Zerofila deck english
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Transcript of Zerofila deck english
Florianópolis - Brazil
Zerofila is a free payment app created to eliminate lines and offer convenience for customers of bars, restaurants and
night clubs.
Just had lunch, have to hurry back to the office, and still have to waiting 15 minute to
pay your bill?
Finished your last drink or started to dislike the music, but you have a lot of people who wants
to pay at the same time of you?
Just met *that* special person and wants to take off immediately to “know him/her
better”?
Zerofila allows you to take a look at your bill, pay it right from your smartphone and checkout
immediately, by integrating directly with the point-of-sale software.
In less than 30 seconds.
Easy, quick and safe.
Over 500,000 food service locations in Brazil
10 to 20% annual growth
$44 billionrevenue in 2014
Sources: ABIA 2014 / IBGE-POF 2008-2009 / ABECS 2014
70 milliondaily transactions
$125 milliondaily revenue
$25 billionpaid with credit cards
(in food retail during 2014)
46% of smartphone owners would prefer to use their phone to pay for services and goods.
80% believe their smartphone will
replace their entire purse by 2020
Source: Ericsson ConsumerLab - 10 Hot Consumer Trends for 2015
Totally free for the users
Free for food service locations*
Zerofila has a special partnership with PagSeguro
myCheck.com
✓ 4 countries (US, UK, BR, IL)✓ Alleged easy integration✗ Newcomer in BR market✗ No locations listed in BR site
VoceQPad
✓ Already operating in 3 locations✗ Expensive Solution✗ Payment is just one feature✗ Complex integration
Smartlife
✓ Already operating in 13 locations✗ Exclusive for 1 POS system✗ Payment is just one feature✗ No info about integration
MobiPass
✓ First solution on BR Market✓ Already operating in 14 locations✗ Complex integration✗ Expensive Solution
Nofeela
✓ Already running some pilots✓ Ready to operate in parkings
and other locations✗ Still in beta
Corta Filas
✓ High focus on security✗ Still no locations✗ Still no integration with POS
systems
TopPay
✓ Integration with POS systems
✗ End user pays a fee to use✗ Low security
Xmenu
✓ Mr. Chef ex-owner is on the team
✗ Bad UX✗ Low security
SecurityPagSeguro is the biggest
payment gateway in BR, highly trusted by users.
Easy IntegrationZerofila Box is our exclusive
tool to easily integrate with any POS system.
Strong PartnersNCR Brazil is our commercial partner, and
their 70+ sales channels are offering Zerofila to their existing and new customers.
Free for allZerofila doesn’t charge anyone. Food service
locations pay only a small monthly fee to the POS solution provider, for the integration with Zerofila.
Ready to go globalEither with NCR or other
partners, Zerofila is 100% ready to operate in other countries.
Ready for anythingOur platform allows Zerofila to easily integrate with any kind of
business: parking lots, gas stations, theaters, etc.
Customers Acquisition
Short TermNCR Sales Channels (70+) are offering Zerofila to their existing and new customers. (NCR charges the customer a monthly fee to enable Zerofila plugin, and this amount is splitted between NCR and the seller.)
Medium TermEstablish new partnerships with other POS solution providers so their sales channels can also offer Zerofila
Long TermExpand Zerofila to other vertical markets: parking lots, gas stations, theaters
Users Acquisition
Short TermPresent Zerofila to users with an activation action inside the first new customers, and also use digital marketing to spread the brand and explain how Zerofila works.
Medium TermCreate a graphic material kit to be used inside the customers, to communicate visually with the users. This kit will contain table displays, cashier signs, banners and flyers.
Long TermUse traditional marketing along with digital marketing and graphic signage.
Year 1 Year 2 Year 3 Year 4 Year 5
Active Users 16,000 76,000 236,000 743,000 1,640,000
Customers 600 1,900 4,900 8,800 13,400
IncomeBRL167,000USD 55,000
BRL 2,000,000USD 660,000
BRL 7,400,000USD
2,450,000
BRL 23,000,000USD 7,650,000
BRL 61,800,000USD 20,600,000
Daniel CostaFounder, CIO
MBA in IT Management, Bachelor in Computer Science, IT enthusiast, and father of a beautiful baby girl
Almost 20 years in IT Market
Former Project Manager, IT Manager, Web and Mobile Developer
Leandro BortolottoFounder, CEO
Bachelor in Computer Science, studying entrepreneurship related subjects for the last 3 years
More than 10 years in IT Market
Former Product Manager, Software Engineer, Web and Mobile Developer
Benny RicciardiUI/UX Engineer
Bachelor in Graphic Design
10 years in Design/Web Market
Filipe HoriConsultant Attorney
Bachelor in Law
Almost 10 years in Legal Market
Robson StedilleIT Entrepreneur - Advisor
Florianopolis - Brazil
Product Director of Memphis Network, has been operating for 14 years in security solutions and Big Data for enterprise environments in Brazil.Has participated in projects for large environments and message archiving for corporate customers and public sector. Acted as Product Manager, developed plan of channels and certification partners program, increasing the company’s performance through partners in Brazil and South America.
Andrew NguiDesign Entrepreneur - Advisor
Toronto - Canada
As a design thinker and futurist, Andrew addresses large scale problems through the use of applied research and technology while balancing the need for quick wins in legacy environments. Working in concert with research and strategic teams, helps uncover new information & develop deep insights in human centered journeys to create more natural and intuitive experiences to enhance our quality of life.
“Zerofila is an app very simple to be installed and also very efficient, save time with security! Zerofila is innovator!”
Vitor Ghellere, Restaurant Owner
“Lines never more, and full control over everything that’s being consumed. Zerofila is a synonym for efficiency, practicality,
trust and velocity!” Jorge Alexandrino, Pub Owner
“We had a great time integrating Colibri POS with Zerofila´s team. In fact, we met (physically) just once to explain this API we had, and from that time on,
every information exchanged between the developers were made online, which was a great economy of time (and money) for both teams, and showed how easy it is to work with them. They got the idea on how to work with our server faster than anyone we´ve met and, next thing we knew, they had a
prototype going on! When they presented us the solution, I was very impressed to see a complex software made simple to use, which I believe
reflects the care they take with the user experience.” Jefferson Conz, Engineering Manager, NCR Hospitality Brazil
angel.co/zerofila