Zoom Media & Marketing: ZoomSocial Alcohol Category Deck

zoommedia.com

ZoomSocial: Alcohol Category Deck

Zoom Media & Marketing is the dominant player in the nightlife and bars space

ZoomSocial patrons are affluent trendsetters and influentials. Reach this ideal target on premise, as they are deciding what drink to purchase.

Reach socially active consumers with the ZoomSocial network:

• Affluent ($69K Avg HHI)

• Educated (Bachelor’s Degree+ Index 154)

• Average 7 visits per month to ZoomSocial Venues

• 86 Minute Dwell Time

• 81% A21-34

Why ZoomSocialTM?

MRI:Doublebase 2012. Base = A21+ZoomSocial network defined as A21-34 who go to bars/nightclubs 2+ times a month

Engage target audience in a relevant viewing environment with Digital Signage, static billboard & promotional offerings in ZoomSocial.

Sponsor events & promos in ZoomSocial bars to reach avid football fans

• Sponsored Viewing Parties• Coasters, Pint Glasses, Napkins• Custom OOH Media• Sponsorship Activations

ZoomSocial Patrons are Beer Drinkers

MRI:Doublebase 2012. Base = A21-34ZoomSocial network defined as A21-34 who go to bars/nightclubs 2+ times a month

Heavy Regular Domestic Beer/Ale Drinkers Index 229

Heavy Premium Domestic Beer/Ale Drinkers Index 226

Heavy Total Beer/Ale Drinkers Index 206

Heavy Low Calorie Domestic Beer Drinkers Index 204

Heavy Imported Beer/Ale Drinkers Index 189

ZoomSocial Patrons Drink a Variety of Liquors

Any Whiskey Index 230

Tequila Index 220

Vodka Index 217

Rum Index 214

Malt Liquor Index 202

Brandy, Cognac, Cordials & Liqueurs

Index 194

Prepared Mixed Drinks with Liquor

Index 169


Digital Signage Campaign in ZoomSocial to promote Stoli’s new Hot & Stick Brand. Stoli brand spots as well as sponsorship of entertainment news ran in Zoom’s bars and nightlife venues.

StoliZoomSocial Campaign

Summer 2012 Program

Van Gogh VodkaZoomSocial Campaign

OBJECTIVE To increase awareness and drive on-premise consumption of Van Gogh Vodka amongst women who go out together

EXECUTION DETAILS

Media campaign in Zoom’s Social Network venues where Van Gogh Vodka was stocked• Classic boards in women’s

restrooms featured multiple creatives to engage patrons

• Text-in code on Classic boards encouraged women to text in for drink recipes

November – December 2010 Program

Heineken DraughtZoomSocial Campaign

OBJECTIVE To drive on-premise consumption of Heineken Draught of among an A21+ audience

EXECUTIONDETAILS

Digital Signage campaign on ZoomSocial Video Network™ to reach consumers at point of purchase

• Zoom identified bars that serve Heineken Draught on tap

May – July 2011 Program

zoommedia.com

Appendix

ZoomSocial History Discovery ESPN TBS TNT

Heavy Low-Calorie Domestic Beer Drinkers

204 123 127 160 107 125

Malt Liquor Drank in Last 6 Months 202 105 105 132 103 110

Drinks Whiskey 230 123 122 132 104 111

Heavy Imported Beer Drinkers 189 129 131 146 117 130

Alcohol Category - Entertainment Cable Nets

ZoomSocialTM

Delivers

Consumer Comparison

MRI:Doublebase 2012. Base = A21-34ZoomSocial network defined as A21-34 who go to bars/nightclubs 2+ times a monthTV Networks pulled based on entertainment networks watched in past 7 days during primetime , excluding news and educational programs


Drinks Brandy, Cognac, Cordials & Liqueurs

194 106 106 106 105 109

Drinks Any Domestic/Imported Wines

186 96 101 99 104 96

Drank Vodka in the Past 6 Months 217 97 103 114 109 108

Drank Prepared Mixed Drinks with Liquor in the past 6 Months

169 97 105 98 113 110


ZoomSocialTM

Delivers

Consumer Comparison



Drank Bud Light in Past 6 Months 213 117 117 130 104 113

Drank Yuengling in Past 6 Months 325 139 122 154 114 123

Drank Captain Morgan Spiced in Past 6 Months

271 111 120 141 111 103

Drank Sauza in Past 6 Months 295 149 146 149 109 135


ZoomSocialTM

Delivers

Consumer Comparison


ZoomSocial & Domestic Beer Brands


Pabst Blue Ribbon Index 352

Landshark Lager Index 340

Yuengling Index 325

Leinenkugel's Index 324

Sierra Nevada Index 308

Blue Moon Index 276

Miller High Life Index 251

Budweiser Select Index 219

Miller Genuine Draft Index 211

Samuel Adams Index 207

Coors Index 202

Budweiser Index 177

ZoomSocial & Low-Calorie Domestic Beer Brands


Bud Light Lime Index 271

Coors Light Index 240

Miller Lite Index 229

Bud Light Index 213

ZoomSocial & Imported Beer Brands


Harp Index 405

Stella Artois Index 379

Amstel Light Index 339

Red Stripe Index 323

Newcastle Brown Index 318

Tecate Index 312

Dos Equis Index 302

Becks Index 269

Corona Light Index 261

Heineken Index 236

Heineken Light Index 226

Corona Extra Index 215

ZoomSocial & Tequila, Whiskey and Gin


Jameson Index 344

Bombay Sapphire Index 299

Sauza Index 295

Patrón Index 283

Jose Cuervo Index 214

Seagram’s Index 203

ZoomSocial Patrons & Rum Brands


Bacardi Light/Regular/Superior Index 301

Captain Morgan Spiced Index 271

Malibu Coconut Index 244

Bacardi Gold Index 212

ZoomSocial Patrons & Vodka Brands


Stoli Flavored Vodka Index 413

Ketel One Index 378

Svedka Index 356

Three Olives Index 342

Grey Goose Index 272

Smirnoff No. 21 (80 proof) Index 262

Skyy Index 253

Absolut Index 243

Smirnoff Twist (Flavors) Index 218

ZoomSocial Patrons & Wine

Domestic Wines [Sauvignon Blanc] Index 274

Domestic Wines [Cabernet Sauvignon] Index 271

Domestic Wines [Chardonnay] Index 263

Domestic Wines [Pinot Noir] Index 257

Domestic Wines [Pinot Grigio] Index 249

Champagne & Sparkling Wines Drank in Last 6 Months

Index 225

Domestic Wines [Merlot] Index 224

Port, Sherry & Dessert Wines Drank in Last 6 Months Index 191

Domestic Dinner/Table Wines Drank in Last 6 Months Index 186

MRI:Doublebase 2012. Base A21-34ZoomSocial network defined as A21-34 who go to bars/nightclubs 2+ times a month

ZoomSocial Patrons & Imported Wine

French Red Index 345

Spanish Red Index 332

Italian White Index 317

Italian Red Index 300

South American Red Index 297

Australian White Index 290

Australian Red Index 248

Imported Dinner/Table Wine Drank in Last 6 Months

Index 227

MRI:Doublebase 2012. Base A21-34ZoomSocial network defined as A21-34 who go to bars/nightclubs 2+ times a month

Zoom Media & Marketing: ZoomSocial Alcohol Category Deck

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