, somehow,” Kaufhold said.

A tablet application developed for Simon Cow-ell’s reality series “The X Factor” synchronizes the device with the singing competition and allows viewers to rate performances, vote and interact with other fans.

“Two things are starting to percolate in the television industry,” Kaufhold said. “First is the awareness that it’s not just about the big screen anymore. You’ve got to get something to these second screens. Second is how can we control as much of the screen real estate as possible.”

Kaufhold pointed to a European connected TV standard (known as Hybrid Broadcast Broad-

band TV) as a bellwether of things to come in North America.

Broadcaster France Televisions will use the new hybrid standard during the French Open, which begins in May. Tennis fans can push a single button on their remote controls to bring up an interactive screen that will display real-time scores of other matches, bios of tournament players and news, photos and Twitter streams describing the action.

Kaufhold said he could see the same tech-nology being employed for such high-inter-est competitions as the online NCAA mens’ basketball championship.

In the U.S., only about 12 million U.S. house-holds have their Web-capable TVs connected to the Internet, although NPD In-Stat esti-mates about 25 million U.S. TV households own a set with the built-in network capability.

Los Angeles Times | BusinessMarch 20, 2012 http://www.latimes.com/

Soon, the living room TV will become as hyper-connected as the people watching it.

90% of all TV sets sold in 2012–2013 are Smart TVs

OF ALL NEW TV SETS

we have created ZooM TV application for Smart TVs:

Does all the nasty work for the userAnalyzes the program schedule, filters and orders TV shows ac-cording to users preferences and habits and shows only those pro-grams which are most interesting to the viewers.

Minimizes the number of actionsOnce a TV show ends the appli-cation automatically switch to the next TV show with the high-est rating. The app also suggests interesting content to switch to if there are any at some specific moment.

Constantly learnsDespite the fact that the applica-tion is ready to work from the first minute, it learns from the users habits and preferences, remem-bers content that users disliked and build individual rankings.

Avoids irrelevant TV contentThere is an easy to go setup process at the beginning, the users selects categories of TV programs that they like.

If an user like cartoons then the application shows cartoons with the highest rating on whatever channel they demonstrated on.

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How it works?

Start the app on a Smart TV

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Select categories that you like

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Check what’s on the air

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Watch and switch between most interesting TV-shows

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Watch and switch between most interesting TV-shows

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There is a proprietary patent pending soft-ware framework developed in ZOOM at the heart of the application. The application is

developing for Samsung Smart TV platform but it could be run on other popular platforms with few changes.

what’s inside?

Transcoder

Smart TV with ZOOM TV app installed

Raw video Transcoded video

Video streamsUser actions

Electronic program guide

A set of ordered TV-shows with a link to streams and meta-information

Content provider server

ZOOM TV server

EPG provider

Roman MalakhovMentor, Partner

Failed his first business when he was 9 years oldBegan programming at 12Participated in more than 200 IT projects from 8 countriesFounder of 4 IT companies

George MaximovSmart TV Developer

Modified algorithm of ob-ject-detection on images, accelerating its work 12 times, while getting his Master’s degree at Math.Developed an educational portal zillion.netA soccer player in an am-ateour team

Eugene PaninSmart TV Developer

Ex-captain of the ACM programming contest team of the Tomsk State UniversityAlgorithmization guru, knows 200 more algo-rithms than Chuck NorrisHas a large collection of T-shirts

Mikhail BaklanovCEO

Ex vice president of the Enactus (SIFE) team TSUBoard Member in 4 IT companiesCandidate Master ChessLed the development and launch of more than 20 projects in telecommuni-cation

Danila SlupskyArt Director

Responsible for the design of hundreds of products around the world, among them SmartTV-applica-tions for Beeline TV, iRevo, Vidimax, SkorovozSpeaks Russian, English, German, Serbian

our team is an authorized developer:

We have developed solutions and products in telecommunication sector including con-tent management systems, high-load content delivery, storages, STB, mobile and smart TV applications that were implemented in major Russian companies including Beeline,

Gazprom Media, ER-Telecom, MTS, Kyivstar, Vidimax. We have developed our own cross-platform framework for rapid Smart TV applications development.

freemium

The app is free and gives you access to 20 channels. You can subscribe to extra 100-200 channels for reasonable extra charge.

No setup fee, no extra boxes and cables.

Better user experience. Patent pending TV-shows filtering and ordering algorithm.

No obligatory packages. Pay for as many channels as you want.

Rapid expansion to new mar-kets, over 100K downloads at no cost in Russia just in 3 months.

1 2 3 4We are the most innovative pay-TV operator in the world

make a phone call make sure that your house is connected to the oper-ator

choose a package of chan-nels to order

wait for tech guys to drill your walls

install a set-top box or STB-satellite dish

go to the app store on your smart TV*

install the application

select favourite categories

≈7 days

Connecting to a TV package in the usual way:

Connecting to ZOOM TV:

≈10 min

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Modern providers of cable, satellite and iPTV

ZooM TV

• Installation cost: $0 US• The number of buttons presses to find interesting TV show: ≈5

• Installation cost around $70 US dollars + STB cost or rental• The number of buttons presses to find the most interesting TV show in average: 25

3 TiMeSlower is the average cost of a package of channels

2000 TiMeScheaper is the installation

5 TiMeSless actions is needed to find an interesting program

Main advantages:

*internet connection is required

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1 2 3 4 5 6 õDONE õDONE õDONE õDONE õDONE õDONE

õDONE õDONE õDONE õDONE

Roadmap

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Sign a contract with Telebreeze to pro-vide video streaming channelsMarch 4, 2013

Sign a contract with an EPG aggregator - Service TV

March 12, 2013

Develop an alpha version of the appli-cation for Samsung SmartTVMay 31, 2013

Go through limited alpha testing with less than 100 users

July 1, 2013

Gain $50000 US of funding

1 July, 2013

Publish a beta ver-sion

October 1, 2013

Gain 1000 users

15 December, 2013

Publish a commercial release

December 27, 2013

Gain first paid mem-bers

January 20, 2014

Gain extra funding

March 10, 2014

Port the application to LG and Panasonic platforms July 2014

Breakeven point

August 2014

Enter the Brazil marketend of 2014

Mikhail Baklanov

baklanov@zoom.reskype: baklanov.ma

+79528004556

Roman Malakhov

romaroma@zoom.reskype: roman.malakhov

+79138147538

conTacT US

ZOOM-TV LLC634034, Russia, Tomsk,

Uchebnaya str. 35g, 3rd Floor