Zimmer_brand_guideline
Transcript of Zimmer_brand_guideline
Solutions by the people of Zimmer Spine.zimmerspine.com
Brand GuidelinesZimmer Spine
CONTENTS Introduction 3Section 1: Core Brand Elements 6Section 2: Core Brand Photography 17Section 3: Print Collateral Layout 26 Layout Application – Product Brochure 28 Layout Application – Solutions Brochure 36 Layout Application – Leave Behind 45 Layout Application – Surgical Technique 51 Layout Application – Design Rational 61 Layout Application – Competitive Guide 69 Layout Application – Miscellaneous Collateral 76Section 4: Launch Kit Layout 80 Layout Application – Launch Kit: Tier 1 83 Layout Application – Launch Kit: Tier 2 96 Layout Application – Launch Kit: Tier 3 97Section 5: Patient Education Layout 103Section 6: Print Advertising Layout 109Section 7: Presentation Layout 115
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Purpose of Guidelines
INTRODUCTION The Zimmer Spine brand is conveyed
through the use of photography, typography
and color. Consistent usage of these brand
elements is vital to ensure the integrity of
the Zimmer Spine brand.
These guidelines have been designed to
help Zimmer Spine employees and partners
consistently and effectively express the
Zimmer Spine brand across advertising,
collateral, event graphics and more. Some
of these guidelines may change over time,
in which case this document will be
updated accordingly.
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Solutions by the people of Zimmer Spine.
Every day people look to you for solutions that will reduce their pain, improve their lives and restore their freedom. You have devoted your career — and your life — to helping these people. And the people of Zimmer Spine are devoted to you.
At Zimmer Spine we are proud to deliver a complete line of spinal solutions. However, our most important offering goes beyond dynamic stabilization and minimally invasive surgery. Our greatest resource is the people behind our products — the people of Zimmer Spine. Surgeons who partner with Zimmer Spine know why.
The people of Zimmer Spine are knowledgeable, passionate and energetic. We are dedicated to helping you achieve successful patient results by bringing new ideas to market. We are driven by the opportunity to share our unrivaled education and training. We are responsive, committed partners who will stop at nothing to support you in your quest to provide the absolute best in spinal care. And we can be counted on always to act with integrity as ethical partners who are worthy of your trust.
As the people behind our top spinal solutions, we want to support you with best-in-class tools, instruments and implants, as well as the industry knowledge you need to achieve real patient results. We understand the impact our products have on your patients’ lives, which is why we provide comprehensive spinal solutions that simplify surgical flow and make difficult procedures easier. It’s also why we are constantly evolving and expanding our product line to keep up with your changing needs with truly differentiated offerings including Trabecular Metal, Dynesys and the Universal Clamp.
At Zimmer Spine we’ve made it our goal to support you by embracing your toughest challenges and delivering the best products, service and support with unmatched integrity. We are industry leaders, expert consultants and your partner for successful spinal solutions. We are the people of Zimmer Spine.
Brand Platform
INTRODUCTION The brand platform conveys the tone and personality of the Zimmer Spine brand. This document helps communicate the key values that Zimmer Spine stands for and should be used to guide all of Zimmer Spine’s marketing communications. This brand platform lets surgeons know that we’re more than a vendor — we’re a partner. And we will support them with solutions by the people of Zimmer Spine.
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Solutions by the people of Zimmer Spine.
Tag Line
INTRODUCTION The Zimmer Spine tagline is “Solutions by the people of Zimmer Spine.” This tagline recognizes that today’s surgeons are looking for more than just implants and devices. They want to find individuals with whom they can connect on successful solutions that heal and restore the lives of their patients. Individuals like the people of Zimmer Spine. This tagline expresses the fact that we’re more than a vendor. We’re a partner. And we offer a complete line of spinal solutions that help our surgeons deliver real patient results.
SECTION 1 Core Brand
Elements
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Color Formulas
Zimmer Blue
Zimmer Black
PMS: Process Blue
CMYK: 100, 8, 0, 6
RGB: 0, 154, 217
PMS: Process Black
CMYK: 0, 0, 0, 100
RGB: 0, 0, 0
100 %
100 %
80 %
80 %
50 %
50 %
30 %
30 %
10 %
10 %
Primary Pallette
CORE BRAND: COLOR The Zimmer Spine primary color palette features two colors: Zimmer Blue and Zimmer Black. Both of these colors can be represented in a number of tints. Use the Pantone, CMYK and RGB formulas for Zimmer Blue and Zimmer Black to ensure consistent color usage.
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Horizontal Orientation
Centered Orientation
Use of the Zimmer Spine Logo:
Always use original artwork for the Zimmer Spine logo; poor-quality reproductions are unacceptable
Never combine the Zimmer Spine logo with other figures, words, trademarks or symbols
Never use the Zimmer Spine logo in a headline or copy text
Proper Logo Usage
CORE BRAND: LOGO As a leading provider of advanced spinal solutions, it is vital that Zimmer Spine is supported by a strong and consistent corporate identity. This can only be achieved by strict adherence to the brand guidelines provided in this document. The Zimmer Spine logo exists in both a horizontal and a vertical format to provide maximum flexibility in placement.
Logos available for download:
>> ZimmerSpineLogos.zip
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Clear Space
Preferred Size
8p 3p 2p
Maximum Preferred Minimum
X
X
X
X
X
Proper Logo Usage:Vertical
CORE BRAND: LOGO Proper logo usage is vital in maintaining legibility and brand consistency. Always apply the Zimmer Spine logo at an appropriate size and avoid making the logo too overpowering or too understated. It is also important to maintain an appropriate clear space around the Zimmer Spine logo to give it a prominent position in design materials. It should never feel cramped or crowded within a layout.
All measurements above are in picas
Logos available for download:
>> ZimmerSpineLogos.zip
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Preferred Size
8p
3p
2p
Maximum
Preferred
Minimum
X
X
X
X
X
Clear Space
All measurements above are in picas
Proper Logo Usage:Horizontal
CORE BRAND: LOGO
Logos available for download:
>> ZimmerSpineLogos.zip
Proper logo usage is vital in maintaining legibility and brand consistency. Always apply the Zimmer Spine logo at an appropriate size and avoid making the logo too overpowering or too understated. It is also important to maintain an appropriate clear space around the Zimmer Spine logo to give it a prominent position in design materials. It should never feel cramped or crowded within a layout.
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Positive Color Use
Reversed Color Use
Zimmer Blue
Zimmer Black
Reversed out of a single-color
background
PMS: Process Blue
CMYK: 100, 8, 0, 6
RGB: 0, 154, 217
PMS: Process Black
CMYK: 0, 0, 0, 100
RGB: 0, 0, 0
Proper Logo Usage
CORE BRAND: LOGO The Zimmer Spine logo can appear in either Zimmer Blue or Zimmer Black when placed on a white or light-colored background. The Zimmer Spine logo can also appear in white when placed on a dark background. Please refer to the following pages for more in-depth instruction on placing the Zimmer Spine logo.
Logos available for download:
>> ZimmerSpineLogos.zip
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100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
Tint Array
Acceptable Logo and Background Usage
CORE BRAND: LOGO The white Zimmer Spine logo will often appear on a background of Zimmer Blue or Zimmer Black. To ensure optimum legibility, these background colors should not appear in a tint lighter than 50%.
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Examples
Acceptable Background Usage
CORE BRAND: LOGO When using the Zimmer Spine logo on a photographic background, make sure the background provides sufficient contrast to ensure the legibility of the logo. The photographic background should not compete with the corporate mark.
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Unacceptable Background Usage
CORE BRAND: LOGO The Zimmer Spine logo is our corporate signature. It should never be used as a graphic element, as a background pattern or overprinted. The logo should not appear on any background that does not provide sufficient contrast to maintain high legibility. Textured backgrounds that compete with the corporate identity should not be used.
Examples
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Headline font
Secondary Font
Futura LightFutura Light ObliqueFutura BookFutura Book ObliqueFutura MediumFutura Medium ObliqueFutura HeavyFutura Heavy ObliqueFutura BoldFutura Bold Oblique
Meta Normal Roman LFMeta Normal Italic LFMeta Book Roman LFMeta Book Italic LFMeta Medium Roman LFMeta Medium Italic LFMeta Bold Roman LFMeta Bold Italic LF
Adobe Futura is the preferred font for headlines. Headlines often use a combination of font weights to provide added emphasis. Use this font with titles, headlines and subheads.
Fonts available for purchase at www.itcfonts.com.
Foundry: Adobe
FF Meta LF is the preferred font for body copy. Use this font with callouts, quotes and captions.
Fonts available for purchase at www.itcfonts.com.
Foundry: FontFont
Font Families
CORE BRAND: TYPOGRAPHY Two typefaces have been selected for use in all Zimmer Spine related communications materials. The Adobe Futura family is primarily used for headlines. To complement Adobe Futura, we have selected Meta LF for use in body text. For online applications, Arial, a Web-safe font family, may be used in place of Futura. For body copy, the Web-safe font family Trebuchet should be used in place of Meta LF.
These fonts should be used consistently to ensure and support the Zimmer Spine brand.
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Stand Alone
For Use with Brand Platform
Logo Lockup
Solutions by the people of Zimmer Spine.
Solutions by the people of Zimmer Spine.
Solutions by the people of Zimmer Spine.zimmerspine.com
Solutions by the people of Zimmer Spine.zimmerspine.com
How to Use it
CORE BRAND: TAGLINE It is important that the Zimmer Spine tagline is represented in a consistent and clear manner. The Zimmer Spine tagline can appear alone or combined with the Zimmer Spine logo to provide maximum flexibility in placement. Follow these guidelines for showcasing the Zimmer Spine tagline.
SECTION 2 Core Brand
Photography
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Examples
The People of Zimmer Spine
PHOTOGRAPHY: LIFESTYLE We offer a comprehensive library of images for use in all communications materials. This library includes both lifestyle and product photography, and the images collectively tell the story of the solutions of Zimmer Spine. This photo library is a core element of the Zimmer Spine brand and should be used whenever possible in print, collateral, event signage and more.
Procedural SolutionsPosterior Lumbar Fusion
Solutions by the people of Zimmer Spine.zimmerspine.com
Our results speak for themselves. If you don’t believe us, just ask her.
As a surgeon, you are devoted to helping your patients reduce their pain and improve
their lives. And the people of Zimmer Spine are devoted to you. Find out how our
complete spinal solutions can support you in your quest to provide the absolute best
in patient care.
Solutions by the people of Zimmer Spine.zimmerspine.com
82-0334-MKC Rev A per DCR 7321 July 2009
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Scenerio 1: Inspired Solutions
Scenerio 2: Collaborative Solutions
This scenario offers an intimate look at the Zimmer Spine team in action. Zimmer Spine employees converse around a design station, discussing innovative Zimmer Spine technology. The scene captures a moment of inspiration, showcasing the teamwork, collaboration and insight behind every Zimmer Spine product.
This scene features a conference room setting filled with engineers and product specialists actively engaged in a highly collaborative discussion. It’s an energetic scene, with some employees talking across the table as others listen intently. It’s a fly-on-the-wall view of the teamwork and partnership of the people of Zimmer Spine.
The People of Zimmer Spine
PHOTOGRAPHY: LIFESTYLE This campaign offers a close, personal look at the people of Zimmer Spine. Candid, editorial-style photography is leveraged to explore the circular relationship between engineers, product managers, sales reps, surgeons and patients. The idea is to provide a behind-the-scenes view of the teamwork and collaboration behind each and every one of Zimmer Spine’s leading spinal solutions. The images and scenarios should feel natural, organic, inspired and real.
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Scenerio 3: Elegant Solutions
Scenerio 4: Shared Solutions
These photographs take a candid look at the engineering expertise behind each and every Zimmer Spine product. A group of engineers is huddled over a design blueprint engaged in a spirited discussion. It’s an unfettered look at the collaborative design process that drives the solutions of Zimmer Spine.
This scene portrays the important relationship between a Zimmer Spine sales rep and a surgeon. It takes place in a surgeon’s office, with the rep holding a model and explaining a Zimmer Spine solution as the surgeon listens intently. These images convey a sense of trust and partnership between the two principals.
The People of Zimmer Spine
PHOTOGRAPHY: LIFESTYLE
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Scenerio 5: Results-Oriented Solutions
This scenario highlights the important relationship between a surgeon and his patient. A surgeon is having a highly personal discussion with a patient in a hospital setting. It’s an intimate reminder of the critical role Zimmer Spine products play in improving patient lives.
The People of Zimmer Spine
PHOTOGRAPHY: LIFESTYLE
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Cropping Considerations
PHOTOGRAPHY: LIFESTYLE When selecting photography it is important to choose images from our photo library to ensure that we represent the bright, contemporary style of the Zimmer Brand.
Zimmer Spine lifestyle photography is used primarily on solutions brochure covers, inside collateral pieces and in print advertising. When cropping Zimmer Spine lifestyle images make sure that the people of Zimmer Spine always remain the focal point. Also, these images should never be altered by applying a blur or shifting their color balance. Acceptable and unacceptable uses of our photo library are outlined below.
Acceptable Use
Unacceptable Use
Do not crop subjects too tightly
Do not crop key subjects out of the frame
Do not blur images Do not alter or remove colors (black and white)
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It’s not one thing that separates it from the competition.
It’s more like 40,000. With a history of over 40,000 global cases and counting, Zimmer Spine’s Dynesys system is the most widely used dynamic stabilization solution on the market. This anatomy-sparing approach offers a reliable alternative to systems with titanium rods, giving you the confi dence you need to provide quality patient care.
Solutions by the people of Zimmer Spine.zimmerspine.com
Dynesys®
Dynamic Stabilization System
ZS-SA0324 Rev A October 2009In the U.S., the safety and effi cacy of this device for the indication of spinal stabilization without fusion has not been established.
ZIM7847-2_Dynesys_Spine1115_bkCvr.indd 1 11/2/09 4:09:39 PM
Three dynamic options. And a history of more than 40,000 global cases.
Solutions by the people of Zimmer Spine.zimmerspine.com
7375 Bush Lake RoadMinneapolis, MN 55439800.655.2614
5301 Riata Park Court, Building FAustin, Texas 78727512.918.2700
zimmerspine.com
L1552 Rev. A (851S-1040-00) © 2010 Zimmer Spine, Inc.
Solutions by the people of Zimmer Spine.
You are devoted to helping your patients reduce their pain and improve their lives. And the people of Zimmer Spine are devoted to you. We are dedicated to supporting you with best-in-class tools, instruments and implants. We are driven by the opportunity to share our unrivaled education and training. We are committed partners who will do everything in our power to assist you in your quest to provide the absolute best in spinal care. And we can be counted on always to act with integrity as ethical partners who are worthy of your trust. We are the people of Zimmer Spine.
Dynamic Stabilization SystemsDynesys®
Diego® and Diego logo are trademarks of Gyrus ENT, LLC. PEEK-OPTIMA® is a registered trademark of Invibio Limited.PK® is a registered trademark of Gyrus Group PLC.
Examples
The Products of Zimmer Spine
PHOTOGRAPHY: PRODUCT Zimmer Spine’s library of product photography gives a heroic view of Zimmer Spine’s industry-leading solutions. These images are bold, dramatic and well lit, with all products appearing on settings inspired by the operating room such as a surgical drape. This library of images offers a bright, optimistic presentation of Zimmer Spine products and should be leveraged whenever possible in collateral, print advertising and event signage.
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The Products of Zimmer Spine
PHOTOGRAPHY: PRODUCT
Examples
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Cropping Considerations
PHOTOGRAPHY: PRODUCT When selecting photography it is important to choose images from our photo library to ensure that we represent the bright, contemporary style of the Zimmer Brand.
Zimmer Spine product photography is used on product collateral covers, trade show graphics, product-focused print ads and more. When cropping these images, do not crop essential product features and make sure that the product spotlight remains in or near the center of the image. Images from the Zimmer Spine product library should never be altered by applying a blur or shifting their color balance. Acceptable and unacceptable uses of our photo library are outlined below
Acceptable Use
Unacceptable Use
Do not blur image Do not over-spotlight product images
Do not alter or remove colors
Do not crop essential features of the product
SECTION 3 Print Collateral
Layout
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Picture Boxes
Line Elements
4p
55
p8
4p104p10
Logo/Blue Tab Lockup
1p
Zimmer Spine collateral features the Zimmer Spine logo inside a blue tab locked up to the top right corner of the cover, as shown at right.
Picture boxes are used to highlight product photography. They are distinctively shaped and can feature blue or gray frames.
Line elements can be used to divide and organize content. Solid lines and dotted lines are both used in Zimmer Spine collateral.
Key Graphic Elements
PRINT COLLATERAL LAYOUT: KEY ELEMENTS
This page shows examples of key graphic elements used in Zimmer Spine product collateral.
1p
.125" from edge at 45˚ angle.
cornerspecifications.1
25
"
.125"
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Product Brochure
PRINT COLLATERAL LAYOUT: APPLICATION
Zimmer Spine product brochures balance brand and product messaging to highlight the features and benefits of a specific spinal offering. These collateral pieces offer a high-level overview of a product and illustrate how Zimmer Spine systems can be used to improve patient lives. Use product brochures to give existing or prospective surgeons a brief, concise introduction to an individual Zimmer Spine product.
Examples
One of the spine industry’s first minimally invasive solutions.
And still one of the best.
Minimally Invasive Pedicle Screw SystemPathFinder®
Solutions by the people of Zimmer Spine.
zimmerspine.com
Delivering enhanced interbody design. On the nose.
Interbody System
Ardis®
Solutions by the people of Zimmer Spine.zimmerspine.com
Your natural choice for active, robust, moldable allograft.
Solutions by the people of Zimmer Spine.zimmerspine.com
Demineralized Bone MatrixPuros® DBM
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Cover headline small. Cover headline large.
Product Descriptor Subhead
Product Name
Solutions by the people of Zimmer Spine.zimmerspine.com
Example Cover
4p
57
p8
8p
7
9p95p3
Product Brochure Cover Key Graphic Elements Layout
Templates available for download:
>> ProductBrochure_3panel.zip
>> ProductBrochure_8page.zip
PRINT COLLATERAL LAYOUT: APPLICATION
All Zimmer Spine collateral pieces follow a key grid layout. This grid informs where significant design elements such as logos, headlines and body copy should fall within the layout. Following these key grids will ensure that the Zimmer Spine brand is represented consistently across all brand materials. This page shows an example of a Zimmer Spine product brochure cover.
As the information presented here demonstrates only essential layout and typographic guidelines, it is recommended that designers download the working versions of the product brochure templates.
Example
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Product Brochure Outside SpreadKey Graphic Elements Layout
PRINT COLLATERAL LAYOUT: APPLICATION
This page shows an example of an exterior spread for a three-panel product brochure.
As the information presented here demonstrates only essential layout and typographic guidelines, it is recommended that designers download the working versions of the product brochure templates.
Example Outside Spread/Three-Panel Brochure
Street AddressCity, State XXXXXXXX.XXX.XXXX
Street AddressCity, State XXXXXXXX.XXX.XXXX
zimmerspine.com
Document # Revision (Print Spec)© 2010 Zimmer Spine, Inc.
Solutions by the people of Zimmer Spine.
You are devoted to helping your patients reduce their pain and improve their lives. And the people of Zimmer Spine are devoted to you. We are dedicated to supporting you with best-in-class tools, instruments and implants. We are driven by the opportunity to share our unrivaled education and training. We are committed partners who will do everything in our power to assist you in your quest to provide the absolute best in spinal care. And we can be counted on always to act with integrity as ethical partners who are worthy of your trust. We are the people of Zimmer Spine.
Solutions Headline Solutions subhead.
Cover headline small. Cover headline large.
Product Descriptor Subhead
Product Name
Solutions by the people of Zimmer Spine.zimmerspine.com
Solutions body copy. Re verit lore dunt alismod tat. Ut eros eugait dolum er iurem ad dolore tat prat aliquisi bla feuisit eugue modolute tat atio doles sim adigna feum illa augait in voluptat vulputpat eros exeril dignisi. Inim ad tetuera tionseq uis cili quisisit lan hendrem del utat. Ectet, conum elisi. Or se velissequat augait praesed tissectet, commy nosto consed dolorem ip erat ing et ing eraesenis ad et, quat alit loborem ing ip erating et ing.
Disclaimer body copy. Re verit lore dunt alismod tat. Ut eros eugait dolum er iurem ad dolore tat prat aliquisi bla feuisit eugue modolute tat atio doles sim adigna feum illa augait in voluptat vulputpat eros exeril dignisi.
3p6p9
Templates available for download:
>> ProductBrochure_3panel.zip
>> ProductBrochure_8page.zip
8p
4
fold
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Product Brochure Interior SpreadKey Graphic Elements Layout
PRINT COLLATERAL LAYOUT: APPLICATION
This page shows an example of an interior spread for a three-panel product brochure.
As the information presented here demonstrates only essential layout and typographic guidelines, it is recommended that designers download the working versions of the product brochure templates.
Example Interior Spread/Three-Panel Brochure
Interior body copy. Liquissed dolesen diamcor augiatem vel del eugiamet iusci tem adit eum volenibh et wis ad dipsummy nonsent vel ut praesto cor illaorer adiam, consequipisl euipit, vel ut nostrud minim iliquate duis num vent adit in ex eros autem vulluptat. Duissit, coreriu stisim vulpute facidui scilit wis nulla core faccum nim aut duisi tin utet alit wis adit augait ute dolore delis ad te vulla fac cum zzrit wisit amet nulputat. Tem dolore dolobor peraese nismod exero dolor irit lan ulla faci em quam dolor se te verosto. Lorem Ipsum Dolor.
