zoo style guide

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DETROIT ZOO GRAPHICS STANDARDS GUIDE ZOO D E T R O IT

description

zoo,style guide

Transcript of zoo style guide

Page 1: zoo style guide

DETR

OIT

ZO

O GR

APH

ICS

STAN

DARD

S GU

IDE

ZOO DETROIT

Page 2: zoo style guide

IDEN

TITY

OVE

RVIE

W Lo

go,

Colo

r, T

ypog

raph

y

AaAbadi MT Condensed Light

ZOO DETROIT

Abadi MT Condensed is considered a friendly looking font. It is usable at both large and small sizes. Which is why it is a good font to use for any kind of logo.

Pantone DS 292-2 C Pantone DS 322-1 C Pantone DS 36-1 C

The logo consists of half of a face of eacha bear and tiger as accents. The centerattenchen is on the logo in brackets withbright colors.

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Page 3: zoo style guide

MAR

GIN

AN

D SI

ZELo

go s

ize

and

Mar

gin

ZOO DETROIT

ZOO DETROIT

2”

O

The minimum size you can make the logo is 2”

The margins around the logo are the same size as the O in ZOO

OO O

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ACCE

PTAB

LE L

OGO

DOS

ZOO DETROIT

ZOO DETROIT

ZOO DETROIT

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Page 5: zoo style guide

UNAC

CEPT

ABLE

LO

GO

Dont

s

ZOO DETROIT

ZOO

DETROIT

ZOO DETROIT

ZOO DETROIT

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Colo

r Lo

go C

onfig

urat

ions

Colo

rs

ZOO DETROIT

ZOO DETROIT

The logo consists of three diffrent colors. This is the prefered colors.

The black and white is the most common and flexible.

If the logo is going onto a colored background it will be just orange color. ZOO

DETROIT

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Pantone DS 292-2 CC-50 M-0 Y-85 K-20 R-113 G-166 B-75

Pantone DS 322-1 CC-90 M-100 Y-100 K-0 R-77 G-53 B-57

Pantone DS 36-1 CC-0 M-60 Y-100 K-32 R-245 G-130 B-32

Colo

r Lo

go C

onfig

urat

ions

Colo

rs

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Page 8: zoo style guide

DESIGNED BY:FEL IC IA MUSCAT

Detro i t Zoo8450 W 10 Mi le RdRoya l Oak , MI