ZocialAwardTH2013_V1.10
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#ZocialAward
Zocial Inc. Online Analysis
#ZocialAward * Data from ZocialRank.com
Company Group Structure
E-Commerce Service
• Largest B2B2C Shopping Mall in Thailand
• Advance E-Commerce Platform for
Business
• Online Payment Solution
Share : Join with Rakuten Inc. (Japan)
Found in 1999 Total Employee +110 staffs
• Brand & Social Network Analysis
• Data Mining and Researching
• Brand and Online Ranking
• Real Time Monitoring
We are Expert in Digital Service more than 15 years experience
Online Analysis
#ZocialAward * Data from ZocialRank.com
Brand “Monitoring & Research” System what’s people talk about your brand
Brand “Ranking & Analysis” System Where are you compare with competitor
Zocial inc. Advance and Unique Social Media Platform Service
(Cover 10 Countries in ASIAN)
#ZocialAward * Data from ZocialRank.com
Asian Social Media Ranking
ZocialRank is a Online Brand Ranking & Aanalytic system that can help brand keep up on their brand direction
and customer engagement in to better know your customer insight and competitor.
Ranking in Top Social Network Service
#ZocialAward * Data from ZocialRank.com
Range of Time
Total Trend by Channels
Social Interaction Category of Message Total Keywords
Where people talking
Sentimental
Product Launched Period
Gender
#ZocialAward * Data from ZocialRank.com
Dash Board Top Post in Facebook
Top message in Facebook
Top User In Twiter
Top Photo in Instagram
Top Message in Twitter
#ZocialAward * Data from ZocialRank.com
Real Voice from People in Social Media
Related VDO from Youtube from this candidate
Real Time Monitor The Voice Thailand Final Date (15 Dec 2012)
http://www.zocialeye.com/thevoice/
#ZocialAward * Data from ZocialRank.com
Bangkok Governor Election 2013
• Real Time Monitor Voice of People
• Faebook, Twitter, Instagram
• Sentiment Message
• Predict and Forecast the winner
http://realtime.zocialeye.com/bkk2013
Total Social Media Value
Social Awareness Trend
Full Detail for Each Person
Social Data Real Time Trend
Real Data and Reference
#ZocialAward * Data from ZocialRank.com
ZocialEye Monitor The Star#9 Thailand Top Reality Show (SCB Bank Buy this and put it in their Facebook App)
Real time monitor which candidate top
buzz in online
SCB Sponsor this program and want to show movement of
this competition
#ZocialAward * Data from ZocialRank.com
Customer * Service Launched in March 2012
Many Agency and Corporate Using This Service
#ZocialAward
#ZocialAward
#ZocialAward
#ZocialAward
Growth 28% Growth 54%
Growth 163% Growth 128%
#ZocialAward
#ZocialAward
TOTAL THAILAND FACEBOOK USER
18.5 MILLION
9.0 million user
9.3 million user
Other 0.2 million user
#ZocialAward * Data from ZocialRank.com
0
0.5
1
1.5
2
2.5
3
3.5
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24
Average FB post in a day
Thailand Average Post in a Day
Peak Post Time 23:00
#ZocialAward * Data from ZocialRank.com
Facebook Post Per Day
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Facebook Page Post in Each Day
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Thailand Facebook User Post Trend in a week
#ZocialAward
#ZocialAward * Data from ZocialRank.com
TOTAL THAILAND TWITTER USER
2MILLION
Average
> 5.5 Tweet/Day
> 200,000 active user/day
#ZocialAward * Data from ZocialRank.com
FOLLOWER Average
> 180 follower
> 136 following
Average Text 72 Characters in Tweet
#ZocialAward * Data from ZocialRank.com
Tweet in a day
0
50000
100000
150000
200000
250000
300000
350000
400000
450000
500000
Tweet Rate in Each Day Week Day Week End
#ZocialAward * Data from ZocialRank.com
Which Device they tweet from?