Interior Subhead 2Interior body copy. Liquissed dolesen diamcor augiatem vel del eugiamet iusci tem adit eum volenibh et wis ad dip summy nonsent vel ut praesto cor illaorer adiam, consequipisl euipit, vel ut nostrud minim.
Interior Subhead 2Interior body copy. Liquissed dolesen diamcor augiatem vel del eugiamet iusci tem adit eum volenibh et wis ad dip summy nonsent vel ut praesto cor illaorer adiam, consequipisl euipit, vel ut nostrud minim.
Interior Subhead 2Interior body copy. Liquissed dolesen diamcor augiatem vel del eugiamet iusci tem adit eum volenibh et wis ad dip summy nonsent vel ut praesto cor illaorer adiam, consequipisl euipit, vel ut nostrud minim. Aliquate duis num vent adit in ex eros autem vulluptat.
Interior body copy. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eius-mod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehen derit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit.
Interior Subhead 2 Bullet body copy. Lorem ipsum dolor sit amet.
Bullet body copy. Lorem ipsum dolor sit amet, consectetur adipisicing elit.
Bullet body copy. Lorem ipsum dolor sit amet.
Bullet body copy. Lorem ipsum dolor sit amet, consectetur adipisicing elit.
Interior HeadlineInterior subhead 1.
Interior subhead 1.Interior subhead 1. Interior subhead 1.
Interior subhead 3Bullet body copy. Consectetur adipisicing elit.
Interior subhead 3Bullet body copy. Consectetur adipisicing elit sed do.
Interior subhead 3Bullet body copy. Consectetur adipisicing elit, sed do eiusmod tempor incididunt.
Interior subhead 3Bullet body copy. Consectetur adipisicing elit.
CTA Headline LargeCTA headline small.
Bullet List Headline
Bullet body copy. Consectetur adipisic ing elit, sed do eiusmod tempor incididunt.
Bullet body copy. Consectetur adipisic ing elit, sed do eiusmod tempor incididunt.
Bullet body copy. Consectetur adipisic ing elit, sed do eiusmod tempor incididunt.
11
p9
3p
Templates available for download:
>> ProductBrochure_3panel.zip
>> ProductBrochure_8page.zip
4p6
fold fold
4p6 4p6
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Cover headline small. Cover headline large.
Product Descriptor Subhead
Product Name
Solutions by the people of Zimmer Spine.zimmerspine.com
Product Brochure Cover Key Typographic Elements Layout
PRINT COLLATERAL LAYOUT: APPLICATION
This page shows an example of a cover for a product brochure.
As the information presented here demonstrates only essential layout and typographic guidelines, it is recommended that designers download the working versions of the product brochure templates.
9p
7p11
1p10
9p
1
Example Cover
*There may be times when your letter-count is significantly higher or lower than what is shown. In these circumstances, please use your discretion as a designer to ensure that you adhere to the balance shown.
Typographic Specifications*
Product Name copy size is: 32 pt, Futura Medium
Product Descriptor Subhead copy size is: 14 pt, Futura Book
Cover Headline Small copy size is: 19 pt, Futura Light
Cover Headline Large copy size is: 26 pt, Futura Light
Solutions by the people of Zimmer Spine copy size is: 12 pt, Meta Bold LF
zimerspine.com URL copy size is: 13.5 pt, Futura Heavy
2p7
1p4
4p2
Templates available for download:
>> ProductBrochure_3panel.zip
>> ProductBrochure_8page.zip
33
Product Brochure Outside SpreadKey Typographic Elements Layout
PRINT COLLATERAL LAYOUT: APPLICATION
This page shows an example of an exterior spread for a three-panel product brochure.
As the information presented here demonstrates only essential layout and typographic guidelines, it is recommended that designers download the working versions of the product brochure templates.
Example Outside Spread/Three-Panel Brochure
Street AddressCity, State XXXXXXXX.XXX.XXXX
Street AddressCity, State XXXXXXXX.XXX.XXXX
zimmerspine.com
Document # Revision (Print Spec)© 2010 Zimmer Spine, Inc.
Solutions by the people of Zimmer Spine.
You are devoted to helping your patients reduce their pain and improve their lives. And the people of Zimmer Spine are devoted to you. We are dedicated to supporting you with best-in-class tools, instruments and implants. We are driven by the opportunity to share our unrivaled education and training. We are committed partners who will do everything in our power to assist you in your quest to provide the absolute best in spinal care. And we can be counted on always to act with integrity as ethical partners who are worthy of your trust. We are the people of Zimmer Spine.
Solutions Headline Solutions subhead.
Cover headline small. Cover headline large.
Product Descriptor Subhead
Product Name
Solutions by the people of Zimmer Spine.zimmerspine.com
Solutions body copy. Re verit lore dunt alismod tat. Ut eros eugait dolum er iurem ad dolore tat prat aliquisi bla feuisit eugue modolute tat atio doles sim adigna feum illa augait in voluptat vulputpat eros exeril dignisi. Inim ad tetuera tionseq uis cili quisisit lan hendrem del utat. Ectet, conum elisi. Or se velissequat augait praesed tissectet, commy nosto consed dolorem ip erat ing et ing eraesenis ad et, quat alit loborem ing ip erating et ing.
Disclaimer body copy. Re verit lore dunt alismod tat. Ut eros eugait dolum er iurem ad dolore tat prat aliquisi bla feuisit eugue modolute tat atio doles sim adigna feum illa augait in voluptat vulputpat eros exeril dignisi.
4p
5p
5
2p
5 18p11
*There may be times when your letter-count is significantly higher or lower than what is shown. In these circumstances, please use your discretion as a designer to ensure that you adhere to the balance shown.
Typographic Specifications*
Solutions Headline copy size is: 25 pt, Futura Book
Solutions Subhead copy size is: 18 pt, Futura Book
Solutions Body Copy size is: 12/19 pt, Futura Book
Solutions by the people of Zimmer Spine copy size is:12 pt, Futura Bold
Disclaimer Body Copy size is: 6/9 pt, Futura Book
Street Address copy size is: 9/11 pt, Futura Book
zimmerspine.com URL copy size is: 9 pt, Futura Heavy
Document # copy size is: 8/11 pt, Futura Book
8p
311
p
2p
3p4
4p2
Templates available for download:
>> ProductBrochure_3panel.zip
>> ProductBrochure_8page.zip
fold fold
34
Interior body copy. Liquissed dolesen diamcor augiatem vel del eugiamet iusci tem adit eum volenibh et wis ad dipsummy nonsent vel ut praesto cor illaorer adiam, consequipisl euipit, vel ut nostrud minim iliquate duis num vent adit in ex eros autem vulluptat. Duissit, coreriu stisim vulpute facidui scilit wis nulla core faccum nim aut duisi tin utet alit wis adit augait ute dolore delis ad te vulla fac cum zzrit wisit amet nulputat. Tem dolore dolobor peraese nismod exero dolor irit lan ulla faci em quam dolor se te verosto. Lorem Ipsum Dolor.
Interior Subhead 2Interior body copy. Liquissed dolesen diamcor augiatem vel del eugiamet iusci tem adit eum volenibh et wis ad dip summy nonsent vel ut praesto cor illaorer adiam, consequipisl euipit, vel ut nostrud minim.
Interior Subhead 2Interior body copy. Liquissed dolesen diamcor augiatem vel del eugiamet iusci tem adit eum volenibh et wis ad dip summy nonsent vel ut praesto cor illaorer adiam, consequipisl euipit, vel ut nostrud minim.
Interior Subhead 2Interior body copy. Liquissed dolesen diamcor augiatem vel del eugiamet iusci tem adit eum volenibh et wis ad dip summy nonsent vel ut praesto cor illaorer adiam, consequipisl euipit, vel ut nostrud minim. Aliquate duis num vent adit in ex eros autem vulluptat.
Interior body copy. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eius-mod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehen derit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit.
Interior Subhead 2 Bullet body copy. Lorem ipsum dolor sit amet.
Bullet body copy. Lorem ipsum dolor sit amet, consectetur adipisicing elit.
Bullet body copy. Lorem ipsum dolor sit amet.
Bullet body copy. Lorem ipsum dolor sit amet, consectetur adipisicing elit.
Interior HeadlineInterior subhead 1.
Interior subhead 1.Interior subhead 1. Interior subhead 1.
Interior subhead 3Bullet body copy. Consectetur adipisicing elit.
Interior subhead 3Bullet body copy. Consectetur adipisicing elit sed do.
Interior subhead 3Bullet body copy. Consectetur adipisicing elit, sed do eiusmod tempor incididunt.
Interior subhead 3Bullet body copy. Consectetur adipisicing elit.
CTA Headline LargeCTA headline small.
Bullet List Headline
Bullet body copy. Consectetur adipisic ing elit, sed do eiusmod tempor incididunt.
Bullet body copy. Consectetur adipisic ing elit, sed do eiusmod tempor incididunt.
Bullet body copy. Consectetur adipisic ing elit, sed do eiusmod tempor incididunt.
7p
8
7p
8
7p
8
3p11
Product Brochure Interior SpreadKey Typographic Elements Layout
PRINT COLLATERAL LAYOUT: APPLICATION
This page shows an example of an interior spread for a three-panel product brochure.
As the information presented here demonstrates only essential layout and typographic guidelines, it is recommended that designers download the working versions of the product brochure templates.
Example Interior Spread/Three-Panel Brochure
*There may be times when your letter-count is significantly higher or lower than what is shown. In these circumstances, please use your discretion as a designer to ensure that you adhere to the balance shown.
Typographic Specifications*
Interior Headline copy size is: 28 pt, Futura Light
Interior Subhead 1 copy size is: 16/19 pt, Futura Book
Interior Body Copy size is: 11/18 pt, Futura Light
Bullet List Headline size is: 12 pt, Futura Bold
Bullet Body Copy size is: 10/14 pt, Meta Normal LF
Interior Subhead 2 copy size is: 13/19 pt, Futura Medium
Interior Subhead 3 copy size is: 10 pt, Futura Bold
CTA Headline Large copy size is: 21 pt, Futura Light
CTA Headline Small copy size is: 14 pt, Futura Book
3p5
6p8
Templates available for download:
>> ProductBrochure_3panel.zip
>> ProductBrochure_8page.zip
fold fold
35
Product Brochure Diecut Template
PRINT COLLATERAL LAYOUT: APPLICATION
This page shows the die-cut template and fold style for a three-panel product brochure.
As the information presented here demonstrates only essential layout and typographic guidelines, it is recommended that designers download the working versions of the product brochure templates.
Example Template/Three-Panel Brochure
Street AddressCity, State XXXXXXXX.XXX.XXXX
Street AddressCity, State XXXXXXXX.XXX.XXXX
zimmerspine.com
Document # Revision (Print Spec)© 2010 Zimmer Spine, Inc.
Solutions by the people of Zimmer Spine.
You are devoted to helping your patients reduce their pain and improve their lives. And the people of Zimmer Spine are devoted to you. We are dedicated to supporting you with best-in-class tools, instruments and implants. We are driven by the opportunity to share our unrivaled education and training. We are committed partners who will do everything in our power to assist you in your quest to provide the absolute best in spinal care. And we can be counted on always to act with integrity as ethical partners who are worthy of your trust. We are the people of Zimmer Spine.
Solutions Headline Solutions subhead.
Cover headline small. Cover headline large.
Product Descriptor Subhead
Product Name
Solutions by the people of Zimmer Spine.zimmerspine.com
Solutions body copy. Re verit lore dunt alismod tat. Ut eros eugait dolum er iurem ad dolore tat prat aliquisi bla feuisit eugue modolute tat atio doles sim adigna feum illa augait in voluptat vulputpat eros exeril dignisi. Inim ad tetuera tionseq uis cili quisisit lan hendrem del utat. Ectet, conum elisi. Or se velissequat augait praesed tissectet, commy nosto consed dolorem ip erat ing et ing eraesenis ad et, quat alit loborem ing ip erating et ing.
Disclaimer body copy. Re verit lore dunt alismod tat. Ut eros eugait dolum er iurem ad dolore tat prat aliquisi bla feuisit eugue modolute tat atio doles sim adigna feum illa augait in voluptat vulputpat eros exeril dignisi.
7.875" 8.5"
BackPanel
This panel folds inside
FrontCover
8.25"
3-hole punched gate fold
.125" from paperedge at 45˚ angle.
Diecut
.125"
.12
5"
11
"
Templates available for download:
>> ProductBrochure_3panel.zip
>> ProductBrochure_8page.zip
36
Solutions Brochure
PRINT COLLATERAL LAYOUT: APPLICATION
Zimmer Spine solutions brochures showcase our comprehensive spinal solutions. These brochures can feature product families, such as our Dynesys solutions, or procedure-specific products, such as our T/PLIF systems. Solutions brochures offer a brief overview of features and benefits and highlight how our wide range of products works together to enhance spinal care. Use these brochures to show your surgeons the complete range of industry-leading offerings available from Zimmer Spine.
Examples
Solutions Portfolio
Zimmer Spine
Solutions by the people of Zimmer Spine.zimmerspine.com
Three dynamic options.
And a history of more than 40,000 global cases.
Solutions by the people of Zimmer Spine.
zimmerspine.com
Dynamic Stabilization SystemsDynesys®
Procedural SolutionsPosterior Lumbar Fusion
Solutions by the people of Zimmer Spine.zimmerspine.com
37
Brochure title large.Brochure title small.
Solutions by the people of Zimmer Spine.zimmerspine.com
Solutions Brochure CoverKey Graphic Elements Layout
PRINT COLLATERAL LAYOUT: APPLICATION
All Zimmer Spine collateral pieces follow a key grid layout. This grid informs where significant design elements such as logos, headlines and body copy should fall within the layout. Following these key grids will ensure that the Zimmer Spine brand is represented consistently across all brand materials. This page shows an example of a Zimmer Spine solutions brochure cover.
As the information presented here demonstrates only essential layout and typographic guidelines, it is recommended that designers download the working versions of the solutions brochure templates.
Example Cover/Solutions Brochure
Templates available for download:
>> SolutionsBrochure.zip
>> SolutionsBrochure_ProductFamily.zip4
p5
7p
88
p7
9p95p3
38
Solutions body copy. Re verit lore dunt alismod tat. Ut eros eugait dolum er iurem ad dolore tat prat aliquisi bla feuisit eugue modolute tat atio doles sim adigna feum illa augait in voluptat vulputpat eros exeril dignisi. Inim ad tetuera tionseq uis cili quisisit lan hendrem del utat. Ectet, conum elisi. Or se velissequat augait praesed tissectet, commy exeril dignisi. Inim ad tetuera tionseq uis cili nosto consed dolorem ip erat ing tissectet, commy exeril dignisi. Inim ad tetuera tionseq uis cili nosto consed dolorem erat ing et ing eraesenis ad et, quat alit loborem ing ip erating et inge.
Or se velissequat augait praesed tissectet. Re verit lore dunt alismod tat. Ut eros eugait dolum er iurem ad dolore tat prat aliquisi bla feuisit eugue commy exeril dignisi. Inim ad tetuera tionseq uis cili nosto consed dolorem ip erat ing et ing eraesenis ad et, quat alit loborem ing ip erating et inge.
Solutions Headline Solutions subhead.
Product Name 1Product Name 1
Product Name 1Product Name 1
Product Name 1
Solutions Brochure Solutions SpreadKey Graphic Elements Layout
PRINT COLLATERAL LAYOUT: APPLICATION
This page shows an example of the Solutions Spread for a solutions brochure.
As the information presented here demonstrates only essential layout and typographic guidelines, it is recommended that designers download the working versions of the solutions brochure templates.
Example Solutions Spread/Solutions Brochure
4p
67
p3
7p
3
3p
Templates available for download:
>> SolutionsBrochure.zip
>> SolutionsBrochure_ProductFamily.zip
fold
4p6 4p4
39
Interior Headline
Product Name 2Product Descriptor 1
Interior body copy 1. Liquissed dolesen diamcor augiatem vel del eugiamet iusci tem adit eum volenibh et wis ad dipsummy nonsent vel ut praesto cor illaorer adiam, consequipisl euipit, vel ut nostrud minim iliquate duis num vent adit in ex eros autem vulluptat. Duissit, coreriu stisim vulpute eugiamet iusci dolesen diamcor augiatem vel del eugiamet iusci tem adit eum volenibh et wis ad dipsummy nonsent vel ut praesto tem adit eum volenibh et wis ad dipsummy nonsent vel ut.
Bullet List Headline 1 Bullet body copy. Consectetur adipisic
ing elit, sed do eiusmod tempor incididunt.
Bullet body copy. Consectetur adipisic
Bullet body copy. Consectetur adipisic ing elit, sed do eiusmod tempor incididunt.
Product Name 3Product Descriptor 2
Bullet body copy. Consectetur adipisic eiusmod tempor incididunt.
Bullet body copy. Consectetur adipisic eiusmod tempor dorl incididunt.
Bullet body copy. Consectetur adipisic eiusmod tempor incididunt.
Interior body copy 2. Liquissed dolesen diamcor augiatem vel del eugiamet iusci tem adit eum volenibh et wis ad dipsummy nonsent vel ut praesto cor illaorer adiam, consequipisl euipit, vel ut nostrud minim iliquate duis num vent adit in ex eros autem vulluptat.
Bullet List Headline 2
Bullet body copy. Consectetur adipisic.
Bullet body copy. Consectert
Product Name 2Product Descriptor 1
Interior body copy 1. Liquissed dolesen diamcor augiatem vel del eugiamet iusci tem adit eum volenibh et wis ad dipsummy nonsent vel ut praesto cor illaorer adiam, consequipisl euipit, vel ut nostrud minim iliquate duis num vent adit in ex eros autem vulluptat. Duissit, coreriu stisim vulpute dipsummy nonsent vel ut praesto tem adit eum volenibh et wis ad dipsummy nonsent vel ut.
Bullet List Headline 1 Bullet body copy. Consectetur adipisic
ing elit, sed do eiusmod tempor incididunt.
Bullet body copy. Consectetur adipisic
Bullet body copy. Consectetur adipisic ing elit, sed do eiusmod tempor incididunt.
Product Name 3Product Descriptor 2
Bullet body copy. Consectetur adipisic eiusmod tempor incididunt.
Bullet body copy. Consectetur adipisic eiusmod tempor dorl incididunt.
Bullet body copy. Consectetur adipisic eiusmod tempor incididunt.
Solutions Brochure Interior SpreadKey Graphic Elements Layout
PRINT COLLATERAL LAYOUT: APPLICATION
This page shows an example of an interior spread for a solutions brochure.
As the information presented here demonstrates only essential layout and typographic guidelines, it is recommended that designers download the working versions of the solutions brochure templates.
Example Interior Spread/Solutions Brochure
Templates available for download:
>> SolutionsBrochure.zip
>> SolutionsBrochure_ProductFamily.zip9
p
3p
3p
7
3p
7
4p6
fold
40
Brochure title large.Brochure title small.
Solutions by the people of Zimmer Spine.zimmerspine.com
Solutions Brochure Cover Key Typographic Elements Layout
PRINT COLLATERAL LAYOUT: APPLICATION
This page shows an example of a cover for a solutions brochure.
As the information presented here demonstrates only essential layout and typographic guidelines, it is recommended that designers download the working versions of the solutions brochure templates.
Example Cover/Solutions Brochure
Templates available for download:
>> SolutionsBrochure.zip
>> SolutionsBrochure_ProductFamily.zip
7p11
6p
4
3p4
1p4
4p2
*There may be times when your letter-count is significantly higher or lower than what is shown. In these circumstances, please use your discretion as a designer to ensure that you adhere to the balance shown.
Typographic Specifications*
Brochure Title Small copy size is: 23 pt, Futura Medium
Brochure Title Large copy size is: 36 pt, Futura Light
Solutions by the people of Zimmer Spine copy size is: 12 pt, Meta Bold LF
zimerspine.com URL copy size is: 13.5 pt, Futura Heavy
1p
5
41
Street AddressCity, State XXXXXXXX.XXX.XXXX
Street AddressCity, State XXXXXXXX.XXX.XXXX
zimmerspine.com
Document # Revision (Print Spec)© 2010 Zimmer Spine, Inc.
Solutions by the people of Zimmer Spine.
You are devoted to helping your patients reduce their pain and improve their lives. And the people of Zimmer Spine are devoted to you. We are dedicated to supporting you with best-in-class tools, instruments and implants. We are driven by the opportunity to share our unrivaled education and training. We are committed partners who will do everything in our power to assist you in your quest to provide the absolute best in spinal care. And we can be counted on always to act with integrity as ethical partners who are worthy of your trust. We are the people of Zimmer Spine.
Brochure title large.Brochure title small.
Solutions by the people of Zimmer Spine.zimmerspine.com
Disclaimer body copy. Re verit lore dunt alismod tat. Ut eros eugait dolum er iurem ad dolore tat prat aliquisi bla feuisit eugue modolute tat atio doles sim adigna feum illa augait in voluptat vulputpat eros exeril dignisi.
Solutions Brochure Outside SpreadKey Typographic Elements Layout
PRINT COLLATERAL LAYOUT: APPLICATION
This page shows an example of an exterior spread for a solutions brochure.
