zeta-overview-v10

Be joined-up

AquireConvertGrowRetainMore Relevancy More Conversions More ROI

Be The BestBest of breed functionality for the price

Be PraisedHit your targets, increase your revenue, save

money, and be ground-breaking

Be SavvyGet the best value for money solution

Be SupportedFully supported by a highly rated services

team

Be In ControlDo everything from one dashboard

Be InsightfulPool all your data in one place to see a single

customer view

Be SmarterUnderstand where you get your best

responses for your budget

Find New MarketsQuickly roll out highly targeted acquisition

campaigns through look-a-likes

Be More ProductiveAutomate campaigns and triggers

Be PersonalIncrease conversions via personalisation based

on behaviour and timing

Be Multi-channelBuild one brand experience across all

channels

Be ResponsiveReach your audience by mobile and apps

Be StickierBuild loyalty and retention through nurturing

and anti-churn activity

Be InstantRespond to customers/prospects in Real-time

or near Real-time

Be Quicker to StartOut-of-the-box functions that will improve ROI

quickly

Be KnowledgeableUse out-of-the-box reports to quickly provide

answers with Insight

Who we areFoundations of Excellence in Leadership, Innovation & Service 15 years | 3 continents

9 offices | 700+ employees

servicing 100+ clients

20 languages

centres of excellence in new york, london, Hyderabad, silicon valley

David A. SteinbergCEO & Founder

John SculleyFounder

Who we are4th Consecutive YearNiche Player in the

Gartner Magic Quadrant for Multi-channel Campaign

Management

Included in theForrester Wave - Email

Marketing Vendors out of 33 providers

considered

Selected as a Red Herring Top 100North America Winner

in 2014

Named 2014 Leader by The Relevancy Group

in enterprise ESP’s

#45 in 2014America’s Most Promising

Companies by Forbes Magazine

Named one of the 100 Most Promising Big Data Companies

by the CIO Review

The only joined-up marketing platform to address all lifecycle stages

A unique real-time, multi-channel, acquisition, growth and retention marketing platform for Enterprise and Mid-Market companies, supported by highly rated

services, at a price that’s affordable.

Allowing Heads of Marketing to dramatically improve their acquisition... drive uplift in incremental revenue... create stickiness and loyalty... and increase overall

lifetime value – all based on behavioural patterns and triggers.

What we do:

RetainIdentify overdue customers, or

those that deviate from their usual pattern and target them with an

offer to retain them.

• Loyalty Cycle

• Anti-Churn Activity

• Renewal Cycle

• Reactivation Cycle

AcquireTarget campaigns to a unique

database of 18 million households, sourced from exclusive, opted-in,

subscribers.

• Identify Your Best Customer

• Find ‘Look-a-likes’

• Create Dynamic Email Campaigns

ConvertIncrease conversion rates by tailoring offers to customer

channel preferences, interests and desired touch frequencies.

• Refine Your Targeting

• Website Drop-out Cycle

• Basket Drop-out Cycle

• Welcome Cycle & Support

GrowUse every opportunity to cross-sell and up-sell relevant offers, using built-in predictive models and leveraging dynamic content

driven by captured interests

• Cross-sell/Upsell Activity

• Newsletter Cycle

Be joined-up across the full customer lifecycle:

Promotion

Data-capture

Conversion

Welcome Cycle

Engagement

Cross-sellUp-sell

Newsletter

Loyalty Scheme

Re-ActivateAnti-churn Activity

Be joined-up across all channels.In real-time.

!

Who we work with

Strategic Partners

Financial Services Travel & Hospitality Communication

Entertainment & Publishing Insurance Consumer Goods Education

What we offer:

Creative

Campaign Management

ACQUIRE • CONVERT • GROW • RETAIN

Real-Time Decisioning

CRM Strategy

Analytics

Account Management

Real-Time Web

SERV

ICE

S

Social

ROI Tracking

Mobile Loyalty

Web Analytics

Predictive Modeling

Data

SOLUTION PLUG-INS

ZetaXchange Premium Data Network

In-house

3rd Party

Multi-channel Campaigns

Real-Time

D

ATA

Multi-Channel Marketing Platform

360º SCV

A multi-channel marketing campaign platform designed & built with Marketers in mind.