Desktop
33.3%
Mobile
66.7%
#ZocialAward * Data from ZocialRank.com
Tweet in a Week
360,000
370,000
380,000
390,000
400,000
410,000
420,000
430,000
440,000
450,000
460,000
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
#ZocialAward * Data from ZocialRank.com
คนบ่นว่าร้อนเยอะที่สุดวันไหน
(the most hottest day)
26 มีนา 2556
#ZocialAward * Data from ZocialRank.com
Tweet by location in Bangkok Thamasar
t
Dhrma Guy
Rangsit U
Bangkok U
Mahidol U
Suwanabhum
#ZocialAward * Data from ZocialRank.com
Tweet by location in Thailand
#ZocialAward
#ZocialAward * Data from ZocialRank.com
Total Thailand Instagram user
603,288 Public 433,780 (72%)
Private 169,508 (28%)
Since : May 3, 2013
0.6% of Total Instagram Active Global User
#ZocialAward * Data from ZocialRank.com
Total Thailand Photo in Year 2013
(4 months) 21,377,480 Average 60-70 million/year
Active User 79,600/day
#ZocialAward * Data from ZocialRank.com
Instagram Average
• 656 Follower/User
• 178 Photo/user
• 159,000 Photo/day
• 82% of photo taged
• 69 Like/Post
• 2 Comment/Post
#ZocialAward * Data from ZocialRank.com
คนที่ถูกพดูถงึมากที่สุดใน Instagram
Top Mention on Instagram No. User Post Remark
1 @instaplaceapp 139,308 Tag of Instaplace App
2 @instaplacemobi 27,702 Tag of Instaplace App Mobile
3 @instaweatherpro 11,303 Tag of InstaWather
4 @mark_prin 3,568
5 @boy_pakorn 2,591
6 @insplaceus 1,515 Tag of InstaWather
7 @Tweegram 1,432 Tag of Tweegram App
8 @Photo 1,329
9 @instaquoteapp 1,246 Tag of InstaQuote App
10 @kimmy_kimberley 1,154
#ZocialAward * Data from ZocialRank.com
Popular App in Stagram
#ZocialAward * Data from ZocialRank.com
Top Instagram Photo in Thailand
#ZocialAward * Data from ZocialRank.com
No.3 Top Likes in Instagram in Thailand
#ZocialAward * Data from ZocialRank.com
No.2 Top Likes in Instagram in Thailand
#ZocialAward * Data from ZocialRank.com
` No.1 Top Likes in Instagram in Thailand
#ZocialAward * Data from ZocialRank.com
Top Likes Photos in Instagram
1. Boy_Pakorn
2. Aum_Patchrapa
3. Aum_Patchrapa
4. Boy_Pakorn
5. Boy_Pakorn
6. Boy_Pakorn
7. Boy_Pakorn
8. Boy_Pakorn
9. Aum_Patchrapa
10.Boy_Pakorn
Likes 79.1K
Likes 79.8K
Likes 80.9K
Likes 81.2K
Likes 83.5K Likes 108K
Likes 90.1K
Likes 107K
Likes 104K
Likes 83.6K
#ZocialAward * Data from ZocialRank.com
รวมอันดับ Top 10
X 7 pics
X 3 pics
#ZocialAward * Data from ZocialRank.com
สถานที่ๆ ที่นิยมถ่ายภาพมากที่สุดใน Instagram
Top Location in Stagram
สถานที่ (Location) Photo
1.Suvarnabhumi Airport (BKK) 18,766
2.Siam Paragon 18,682
3.Starbucks 16,254
4.my home 12,577
5.Siam Center 12,096
6.CentralWorld 11,792
7.Home 8,662
8.After You 8,057
9.Don Mueang Airport (DMK) 8,032
10.Asiatique The Riverfront 6,834
#ZocialAward * Data from ZocialRank.com
พืน้ที่ๆ มีคนถ่ายภาพมากที่สุดในประเทศไทย
(Top Location of Instagram Photo in Thailand)
ภาพส่วนใหญ่ถกูถ่ายริมทะเล (Most of Photos Taken on the Beach)
Pattaya
Rayong
Cha-am, Hua Hin
Koh Kong
#ZocialAward * Data from ZocialRank.com
IKEA
BANGNA
ABAC
Siam Paragon
King Mongkut’s Institute
of Technology
Ladkrabang
Suvarnabhumi Airport
King Mongkut’s
University of
Technology
Thonburi
Mahidol
University
Donmuang
Airport
Muangthong
Stadium
Samutsakorn ‘s Capital
Thamasat University
(Rangsit)
Rangsit
University
Bangkok University
(Rangsit)
พืน้ที่ๆ มีคนถ่ายภาพ Instagram ในกรุงเทพ
(Top Location of Instagram Photo in Bangkok)
#ZocialAward * Data from ZocialRank.com
Top 10 Starbucks Location by Instagram 1. เช็นทรลั ลาดพรา้ว
2. Town in Town
3. ถนน นิมมานเหมนิท ์เชยีงใหม ่
4. รชัโยธนิอเวนิว
(Ratchayothin Ave)
5. วลิลา่อารยี (Vila Aree)
6. พารากอน (Paragon)
7. เช็นทรลั พระราม 9
8. เช็นทรลั แอรพ์อรท์ เชยีงใหม ่
9. The circle ราชพฤกษ ์
10.เซ็นทรลั ป่ินเกลา้
** เซ็นทรลั มถีงึ 4 ต าแหน่ง
#ZocialAward * Data from ZocialRank.com
0
20,000,000
40,000,000
60,000,000
80,000,000
100,000,000
120,000,000
0
500,000
1,000,000
1,500,000
2,000,000
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24
Instagram Post All Day
Post Likes
Instagram Data Upload
15.97% 15.98% 15.82% 15.75% 16.46%
20.02% 19.86%
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Instagram Photo Upload by Day
Peak Time 20:00 – 22:00
Peak Time Sat - Sunday
#ZocialAward * Data from ZocialRank.com
#ZocialAward * Data from ZocialRank.com
Total Video in Youtube by Thai People
5.3 million
Average New
2,500 Upload Viedo/day
#ZocialAward * Data from ZocialRank.com
Top View Video in Thailand in 2012
#ZocialAward * Data from ZocialRank.com
เพลงอะไรเอย?