As the information presented here demonstrates only essential layout and typographic guidelines, it is recommended that designers download the working versions of the solutions brochure templates.
Example Outside Cover Spread/Solutions Brochure
*There may be times when your letter-count is significantly higher or lower than what is shown. In these circumstances, please use your discretion as a designer to ensure that you adhere to the balance shown.
Typographic Specifications*
Solutions by the people of Zimmer Spine copy size is:12 pt, Futura Bold
Disclaimer Body Copy size is: 6/9 pt, Futura Book
Street Address copy size is: 9/11 pt, Futura Book
zimmerspine.com URL copy size is: 9 pt, Futura Heavy
Document # copy size is: 8/11 pt, Futura Book
Templates available for download:
>> SolutionsBrochure.zip
>> SolutionsBrochure_ProductFamily.zip
5p
5
10p
311
p
3p4
4p2
18p11
fold
42
Solutions body copy. Re verit lore dunt alismod tat. Ut eros eugait dolum er iurem ad dolore tat prat aliquisi bla feuisit eugue modolute tat atio doles sim adigna feum illa augait in voluptat vulputpat eros exeril dignisi. Inim ad tetuera tionseq uis cili quisisit lan hendrem del utat. Ectet, conum elisi. Or se velissequat augait praesed tissectet, commy exeril dignisi. Inim ad tetuera tionseq uis cili nosto consed dolorem ip erat ing tissectet, commy exeril dignisi. Inim ad tetuera tionseq uis cili nosto consed dolorem erat ing et ing eraesenis ad et, quat alit loborem ing ip erating et inge.
Or se velissequat augait praesed tissectet. Re verit lore dunt alismod tat. Ut eros eugait dolum er iurem ad dolore tat prat aliquisi bla feuisit eugue commy exeril dignisi. Inim ad tetuera tionseq uis cili nosto consed dolorem ip erat ing et ing eraesenis ad et, quat alit loborem ing ip erating et inge.
Solutions Headline Solutions subhead.
Product Name 1Product Name 1
Product Name 1Product Name 1
Product Name 1
6p
3
4p1
Solutions Brochure Solutions SpreadKey Typographic Elements Layout
PRINT COLLATERAL LAYOUT: APPLICATION
This page shows an example of the Solutions Spread for a solutions brochure.
As the information presented here demonstrates only essential layout and typographic guidelines, it is recommended that designers download the working versions of the solutions brochure templates.
Example Solutions Spread/Solutions Brochure
*There may be times when your letter-count is significantly higher or lower than what is shown. In these circumstances, please use your discretion as a designer to ensure that you adhere to the balance shown.
Typographic Specifications*
Solutions Headline copy size is: 25 pt, Futura Book
Solutions Subhead 1 copy size is: 18 pt, Futura Book
Solutions Body Copy size is: 12/19 pt, Futura Book
Product Name 1 copy size is: 14 pt, Futura Medium
2p
8p1
Templates available for download:
>> SolutionsBrochure.zip
>> SolutionsBrochure_ProductFamily.zip
43
Interior Headline
Product Name 2Product Descriptor 1
Interior body copy 1. Liquissed dolesen diamcor augiatem vel del eugiamet iusci tem adit eum volenibh et wis ad dipsummy nonsent vel ut praesto cor illaorer adiam, consequipisl euipit, vel ut nostrud minim iliquate duis num vent adit in ex eros autem vulluptat. Duissit, coreriu stisim vulpute eugiamet iusci dolesen diamcor augiatem vel del eugiamet iusci tem adit eum volenibh et wis ad dipsummy nonsent vel ut praesto tem adit eum volenibh et wis ad dipsummy nonsent vel ut.
Bullet List Headline 1 Bullet body copy. Consectetur adipisic
ing elit, sed do eiusmod tempor incididunt.
Bullet body copy. Consectetur adipisic
Bullet body copy. Consectetur adipisic ing elit, sed do eiusmod tempor incididunt.
Product Name 3Product Descriptor 2
Bullet body copy. Consectetur adipisic eiusmod tempor incididunt.
Bullet body copy. Consectetur adipisic eiusmod tempor dorl incididunt.
Bullet body copy. Consectetur adipisic eiusmod tempor incididunt.
Interior body copy 2. Liquissed dolesen diamcor augiatem vel del eugiamet iusci tem adit eum volenibh et wis ad dipsummy nonsent vel ut praesto cor illaorer adiam, consequipisl euipit, vel ut nostrud minim iliquate duis num vent adit in ex eros autem vulluptat.
Bullet List Headline 2
Bullet body copy. Consectetur adipisic.
Bullet body copy. Consectert
Product Name 2Product Descriptor 1
Interior body copy 1. Liquissed dolesen diamcor augiatem vel del eugiamet iusci tem adit eum volenibh et wis ad dipsummy nonsent vel ut praesto cor illaorer adiam, consequipisl euipit, vel ut nostrud minim iliquate duis num vent adit in ex eros autem vulluptat. Duissit, coreriu stisim vulpute dipsummy nonsent vel ut praesto tem adit eum volenibh et wis ad dipsummy nonsent vel ut.
Bullet List Headline 1 Bullet body copy. Consectetur adipisic
ing elit, sed do eiusmod tempor incididunt.
Bullet body copy. Consectetur adipisic
Bullet body copy. Consectetur adipisic ing elit, sed do eiusmod tempor incididunt.
Product Name 3Product Descriptor 2
Bullet body copy. Consectetur adipisic eiusmod tempor incididunt.
Bullet body copy. Consectetur adipisic eiusmod tempor dorl incididunt.
Bullet body copy. Consectetur adipisic eiusmod tempor incididunt.
27p7p8 5p5
Solutions Brochure Interior SpreadKey Typographic Elements Layout
PRINT COLLATERAL LAYOUT: APPLICATION
This page shows an example of an interior spread for a solutions brochure.
As the information presented here demonstrates only essential layout and typographic guidelines, it is recommended that designers download the working versions of the solutions brochure templates.
Example Interior Spread/Solutions Brochure
*There may be times when your letter-count is significantly higher or lower than what is shown. In these circumstances, please use your discretion as a designer to ensure that you adhere to the balance shown.
Typographic Specifications*
Interior Headline copy size is: 28 pt, Futura Light
Interior Body Copy 2 size is: 11/17 pt, Futura Light Oblique
Product Name 2 copy size is: 20 pt, Futura Meduim
Product Descriptor 1 copy size is: 13 pt, Futura Medium
Interior Body Copy 1 size is: 11/16 pt, Futura Book
Bullet List Headline 1 copy size is: 12 pt, Futura Bold
Bullet Body Copy size is: 10/14 pt, Meta Normal LF
Product Name 3 copy size is: 17 pt, Futura Meduim
Product Descriptor 2 copy size is: 12 pt, Futura Medium
Bullet List Headline 2 copy size is: 10 pt, Futura Bold
3p
7p6
Templates available for download:
>> SolutionsBrochure.zip
>> SolutionsBrochure_ProductFamily.zip
fold
44
Solutions Brochure Diecut Template
PRINT COLLATERAL LAYOUT: APPLICATION
This page shows the die-cut template and fold style for a solutions brochure.
As the information presented here demonstrates only essential layout and typographic guidelines, it is recommended that designers download the working versions of the solutions brochure templates.
Example Outside Cover Spread Template/Solutions Brochure
Example Interior Spread Template/Solutions Brochure
BackPanel
FrontCover
3-hole punchedcover .25" narrower than other pages
saddle-stichedpage count varies
.125" from paperedge at 45˚ angle.
Diecut
.125"
.12
5"
8.5"8.5"
8.5" 8.25"
11
"
Templates available for download:
>> SolutionsBrochure.zip
>> SolutionsBrochure_ProductFamily.zip
Interior Headline
Product Name 2Product Descriptor 1
Interior body copy 1. Liquissed dolesen diamcor augiatem vel del eugiamet iusci tem adit eum volenibh et wis ad dipsummy nonsent vel ut praesto cor illaorer adiam, consequipisl euipit, vel ut nostrud minim iliquate duis num vent adit in ex eros autem vulluptat. Duissit, coreriu stisim vulpute eugiamet iusci dolesen diamcor augiatem vel del eugiamet iusci tem adit eum volenibh et wis ad dipsummy nonsent vel ut praesto tem adit eum volenibh et wis ad dipsummy nonsent vel ut.
Bullet List Headline 1 Bullet body copy. Consectetur adipisic
ing elit, sed do eiusmod tempor incididunt.
Bullet body copy. Consectetur adipisic
Bullet body copy. Consectetur adipisic ing elit, sed do eiusmod tempor incididunt.
Product Name 3Product Descriptor 2
Bullet body copy. Consectetur adipisic eiusmod tempor incididunt.
Bullet body copy. Consectetur adipisic eiusmod tempor dorl incididunt.
Bullet body copy. Consectetur adipisic eiusmod tempor incididunt.
Interior body copy 2. Liquissed dolesen diamcor augiatem vel del eugiamet iusci tem adit eum volenibh et wis ad dipsummy nonsent vel ut praesto cor illaorer adiam, consequipisl euipit, vel ut nostrud minim iliquate duis num vent adit in ex eros autem vulluptat.
Bullet List Headline 2
Bullet body copy. Consectetur adipisic.
Bullet body copy. Consectert
Product Name 2Product Descriptor 1
Interior body copy 1. Liquissed dolesen diamcor augiatem vel del eugiamet iusci tem adit eum volenibh et wis ad dipsummy nonsent vel ut praesto cor illaorer adiam, consequipisl euipit, vel ut nostrud minim iliquate duis num vent adit in ex eros autem vulluptat. Duissit, coreriu stisim vulpute dipsummy nonsent vel ut praesto tem adit eum volenibh et wis ad dipsummy nonsent vel ut.
Bullet List Headline 1 Bullet body copy. Consectetur adipisic
ing elit, sed do eiusmod tempor incididunt.
Bullet body copy. Consectetur adipisic
Bullet body copy. Consectetur adipisic ing elit, sed do eiusmod tempor incididunt.
Product Name 3Product Descriptor 2
Bullet body copy. Consectetur adipisic eiusmod tempor incididunt.
Bullet body copy. Consectetur adipisic eiusmod tempor dorl incididunt.
Bullet body copy. Consectetur adipisic eiusmod tempor incididunt.
Street AddressCity, State XXXXXXXX.XXX.XXXX
Street AddressCity, State XXXXXXXX.XXX.XXXX
zimmerspine.com
Document # Revision (Print Spec)© 2010 Zimmer Spine, Inc.
Solutions by the people of Zimmer Spine.
You are devoted to helping your patients reduce their pain and improve their lives. And the people of Zimmer Spine are devoted to you. We are dedicated to supporting you with best-in-class tools, instruments and implants. We are driven by the opportunity to share our unrivaled education and training. We are committed partners who will do everything in our power to assist you in your quest to provide the absolute best in spinal care. And we can be counted on always to act with integrity as ethical partners who are worthy of your trust. We are the people of Zimmer Spine.
Brochure title large.Brochure title small.
Solutions by the people of Zimmer Spine.zimmerspine.com
Disclaimer body copy. Re verit lore dunt alismod tat. Ut eros eugait dolum er iurem ad dolore tat prat aliquisi bla feuisit eugue modolute tat atio doles sim adigna feum illa augait in voluptat vulputpat eros exeril dignisi.
45
Leave Behind
PRINT COLLATERAL LAYOUT: APPLICATION
Zimmer Spine product leave behinds offer a brief look at an individual spinal product. These collateral pieces act as teasers for our leading offerings and are ideally used in situations where a sales rep is unable to have a face-to-face meeting with a surgeon. These collateral pieces allow a business card to be tucked into the front cover and can be left behind to create intrigue and drive interest for a Zimmer Spine product.
Examples
Ant-Cer II®Dynamic Anterior Cervical Plating System
Solutions by the people of Zimmer Spine.
zimmerspine.com
Universal Clamp ®
Spinal Fixation System
Solutions by the people of Zimmer Spine.
zimmerspine.com
46
Solutions by the people of Zimmer Spine.zimmerspine.com
Product NameProduct Descriptor Subhead
Leave Behind CoverKey Graphic Elements Layout
PRINT COLLATERAL LAYOUT: APPLICATION
All Zimmer Spine collateral pieces follow a key grid layout. This grid informs where significant design elements such as logos, headlines and body copy should fall within the layout. Following these key grids will ensure that the Zimmer Spine brand is represented consistently across all brand materials. This page shows an example of a Zimmer Spine leave behind cover.
As the information presented here demonstrates only essential layout and typographic guidelines, it is recommended that designers download the working version of the leave behind template.
Example Cover
Template available for download:
>> LeaveBehind.zip
3p
7p
86
p
9p52p3
47
Leave Behind CoverKey Typographic Elements Layout
PRINT COLLATERAL LAYOUT: APPLICATION
This page shows an example of a cover for a leave behind.
As the information presented here demonstrates only essential layout and typographic guidelines, it is recommended that designers download the working version of the leave behind template.
Example Cover
1p8
1p4
Template available for download:
>> LeaveBehind.zip
Solutions by the people of Zimmer Spine.zimmerspine.com
Product NameProduct Descriptor Subhead
7p
10
3p
3p1
*There may be times when your letter-count is significantly higher or lower than what is shown. In these circumstances, please use your discretion as a designer to ensure that you adhere to the balance shown.
Typographic Specifications*
Brochure Title Small copy size is: 27 pt, Futura Medium
Brochure Title Large copy size is: 12 pt, Futura Book
Solutions by the people of Zimmer Spine copy size is: 11 pt, Meta Bold LF
zimerspine.com URL copy size is: 13 pt, Futura Heavy
48
Solutions headline. Solutions subhead.
Solutions body copy. Liquissed dolesen diamcor augiatem vel del eugiamet iusci tem adit eum volenibh et wis ad dipsummy nonsent vel ut praesto cor illaorer adiam, consequipisl euipit, vel ut nostrud minim iliquate duis num vent adit in ex eros autem vulluptat. Duissit, coreriu stisim vulpute facidui scilit wis nulla core faccum nim aut duisi tin utet alit wis adit augait ute dolore delis ad te vulla fac cum zzrit wisit amet nulputat. Tem dolore dolobor peraese nismod exero dolor irit lan ulla faci em quam dolor se te verosto. Lorem Ipsum. Dolor volenibh et wis ad dipsummy nonsent vel ut praesto cor illaorer adiam.
Solutions by the people of Zimmer Spine.zimmerspine.com
Street AddressCity, State XXXXXXXX.XXX.XXXX
Street AddressCity, State XXXXXXXX.XXX.XXXX
zimmerspine.com
Document # Revision (Print Spec)© 2010 Zimmer Spine, Inc.
CTA Headline Large. for occipito-cervicothoracic cases. CTA headline small.
Product NameProduct Descriptor Subhead
Leave Behind Outside SpreadKey Typographic Elements Layout
PRINT COLLATERAL LAYOUT: APPLICATION
This page shows an example of an exterior spread for a leave behind.
As the information presented here demonstrates only essential layout and typographic guidelines, it is recommended that designers download the working version of the leave behind template.
Example Outside Spread
*There may be times when your letter-count is significantly higher or lower than what is shown. In these circumstances, please use your discretion as a designer to ensure that you adhere to the balance shown.
Typographic Specifications*
Solutions Headline copy size is: 25 pt, Futura Book
Solutions Subhead copy size is: 17 pt, Futura Book
CTA Headline Large copy size is: 16/19 pt, Futura Light
CTA Headline Small copy size is: 13 pt, Futura Light
Street Address copy size is: 9/11 pt, Futura Book
zimmerspine.com URL copy size is: 9 pt, Futura Heavy
Document # copy size is: 8/11 pt, Futura Book
2p
91
p
3p
7p
10
p8
1p9
2p9
3p
15p8
fold
Template available for download:
>> LeaveBehind.zip
49
Interior subhead Interior body copy. Liquissed dolesen diamcor augiatem del eugiamet iusc
vel ut nostrud minim iliquate duis num vent adit in ex eros autem
Interior body copy. Liquissed dolesen diamcor augiatem del eugiamet iusc vel ut nostrud minim iliquateent adit in ex eros autem
Interior body copy. Liquissed doleseniatem del eugiamet iusc
Interior body copy. Liquissed dolesen diamcor augiatem del eumet iusc
Interior body copy. Liquissed dolesen diamcor augiatem del eugiamet iusc
Interior body copy. Liquissed dolmcor augiatem del eugiamet iusc vel ut nostrud miniuis num vent adit in ex eros autem
Interior subhead Interior body copy. Liquissed dolesen diamcor augiatem del eugiamet iusc
vel ut nostrud minim iliquate duis num vent adit in ex eros autem
Interior body copy. Liquissed dolesen diamcor augiatem del eugiamet iusc vel ut nostrud minim iliquateent adit in ex eros autem
Interior body copy. Liquissed doleseniatem del eugiamet iusc
Interior body copy. Liquissed dolesen diamcor augiatem del eumet iusc
Interior body copy. Liquissed dolesen diamcor augiatem del eugiamet iusc
Interior body copy. Liquissed dolmcor augiatem del eugiamet iusc vel ut nostrud miniuis num vent adit in ex eros autem
Leave Behind Interior SpreadKey Typographic Elements Layout
PRINT COLLATERAL LAYOUT: APPLICATION
This page shows an example of an interior spread for a leave behind.
As the information presented here demonstrates only essential layout and typographic guidelines, it is recommended that designers download the working version of the leave behind template.
Example Interior Spread
*There may be times when your letter-count is significantly higher or lower than what is shown. In these circumstances, please use your discretion as a designer to ensure that you adhere to the balance shown.
Typographic Specifications*
Interios Subhead copy size is: 14 pt, Futura Book
Interior Body Copy size is: 10 pt, Meta Normal LF
Template available for download:
>> LeaveBehind.zip
50
Solutions headline. Solutions subhead.
Solutions body copy. Liquissed dolesen diamcor augiatem vel del eugiamet iusci tem adit eum volenibh et wis ad dipsummy nonsent vel ut praesto cor illaorer adiam, consequipisl euipit, vel ut nostrud minim iliquate duis num vent adit in ex eros autem vulluptat. Duissit, coreriu stisim vulpute facidui scilit wis nulla core faccum nim aut duisi tin utet alit wis adit augait ute dolore delis ad te vulla fac cum zzrit wisit amet nulputat. Tem dolore dolobor peraese nismod exero dolor irit lan ulla faci em quam dolor se te verosto. Lorem Ipsum. Dolor volenibh et wis ad dipsummy nonsent vel ut praesto cor illaorer adiam.
Solutions by the people of Zimmer Spine.zimmerspine.com
Street AddressCity, State XXXXXXXX.XXX.XXXX
Street AddressCity, State XXXXXXXX.XXX.XXXX
zimmerspine.com
Document # Revision (Print Spec)© 2010 Zimmer Spine, Inc.
CTA Headline Large. for occipito-cervicothoracic cases. CTA headline small.
Product NameProduct Descriptor Subhead
Leave Behind Diecut Template
PRINT COLLATERAL LAYOUT: APPLICATION
This page shows the die-cut template and fold style for a leave behind.
As the information presented here demonstrates only essential layout and typographic guidelines, it is recommended that designers download the working version of the leave behind template.
Example Template
5.875" 6"
BackPanel
This panel folds inside
Cut
Cut
FrontCover
5.375" .45"
gate fold
.125" from paperedge at 45˚ angle.
Diecut
.125"
.12
5"
6"
Template available for download:
>> LeaveBehind.zip
Closed with tabs insertedinto diecut lines on panel that folds inside.
51
Surgical Technique
PRINT COLLATERAL LAYOUT: APPLICATION
Zimmer Spine surgical techniques offer specific information about surgery and instrumentation that is important in achieving positive surgical results with our products. Each surgical technique is product specific and features a step-by-step approach to using the product, along with product indications, contraindications, kit contents, warnings and precautions. This collateral piece gives surgeons an in-depth look at how to use Zimmer Spine products effectively.
Examples
Solutions by the people of Zimmer Spine.
zimmerspine.com
TM-400 DeviceTrabecular MetalTM Technology
Surgical Technique
Solutions by the people of Zimmer Spine.zimmerspine.com
Pedestal®
Fenestrated Tap System
Surgical Technique
Solutions by the people of Zimmer Spine.zimmerspine.com
ArdisTM
Interbody System
Surgical Technique
52
Solutions by the people of Zimmer Spine.zimmerspine.com
Product NameProduct Descriptor Subhead
Surgical Technique
Surgical Technique CoverKey Graphic Elements Layout
PRINT COLLATERAL LAYOUT: APPLICATION
All Zimmer Spine collateral pieces follow a key grid layout. This grid informs where significant design elements such as logos, headlines and body copy should fall within the layout. Following these key grids will ensure that the Zimmer Spine brand is represented consistently across all brand materials. This page shows an example of a Zimmer Spine surgical technique cover.
As the information presented here demonstrates only essential layout and typographic guidelines, it is recommended that designers download the working version of the surgical technique template.
Example Cover
Template available for download:
>> SurgicalTechnique.zip4
p5
7p
87
p6
8p
7
9p95p3
53
6 7
Product Name 1 Part # 1
Product Name 1 Part # 1
Product Name 1 Part # 1
Product Name 1 Part # 1
Product Name 1 Part # 1
Product Name 1 Part # 1
Product Name 1 Part # 1
Product Name 1 Part # 1
Product Name 1 Part # 1
Product Name 1 Part # 1
Product Name 1 Part # 1
Product Name 1 Part # 1
Product Name 1 Part # 1
Interior body copy 1. Liquissed dolesen diamcor augiatem vel del eugiamet iusci tem adit eum
volenibh et wis ad dipsummy nonsent vel ut praesto cor illaorer adiam, consequipisl euipit, vel ut
vulpute facidui scilit wis nulla core faccum nim aut duisi tin utet alit wis ad. A diamcor augiatem
vel del eugiamet iusci tem adit eum volenibh et wis ad dipsummy nonsent vel ut.
