ZOKU

A hotel to be built in Amsterdam. One can live here from upto 5 days to 3 months. A place for the global nomads, mobile employees, freelancers and the free spirits to nurture their creative side.

A hub to get inspired, interact, co-create and develop ideas.

Target audience

The influencers, doers, the high profile people.

Manifesto

You are made of ideas.Your inspiration guides you.

Your spirit is your belief. You might take the path askew, but, you still follow your mind. You have always believed in an institution called you. Why not,

pack your genius, fold your creativity and begin your journey to a world where you connect to minds like yours. Why not just, Go

Zoku!

Out Of Home Bricks:

Our target audience travels a lot and so visits the airport frequently. At various places in the airport, place huge bricks with part of the manifesto written on it. It is a Wi-Fi spot. So when you connect, you automatically log on to the Zoku homepage. The first thing you read is the entire Manifesto!

Then, continuing the line you read on the out of home brick, you share your own one line Manifesto. This automatically gets uploaded on your social network like Facebook, Twitter and Linkedin.

This Manifesto acts as a conversation starter on your social media sites. People start commenting and co-creating.

You virtually bring the concept of Zoku to people, with the help of Social Media.

With each comment they receive a virtual key in their email, which then takes them on to the virtual tour of the Zoku hotel and rooms.

They continue the thread of co-creation on the websites.

The completed ideas, will be placed in the actual Zoku hotel.

More number of keys collected, will get gifts and incentives.