Zero to One - Book Summary Report
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Transcript of Zero to One - Book Summary Report
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Reid Evans, Tony Jimenez, Corey O’Neal
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who is peter thiel?
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book highlights
1. what makes a good idea
2. monopolies rock
3. how to build your team
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photo: fortune magazine
what important truth do very few people
agree with you on?
the contrarian
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photo: fortune magazine
“In a world of scarce resources, globalization
without new technology is unsustainable.”
the contrarian
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silicon valley vs. thiel
1. Make Incremental Advances
2. Stay Lean & Flexible
3. Improve on the Competition
4. Focus on product, not sales
Silicon Valley mentality
Financial
Times
Apartmentlist
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silicon valley vs. thiel
1. Better to risk boldness than triviality
2. A bad plan is better than no plan
3. Competitive markets destroy profits!
4. Sales matter just as much as product
1. Make Incremental Advances
2. Stay Lean & Flexible
3. Improve on the Competition
4. Focus on product, not sales
Silicon Valley mentality
Peter Thiel mentalityFinancial
Times
Apartmentlist
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what valuable company is
nobody building?
The next Mark Zuckerberg isn’t building another
another social network
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what is a good idea?...take something from zero to one.
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what is a good idea?...take something from zero to one.
1 to n
0 to 1
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new productsneed to be at least 10x better than previous
manifestations…
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don’t waste time competing with others.
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build a monopoly
1. Proprietary technology
2. Network effects
3. Economies of scale
4. Branding
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must be able to grow and endure.
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what happened to futurism?
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to win, have definite optimism.
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do something impossible.
start small.
dominate.
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diverse skillset, similar approach
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diverse skillset, similar approach
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why work at [your] startup?
You can do irreplaceable work on a
crazy problem with amazing people
that no one else is going to get done.
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sales is as important as product.
You have a bad business
Invented
something newDon’t know how
to sell it
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every business must answer:
1. Is it a breakthrough vs. incremental improvement?
1. Is now the right time to start your particular business?
1. Are you starting with a big share of a small market?
1. Do you have the right team?
1. Do you have a way to deliver your product?
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discuss.
Photo: The Guardian
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If you’re interested MORE
Arts & Ideas at the JCCSF
https://www.youtube.com/watch?v=aYPj0jLzoQw
Original Notes that Formed the Book
http://blakemasters.com/peter-thiels-cs183-startup
Stanford Y-Combinator Startup Class
Lecture 5: Business Strategy and Monopoly Theory
http://startupclass.samaltman.com/courses/lec05/
a16z Podcast: The (Definite) Optimism of Peter Thiel
http://a16z.com/2014/10/17/a16z-podcast-the-definite-optimism-of-peter-
thiel/