Interior Headline. Implants
90°120°
Surgical Technique Implants/Instruments SpreadKey Graphic Elements Layout
PRINT COLLATERAL LAYOUT: APPLICATION
This page shows an example of an implants/instruments spread for a surgical technique.
As the information presented here demonstrates only essential layout and typographic guidelines, it is recommended that designers download the working version of the surgical technique template.
Example Implants/Instruments Spread
8p
5
3p
3p
3
5p8 6p
fold
Template available for download:
>> SurgicalTechnique.zip
54
22 23
Interior Subhead 2 Interior body copy 3. Liquissed dolesen diamcor augiatem vel del eugiamet iusci tem adit eum volenibh et wis ad dipsue.
Interior Subhead 2 Interior body copy 3. Liquissed dolesen diamcor augiatem vel del eugiamet iusci tem adit eum volenibh et wis ad dipsummy nonsent vel ut praesto cor illaorer adiam, consequipisl euipit, vel ut nostrud minim iliquate duis num vent adit in ex eros autem vulluptat. Duissit, coreriu stisim.
Interior Subhead 2 Interior body copy 3. Liquissed dolesen diamcor augiatem vel del eugiamet iusci tem adit eum volenibh et wis ad dipsummy nonsent vel ut praesto cor illaorer adiam, consequ.
Interior Subhead 2 Interior body copy 3. Liquissed dolesen diamcor augiatem vel del eugiamet iusci tem adit eum volenibh et wis ad dipsumm.
nonsent vel ut praesto cor illaorer adiam, consequipisl euipit, vel ut nostrud minim iliquate duis num
Interior Subhead 2 Interior body copy 3. Liquissed dolesen diamcor augiatem vel del eugiamet iusci tem adit eum volenibh et wis ad dipsummy nonse.
Note copy: Liquissed dolesen diamcor.
Interior Subhead 2 Interior body copy 3. Liquissed dolesen diamcor augiatem vel del eugiamet iusci tem adit eum volenibh et wis ad dipsummy nonsent vel ut praesto cor illaorer adiam, consequipisl euipit.
Step # Step #
Step # Step #
Step # Step #
Laser marks are for depth reference
Interior Headline. Surgical Technique
Surgical Technique Surgical Technique SpreadKey Graphic Elements Layout
PRINT COLLATERAL LAYOUT: APPLICATION
This page shows an example of a surgical technique spread for a surgical technique.
As the information presented here demonstrates only essential layout and typographic guidelines, it is recommended that designers download the working version of the surgical technique template.
Example Surgical Technique Spread
8p
51
3p
3
3p
3p
3
5p8 5p1118p11
fold
Template available for download:
>> SurgicalTechnique.zip
55
Solutions by the people of Zimmer Spine.zimmerspine.com
Product NameProduct Descriptor Subhead
Surgical Technique
Surgical Technique Cover Key Typographic Elements Layout
PRINT COLLATERAL LAYOUT: APPLICATION
This page shows an example of a cover for a surgical technique.
As the information presented here demonstrates only essential layout and typographic guidelines, it is recommended that designers download the working version of the surgical technique template.
Example Cover
7p11
9p
5p
8
1p8
1p4
4p2
*There may be times when your letter-count is significantly higher or lower than what is shown. In these circumstances, please use your discretion as a designer to ensure that you adhere to the balance shown.
Typographic Specifications*
Product Name copy size is: 32 pt, Futura Medium
Product Descriptor Subhead copy size is: 14 pt, Futura Book
Surgical Technique copy size is: 22 pt, Futura Light
Solutions by the people of Zimmer Spine copy size is: 12 pt, Meta Bold LF
zimerspine.com URL copy size is: 13.5 pt, Futura Heavy
Template available for download:
>> SurgicalTechnique.zip
56
Solutions by the people of Zimmer Spine.zimmerspine.com
Product NameProduct Descriptor Subhead
Surgical Technique
Street AddressCity, State XXXXXXXX.XXX.XXXX
Street AddressCity, State XXXXXXXX.XXX.XXXX
zimmerspine.com
Document # Revision (Print Spec)© 2010 Zimmer Spine, Inc.
Solutions by the people of Zimmer Spine.
You are devoted to helping your patients reduce their pain and improve their lives. And the people of Zimmer Spine are devoted to you. We are dedicated to supporting you with best-in-class tools, instruments and implants. We are driven by the opportunity to share our unrivaled education and training. We are committed partners who will do everything in our power to assist you in your quest to provide the absolute best in spinal care. And we can be counted on always to act with integrity as ethical partners who are worthy of your trust. We are the people of Zimmer Spine.
Disclaimer body copy. Re verit lore dunt alismod tat. Ut eros eugait dolum er iurem ad dolore tat prat aliquisi bla feuisit eugue modolute tat atio doles sim adigna feum illa augait in voluptat vulputpat eros exeril dignisi.
Surgical Technique Outside SpreadKey Typographic Elements Layout
PRINT COLLATERAL LAYOUT: APPLICATION
This page shows an example of an exterior spread for a surgical technique.
As the information presented here demonstrates only essential layout and typographic guidelines, it is recommended that designers download the working version of the surgical technique template.
Example Outside Cover Spread
*There may be times when your letter-count is significantly higher or lower than what is shown. In these circumstances, please use your discretion as a designer to ensure that you adhere to the balance shown.
Typographic Specifications*
Solutions by the people of Zimmer Spine copy size is:12 pt, Futura Bold
Disclaimer Body Copy size is: 6/9 pt, Futura Book
Street Address copy size is: 9/11 pt, Futura Book
zimmerspine.com URL copy size is: 9 pt, Futura Heavy
Document # copy size is: 8/11 pt, Futura Book
5p
5
10p
311
p
3p4
4p2
18p11
fold
Template available for download:
>> SurgicalTechnique.zip
57
Solutions Headline. Solutions subhead.
Solutions body copy. Re verit lore dunt alismod tat. Ut eros eugait dolum er iurem ad dolore tat prat aliquisi bla feuisit eugue modolute tat atio doles sim adigna feum illa augait in voluptat vulputpat eros exeril dignisi. Inim ad tetuera tionseq uis cili quisisit lan hendrem del utat. Ectet, conum elisi.
Or se velissequat augait praesed tissectet, commy exeril dignisi. Inim ad tetuera dignisi. Inim ad tetuera tionseq uis cili nosto consed dolorem ip erat ing et ing eraesenis ad et, quat alit loborem ing ip erating et inge.
Or se velissequat augait praesed tissectet. Re verit lore dunt alismod tat. Ut eros dignisi. Inim ad tetuera tionseq uis cili nosto consed dolorem ip erat ing et ing eraesenis ad et, quat alit loborem ing ip erating et inge.
Introduction 2
Indications/Contraindications 4
Implants 6
Instruments 8
System Components 13
Surgical Technique 14
Kit Contents 28
Warnings and Precautions 32
Table of Contents
2p
7
3p
5 8p67p6
3p8
Surgical Technique Solutions SpreadKey Typographic Elements Layout
PRINT COLLATERAL LAYOUT: APPLICATION
This page shows an example of the solutions spread for a surgical technique.
As the information presented here demonstrates only essential layout and typographic guidelines, it is recommended that designers download the working version of the surgical technique template.
Example Solutions Spread
*There may be times when your letter-count is significantly higher or lower than what is shown. In these circumstances, please use your discretion as a designer to ensure that you adhere to the balance shown.
Typographic Specifications*
Solutions Headline copy size is: 21 pt, Futura Book
Solutions Subhead copy size is: 18 pt, Futura Book
Solutions Body Copy size is: 12/19 pt, Futura Book
12
p
Template available for download:
>> SurgicalTechnique.zip
fold
58
6 7
Product Name 1 Part # 1
Product Name 1 Part # 1
Product Name 1 Part # 1
Product Name 1 Part # 1
Product Name 1 Part # 1
Product Name 1 Part # 1
Product Name 1 Part # 1
Product Name 1 Part # 1
Product Name 1 Part # 1
Product Name 1 Part # 1
Product Name 1 Part # 1
Product Name 1 Part # 1
Product Name 1 Part # 1
Interior body copy 1. Liquissed dolesen diamcor augiatem vel del eugiamet iusci tem adit eum
volenibh et wis ad dipsummy nonsent vel ut praesto cor illaorer adiam, consequipisl euipit, vel ut
vulpute facidui scilit wis nulla core faccum nim aut duisi tin utet alit wis ad. A diamcor augiatem
vel del eugiamet iusci tem adit eum volenibh et wis ad dipsummy nonsent vel ut.
Interior Headline. Implants
90°120°
6p7
2p
5
Surgical Technique Implants/Instruments SpreadKey Typographic Elements Layout
PRINT COLLATERAL LAYOUT: APPLICATION
This page shows an example of an implants/instruments spread for a surgical technique.
As the information presented here demonstrates only essential layout and typographic guidelines, it is recommended that designers download the working version of the surgical technique template.
Example Implants/Instruments Spread
*There may be times when your letter-count is significantly higher or lower than what is shown. In these circumstances, please use your discretion as a designer to ensure that you adhere to the balance shown.
Typographic Specifications*
Interior Headline copy size is: 28 pt, Futura Light
Interior Body Copy 1 size is: 10/15 pt, Meta Normal LF
Product Name 1 copy size is: 8 pt, Futura Bold
Part # 1 copy size is: 8 pt, Futura Medium
7p
5p8
Template available for download:
>> SurgicalTechnique.zip
59
22 23
Interior Subhead 2 Interior body copy 3. Liquissed dolesen diamcor augiatem vel del eugiamet iusci tem adit eum volenibh et wis ad dipsue.
Interior Subhead 2 Interior body copy 3. Liquissed dolesen diamcor augiatem vel del eugiamet iusci tem adit eum volenibh et wis ad dipsummy nonsent vel ut praesto cor illaorer adiam, consequipisl euipit, vel ut nostrud minim iliquate duis num vent adit in ex eros autem vulluptat. Duissit, coreriu stisim.
Interior Subhead 2 Interior body copy 3. Liquissed dolesen diamcor augiatem vel del eugiamet iusci tem adit eum volenibh et wis ad dipsummy nonsent vel ut praesto cor illaorer adiam, consequ.
Interior Subhead 2 Interior body copy 3. Liquissed dolesen diamcor augiatem vel del eugiamet iusci tem adit eum volenibh et wis ad dipsumm.
nonsent vel ut praesto cor illaorer adiam, consequipisl euipit, vel ut nostrud minim iliquate duis num
Interior Subhead 2 Interior body copy 3. Liquissed dolesen diamcor augiatem vel del eugiamet iusci tem adit eum volenibh et wis ad dipsummy nonse.
Note copy: Liquissed dolesen diamcor.
Interior Subhead 2 Interior body copy 3. Liquissed dolesen diamcor augiatem vel del eugiamet iusci tem adit eum volenibh et wis ad dipsummy nonsent vel ut praesto cor illaorer adiam, consequipisl euipit.
Step # Step #
Step # Step #
Step # Step #
Laser marks are for depth reference
Interior Headline. Surgical Technique
19p6
3p
2
Surgical Technique Surgical Technique SpreadKey Typographic Elements Layout
PRINT COLLATERAL LAYOUT: APPLICATION
This page shows an example of a surgical technique spread for a surgical technique.
As the information presented here demonstrates only essential layout and typographic guidelines, it is recommended that designers download the working version of the surgical technique template.
Example Surgical Technique Spread
*There may be times when your letter-count is significantly higher or lower than what is shown. In these circumstances, please use your discretion as a designer to ensure that you adhere to the balance shown.
Typographic Specifications*
Interior Headline copy size is: 28 pt, Futura Light
Step # copy size is: 13 pt, Futura Bold
Interior Subhead 2 copy size is: 11 pt, Futura Medium
Interior Body Copy 3 size is: 9/13 pt, Meta Normal LF
7p
5p3
2p5
Template available for download:
>> SurgicalTechnique.zip
6p9
fold
6p7
Note Copy size is: 8 pt, Meta Medium LF Italic
60
Surgical Technique Diecut Template
PRINT COLLATERAL LAYOUT: APPLICATION
This page shows the die-cut template and fold style for a surgical technique.
As the information presented here demonstrates only essential layout and typographic guidelines, it is recommended that designers download the working version of the surgical technique template.
Example Outside Cover Spread Template
Example Interior Spread Template
BackPanel
FrontCover
3-hole punchedcover .25" narrower than other pages
saddle-stichedpage count varies
.125" from paperedge at 45˚ angle.
Diecut
.125"
.12
5"
8.5"8.5"
8.5" 8.25"
11
"
22 23
Interior Subhead 2 Interior body copy 3. Liquissed dolesen diamcor augiatem vel del eugiamet iusci tem adit eum volenibh et wis ad dipsue.
Interior Subhead 2 Interior body copy 3. Liquissed dolesen diamcor augiatem vel del eugiamet iusci tem adit eum volenibh et wis ad dipsummy nonsent vel ut praesto cor illaorer adiam, consequipisl euipit, vel ut nostrud minim iliquate duis num vent adit in ex eros autem vulluptat. Duissit, coreriu stisim.
Interior Subhead 2 Interior body copy 3. Liquissed dolesen diamcor augiatem vel del eugiamet iusci tem adit eum volenibh et wis ad dipsummy nonsent vel ut praesto cor illaorer adiam, consequ.
Interior Subhead 2 Interior body copy 3. Liquissed dolesen diamcor augiatem vel del eugiamet iusci tem adit eum volenibh et wis ad dipsumm.
nonsent vel ut praesto cor illaorer adiam, consequipisl euipit, vel ut nostrud minim iliquate duis num
Interior Subhead 2 Interior body copy 3. Liquissed dolesen diamcor augiatem vel del eugiamet iusci tem adit eum volenibh et wis ad dipsummy nonse.
Note copy: Liquissed dolesen diamcor.
Interior Subhead 2 Interior body copy 3. Liquissed dolesen diamcor augiatem vel del eugiamet iusci tem adit eum volenibh et wis ad dipsummy nonsent vel ut praesto cor illaorer adiam, consequipisl euipit.
Step # Step #
Step # Step #
Step # Step #
Laser marks are for depth reference
Interior Headline. Surgical Technique
Solutions by the people of Zimmer Spine.zimmerspine.com
Product NameProduct Descriptor Subhead
Surgical Technique
Street AddressCity, State XXXXXXXX.XXX.XXXX
Street AddressCity, State XXXXXXXX.XXX.XXXX
zimmerspine.com
Document # Revision (Print Spec)© 2010 Zimmer Spine, Inc.
Solutions by the people of Zimmer Spine.
You are devoted to helping your patients reduce their pain and improve their lives. And the people of Zimmer Spine are devoted to you. We are dedicated to supporting you with best-in-class tools, instruments and implants. We are driven by the opportunity to share our unrivaled education and training. We are committed partners who will do everything in our power to assist you in your quest to provide the absolute best in spinal care. And we can be counted on always to act with integrity as ethical partners who are worthy of your trust. We are the people of Zimmer Spine.
Disclaimer body copy. Re verit lore dunt alismod tat. Ut eros eugait dolum er iurem ad dolore tat prat aliquisi bla feuisit eugue modolute tat atio doles sim adigna feum illa augait in voluptat vulputpat eros exeril dignisi.
Template available for download:
>> SurgicalTechnique.zip
61
Design Rationale
PRINT COLLATERAL LAYOUT: APPLICATION
Zimmer Spine design rationales describe the thought and intent behind the design of a specific product. These collateral pieces introduce the clinically proven benefits of Zimmer Spine technology and offer insight and support into their product development. Design rationales should be used to give interested surgeons a deep, comprehensive look at the thought behind Zimmer Spine products.
Example
Solutions by the people of Zimmer Spine.zimmerspine.com
Universal Clamp®
Spinal Fixation System
Design Rationale
62
Solutions by the people of Zimmer Spine.zimmerspine.com
Product NameProduct Descriptor Subhead
Design Rationale
Design Rationale CoverKey Graphic Elements Layout
PRINT COLLATERAL LAYOUT: APPLICATION
All Zimmer Spine collateral pieces follow a key grid layout. This grid informs where significant design elements such as logos, headlines and body copy should fall within the layout. Following these key grids will ensure that the Zimmer Spine brand is represented consistently across all brand materials. This page shows an example of a Zimmer Spine design rationale cover.
As the information presented here demonstrates only essential layout and typographic guidelines, it is recommended that designers download the working version of the design rationale template.
Example Cover
Template available for download:
>> DesignRationale.zip4
p5
7p
87
p6
8p
7
9p95p3
63
3 4
Interior Headline. Design Rationale
Interior Subhead 1
Interior body copy 3. Liquissed dolesen diamcor augiatem vel del eugiamet iusci tem adit
eum volenibh et wis ad dipsummy nonsent vel ut praesto cor illaorer adiam, consequipisl euipit,
vel ut vulpute facidui scilit wis nulla core faccum nim aut duisi tin utet alit wis ad.
A diamcor augiatem vel del eugiamet iusci tem adit eum volenibh et wis ad dipsummy nonsent
vel ut. Let wis ad dipsummy nonsent vel ut praesto cor illaorer adiam, consequipisl euipit, vel ut
vulpute facidui scilit.
Titanium Head
Polyester band(flat and strong)
12mm
12mm
6.5mm
2.75mm
19mm
Universal Clamp
Titanium Head
Polyester band(flat and strong)
12mm
12mm
6.5mm
2.75mm
19mm
Polyester Band
Interior Subhead 1
Interior body copy 3. Liquissed dolesen diamcor augiatem vel del eugiamet iusci tem adit
eum volenibh et wis ad dipsummy nonsent vel ut praesto cor illaorer adiam, consequipisl euipit,
vel ut vulpute facidui scilit wis nulla core faccum nim aut duisi tin utet alit wis ad.
A diamcor augiatem vel del eugiamet iusci tem adit eum volenibh et wis ad dipsummy nonsent
vel ut. Let wis ad dipsummy nonsent vel ut praesto cor illaorer adiam.
200
150
100
50
50 Applied Load (N)
75 100 125 25 0 0
Strength to Failure (Cortical Bone)
Stainless Steel WireHookPolyester Band
max
(MP
a)
R = 2.5mm L = 6mm
R
Hook
L
R
Universal Clamp
R = 2.5mm L = 5mm
F F L
Stainless Steel Wire
R
Universal Clamp
R = 2.5mmL = 5mm
F F
R
R = 2.5mm = 1.2mm
F F L
R = 2.5mm L = 6mm
R
Hook
L
R
Universal Clamp
R = 2.5mm L = 5mm
F F L
5mm
The Universal Clamp’s polyester band distributes load across the bone/implant interface
Design Rationale Design Rationale SpreadKey Graphic Elements Layout
PRINT COLLATERAL LAYOUT: APPLICATION
This page shows an example of a design rationale spread for a design rationale.
As the information presented here demonstrates only essential layout and typographic guidelines, it is recommended that designers download the working version of the design rationale template.
Example Design Rationale Spread
8p
5
3p5p8
Template available for download:
>> DesignRationale.zip
64
Solutions by the people of Zimmer Spine.zimmerspine.com
Product NameProduct Descriptor Subhead
Design Rationale
Design Rationale Cover Key Typographic Elements Layout
PRINT COLLATERAL LAYOUT: APPLICATION
This page shows an example of a cover for a design rationale.
As the information presented here demonstrates only essential layout and typographic guidelines, it is recommended that designers download the working version of the design rationale template.
Example Cover
7p11
9p
5p
8
1p8
1p4
4p2
*There may be times when your letter-count is significantly higher or lower than what is shown. In these circumstances, please use your discretion as a designer to ensure that you adhere to the balance shown.
Typographic Specifications*
Product Name copy size is: 32 pt, Futura Medium
Product Descriptor Subhead copy size is: 14 pt, Futura Book
Surgical Technique copy size is: 22 pt, Futura Light
Solutions by the people of Zimmer Spine copy size is: 12 pt, Meta Bold LF
zimerspine.com URL copy size is: 13.5 pt, Futura Heavy
Template available for download:
>> DesignRationale.zip
65
Solutions by the people of Zimmer Spine.
You are devoted to helping your patients reduce their pain and improve their lives. And the people of Zimmer Spine are devoted to you. We are dedicated to supporting you with best-in-class tools, instruments and implants. We are driven by the opportunity to share our unrivaled education and training. We are committed partners who will do everything in our power to assist you in your quest to provide the absolute best in spinal care. And we can be counted on always to act with integrity as ethical partners who are worthy of your trust. We are the people of Zimmer Spine.
Solutions by the people of Zimmer Spine.zimmerspine.com
Product NameProduct Descriptor Subhead
Design Rationale
Street AddressCity, State XXXXXXXX.XXX.XXXX
Street AddressCity, State XXXXXXXX.XXX.XXXX
zimmerspine.com
Document # Revision (Print Spec)© 2010 Zimmer Spine, Inc.