Pool your data sources – see a complete single view of your customers and prospects based on all your data through a non-technical query tool

Create genuine ‘joined-up’ marketing – build and automate customer journeys that retain and sell more across the customer lifecycle, using digital, social and traditional channels

Find ‘look-a-like’ prospects – open up more opportunities by segmenting and append additional details – such as demographics and credit scores – to your data

De-duplicate and clean your data – ensure you’re not sending out multiple of the same message to the same customer

SELF-SERVICE | HYBRID | FULLY-MANAGED

MobileSMS, Push& App

SurveyCall Centre

Direct Mail

MULTI-CHANNEL CAMPAIGNS

ACQUIRE • CONVERT • GROW • RETA

IN

MULTIPLE DATA SOURCES

360º SCV

Solution Plug-ins

ZetaScoreAnalyse past customer data and predict how likely a customer is to behave in the future

ZetaSocialDesign and deploy

games, contests and polling apps into

Facebook and Twitter, to capture and engage

customers

ZetaMobileEmpowers marketers to

easily incorporate mobile into their channel mix

ZetaSense & Serve

Serve up agile content on websites based upon

actions and customer profile

ZetaSurvey Measure customer

satisfaction and to gather additional customer

preferences

ZetaLoyaltyFull loyalty solution

engine with real-time earn-burn capabilities to give customers reasons

to be remain loyal

Zeta Attribution

Attribute revenue to your campaigns via ‘Last-Touch’, ‘Multi-Touch Position’ and ‘Level of Impact’ based

scoring models

Zeta Real-time

Real-time personalized engagement with

customers across all interaction channels

Capability Assessment

Data Discovery

Business Discovery

1,2, 5 year plan

Contact strategy

Competitor analysis

Customer Lifecycle optimisation

Industry best practices

Quarterly strategic reviews

Lifecycle analysis

Geo-demographics

Channel preferences

Propensity-to-buy modelling

Churn probability

Segmentation

Predicted next-purchase date and

Expected Lifetime Value

Data hygiene

NCOA/CASS, Lat/Long

Geocoding

Bespoke ETL

Data Appends

Rejection handling

Points Reconciliations

Data Consultancy

Data Capture

Best Practice

Campaign content optimisation

Preference/landing page audits

Templates

Mobile responsive email design

Channel specific content audits

CTA optimisation

Creative test matrices

Real-time web messaging

Full service campaign design build, and

deploy

Performance reporting

ISP Reputation management,

Blacklist Monitoring

Mobile delivery

Print production & fulfilment

Bespoke development for your

specific industry or company needs

Co-ordinate and prioritise all activities

Single point-of-contact

Exploit Revenue Opportunities

Maintain delivery timeframes

Share learnings

Ensure high client Satisfaction

Project Programme management

CRM Strategy

Analytics Data Creative Campaign Management

Account Management

Services

How we work with you

HybridCollaborative

working between Zeta and your

marketing team

T Y P I C A L C L I E N T M I G R AT I O N PAT H

And anything in-betweenFull Service & Hybrid include quarterly account reviews with options to increase/decrease services as you migrate these capabilities in-house

Full Service

Zeta Interactive act as an extension of your

marketing team

Self Service

Zeta provide just the enabling technology

leaving your marketing team in full control

UniqueWe have complete ownership of all integration software, user interface and services so we can tailor any solution to your exact needs and requirements

Economies of ownershipBecause we own and promote our own platform, we cut out the middle-man, providing Enterprise level solutions for mid-market prices

Gartner recognisedIndustry-leading client retention rates through high quality support services

Our strengths

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