#ZocialAward * Data from ZocialRank.com
Top 5 Video in Thailand Year 2012
1. ลูกอม - WhatChaRaWaLee
44,443,157
2. แค่ได้รักเธอ-7Days Crazy
38,497,916
3. ไกลแค่ไหน คือ ใกล้ - getsunova
#ZocialAward * Data from ZocialRank.com
#ZocialAward * Data from ZocialRank.com
รักต้องเปิด (แน่นอก) - 3.2.1 feat.ใบเตย อาร์สยาม (Upload 1 May 2013)
7 Days 4 million views
#ZocialAward * Data from ZocialRank.com
Top Video Category in Youtube (TH)
1. Music 1,083,207
2. Entertainment 942,655
3. People 604,397
4. Comedy 598,505
5. People & Blogs 568,231
6. Sports 544,884
7. Education 503,111
8. Travel 371,014
9. Animals 356,498
#ZocialAward * Data from ZocialRank.com
#ZocialAward * Data from ZocialRank.com
Total Google Plus User World Wide
million user
#ZocialAward * Data from ZocialRank.com
Thailand Top Google + Page
#ZocialAward * Data from ZocialRank.com
Thailand Top Google + Page
#ZocialAward * Data from ZocialRank.com
Location
#ZocialAward * Data from ZocialRank.com
Total Location in Thailand
348,763
Thai People Check-in
25,250 per/day
#ZocialAward * Data from ZocialRank.com
Instagram 4square
Compare Location Check-in between 4square and Instagram
The new
way to
connect
It took Twitter 1,400 days and Facebook 1,600 days
to reach the 100M milestone. For WeChat, it took 433 days.
200M Born 100M 300M
2011 2012 2012 2013
Jan. Mar. Sep. Jan.
300M Users Worldwide 40M International
Thailand: Growing user base. 400% growth 5 months after launch
#ZocialAward * Data from ZocialRank.com
#ZocialAward * Data from ZocialRank.com
Line Global User
#ZocialAward * Data from ZocialRank.com
15 Million User
Total Line user in Thailand
#ZocialAward * Data from ZocialRank.com
Top Member Official Account in Line
1. Muang thai life 4,620,642
2. Oishi 4,529,361
3. Singha 4,160,329
4. Truemove 4,143,177
5. Thai Air way 3,997,592
** As 7th May 2013
#ZocialAward * Data from ZocialRank.com
3G มีปัจจยัในการท าให้
Social Media เตบิโตอย่างมากในไทย
3G will push Thailand Social Media
#ZocialAward * Data from ZocialRank.com
Summary
#ZocialAward * Data from ZocialRank.com
Summary in Thailand
• Facebook 18.5 million user
• Twitter 2 million user
• Instagram 603,288 user
• Wechat 300 million user (Worldwide)
• Google Plus 500 million user (Worldwide)
• Line Chat 15 million user
#ZocialAward * Data from ZocialRank.com
Top Zocial Award in Category
1. Real estate Sansiri Family
2. Banking Kbank Live
3. Entertainment & Media VRZO
4. Insurance ไทยประกนัชวีติ
5. Electronics Samsung Mobile Thailand
6. Food&Beverage Ichitan
7. Telecom Dtac
8. Airline AirAsiaThailand
9. Auto Chevrolet Thailand
10. Beauty Beauty Mouthsy
11. Fashion Panicloset
[ Facebook + Twitter + Youtube + Instagram ]
#ZocialAward * Data from ZocialRank.com
#ZocialAward * Data from ZocialRank.com
#ZocialAward * Data from ZocialRank.com
#ZocialAward * Data from ZocialRank.com
What we lean from this data?
• พฤตกิรรมคนไทยบางส่วนเปลีย่นไปแลว้
• โซเชีย่ลมเีดยีเข้ามามส่ีวนในชวีติของเรา
• บรษิทัและแบรนด ์ น าโซเชีย่ลมเีดยีมาใช้เป็นส่วนหน่ึงของการส่ือสารกบัลกูค้า
• ข้อมลูเชงิลกึเหลา่น้ีจะท าให้เราเข้าใจในพฤตกิรรมคนไทยและอาเซยีนมากขึน้
• Zocial Inc จะท าให้คุณเข้าใจคนในโลกออนไลนม์ากขึน้
#ZocialAward * Data from ZocialRank.com
Welcome to Zocial
World. • More data at http://blog.Zocialinc.com
Pawoot P. (Pom) E-Mail : [email protected] Facebook, Twitter, Instagram : pawoot