Disclaimer body copy. Re verit lore dunt alismod tat. Ut eros eugait dolum er iurem ad dolore tat prat aliquisi bla feuisit eugue modolute tat atio doles sim adigna feum illa augait in voluptat vulputpat eros exeril dignisi.
Design Rationale Outside SpreadKey Typographic Elements Layout
PRINT COLLATERAL LAYOUT: APPLICATION
This page shows an example of an exterior spread for a design rationale.
As the information presented here demonstrates only essential layout and typographic guidelines, it is recommended that designers download the working version of the design rationale template.
Example Outside Cover Spread
*There may be times when your letter-count is significantly higher or lower than what is shown. In these circumstances, please use your discretion as a designer to ensure that you adhere to the balance shown.
Typographic Specifications*
Solutions by the people of Zimmer Spine copy size is:12 pt, Futura Bold
Disclaimer Body Copy size is: 6/9 pt, Futura Book
Street Address copy size is: 9/11 pt, Futura Book
zimmerspine.com URL copy size is: 9 pt, Futura Heavy
Document # copy size is: 8/11 pt, Futura Book
5p
5
10p
311
p
3p4
4p2
18p11
fold
Template available for download:
>> DesignRationale.zip
66
Introduction 1
Design Rationale 3
Indications/Contraindications 7
Warnings and Precautions 9
Kit Contents 12
Table of ContentsSolutions Headline. Solutions subhead.
Solutions body copy. Re verit lore dunt alismod tat. Ut eros eugait dolum er iurem ad dolore tat prat aliquisi bla feuisit eugue modolute tat atio doles sim adigna feum illa augait in voluptat vulputpat eros exeril dignisi. Inim ad tetuera tionseq uis cili quisisit lan hendrem del utat. Ectet, conum elisi. Or se velissequat augait praesed tissectet, commy exeril dignisi. Inim ad tetuera dignisi. Inim ad tetuera tionseq uis cili nosto consed dolorem ip erat ing et ing eraesenis ad et, quat alit loborem ing ip erating et inge. Or se velissequat augait praesed tissectet. Re verit lore dunt alismod tat. Ut eros dignisi. Inim ad tetuera tionse.
2p
7
3p
5 8p67p6
3p8
Design Rationale Solutions SpreadKey Typographic Elements Layout
PRINT COLLATERAL LAYOUT: APPLICATION
This page shows an example of the solutions spread for a design rationale.
As the information presented here demonstrates only essential layout and typographic guidelines, it is recommended that designers download the working version of the design rationale template.
Example Solutions Spread
*There may be times when your letter-count is significantly higher or lower than what is shown. In these circumstances, please use your discretion as a designer to ensure that you adhere to the balance shown.
Typographic Specifications*
Solutions Headline copy size is: 21 pt, Futura Book
Solutions Subhead copy size is: 18 pt, Futura Book
Solutions Body Copy size is: 12/19 pt, Futura Book
12
p
Template available for download:
>> DesignRationale.zip
fold
67
3 4
Interior Headline. Design Rationale
Interior Subhead 1
Interior body copy 3. Liquissed dolesen diamcor augiatem vel del eugiamet iusci tem adit
eum volenibh et wis ad dipsummy nonsent vel ut praesto cor illaorer adiam, consequipisl euipit,
vel ut vulpute facidui scilit wis nulla core faccum nim aut duisi tin utet alit wis ad.
A diamcor augiatem vel del eugiamet iusci tem adit eum volenibh et wis ad dipsummy nonsent
vel ut. Let wis ad dipsummy nonsent vel ut praesto cor illaorer adiam, consequipisl euipit, vel ut
vulpute facidui scilit.
Titanium Head
Polyester band(flat and strong)
12mm
12mm
6.5mm
2.75mm
19mm
Universal Clamp
Titanium Head
Polyester band(flat and strong)
12mm
12mm
6.5mm
2.75mm
19mm
Polyester Band
Interior Subhead 1
Interior body copy 3. Liquissed dolesen diamcor augiatem vel del eugiamet iusci tem adit
eum volenibh et wis ad dipsummy nonsent vel ut praesto cor illaorer adiam, consequipisl euipit,
vel ut vulpute facidui scilit wis nulla core faccum nim aut duisi tin utet alit wis ad.
A diamcor augiatem vel del eugiamet iusci tem adit eum volenibh et wis ad dipsummy nonsent
vel ut. Let wis ad dipsummy nonsent vel ut praesto cor illaorer adiam.
200
150
100
50
50 Applied Load (N)
75 100 125 25 0 0
Strength to Failure (Cortical Bone)
Stainless Steel WireHookPolyester Band
max
(MP
a)
R = 2.5mm L = 6mm
R
Hook
L
R
Universal Clamp
R = 2.5mm L = 5mm
F F L
Stainless Steel Wire
R
Universal Clamp
R = 2.5mmL = 5mm
F F
R
R = 2.5mm = 1.2mm
F F L
R = 2.5mm L = 6mm
R
Hook
L
R
Universal Clamp
R = 2.5mm L = 5mm
F F L
5mm
The Universal Clamp’s polyester band distributes load across the bone/implant interface
6p7 45p
2p
5
Design Rationale Design Rationale SpreadKey Typographic Elements Layout
PRINT COLLATERAL LAYOUT: APPLICATION
This page shows an example of an implants/instruments spread for a design rationale.
As the information presented here demonstrates only essential layout and typographic guidelines, it is recommended that designers download the working version of the design rationale template.
Example Design Rationale Spread
*There may be times when your letter-count is significantly higher or lower than what is shown. In these circumstances, please use your discretion as a designer to ensure that you adhere to the balance shown.
Typographic Specifications*
Interior Headline copy size is: 28 pt, Futura Light
Interior Subhead 1 size is: 12 pt, Futura Medium
Interior Body Copy 3 size is: 10/15 pt, Meta Normal LF
7p
5p8
Template available for download:
>> DesignRationale.zip
68
Design Rationale Diecut Template
PRINT COLLATERAL LAYOUT: APPLICATION
This page shows the die-cut template and fold style for a design rationale.
As the information presented here demonstrates only essential layout and typographic guidelines, it is recommended that designers download the working version of the design rationale template.
Example Outside Cover Spread Template
Example Interior Spread Template
BackPanel
FrontCover
3-hole punchedcover .25" narrower than other pages
saddle-stichedpage count varies
.125" from paperedge at 45˚ angle.
Diecut
.125"
.12
5"
8.5"8.5"
8.5" 8.25"
11
"
3 4
Interior Headline. Design Rationale
Interior Subhead 1
Interior body copy 3. Liquissed dolesen diamcor augiatem vel del eugiamet iusci tem adit
eum volenibh et wis ad dipsummy nonsent vel ut praesto cor illaorer adiam, consequipisl euipit,
vel ut vulpute facidui scilit wis nulla core faccum nim aut duisi tin utet alit wis ad.
A diamcor augiatem vel del eugiamet iusci tem adit eum volenibh et wis ad dipsummy nonsent
vel ut. Let wis ad dipsummy nonsent vel ut praesto cor illaorer adiam, consequipisl euipit, vel ut
vulpute facidui scilit.
Titanium Head
Polyester band(flat and strong)
12mm
12mm
6.5mm
2.75mm
19mm
Universal Clamp
Titanium Head
Polyester band(flat and strong)
12mm
12mm
6.5mm
2.75mm
19mm
Polyester Band
Interior Subhead 1
Interior body copy 3. Liquissed dolesen diamcor augiatem vel del eugiamet iusci tem adit
eum volenibh et wis ad dipsummy nonsent vel ut praesto cor illaorer adiam, consequipisl euipit,
vel ut vulpute facidui scilit wis nulla core faccum nim aut duisi tin utet alit wis ad.
A diamcor augiatem vel del eugiamet iusci tem adit eum volenibh et wis ad dipsummy nonsent
vel ut. Let wis ad dipsummy nonsent vel ut praesto cor illaorer adiam.
200
150
100
50
50 Applied Load (N)
75 100 125 25 0 0
Strength to Failure (Cortical Bone)
Stainless Steel WireHookPolyester Band
max
(MP
a)
R = 2.5mm L = 6mm
Hook
L
Universal Clamp
R = 2.5mm L = 5mm
F F L
Stainless Steel Wire Universal Clamp
R = 2.5mmL = 5mm
F F
R = 2.5mm = 1.2mm
F F L
R = 2.5mm L = 6mm
Hook
L
Universal Clamp
R = 2.5mm L = 5mm
F F L
5mm
The Universal Clamp’s polyester band distributes load across the bone/implant interface
Solutions by the people of Zimmer Spine.
You are devoted to helping your patients reduce their pain and improve their lives. And the people of Zimmer Spine are devoted to you. We are dedicated to supporting you with best-in-class tools, instruments and implants. We are driven by the opportunity to share our unrivaled education and training. We are committed partners who will do everything in our power to assist you in your quest to provide the absolute best in spinal care. And we can be counted on always to act with integrity as ethical partners who are worthy of your trust. We are the people of Zimmer Spine.
Solutions by the people of Zimmer Spine.zimmerspine.com
Product NameProduct Descriptor Subhead
Design Rationale
Street AddressCity, State XXXXXXXX.XXX.XXXX
Street AddressCity, State XXXXXXXX.XXX.XXXX
zimmerspine.com
Document # Revision (Print Spec)© 2010 Zimmer Spine, Inc.
Disclaimer body copy. Re verit lore dunt alismod tat. Ut eros eugait dolum er iurem ad dolore tat prat aliquisi bla feuisit eugue modolute tat atio doles sim adigna feum illa augait in voluptat vulputpat eros exeril dignisi.
Template available for download:
>> DesignRationale.zip
69
Competitive Guide
PRINT COLLATERAL LAYOUT: APPLICATION
Zimmer Spine competitive guides are internal tools designed to inform and educate Zimmer Spine employees. These helpful guides are used to showcase how Zimmer Spine product families, such as our complete line of anterior cervical plates, compare to other competitive offerings in the marketplace. Competitive guides should only be distributed internally and are a valuable resource for the Zimmer Spine sales team.
Examples
Solutions by the people of Zimmer Spine.zimmerspine.com
Anterior CervicalPlating SystemsCompetitive Guide
Solutions by the people of Zimmer Spine.
zimmerspine.com
Demineralized Bone Matrix
Competitive Guide
Solutions by the people of Zimmer Spine.zimmerspine.com
Occipito-Cervicothoracic
Competitive Guide
70
Solutions by the people of Zimmer Spine.zimmerspine.com
Product Family Name 1
Competitive Guide
Competitive Guide Cover Key Graphic Elements Layout
Template available for download:
>> CompetitiveGuide.zip
PRINT COLLATERAL LAYOUT: APPLICATION
All Zimmer Spine collateral pieces follow a key grid layout. This grid informs where significant design elements such as logos, headlines and body copy should fall within the layout. Following these key grids will ensure that the Zimmer Spine brand is represented consistently across all brand materials. This page shows an example of a Zimmer Spine competitive guide cover.
As the information presented here demonstrates only essential layout and typographic guidelines, it is recommended that designers download the working version of the competitive guide template.
Example Cover
4p
57
p8
7p
68
p7
9p95p3
71
mm
Product Name Product Name Product Name Product Name Product Name Product Name Product Name Product Name Product Name Product Name Product Name Product Name
Manufacturer Manufacturer Manufacturer Manufacturer Manufacturer Manufacturer Manufacturer Manufacturer Globus Manufacturer Manufacturer Manufacturer
Body Copy 1 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2
Body Copy 1 Body copy 2 Body copy 2 Body copy 2 Yes Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2
Body Copy 1 Body copy 2 Body copy 2 Body copy 2 Body copy 2
Body copy 2 Body copy 2
Body copy 2 Body copy 2 Body copy 2
Body copy 2 Body copy 2 Body copy 2
Body copy 2 Body copy 2
Body copy 2 Body copy 2 Body copy 2 Body copy 2
Body copy 2 Body copy 2 Body copy 2
Body copy 2 Body copy 2 Body copy 2
Body copy 2 Body copy 2
Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2
Body Copy 1 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2
Body Copy 1 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2
Body Copy 1 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2
Body copy 2 Body copy 2
Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2
Body Copy 1 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2
Body Copy 1 · Body copy 2 · Body copy 2
· Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2
· Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2
· Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2
· Body copy 2
Body Copy 1 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2
Body copy 2 Body copy 2 Body copy 2
Body copy 2 Body copy 2 Body copy 2
Body copy 2 Body copy 2
Body copy 2 Body copy 2 Body copy 2
Body copy 2 Body copy 2 Body copy 2 Body copy 2
Body Copy 1 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2
Body copy 2 Body copy 2
Body copy 2 Body copy 2 Body copy 2
Body Copy 1 Body copy 2 Body copy 2
Body copy 2 Body copy 2
Body copy 2 Body copy 2 Body copy 2
Body copy 2 Body copy 2 Body copy 2
Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2
Body copy 2 Body copy 2
Body copy 2 Body copy 2 Body copy 2
Body Copy 1 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2
· Body copy 2 · Body copy 2
· Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2
Body Copy 1 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2
· Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2
· Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2
· Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2
· Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2
· Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2
· Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2
· Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2
· Body copy 2 · Body copy 2 · Body copy 2
· Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2
· Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2
· Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2
Product Family Name 2 Competitive Chart
Zimmer Spine – Confidential – For Internal Training Purposes Only. Do not Duplicate or Distribute.
Competitive Guide Outside SpreadKey Graphic Elements Layout
PRINT COLLATERAL LAYOUT: APPLICATION
This page shows an example of an interior spread for a competitive guide.
As the information presented here demonstrates only essential layout and typographic guidelines, it is recommended that designers download the working version of the competitive guide template.
Example Interior Spread
11p3
Template available for download:
>> CompetitiveGuide.zip
3p5
2p
4
15
p4
72
Solutions by the people of Zimmer Spine.zimmerspine.com
Product Family Name 1
Competitive Guide
Competitive Guide Cover Key Typographic Elements Layout
PRINT COLLATERAL LAYOUT: APPLICATION
This page shows an example of a cover for a competitive guide.
As the information presented here demonstrates only essential layout and typographic guidelines, it is recommended that designers download the working version of the competitive guide template.
Example Cover
7p11
10
p6
p4
1p4
4p2
*There may be times when your letter-count is significantly higher or lower than what is shown. In these circumstances, please use your discretion as a designer to ensure that you adhere to the balance shown.
Typographic Specifications*
Product Family Name 1 copy size is: 32 pt, Futura Medium
Competitive Guide copy size is: 22 pt, Futura Light
Solutions by the people of Zimmer Spine copy size is: 12 pt, Meta Bold LF
zimerspine.com URL copy size is: 13.5 pt, Futura Heavy
Template available for download:
>> CompetitiveGuide.zip
73
Solutions Headline. Re verit lore dunt alismod tat. Ut eros eugait dolum prat aliquisi.
Solutions body copy. Re verit lore dunt alismod tat. Ut eros eugait dolum er iurem ad dolore tat prat aliquisi bla feuisit eugue modolute tat atio doles sim adigna feum illa augait in voluptat vulputpat eros exeril dignisi. Inim ad tetuera tionseq uis cili quisisit lan hendrem del utat. Ectet, conum elisi. Or se velissequat augait praesed tissectet, commy nosto consed dolorem ip erat ing et ing eraesenis ad et, quat alit loborem ing ip erating et ing. A feuisit eugue modolute tat atio doles sim adigna feum illa augait in voluptat vulputpat eros exeril dignisi. Inim ad tetuera tionseq uis cili quisisit lan hendrem del utat. Ectet, conum elisi.
Or se velissequat augait praesed tissectet, commy nosto consed dolorem ip erat ing et ing eraesenis ad et, quat alit loborem ing ip erating et ing. A feuisit eugue modolute tat atio doles sim adigna feum illa augait in voluptat vulputpat eros exeril dignisi. Inim ad tetuera tionseq uis cili quisisit lan hendrem del utat. Ectet, conum elisi.
Solutions by the people of Zimmer Spine.zimmerspine.com
Product Family Name 1
Competitive Guide
Solutions by the people of Zimmer Spine.
You are devoted to helping your patients reduce their pain and improve their lives. And the people of Zimmer Spine are devoted to you. We are dedicated to supporting you with best-in-class tools, instruments and implants. We are driven by the opportunity to share our unrivaled education and training. We are committed partners who will do everything in our power to assist you in your quest to provide the absolute best in spinal care. And we can be counted on always to act with integrity as ethical partners who are worthy of your trust. We are the people of Zimmer Spine.
Street AddressCity, State XXXXXXXX.XXX.XXXX
Street AddressCity, State XXXXXXXX.XXX.XXXX
zimmerspine.com
Document # Revision (Print Spec)© 2010 Zimmer Spine, Inc.
Disclaimer body copy. Re verit lore dunt alismod tat. Ut eros eugait dolum er iurem ad dolore tat prat aliquisi bla feuisit eugue modolute tat atio doles sim adigna feum illa augait in voluptat vulputpat eros exeril dignisi.
Competitive Guide Outside SpreadKey Typographic Elements Layout
PRINT COLLATERAL LAYOUT: APPLICATION
This page shows an example of an exterior spread for a competitive guide.
As the information presented here demonstrates only essential layout and typographic guidelines, it is recommended that designers download the working version of the competitive guide template.
Example Outside Spread
4p7
5p
5
2p
7 18p11
*There may be times when your letter-count is significantly higher or lower than what is shown. In these circumstances, please use your discretion as a designer to ensure that you adhere to the balance shown.
Typographic Specifications*
Solutions Headline copy size is: 20 pt, Futura Book
Solutions Body Copy size is: 12/19 pt, Futura Book
Solutions by the people of Zimmer Spine copy size is:12 pt, Futura Bold
Disclaimer Body Copy size is: 6/9 pt, Futura Book
Street Address copy size is: 9/11 pt, Futura Book
zimmerspine.com URL copy size is: 9 pt, Futura Heavy
Document # copy size is: 8/11 pt, Futura Book
9p
811
p
2p7
4p2
fold fold
Template available for download:
>> CompetitiveGuide.zip
74
Competitive Guide Interior SpreadKey Typographic Elements Layout
PRINT COLLATERAL LAYOUT: APPLICATION
This page shows an example of an interior spread for a competitive guide.
As the information presented here demonstrates only essential layout and typographic guidelines, it is recommended that designers download the working version of the competitive guide template.
Example Interior Spread
*There may be times when your letter-count is significantly higher or lower than what is shown. In these circumstances, please use your discretion as a designer to ensure that you adhere to the balance shown.
Typographic Specifications*
Product Family Name 2 copy size is: 18 pt, Futura Light
Competitive Chart copy size is: 11 pt, Futura Heavy
Product Name copy size is: 10 pt, Meta Bold LF
Manufacturer copy size is: 9 pt, Meta Bold LF
Body Copy 1 size is: 8.5 pt, Meta Bold LF
Body Copy 2 size is: 7 pt, Meta Normal LF
Template available for download:
>> CompetitiveGuide.zip
mm
Product Name Product Name Product Name Product Name Product Name Product Name Product Name Product Name Product Name Product Name Product Name Product Name
Manufacturer Manufacturer Manufacturer Manufacturer Manufacturer Manufacturer Manufacturer Manufacturer Globus Manufacturer Manufacturer Manufacturer
Body Copy 1 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2
Body Copy 1 Body copy 2 Body copy 2 Body copy 2 Yes Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2
Body Copy 1 Body copy 2 Body copy 2 Body copy 2 Body copy 2
Body copy 2 Body copy 2
Body copy 2 Body copy 2 Body copy 2
Body copy 2 Body copy 2 Body copy 2
Body copy 2 Body copy 2
Body copy 2 Body copy 2 Body copy 2 Body copy 2
Body copy 2 Body copy 2 Body copy 2
Body copy 2 Body copy 2 Body copy 2
Body copy 2 Body copy 2
Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2
Body Copy 1 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2
Body Copy 1 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2
Body Copy 1 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2
Body copy 2 Body copy 2
Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2
Body Copy 1 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2
Body Copy 1 · Body copy 2 · Body copy 2
· Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2
· Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2
· Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2
· Body copy 2
Body Copy 1 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2
Body copy 2 Body copy 2 Body copy 2
Body copy 2 Body copy 2 Body copy 2
Body copy 2 Body copy 2
Body copy 2 Body copy 2 Body copy 2
Body copy 2 Body copy 2 Body copy 2 Body copy 2
Body Copy 1 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2
Body copy 2 Body copy 2
Body copy 2 Body copy 2 Body copy 2
Body Copy 1 Body copy 2 Body copy 2
Body copy 2 Body copy 2
Body copy 2 Body copy 2 Body copy 2
Body copy 2 Body copy 2 Body copy 2
Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2
Body copy 2 Body copy 2
Body copy 2 Body copy 2 Body copy 2
Body Copy 1 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2
· Body copy 2 · Body copy 2
· Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2
Body Copy 1 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2
· Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2
· Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2
· Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2
· Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2
· Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2
· Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2
· Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2
· Body copy 2 · Body copy 2 · Body copy 2
· Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2
· Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2
· Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2
Product Family Name 2 Competitive Chart
Zimmer Spine – Confidential – For Internal Training Purposes Only. Do not Duplicate or Distribute.
3p
2
4p10
75
Solutions Headline. Re verit lore dunt alismod tat. Ut eros eugait dolum prat aliquisi.
