Zeon uwm-linkedin-presentation-2014

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Networking with Linkedin University of Wisconsin-Milwaukee Delta Sigma Pi September 11, 2014

description

Zeon Solutions Digital Marketing Team Members, Rachel Howe and Joanna Cheney presented LinkedIn optimization insight to UWM Business Students for better networking.

Transcript of Zeon uwm-linkedin-presentation-2014

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Network ing with L inkedin

University of Wisconsin-Milwaukee

Delta Sigma Pi

September 11, 2014

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Founded in 2003HQ Milwaukee, WI

W H E R E W E W O R K

Milwaukee, WI

Ann Arbor, MI

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W H AT W E ’ R E G O I N G T O C OV E R

• What is Linkedin?

• Why is it important?

• How to optimize your profile

• Networking

• How NOT to use it

• Homework

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Who Here Already Has a Linkedin Profi le?

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What is Linkedin?

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W H AT I S L I N K E D I N ?

• A social network for professionals

• Networking

• Business Opportunities

• Job Opportunities

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W H O U S E S L I N K E D I N ?

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W H AT I S L I N K E D I N ?

Your online resume & business card!

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Why is it important?

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W H Y I S I T I M P O RTA N T ?

• Target individuals with similar interests

• Keep in touch with professional connections

• Join groups

• Use “Viewed My Profile” to your advantage

• Job Listings

• Follow Companies

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W H Y I S I T I M P O RTA N T ?

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Optimize!

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O P T I M I Z E !

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O P T I M I Z E !

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O P T I M I Z E !

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O P T I M I Z E !

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O P T I M I Z E !

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O P T I M I Z E !

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O P T I M I Z E !

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O P T I M I Z E !

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O P T I M I Z E !

http://www.slideshare.net/

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O P T I M I Z E !

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Network

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O P T I M I Z E !

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O P T I M I Z E !

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What not to do

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W H AT N O T T O D O

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W H AT N O T T O D O

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W H AT N O T T O D O

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Homework!

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CREATE PROFILE

Create a Linkedin

account.

OPTIMIZE!

Add photo, job title,

current & previous

jobs & groups.

ADD JOBS, JOIN GROUPS

Fill out your profile

as much as you

can, include

descriptions for

current & previous

jobs

NETWORK!

Network with

others on Linkedin

to build contacts &

find job

opportunities.

H O M E W O R K !

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H O M E W O R K !

• Treat Linkedin like a real time resume

• Accomplishments (real, specific examples)

• Interests (hobbies, volunteering)

• Connect with your coworkers, friends,

relatives

• You never know…

• No such thing as too much info!

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S U C C E S S !