Solutions body copy. Re verit lore dunt alismod tat. Ut eros eugait dolum er iurem ad dolore tat prat aliquisi bla feuisit eugue modolute tat atio doles sim adigna feum illa augait in voluptat vulputpat eros exeril dignisi. Inim ad tetuera tionseq uis cili quisisit lan hendrem del utat. Ectet, conum elisi. Or se velissequat augait praesed tissectet, commy nosto consed dolorem ip erat ing et ing eraesenis ad et, quat alit loborem ing ip erating et ing. A feuisit eugue modolute tat atio doles sim adigna feum illa augait in voluptat vulputpat eros exeril dignisi. Inim ad tetuera tionseq uis cili quisisit lan hendrem del utat. Ectet, conum elisi.
Or se velissequat augait praesed tissectet, commy nosto consed dolorem ip erat ing et ing eraesenis ad et, quat alit loborem ing ip erating et ing. A feuisit eugue modolute tat atio doles sim adigna feum illa augait in voluptat vulputpat eros exeril dignisi. Inim ad tetuera tionseq uis cili quisisit lan hendrem del utat. Ectet, conum elisi.
Solutions by the people of Zimmer Spine.zimmerspine.com
Product Family Name 1
Competitive Guide
Solutions by the people of Zimmer Spine.
You are devoted to helping your patients reduce their pain and improve their lives. And the people of Zimmer Spine are devoted to you. We are dedicated to supporting you with best-in-class tools, instruments and implants. We are driven by the opportunity to share our unrivaled education and training. We are committed partners who will do everything in our power to assist you in your quest to provide the absolute best in spinal care. And we can be counted on always to act with integrity as ethical partners who are worthy of your trust. We are the people of Zimmer Spine.
Street AddressCity, State XXXXXXXX.XXX.XXXX
Street AddressCity, State XXXXXXXX.XXX.XXXX
zimmerspine.com
Document # Revision (Print Spec)© 2010 Zimmer Spine, Inc.
Disclaimer body copy. Re verit lore dunt alismod tat. Ut eros eugait dolum er iurem ad dolore tat prat aliquisi bla feuisit eugue modolute tat atio doles sim adigna feum illa augait in voluptat vulputpat eros exeril dignisi.
Competitive Guide Diecut Template
PRINT COLLATERAL LAYOUT: APPLICATION
This page shows the die-cut template and fold style for a competitive guide.
As the information presented here demonstrates only essential layout and typographic guidelines, it is recommended that designers download the working version of the competitive guide template.
Example Template
8.375" 8.5" 8.5"
BackPanel
This panel folds inside
FrontCover
gate fold
11
"
Template available for download:
>> CompetitiveGuide.zip
76
Miscellaneous Collateral
PRINT COLLATERAL LAYOUT: APPLICATION
There will be times that it is necessary to create documents that do not fit into one of the existing collateral categories. In these instances please use this miscellaneous template as a starting point to create new or one-off collateral pieces such as the value pricing guide and internal sales materials below. This will ensure that all new Zimmer Spine collateral embraces Zimmer Spine approved typography, imagery and color palettes, preserving brand consistency.
Examples
Solutions by the people of Zimmer Spine.
zimmerspine.com
ACDF Value Pricing ProgramZimmer Spine
77
Miscellaneous CollateralOne-Off Brochure
PRINT COLLATERAL LAYOUT: APPLICATION
This collateral piece is a four-page brochure that can be used for a wide variety of applications. Use the one-off brochure template as a starting point to ensure that any new brochures match the look and feel of the Zimmer Spine collateral family.
Template available for download:
>> OneOffBrochure.zip
Street AddressCity, State XXXXXXXX.XXX.XXXX
Street AddressCity, State XXXXXXXX.XXX.XXXX
zimmerspine.com
Document # Revision (Print Spec)© 2010 Zimmer Spine, Inc.
Solutions by the people of Zimmer Spine.
You are devoted to helping your patients reduce their pain and improve their lives. And the people of Zimmer Spine are devoted to you. We are dedicated to supporting you with best-in-class tools, instruments and implants. We are driven by the opportunity to share our unrivaled education and training. We are committed partners who will do everything in our power to assist you in your quest to provide the absolute best in spinal care. And we can be counted on always to act with integrity as ethical partners who are worthy of your trust. We are the people of Zimmer Spine.
Solutions by the people of Zimmer Spine.zimmerspine.com
Brochure title large.Brochure title small.
Disclaimer body copy. Re verit lore dunt alismod tat. Ut eros eugait dolum er iurem ad dolore tat prat aliquisi bla feuisit eugue modolute tat atio doles sim adigna feum illa augait in voluptat vulputpat eros exeril dignisi.
Interior Headline.Interior subhead 1.
Interior body copy. Liquissed dolesen diamcor augiatem vel del eugiamet iusci tem adit eum volenibh et wis ad dipsummy nonsent vel ut praesto cor illaorer adiam, consequipisl euipit, vel ut nostrud minim iliquate duis num vent adit in ex eros autem vulluptat. Duissit, coreriu stisim vulpute facidui scilit wis nulla core faccum nim aut duisi tin utet alit wis adit augait ute dolore delis ad te vulla fac cum zzrit wisit amet nulputat. Vel ut praesto cor illaorer adiam, consequipisl euipit, vel ut nostrud minim iliquate duis num vent adit in expr.
Tem dolore dolobor peraese nismod exero dolor irit lan ulla faci em quam dolor se te verosto. Lorem Ipsum Dolor. Nonsent vel ut praesto cor illaorer adiam, consequipisl euipit, vel ut nostrud minim iliquate duis eros autem.
Interior body copy. Liquissed dolesen diamcor augiatem vel del eugiamet iusci tem adit eum volenibh et wis ad dipsummy nonsent vel ut praesto.
CTA Headline LargeCTA headline small.
Interior subhead 2
Table Head 1 Table Head 1 Table Head 1 Table Head 1
Table copy 1
Table copy 1
Table copy 1
Table copy 1
Table copy 1
Table copy 1
Table copy 1
Table copy 1
Table copy 1
Table copy 1
Table copy 1
Table copy 1
Table copy 2
Table copy 2
Table copy 2
Table copy 2
Interior subhead 2
Interior subhead 2
Product Name Product Descriptor Subhead
Product Name Product Descriptor Subhead
Product Name Product Descriptor Subhead
Bullet body copy, lorem ipsum dolor sit amet, consectetur
Bullet body copy, ipsum dolor sit amet, consectetur adipisicing elit
Bullet body copy, lorem ipsum dolor sit amet, cons
Bullet body copy, lorem ipsum dolor sit amet, consectetur
Bullet body copy, ipsum dolor sit amet, consectetur adipisicing elit
Bullet body copy, lorem ipsum dolor sit amet, cons
Bullet body copy, lorem ipsum dolor sit amet, consectetur
Bullet body copy, ipsum dolor sit amet, consectetur adipisicing elit
Bullet body copy, lorem ipsum dolor sit amet, cons
4-page 8.5"x 11" brochurefront cover 8.25" wide
78
Miscellaneous CollateralPocket Guide
PRINT COLLATERAL LAYOUT: APPLICATION
Zimmer Spine pocket guides are created to give the Zimmer Spine sales team an at-a-glance view of our products. These concise, pocket-sized informational pieces can include product specs, sizes, part numbers and more. The contents of these pocket guides may change, but the design should always be efficiently employed to deliver maximum information in a minimum amount of space.
Template available for download:
>> PocketGuide.zip
Nex-Link OCT Measurements
Screws Length Minor Diameter Major Diameter Color
Standard Cancellous/Cortical OCT6.0mm – 14mm(16mm – 20mm)*
2.0mm 3.5mmCancellous (Gold) Cortical (Blue)
Rescue Cancellous/Cortical OCT6.0mm – 14mm(16mm – 20mm)*
2.2mm 4.0mmCancellous (Magenta) Cortical (Green)
Closed Cannulated Screw 40mm – 52mm* 3.0mm 4.0mm Gray
Occipital Plate Minimum Adjustable Width
Maximum Adjustable Width Connector Height
OCTA II™ Plate 25mm 46mm 12.5mm
Rods Length Diameter Pre-Bent Angle
Annealed Pre-Bent Rods 160mm 4.0mm 90° and 120°
Hooks Length Color
Nex-Link® Hook 5mm, Extended Body Blue
Nex-Link Hook 7mm, Extended Body Green
Nex-Link Hook 9mm* Red
Offset Connectors Length
Closed Screw Offset Connectors 4.5mm and 10.5mm
OCTA II Plate Configuration
Lateral Limits
Front Back
Occipital Landmarks
Pocket Guide
Nex-Link OCTTM
Occipital Spinal Fixation System
Solutions by the people of Zimmer Spine.zimmerspine.com
Bend Zones
Wing
Body
46.5mm
25mm
*Select sizes available by special order only
InternalOccipital Crest
Foramen Magnum
Foramen Magnum
Inferior NuchalLine
External OccipitalProtuberance
SuperiorNuchalLine
Zimmer Spine – Confidential – For Internal Training Purposes Only. Do not Duplicate or Distribute.
Nex
-Link
OC
T Ins
trum
ent C
heck
List
Part
No.
Des
crip
tion
7050
-001
Occ
ipita
l Pla
te B
ende
r (B
ody)
7051
-001
Occ
ipita
l Pla
te H
oldi
ng D
rill G
uide
7052
-06
Flex
ible
2.0
mm
Occ
ipita
l Dril
l – 6
.0m
m
7052
-08
Flex
ible
2.0
mm
Occ
ipita
l Dril
l – 8
.0m
m
7052
-10
Flex
ible
2.0
mm
Occ
ipita
l Dril
l – 1
0mm
7052
-12
Flex
ible
2.0
mm
Occ
ipita
l Dril
l – 1
2mm
7052
-14
Flex
ible
2.0
mm
Occ
ipita
l Dril
l – 1
4mm
7052
-16
Flex
ible
2.0
mm
Occ
ipita
l Dril
l – 1
6mm
7052
-18
Flex
ible
2.0
mm
Occ
ipita
l Dril
l – 1
8mm
7052
-20
Flex
ible
2.0
mm
Occ
ipita
l Dril
l – 2
0mm
7053
-01
Flex
ible
3.5
mm
Can
cello
us O
ccip
ital T
ap
7053
-02
Flex
ible
3.5
mm
Cor
tical
Occ
ipita
l Tap
7054
-01
Flex
ible
2.5
mm
Hex
Driv
er
7055
-01
Occ
ipita
l Pla
te B
ende
r (W
ing)
760-
1Cl
osur
e To
p St
arte
r
760-
2Cl
osur
e To
p St
arte
r
765-
021
Clos
ure
Top
Star
ter
765-
022
Clos
ure
Top
Star
ter
7057
-01
Flex
ible
Clo
sure
Top
Driv
er
7058
-01
Occ
ipita
l Rod
Red
uctio
n Fo
rcep
s
7059
-01
Occ
ipita
l Con
nect
or C
ount
er-T
orqu
e
7060
-01
K-W
ire S
ub-G
uide
(Clo
sed
Scre
w)
7061
-01
Cann
ulat
ed 2
.9m
m D
rill (
Clos
ed S
crew
)
7061
-02
Non
-Can
nula
ted
2.9m
m D
rill (
Clos
ed S
crew
)
7062
-01
Cann
ulat
ed 4
.0m
m T
ap (C
lose
d Sc
rew
)
7062
-02
Non
-Can
nula
ted
4.0m
m T
ap (C
lose
d Sc
rew
)
7063
-01
Clos
ed S
crew
Driv
er
7063
-02
Clos
ed S
crew
Driv
er In
ner S
haft
7064
-01
Clos
ed S
crew
Cou
nter
-Tor
que
7065
-01
Adju
stab
le D
epth
Dril
l Gui
de
7066
-01
2.0m
m R
igid
Occ
ipita
l Dril
l
7067
-01
3.5m
m C
ance
llous
Rig
id O
ccip
ital T
ap
7067
-02
3.5m
m C
ortic
al R
igid
Occ
ipita
l Tap
7068
-001
2.5m
m R
igid
Hex
Driv
er –
Sho
rt
7068
-002
2.5m
m R
igid
Hex
Driv
er –
Lon
g
7069
-001
Clos
ed S
crew
Off
set C
onne
ctor
Cou
nter
-Tor
que
7070
-001
Occ
ipita
l Rod
Ben
der
7071
-001
2.0m
m R
igid
Occ
ipita
l Min
i-Dril
l
7072
-01
3.5m
m C
ance
llous
Rig
id O
ccip
ital M
ini-T
ap
7072
-02
3.5m
m C
ortic
al R
igid
Occ
ipita
l Min
i-Tap
7073
-01
Occ
ipita
l Con
nect
or A
djus
ter
7074
-01
Occ
ipita
l Pla
te Ja
ck
7076
-01
Flex
ible
Inst
rum
ent G
uida
nce
Tool
1001
-18
K-W
ire T
roca
r Tip
, .05
4" x
18.
0"
1011
-18
K-W
ire D
ispe
nser
18"
1012
-001
Smal
l Sili
cone
Han
dle,
AO
with
Sw
ivel
Top
7375 Bush Lake RoadEdina, MN 55439800.655.2614
5301 Riata Park Court, Building FAustin, Texas 78727512.918.2700
zimmerspine.com
ZS-SA0287 Rev A per DCR 7099 June 2009
Zim
mer
Spi
ne –
Con
fiden
tial –
For
Inte
rnal
Tra
inin
g Pu
rpos
es O
nly.
Do
not D
uplic
ate
or D
istr
ibut
e.
10-panel gate fold brochurefolded size 4"x 6"
79
Miscellaneous CollateralOR Reference Guide
PRINT COLLATERAL LAYOUT: APPLICATION
The Zimmer Spine OR Reference Guide features a number of laminated, two-sided pages detailing product specs, instrumentation and FAQs for a specific Zimmer Spine product. These reference guides are intended to help Zimmer Spine sales reps support surgeons and their surgical teams during OR procedures. This page includes an example of an OR reference guide.
Template available for download:
>> ORreferenceGuide.zip
8.5"x 11"2-sided laminated pages
1-hole punch top-left cornerbound with a metal paper ring
Solutions by the people of Zimmer Spine.zimmerspine.com
Nex-Link OCTTM
Occipital Spinal Fixation System
OR Reference Guide
Cancellous Occipital Screw3.5mm x 6.0mm – 20mm4.0mm x 6.0mm – 20mm
16, 18 and 20mm sizes are available upon request.
Cortical Occipital Screw3.5mm x 6.0mm – 20mm4.0mm x 6.0mm – 20mm
16, 18 and 20mm sizes are available upon request.
Nex-Link OCT Implant MeasurementsOccipital Screw Measurements
4.0mm
2.0mm
3.5mm
1.8mm
2.0mm
3.5mm
1.3mm
2.0mm
4.0mm
2.2mm
Zimmer Spine – Confidential – For Internal Training Purposes Only. Do not Duplicate or Distribute.
For what procedures will Nex-Link OCT be used?Nex-Link OCT will most commonly be used for trauma procedures, but may also be used to treat instability due to Rheumatoid Arthritis or severe occipital subluxation.
What is necessary to prepare for a successful occipital case?In addition to Nex-Link OCT, you should bring the standard Nex-Link kit, long polyaxial screws and smooth shank screws. For longer constructs, we also recommend bringing a CT Junction kit.
How will my surgeon determine the required length of the occipital screw?The length can be determined by drawing measurements from x-ray or CT.
Can you reverse bend the pre-bent rods?Yes, the angle of the bend can be decreased. To avoid fatiguing the rod, continue the bend only in the direction of the first bend.
What instrument features should I highlight?All-through-one Plate Holding Drill GuideFlexible drills, taps and driversOccipital Rod BenderOver-molded handles for increased surgeon comfortVariety of instrumentation
What is unique about the flexible instruments?Their sleek, one-piece design enhances visibility by eliminating the need for U-joints and complicated assemblies. Flex-Shaft Technology is bi-directional with minimal “wind-up” effect, especially when compared to wound-wire versions.
Why doesn’t the OCTA II plate come pre-assembled?The plate bender will not fit over the wing of the OCTA II plate if the connector is threaded into it. The surgeon has the option of assembling the plate in-situ.
Can you use the flexible driver for final tightening?1
Yes, the flexible driver has been validated for use with the Nex-Link counter-torque handle.
Nex-Link OCTFAQs
1Data on file Zimmer Spine.
Zimmer Spine – Confidential – For Internal Training Purposes Only. Do not Duplicate or Distribute.
Nex-Link OCTTray 3
1. Non-Cannulated 4.0mm Drill (Closed Screw)
2. (Top) Closed Screw Counter-Torque;
(bottom) Closed Screw Offset Connector Counter-Torque
3. Flexible Instrument Guidance Tool
4. (Top) Occipital Connector Counter-Torque;
(bottom) Occipital Plate Holding Drill Guide
5. Occipital Plate Bender
6. (Top) Adjustable Depth Drill Guide;
(bottom) Closed Screw Drill Guide
7. Small Silicone Handle, AO with Swivel Top
8. Occipital Rod Bender
9. Occipital Rod Reduction Forceps
10. Closed Screw Drill Guide (Inner Shaft)
11. Closure Top Starter
12. Closed Screw Driver Inner Shaft
13. Closed Screw Driver
14. 2.5mm Rigid Hex Driver – Long
15. Non-Cannulated 4.0mm Tap (Closed Screw)
16. K-Wires
1
2
3
4
5
6 798
10
12
11
13
1415
16
Zimmer Spine – Confidential – For Internal Training Purposes Only. Do not Duplicate or Distribute.
SECTION 4 Launch Kit
Layout
81
Launch Kits: General
PRINT COLLATERAL LAYOUT: APPLICATION
Tier One Launch Kit
Tier Two Launch Kit
Tier Three Launch Kit
Zimmer Spine launch kits are convenient, efficient tools to help launch a new product into market. These launch kits are designed to accommodate a wide range of offerings, including product collateral, internal sales reference guides, product samples and more. Available in three tiers, these kits will help you quickly distribute critical sales and educational materials to the Zimmer Spine sales team.
82
Launch Kits: Content Outline
PRINT COLLATERAL LAYOUT: APPLICATION
Zimmer Spine launch kits are convenient, efficient tools to help launch a new product into market. These launch kits are designed to accommodate a wide range of offerings, including product collateral, internal sales reference guides, product samples and more. Available in three tiers, these kits will help you quickly distribute critical sales and educational materials to the Zimmer Spine sales team.
Tier One Launch Kit Tier Two Launch Kit Tier Three Launch Kit
Launch Kit Box*
Product Brochure
Product Leave Behind
Surgical Technique
Competitive Guide
OR Reference Guide
Pocket Guide
IFU
Launch Memo
Price List
Product Sample
Flash Drive containing digital collateral and presentations
Direct Mail Piece*
Launch Kit Box
Product Brochure
Product Leave Behind
Surgical Technique
Competitive Guide
OR Reference Guide
Pocket Guide
IFU
Launch Memo
Price List
Product Sample
Flash Drive containing digital collateral and presentations
Launch Kit Folder*
Product Brochure
Surgical Technique
Competitive Guide
Pocket Guide
IFU
Launch Memo
Price List
*Guidlines follow on subsiquent pages. For details on all other elements, see section 3 for specific collateral templates.
83
Launch Kit: Tier 1
LAUNCH KIT LAYOUT: APPLICATION
Zimmer Spine’s Tier 1 launch kit features a launch kit box that contains a product sample, product collateral and internal sales reference material. An example of the contents of a Tier 2 launch kit can be seen here.
Example
84
Solutions by the people of Zimmer Spine.zimmerspine.com
Product NameProduct Descriptor Subhead
Launch Kit
Launch Kit: Tier 1 Box FrontKey Graphic Elements Layout
PRINT COLLATERAL LAYOUT: APPLICATION
All Zimmer Spine collateral pieces follow a key grid layout. This grid informs where significant design elements such as logos, headlines and body copy should fall within the layout. Following these key grids will ensure that the Zimmer Spine brand is represented consistently across all brand materials. This page shows an example of a Tier 1 launch kit box front.
As the information presented here demonstrates only essential layout and typographic guidelines, it is recommended that designers download the working version of the Tier 1 launch kit box template.
Example Box Front
Templates available for download:
>> Tier1LaunchKitBox.zip
>> Tier1LaunchKitFolders.zip4
p5
7p
8
9p95p3
85
Street AddressCity, State XXXXXXXX.XXX.XXXX
Street AddressCity, State XXXXXXXX.XXX.XXXX
zimmerspine.com
Document # Revision (Print Spec)© 2010 Zimmer Spine, Inc.
Solutions by the people of Zimmer Spine.
You are devoted to helping your patients reduce their pain and improve their lives. And the people of Zimmer Spine are devoted to you. We are dedicated to supporting you with best-in-class tools, instruments and implants. We are driven by the opportunity to share our unrivaled education and training. We are committed partners who will do everything in our power to assist you in your quest to provide the absolute best in spinal care. And we can be counted on always to act with integrity as ethical partners who are worthy of your trust. We are the people of Zimmer Spine.
The Product Name 2 Launch Kit includes:
Product Name 3 Brochure
Product Name 3 Leave Behind
Product Name 3 Combo Surgical Technique
Product Name 3 Surgical Technique
Product Name 3 Competitive Guide
Product Name 3 OR Reference Guide
Product Name 3 Pocket Guide
Product Name 3 IFU
Launch Memo
Price List
Product Sample
Flash Drive containing digital collateral
Launch Kit: Tier 1 Box BackKey Graphic Elements Layout
PRINT COLLATERAL LAYOUT: APPLICATION
This page shows an example of a Tier 1 launch kit box back.
As the information presented here demonstrates only essential layout and typographic guidelines, it is recommended that designers download the working version of the Tier 1 launch kit box template.
Example Box Back
7p
87
p8
5p3
Templates available for download:
>> Tier1LaunchKitBox.zip
>> Tier1LaunchKitFolders.zip
86
Solutions by the people of Zimmer Spine.zimmerspine.com
Product NameProduct Descriptor Subhead
Launch Kit
Launch Kit: Tier 1 Box FrontKey Typographic Elements Layout
PRINT COLLATERAL LAYOUT: APPLICATION
This page shows an example of a Tier 1 launch kit box front.
As the information presented here demonstrates only essential layout and typographic guidelines, it is recommended that designers download the working version of the Tier 1 launch kit box template.
Example Box Front
11
p9
3p9
1p8
2p4
8p
10
10p11
*There may be times when your letter-count is significantly higher or lower than what is shown. In these circumstances, please use your discretion as a designer to ensure that you adhere to the balance shown.
Typographic Specifications*
Product Name copy size is: 46 pt, Futura Medium
Product Descriptor Subhead copy size is: 20 pt, Futura Book
Launch Kit copy size is: 43 pt, Futura Light
Solutions by the people of Zimmer Spine copy size is: 14.25 pt, Meta Bold LF
zimerspine.com URL copy size is: 16 pt, Futura Heavy
Templates available for download:
>> Tier1LaunchKitBox.zip
>> Tier1LaunchKitFolders.zip
87
Street AddressCity, State XXXXXXXX.XXX.XXXX
Street AddressCity, State XXXXXXXX.XXX.XXXX
zimmerspine.com
Document # Revision (Print Spec)© 2010 Zimmer Spine, Inc.
Solutions by the people of Zimmer Spine.
You are devoted to helping your patients reduce their pain and improve their lives. And the people of Zimmer Spine are devoted to you. We are dedicated to supporting you with best-in-class tools, instruments and implants. We are driven by the opportunity to share our unrivaled education and training. We are committed partners who will do everything in our power to assist you in your quest to provide the absolute best in spinal care. And we can be counted on always to act with integrity as ethical partners who are worthy of your trust. We are the people of Zimmer Spine.
The Product Name 2 Launch Kit includes:
Product Name 3 Brochure
Product Name 3 Leave Behind
Product Name 3 Combo Surgical Technique
Product Name 3 Surgical Technique
Product Name 3 Competitive Guide
Product Name 3 OR Reference Guide
Product Name 3 Pocket Guide
Product Name 3 IFU
Launch Memo
Price List
Product Sample
Flash Drive containing digital collateral
Launch Kit: Tier 1 Box BackKey Typographic Elements Layout
PRINT COLLATERAL LAYOUT: APPLICATION
This page shows an example of a Tier 1 launch kit box back.
As the information presented here demonstrates only essential layout and typographic guidelines, it is recommended that designers download the working version of the Tier 1 launch kit box template.
Example Box Back
14
p4
31
p8
3p
21
0p
10
4p10
7p3 8p11 19p4
*There may be times when your letter-count is significantly higher or lower than what is shown. In these circumstances, please use your discretion as a designer to ensure that you adhere to the balance shown.
Typographic Specifications*
Product Name 2 copy size is: 18pt, Futura Book
Product Name 3 copy size is: 10 pt, Futura Heavy
Solutions by the people of Zimmer Spine copy size is: 12 pt, Futura Bold
Street Address copy size is: 9/11 pt, Futura Book
zimmerspine.com URL copy size is: 9 pt, Futura Heavy
Document # copy size is: 8/11 pt, Futura Book
Templates available for download:
>> Tier1LaunchKitBox.zip
>> Tier1LaunchKitFolders.zip
88
Launch Kit: Tier 1 BoxDiecut Template
PRINT COLLATERAL LAYOUT: APPLICATION
This page shows the die-cut template and fold style for a Tier 1 launch kit box.
As the information presented here demonstrates only essential layout and typographic guidelines, it is recommended that designers download the working version of the Tier 1 launch kit box template.
Example Box Template
Templates available for download:
>> Tier1LaunchKitBox.zip
>> Tier1LaunchKitFolders.zip
Street AddressCity, State XXXXXXXX.XXX.XXXX
Street AddressCity, State XXXXXXXX.XXX.XXXX
zimmerspine.com
Document # Revision (Print Spec)© 2010 Zimmer Spine, Inc. Solutions by the people of Zimmer Spine.
zimmerspine.com
Solutions by the people of Zimmer Spine.
You are devoted to helping your patients reduce their pain and improve their lives. And the people of Zimmer Spine are devoted to you. We are dedicated to supporting you with best-in-class tools, instruments and implants. We are driven by the opportunity to share our unrivaled education and training. We are committed partners who will do everything in our power to assist you in your quest to provide the absolute best in spinal care. And we can be counted on always to act with integrity as ethical partners who are worthy of your trust. We are the people of Zimmer Spine.
The Product Name 2 Launch Kit includes:
Product Name 3 Brochure
Product Name 3 Leave Behind
Product Name 3 Combo Surgical Technique
Product Name 3 Surgical Technique
Product Name 3 Competitive Guide
Product Name 3 OR Reference Guide
Product Name 3 Pocket Guide
Product Name 3 IFU
Launch Memo
Price List
Product Sample
Flash Drive containing digital collateral
Product Name Product Descriptor Subhead
Launch Kit
29/16 95/16
131 / 8
25/ 8
21/ 2
21/ 2
29/16
8
55/16
611 /16
91/2
21/4
89
Launch Kit: Tier 1 Sales Tools FolderDiecut Template
PRINT COLLATERAL LAYOUT: APPLICATION
This page shows the die-cut template and fold style for a Tier 1 launch kit sales tools folder.
As the information presented here demonstrates only essential layout and typographic guidelines, it is recommended that designers download the working versions of the Tier 1 launch kit folder templates.
Example Sales Tools Folder Template
Templates available for download:
>> Tier1LaunchKitBox.zip
>> Tier1LaunchKitFolders.zip
Solutions by the people of Zimmer Spine.zimmerspine.com
Street AddressCity, State XXXXXXXX.XXX.XXXX
Street AddressCity, State XXXXXXXX.XXX.XXXX
Sales Tools
90
Launch Kit: Tier 1 Training Materials FolderDiecut Template
PRINT COLLATERAL LAYOUT: APPLICATION
This page shows the die-cut template and fold style for a Tier 1 launch kit training materials folder.
As the information presented here demonstrates only essential layout and typographic guidelines, it is recommended that designers download the working versions of the Tier 1 launch kit folder templates.
Example Training Materials Folder Template
Templates available for download:
>> Tier1LaunchKitBox.zip
>> Tier1LaunchKitFolders.zip
Solutions by the people of Zimmer Spine.zimmerspine.com
Street AddressCity, State XXXXXXXX.XXX.XXXX
Street AddressCity, State XXXXXXXX.XXX.XXXX
Training Materials
91
Tier 1 Direct Mail Piece Key Graphic Elements Layout
PRINT COLLATERAL LAYOUT: APPLICATION
This page shows an example of a cover for a competitive guide.
As the information presented here demonstrates only essential layout and typographic guidelines, it is recommended that designers download the working version of the competitive guide template.
Template available for download:
>> DirectMail.zip
Solutions by the people of Zimmer Spine.zimmerspine.com
Product NameProduct Descriptor Subhead
Example Cover3
p7
p8
6p
9p52p3
FPO
92
Tier 1 Direct Mail Piece Key Typographic Elements Layout
PRINT COLLATERAL LAYOUT: APPLICATION
This page shows an example of a cover for a leave behind.
As the information presented here demonstrates only essential layout and typographic guidelines, it is recommended that designers download the working version of the leave behind template.
Example Cover
1p8
1p4
Template available for download:
>> DirectMail.zip
Solutions by the people of Zimmer Spine.zimmerspine.com
Product NameProduct Descriptor Subhead
7p
10
3p
3p1
*There may be times when your letter-count is significantly higher or lower than what is shown. In these circumstances, please use your discretion as a designer to ensure that you adhere to the balance shown.
Typographic Specifications*
Brochure Title Small copy size is: 27 pt, Futura Medium
Brochure Title Large copy size is: 12 pt, Futura Book
Solutions by the people of Zimmer Spine copy size is: 11 pt, Meta Bold LF
zimerspine.com URL copy size is: 13 pt, Futura HeavyFPO
93
Solutions headline. Solutions subhead.
Solutions body copy. Liquissed dolesen diamcor augiatem vel del eugiamet iusci tem adit eum volenibh et wis ad dipsummy nonsent vel ut praesto cor illaorer adiam, consequipisl euipit, vel ut nostrud minim iliquate duis num vent adit in ex eros autem vulluptat. Duissit, coreriu stisim vulpute facidui scilit wis nulla core faccum nim aut duisi tin utet alit wis adit augait ute dolore delis ad te vulla fac cum zzrit wisit amet nulputat. Tem dolore dolobor peraese nismod exero dolor irit lan ulla faci em quam dolor se te verosto. Lorem Ipsum. Dolor volenibh et wis ad dipsummy nonsent vel ut praesto cor illaorer adiam.
Solutions by the people of Zimmer Spine.zimmerspine.com
Street AddressCity, State XXXXXXXX.XXX.XXXX
Street AddressCity, State XXXXXXXX.XXX.XXXX
zimmerspine.com
Document # Revision (Print Spec)© 2010 Zimmer Spine, Inc.
CTA Headline Large. for occipito-cervicothoracic cases. CTA headline small.
Product NameProduct Descriptor Subhead
Tier 1 Direct Mail Piece Outside SpreadKey Typographic Elements Layout
PRINT COLLATERAL LAYOUT: APPLICATION
This page shows an example of an exterior spread for a leave behind.
As the information presented here demonstrates only essential layout and typographic guidelines, it is recommended that designers download the working version of the leave behind template.
Example Outside Spread
*There may be times when your letter-count is significantly higher or lower than what is shown. In these circumstances, please use your discretion as a designer to ensure that you adhere to the balance shown.
Typographic Specifications*
Solutions Headline copy size is: 25 pt, Futura Book
Solutions Subhead copy size is: 17 pt, Futura Book
CTA Headline Large copy size is: 16/19 pt, Futura Light
CTA Headline Small copy size is: 13 pt, Futura Light
Street Address copy size is: 9/11 pt, Futura Book
zimmerspine.com URL copy size is: 9 pt, Futura Heavy
Document # copy size is: 8/11 pt, Futura Book
2p
91
p
3p
7p
10
p8
1p9
2p9
3p
15p8
fold
Template available for download:
>> DirectMail.zip
FPO
94
Interior subhead Interior body copy. Liquissed dolesen diamcor augiatem del eugiamet iusc
vel ut nostrud minim iliquate duis num vent adit in ex eros autem
Interior body copy. Liquissed dolesen diamcor augiatem del eugiamet iusc vel ut nostrud minim iliquateent adit in ex eros autem
Interior body copy. Liquissed doleseniatem del eugiamet iusc
Interior body copy. Liquissed dolesen diamcor augiatem del eumet iusc
Interior body copy. Liquissed dolesen diamcor augiatem del eugiamet iusc
Interior body copy. Liquissed dolmcor augiatem del eugiamet iusc vel ut nostrud miniuis num vent adit in ex eros autem
Interior subhead Interior body copy. Liquissed dolesen diamcor augiatem del eugiamet iusc
vel ut nostrud minim iliquate duis num vent adit in ex eros autem
Interior body copy. Liquissed dolesen diamcor augiatem del eugiamet iusc vel ut nostrud minim iliquateent adit in ex eros autem
Interior body copy. Liquissed doleseniatem del eugiamet iusc
Interior body copy. Liquissed dolesen diamcor augiatem del eumet iusc
Interior body copy. Liquissed dolesen diamcor augiatem del eugiamet iusc
Interior body copy. Liquissed dolmcor augiatem del eugiamet iusc vel ut nostrud miniuis num vent adit in ex eros autem
Tier 1 Direct Mail Piece Inside SpreadKey Typographic Elements Layout
PRINT COLLATERAL LAYOUT: APPLICATION
This page shows an example of an interior spread for a leave behind.
As the information presented here demonstrates only essential layout and typographic guidelines, it is recommended that designers download the working version of the leave behind template.
Example Interior Spread
*There may be times when your letter-count is significantly higher or lower than what is shown. In these circumstances, please use your discretion as a designer to ensure that you adhere to the balance shown.
Typographic Specifications*
Interios Subhead copy size is: 14 pt, Futura Book
Interior Body Copy size is: 10 pt, Meta Normal LF
Template available for download:
>> DirectMail.zip
FPO
95
Solutions headline. Solutions subhead.
Solutions body copy. Liquissed dolesen diamcor augiatem vel del eugiamet iusci tem adit eum volenibh et wis ad dipsummy nonsent vel ut praesto cor illaorer adiam, consequipisl euipit, vel ut nostrud minim iliquate duis num vent adit in ex eros autem vulluptat. Duissit, coreriu stisim vulpute facidui scilit wis nulla core faccum nim aut duisi tin utet alit wis adit augait ute dolore delis ad te vulla fac cum zzrit wisit amet nulputat. Tem dolore dolobor peraese nismod exero dolor irit lan ulla faci em quam dolor se te verosto. Lorem Ipsum. Dolor volenibh et wis ad dipsummy nonsent vel ut praesto cor illaorer adiam.
Solutions by the people of Zimmer Spine.zimmerspine.com
Street AddressCity, State XXXXXXXX.XXX.XXXX
Street AddressCity, State XXXXXXXX.XXX.XXXX
zimmerspine.com
Document # Revision (Print Spec)© 2010 Zimmer Spine, Inc.
CTA Headline Large. for occipito-cervicothoracic cases. CTA headline small.
Product NameProduct Descriptor Subhead
Tier 1 Direct Mail Piece Inside SpreadDiecut Template
PRINT COLLATERAL LAYOUT: APPLICATION
This page shows the die-cut template and fold style for a leave behind.
As the information presented here demonstrates only essential layout and typographic guidelines, it is recommended that designers download the working version of the leave behind template.
Example Template
5.875" 6"
BackPanel
This panel folds inside
Cut
Cut
FrontCover
5.375" .45"
gate fold
.125" from paperedge at 45˚ angle.
Diecut
.125"
.12
5"
6"
Template available for download:
>> DirectMail.zip
Closed with tabs insertedinto diecut lines on panel that folds inside.
FPO
FPO
96
Launch Kit: Tier 2
LAUNCH KIT LAYOUT: APPLICATION
Zimmer Spine’s Tier 2 launch kit features a launch kit box that contains a product sample, product collateral and internal sales reference material. An example of the contents of a Tier 2 launch kit can be seen here.
Example
97
Launch Kit: Tier 3
LAUNCH KIT LAYOUT: APPLICATION
Zimmer Spine’s Tier 3 launch kit features a launch kit box that contains a product sample, product collateral and internal sales reference material. An example of the contents of a Tier 2 launch kit can be seen here.
Example
98
PRINT COLLATERAL LAYOUT: APPLICATION
This page shows the die-cut template and fold style for a Tier 1 launch kit sales tools folder.
As the information presented here demonstrates only essential layout and typographic guidelines, it is recommended that designers download the working versions of the Tier 1 launch kit folder templates.
Templates available for download:
>> Tier3LaunchKitFolder.zip
Launch Kit: Tier 3 Folder FrontKey Graphic Elements Layout
Example Folder Front
Solutions by the people of Zimmer Spine.zimmerspine.com
Product NameProduct Descriptor Subhead
Launch Kit
4p
57
p8
9p95p3
FPO
99
Street AddressCity, State XXXXXXXX.XXX.XXXX
Street AddressCity, State XXXXXXXX.XXX.XXXX
zimmerspine.com
Document # Revision (Print Spec)© 2010 Zimmer Spine, Inc.
Solutions by the people of Zimmer Spine.
You are devoted to helping your patients reduce their pain and improve their lives. And the people of Zimmer Spine are devoted to you. We are dedicated to supporting you with best-in-class tools, instruments and implants. We are driven by the opportunity to share our unrivaled education and training. We are committed partners who will do everything in our power to assist you in your quest to provide the absolute best in spinal care. And we can be counted on always to act with integrity as ethical partners who are worthy of your trust. We are the people of Zimmer Spine.
The Product Name 2 Launch Kit includes:
Product Name 3 Brochure
Product Name 3 Leave Behind
Product Name 3 Combo Surgical Technique
Product Name 3 Surgical Technique
Product Name 3 Competitive Guide
Product Name 3 OR Reference Guide
Product Name 3 Pocket Guide
Product Name 3 IFU
Launch Memo
Price List
Product Sample
Flash Drive containing digital collateral
Launch Kit: Tier 3 Folder BackKey Graphic Elements Layout
PRINT COLLATERAL LAYOUT: APPLICATION
This page shows an example of a Tier 1 launch kit box back.
As the information presented here demonstrates only essential layout and typographic guidelines, it is recommended that designers download the working version of the Tier 1 launch kit box template.
Example Folder Back
7p
87
p8
5p3
Templates available for download:
>> Tier3LaunchKitFolder.zip
FPO
100
PRINT COLLATERAL LAYOUT: APPLICATION
This page shows the die-cut template and fold style for a Tier 1 launch kit sales tools folder.
As the information presented here demonstrates only essential layout and typographic guidelines, it is recommended that designers download the working versions of the Tier 1 launch kit folder templates.
Templates available for download:
>> Tier3LaunchKitFolder.zip
Launch Kit: Tier 3 Folder FrontKey Typographic Elements Layout
Example Folder Front
Solutions by the people of Zimmer Spine.zimmerspine.com
Product NameProduct Descriptor Subhead
Launch Kit
4p
57
p8
9p95p3
FPO
101
Street AddressCity, State XXXXXXXX.XXX.XXXX
Street AddressCity, State XXXXXXXX.XXX.XXXX
zimmerspine.com
Document # Revision (Print Spec)© 2010 Zimmer Spine, Inc.
Solutions by the people of Zimmer Spine.
You are devoted to helping your patients reduce their pain and improve their lives. And the people of Zimmer Spine are devoted to you. We are dedicated to supporting you with best-in-class tools, instruments and implants. We are driven by the opportunity to share our unrivaled education and training. We are committed partners who will do everything in our power to assist you in your quest to provide the absolute best in spinal care. And we can be counted on always to act with integrity as ethical partners who are worthy of your trust. We are the people of Zimmer Spine.
The Product Name 2 Launch Kit includes:
Product Name 3 Brochure
Product Name 3 Leave Behind
Product Name 3 Combo Surgical Technique
Product Name 3 Surgical Technique
Product Name 3 Competitive Guide
Product Name 3 OR Reference Guide
Product Name 3 Pocket Guide
Product Name 3 IFU
Launch Memo
Price List
Product Sample
Flash Drive containing digital collateral
Launch Kit: Tier 3 Folder BackKey Typographic Elements Layout
PRINT COLLATERAL LAYOUT: APPLICATION
This page shows an example of a Tier 1 launch kit box back.
As the information presented here demonstrates only essential layout and typographic guidelines, it is recommended that designers download the working version of the Tier 1 launch kit box template.
Example Folder Back
7p
87
p8
5p3
Templates available for download:
>> Tier3LaunchKitFolder.zip
FPO
102
Street AddressCity, State XXXXXXXX.XXX.XXXX
Street AddressCity, State XXXXXXXX.XXX.XXXX
zimmerspine.com
Document # Revision (Print Spec)© 2010 Zimmer Spine, Inc. Solutions by the people of Zimmer Spine.
zimmerspine.com
Solutions by the people of Zimmer Spine.
You are devoted to helping your patients reduce their pain and improve their lives. And the people of Zimmer Spine are devoted to you. We are dedicated to supporting you with best-in-class tools, instruments and implants. We are driven by the opportunity to share our unrivaled education and training. We are committed partners who will do everything in our power to assist you in your quest to provide the absolute best in spinal care. And we can be counted on always to act with integrity as ethical partners who are worthy of your trust. We are the people of Zimmer Spine.
The Product Name 2 Launch Kit includes:
Product Name 3 Brochure
Product Name 3 Leave Behind
Product Name 3 Combo Surgical Technique
Product Name 3 Surgical Technique
Product Name 3 Competitive Guide
Product Name 3 OR Reference Guide
Product Name 3 Pocket Guide
Product Name 3 IFU
Launch Memo
Price List
Product Sample
Flash Drive containing digital collateral
Product Name Product Descriptor Subhead
Launch Kit
29/16 95/16
131 / 8
25/ 8
21/ 2
21/ 2
29/16
8
55/16
611 /16
91/2
21/4
Launch Kit: Tier 3 FolderDiecut Template
PRINT COLLATERAL LAYOUT: APPLICATION
This page shows the die-cut template and fold style for a Tier 1 launch kit box.
As the information presented here demonstrates only essential layout and typographic guidelines, it is recommended that designers download the working version of the Tier 1 launch kit box template.
Example Folder Template
Templates available for download:
>> Tier3LaunchKitFolder.zip
FPO
SECTION 5 Patient Education
Layout
104
Video Graphics
PATIENT EDUCATION LAYOUT: APPLICATION
Zimmer Spine competitive guides are internal tools designed to inform and educate Zimmer Spine employees. These helpful guides are used to showcase how Zimmer Spine product families, such as our complete line of anterior cervical plates, compare to other competitive offerings in the marketplace. Competitive guides should only be distributed internally and are a valuable resource for the Zimmer Spine sales team.
Examples
105
Video GraphicsTitle/End Screen Graphics
PATIENT EDUCATION LAYOUT: APPLICATION
All Zimmer Spine collateral pieces follow a key grid layout. This grid informs where significant design elements such as logos, headlines and body copy should fall within the layout. Following these key grids will ensure that the Zimmer Spine brand is represented consistently across all brand materials. This page shows an example of a Zimmer Spine design rationale cover.
As the information presented here demonstrates only essential layout and typographic guidelines, it is recommended that designers download the working version of the design rationale template.
Example Screen
Template available for download:
>> LoremIpsumDolor.zip
Title Screen
End Screen
Lorem ipsum dolor lorem ipsum dolor lorem ipsum dolor lorem ipsum dolor lorem ipsum dolor lorem ipsum dolor lorem ipsum dolor lorem ipsum dolor lorem ipsum dolor lorem ipsum dolor.
Lorem ipsum dolor lorem ipsum dolor lorem ipsum dolor lorem ipsum dolor lorem ipsum dolor lorem ipsum dolor lorem ipsum dolor lorem ipsum dolor lorem ipsum dolor lorem ipsum dolor.
106
Video GraphicsScreen Graphics
PATIENT EDUCATION LAYOUT: APPLICATION
All Zimmer Spine collateral pieces follow a key grid layout. This grid informs where significant design elements such as logos, headlines and body copy should fall within the layout. Following these key grids will ensure that the Zimmer Spine brand is represented consistently across all brand materials. This page shows an example of a Zimmer Spine design rationale cover.
As the information presented here demonstrates only essential layout and typographic guidelines, it is recommended that designers download the working version of the design rationale template.
Example Screen
Template available for download:
>> LoremIpsumDolor.zip
Title Screen
Lorem ipsum dolor lorem ipsum dolor lorem ipsum dolor lorem ipsum dolor lorem ipsum dolor lorem ipsum dolor lorem ipsum dolor lorem ipsum dolor lorem ipsum dolor lorem ipsum dolor.
107
Video Graphics3D Graphics
PATIENT EDUCATION LAYOUT: APPLICATION
All Zimmer Spine collateral pieces follow a key grid layout. This grid informs where significant design elements such as logos, headlines and body copy should fall within the layout. Following these key grids will ensure that the Zimmer Spine brand is represented consistently across all brand materials. This page shows an example of a Zimmer Spine design rationale cover.
As the information presented here demonstrates only essential layout and typographic guidelines, it is recommended that designers download the working version of the design rationale template.
Example Screen
Template available for download:
>> LoremIpsumDolor.zip
3D Graphics
Lorem ipsum dolor lorem ipsum dolor lorem ipsum dolor lorem ipsum dolor lorem ipsum dolor lorem ipsum dolor lorem ipsum dolor lorem ipsum dolor lorem ipsum dolor lorem ipsum dolor.
108
Video GraphicsDVD Label
PATIENT EDUCATION LAYOUT: APPLICATION
All Zimmer Spine collateral pieces follow a key grid layout. This grid informs where significant design elements such as logos, headlines and body copy should fall within the layout. Following these key grids will ensure that the Zimmer Spine brand is represented consistently across all brand materials. This page shows an example of a Zimmer Spine design rationale cover.
As the information presented here demonstrates only essential layout and typographic guidelines, it is recommended that designers download the working version of the design rationale template.
Example Screen
Template available for download:
>> LoremIpsumDolor.zip
Label
Lorem ipsum dolor lorem ipsum dolor lorem ipsum dolor lorem ipsum dolor lorem ipsum dolor lorem ipsum dolor lorem ipsum dolor lorem ipsum dolor lorem ipsum dolor lorem ipsum dolor.
SECTION 6 Print Advertising
Layout
110
Print Advertising
APPLICATIONZimmer Spine competitive guides are internal tools designed to inform and educate Zimmer Spine employees. These helpful guides are used to showcase how Zimmer Spine product families, such as our complete line of anterior cervical plates, compare to other competitive offerings in the marketplace. Competitive guides should only be distributed internally and are a valuable resource for the Zimmer Spine sales team.
Examples
Our results speak for themselves. If you don’t believe us, just ask her.As a surgeon, you are devoted to helping your patients reduce their pain and improve
their lives. And the people of Zimmer Spine are devoted to you. Find out how our
complete spinal solutions can support you in your quest to provide the absolute best
in patient care.
Solutions by the people of Zimmer Spine.zimmerspine.com
82-0334-MKC Rev A per DCR 7321 July 2009
At Zimmer Spine, we will stop at nothing to support you in your quest to provide the
absolute best in patient care. We are industry leaders, expert consultants and your
partner for successful spinal solutions. We are the people of Zimmer Spine.
Solutions by the people of Zimmer Spine.
zimmerspine.com
82-0337-MKC Rev A per DCR 7521 September 2009
Introducing the spinal equivalent
of an all-star team.
It’s not one thing that separates it from the competition.
It’s more like 40,000. With a history of over 40,000 global cases and counting, Zimmer Spine’s Dynesys system is the most widely used dynamic stabilization solution on the market. This anatomy-sparing approach offers a reliable alternative to systems with titanium rods, giving you the confidence you need to provide quality patient care.
Solutions by the people of Zimmer Spine.zimmerspine.com
Dynesys®
Dynamic Stabilization System
ZS-SA0324 Rev A October 2009In the U.S., the safety and efficacy of this device for the indication of spinal stabilization without fusion has not been established.
111
Body copy. Liquissed dolesen diamcor augiatem vel del eugimet iusci tem adit eum
zet wis ad dipsummy nonsent vel ut praesto cor illaorer adiam, conseuipisl euipit, vel
ut nostrud minim iliquate duis num vent adit in ex eros auttat. Duissit, core.
Solutions by the people of Zimmer Spine.zimmerspine.com
Ad document number copy and copyright information.
Print ad headline small
print ad headline large.
Solutions Print AdKey Graphic Elements Layout
PRINT COLLATERAL LAYOUT: APPLICATION
All Zimmer Spine collateral pieces follow a key grid layout. This grid informs where significant design elements such as logos, headlines and body copy should fall within the layout. Following these key grids will ensure that the Zimmer Spine brand is represented consistently across all brand materials. This page shows an example of a Zimmer Spine design rationale cover.
As the information presented here demonstrates only essential layout and typographic guidelines, it is recommended that designers download the working version of the design rationale template.
Example Solutions Print Ad
6p
81
2p
3
9p4
Templates available for download:
>> SolutionsPrintAd.zip
>> ProductPrintAd.zip
112
Body copy. Liquissed dolesen diamcor augiatem vel del eugimet iusci tem adit eum
zet wis ad dipsummy nonsent vel ut praesto cor illaorer adiam, conseuipisl euipit, vel
ut nostrud minim iliquate duis num vent adit in ex eros auttat. Duissit, core.
Solutions by the people of Zimmer Spine.zimmerspine.com
Ad document number copy and copyright information.
Print ad headline small
print ad headline large.
Solutions AdvertisementKey Typographic Elements Layout
PRINT COLLATERAL LAYOUT: APPLICATION
All Zimmer Spine collateral pieces follow a key grid layout. This grid informs where significant design elements such as logos, headlines and body copy should fall within the layout. Following these key grids will ensure that the Zimmer Spine brand is represented consistently across all brand materials. This page shows an example of a Zimmer Spine design rationale cover.
As the information presented here demonstrates only essential layout and typographic guidelines, it is recommended that designers download the working version of the design rationale template.
Example Solutions Print Ad
3p7
2p8
1p3
8p
4
2p3
6p9
*There may be times when your letter-count is significantly higher or lower than what is shown. In these circumstances, please use your discretion as a designer to ensure that you adhere to the balance shown.
Typographic Specifications*
Print headline small copy size is: 16 pt, Futura Book
Print headline large copy size is: 32 pt, Futura Light
Body copy size is: 10/16 pt, Meta Normal LF
Solutions by the people of Zimmer Spine copy size is: 12 pt, Meta Bold LF
zimerspine.com URL copy size is: 12.8 pt, Futura Heavy
Ad document number copy size is: 7 pt, Futura Book
4p10
Templates available for download:
>> SolutionsPrintAd.zip
>> ProductPrintAd.zip
113
Product AdvertisementKey Graphic Elements Layout
PRINT COLLATERAL LAYOUT: APPLICATION
All Zimmer Spine collateral pieces follow a key grid layout. This grid informs where significant design elements such as logos, headlines and body copy should fall within the layout. Following these key grids will ensure that the Zimmer Spine brand is represented consistently across all brand materials. This page shows an example of a Zimmer Spine design rationale cover.
As the information presented here demonstrates only essential layout and typographic guidelines, it is recommended that designers download the working version of the design rationale template.
Example Product Print Ad
Print ad headline small.
Print ad headline large. Interior body copy. Liquissed dolesen diamcor augiatem vel del eugiamet iusci tem adit eum volenibh et wis ad dipsummy nonsent vel ut praesto cor illaorer adiam, consequipisl euipit, vel ut nostrud minim iliquate duis num vent adit in exos autem vulluptat. Duissit, coreriu stisim vulpute facidui scilit wis nulla core.
Solutions by the people of Zimmer Spine.zimmerspine.com
Product Name Product Descriptor Subhead
Ad number and copyright information.Disclaimer body copy. Re verit lore dunt alisod tat. Ut eros eugait dolum er iurem ad dolore tat prat aliquisi eoriw lriquflwsirle.
6p
811
p11
9p4
Templates available for download:
>> ProductPrintAd.zip
>> SolutionsPrintAd.zip
114
Product AdvertisementKey Typographic Elements Layout
PRINT COLLATERAL LAYOUT: APPLICATION
All Zimmer Spine collateral pieces follow a key grid layout. This grid informs where significant design elements such as logos, headlines and body copy should fall within the layout. Following these key grids will ensure that the Zimmer Spine brand is represented consistently across all brand materials. This page shows an example of a Zimmer Spine design rationale cover.
As the information presented here demonstrates only essential layout and typographic guidelines, it is recommended that designers download the working version of the design rationale template.
Example Product Print Ad
Print ad headline small.
Print ad headline large. Interior body copy. Liquissed dolesen diamcor augiatem vel del eugiamet iusci tem adit eum volenibh et wis ad dipsummy nonsent vel ut praesto cor illaorer adiam, consequipisl euipit, vel ut nostrud minim iliquate duis num vent adit in exos autem vulluptat. Duissit, coreriu stisim vulpute facidui scilit wis nulla core.
Solutions by the people of Zimmer Spine.zimmerspine.com
Product Name Product Descriptor Subhead
Ad number and copyright information.Disclaimer body copy. Re verit lore dunt alisod tat. Ut eros eugait dolum er iurem ad dolore tat prat aliquisi eoriw lriquflwsirle.
3p2
3p
2p5
1p3
6p
5
2p3
6p9
*There may be times when your letter-count is significantly higher or lower than what is shown. In these circumstances, please use your discretion as a designer to ensure that you adhere to the balance shown.
Typographic Specifications*
Product Name copy size is: 39 pt, Futura Book
Product Descriptor Subhead copy size is: 21 pt, Futura Light
Print headline small copy size is: 16 pt, Futura Book
Print headline large copy size is: 26 pt, Futura Light
Body copy size is: 10/14 pt, Meta Normal LF
Solutions by the people of Zimmer Spine copy size is: 12 pt, Meta Bold LF
zimerspine.com URL copy size is: 12.8 pt, Futura Heavy
Ad document number copy size is: 7 pt, Futura Book Oblique/Book
4p
Templates available for download:
>> ProductPrintAd.zip
>> SolutionsPrintAd.zip
SECTION 7 Presentation
Layout
116
PowerPoint
PRESENTATION LAYOUT: POWERPOINT
Zimmer Spine competitive guides are internal tools designed to inform and educate Zimmer Spine employees. These helpful guides are used to showcase how Zimmer Spine product families, such as our complete line of anterior cervical plates, compare to other competitive offerings in the marketplace. Competitive guides should only be distributed internally and are a valuable resource for the Zimmer Spine sales team.
Examples
117
Brand PowerPoint Title PageKey Graphic Elements Layout
PRESENTATION LAYOUT: POWERPOINT
All Zimmer Spine collateral pieces follow a key grid layout. This grid informs where significant design elements such as logos, headlines and body copy should fall within the layout. Following these key grids will ensure that the Zimmer Spine brand is represented consistently across all brand materials. This page shows an example of a Zimmer Spine design rationale cover.
As the information presented here demonstrates only essential layout and typographic guidelines, it is recommended that designers download the working version of the design rationale template.
Example Brand PowerPoint Title Page
Typographic Specifications
Presentation Title copy size is: 32 pt, Century Gothic Bold
Presentation Subtitle copy size is: 21 pt, Arial Narrow
Solutions by the people of Zimmer Spine copy size is: 16 pt, Century Gothic Bold
Zimmer Spine - Confidential copy size is: 8 pt, Arial
Templates available for download:
>> BrandPPT.zip
>> ScientificPPT.zip
118
Brand PowerPoint Text PageKey Graphic Elements Layout
PRESENTATION LAYOUT: APPLICATION
All Zimmer Spine collateral pieces follow a key grid layout. This grid informs where significant design elements such as logos, headlines and body copy should fall within the layout. Following these key grids will ensure that the Zimmer Spine brand is represented consistently across all brand materials. This page shows an example of a Zimmer Spine design rationale cover.
As the information presented here demonstrates only essential layout and typographic guidelines, it is recommended that designers download the working version of the design rationale template.
Example Brand PowerPoint Text Page
Typographic Specifications
Slide Title copy size is: 30 pt, Century Gothic Bold
Level 1 Bullet copy size is: 24 pt, Century Gothic Bold
Level 2 Bullet copy size is: 22 pt, Arial
Level 3 Bullet copy size is: 18 pt, Arial Narrow
Level 4 Bullet copy size is: 14 pt, Arial Narrow Bold
Level 5 Bullet copy size is: 12 pt, Arial Bold
Templates available for download:
>> BrandPPT.zip
>> ScientificPPT.zip
119
Brand PowerPoint Image PageKey Graphic Elements Layout
PRESENTATION LAYOUT: APPLICATION
All Zimmer Spine collateral pieces follow a key grid layout. This grid informs where significant design elements such as logos, headlines and body copy should fall within the layout. Following these key grids will ensure that the Zimmer Spine brand is represented consistently across all brand materials. This page shows an example of a Zimmer Spine design rationale cover.
As the information presented here demonstrates only essential layout and typographic guidelines, it is recommended that designers download the working version of the design rationale template.
Example Brand PowerPoint Image Page
Typographic Specifications
Slide Title copy size is: 30 pt, Century Gothic Bold
Templates available for download:
>> BrandPPT.zip
>> ScientificPPT.zip
120
Scientific PowerPoint Title PageKey Graphic Elements Layout
PRESENTATION LAYOUT: POWERPOINT
All Zimmer Spine collateral pieces follow a key grid layout. This grid informs where significant design elements such as logos, headlines and body copy should fall within the layout. Following these key grids will ensure that the Zimmer Spine brand is represented consistently across all brand materials. This page shows an example of a Zimmer Spine design rationale cover.
As the information presented here demonstrates only essential layout and typographic guidelines, it is recommended that designers download the working version of the design rationale template.
Example Scientific PowerPoint Title Page
Typographic Specifications
Presentation Title copy size is: 32 pt, Century Gothic
Presentation Subtitle copy size is: 21 pt, Arial Narrow
Templates available for download:
>> ScientificPPT.zip
>> BrandPPT.zip
121
Scientific PowerPoint Text PageKey Graphic Elements Layout
PRESENTATION LAYOUT: APPLICATION
All Zimmer Spine collateral pieces follow a key grid layout. This grid informs where significant design elements such as logos, headlines and body copy should fall within the layout. Following these key grids will ensure that the Zimmer Spine brand is represented consistently across all brand materials. This page shows an example of a Zimmer Spine design rationale cover.
As the information presented here demonstrates only essential layout and typographic guidelines, it is recommended that designers download the working version of the design rationale template.
Typographic Specifications
Slide Title copy size is: 30 pt, Century Gothic Bold
Level 1 Bullet copy size is: 24 pt, Arial
Level 2 Bullet copy size is: 22 pt, Arial
Level 3 Bullet copy size is: 20 pt, Arial Narrow
Example Scientific PowerPoint Text Page
Templates available for download:
>> ScientificPPT.zip
>> BrandPPT.zip
122
Scientific PowerPoint Image PageKey Graphic Elements Layout
PRESENTATION LAYOUT: APPLICATION
All Zimmer Spine collateral pieces follow a key grid layout. This grid informs where significant design elements such as logos, headlines and body copy should fall within the layout. Following these key grids will ensure that the Zimmer Spine brand is represented consistently across all brand materials. This page shows an example of a Zimmer Spine design rationale cover.
As the information presented here demonstrates only essential layout and typographic guidelines, it is recommended that designers download the working version of the design rationale template.
Typographic Specifications
Example Scientific PowerPoint Image Page
Templates available for download:
>> ScientificPPT.zip
>> BrandPPT.zip
Slide Title copy size is: 30 pt, Century Gothic Bold
Level 1 Bullet copy size is: 24 pt, Arial
Level 2 Bullet copy size is: 22 pt, Arial
Level 3 Bullet copy size is: 20 pt, Arial Narrow
SECTION 8 Video Guidelines
Layout
125
Video Graphics
VIDEO GUIDELINES Zimmer Spine competitive guides are internal tools designed to inform and educate Zimmer Spine employees. These helpful guides are used to showcase how Zimmer Spine product families, such as our complete line of anterior cervical plates, compare to other competitive offerings in the marketplace. Competitive guides should only be distributed internally and are a valuable resource for the Zimmer Spine sales team.
Examples
Posterior Lumbar Fusion
Incision and Retractor Placement
Access Using Diego® Spine
Identifi cation of Anatomy
TLIF Prep: Disc Removal Using Mergence® SpinalInstrumentation and HarmonyTM Posterior Instrumentation
TLIF with Ardis® Interbody System
PLIF Prep: Disc Removal Using Mergence SpinalInstrumentation and Harmony Posterior Instrumentation
MIS Solutions
ARAS® Retractor SystemSurgical Video
Solutions by the people of Zimmer Spine.zimmerspine.com
ZS-SA0373 Rev. A © 2010 Zim
mer Sp
ine, In
c.
Surgical Video Disc Label Design
126
Video GraphicsSurgical Animation
VIDEO GUIDELINES All Zimmer Spine collateral pieces follow a key grid layout. This grid informs where significant design elements such as logos, headlines and body copy should fall within the layout. Following these key grids will ensure that the Zimmer Spine brand is represented consistently across all brand materials. This page shows an example of a Zimmer Spine design rationale cover.
As the information presented here demonstrates only essential layout and typographic guidelines, it is recommended that designers download the working version of the design rationale template.
Example Screen
Template available for download:
>> LoremIpsumDolor.zip
Posterior Lumbar Fusion
Incision and Retractor Placement
Access Using Diego® Spine
Identification of Anatomy
TLIF Prep: Disc Removal Using Mergence® Spinal Instrumentation and HarmonyTM Posterior Instrumentation
TLIF with Ardis® Interbody System
PLIF Prep: Disc Removal Using Mergence Spinal Instrumentation and Harmony Posterior Instrumentation
DVD Menu Screen
DVD Label
Lorem ipsum dolor lorem ipsum dolor lorem ipsum dolor lorem ipsum dolor lorem ipsum dolor lorem ipsum dolor lorem ipsum dolor lorem ipsum dolor lorem ipsum dolor lorem ipsum dolor.
Lorem ipsum dolor lorem ipsum dolor lorem ipsum dolor lorem ipsum dolor lorem ipsum dolor lorem ipsum dolor lorem ipsum dolor lorem ipsum dolor lorem ipsum dolor lorem ipsum dolor.
Ant-Cer IISurgical Animation
Solutions by the people of Zimmer Spine.
zimmerspine.com
ZS-SA0373 Rev. A © 2010 Zim
mer Sp
ine, In
c.
Surgical Animation Disc Label Design
127
Video GraphicsSurgical Video
VIDEO GUIDELINES All Zimmer Spine collateral pieces follow a key grid layout. This grid informs where significant design elements such as logos, headlines and body copy should fall within the layout. Following these key grids will ensure that the Zimmer Spine brand is represented consistently across all brand materials. This page shows an example of a Zimmer Spine design rationale cover.
As the information presented here demonstrates only essential layout and typographic guidelines, it is recommended that designers download the working version of the design rationale template.
Example Screen
Template available for download:
>> LoremIpsumDolor.zip
DVD Menu Screen
DVD Label
Lorem ipsum dolor lorem ipsum dolor lorem ipsum dolor lorem ipsum dolor lorem ipsum dolor lorem ipsum dolor lorem ipsum dolor lorem ipsum dolor lorem ipsum dolor lorem ipsum dolor.
Lorem ipsum dolor lorem ipsum dolor lorem ipsum dolor lorem ipsum dolor lorem ipsum dolor lorem ipsum dolor lorem ipsum dolor lorem ipsum dolor lorem ipsum dolor lorem ipsum dolor.
MIS Solutions
ARAS® Retractor SystemSurgical Video
Solutions by the people of Zimmer Spine.zimmerspine.com
ZS-SA0373 Rev. A © 2010 Zim
mer Sp
ine, In
c.
Surgical Video Disc Label Design
123
Brand Support
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