Zen Business - relation of Zen, design and fashion

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Zen Business identifies the relation of Zen as a meditative state, a practice to achieve enlightenment and truth that is able to transform into business foundation in the society. After study the characteristics of Zen and explaining the necessity of this value behind fashion business, extract successful factors from the companies that have applied Zen in certain ways, the result is a list of guideline for the companies in creative industry that would like to apply Zen into the business model, from the core value of the enterprise to communication strategy on its stakeholders.

Transcript of Zen Business - relation of Zen, design and fashion


2. ACKNOWLEDGEMENTS I wish to express my sincere gratitude to the following members guidance and advices in helping me completing my dissertation. Firstly, I would like to thank Ms. Zancarli and Mr. Torboli as my tutors and beloved professors over the years, for always encouraging me to improve my work; Mr. Conti, Mr. Giordano and Mr. Simonelli for giving me valuable information and suggestions. I am grateful to all my lecturers and classmates for their support. Special thanks to Master JieXian and Master ZhenJing, thank you for your time and patience in answering my questions at any time and giving me inspiration on the topic of this paper, you are my life mentors. Finally, I would like to acknowledge my family and friends for always supporting me financially and emotionally. ABSTRACT The following content identifies the relation of Zen as a meditative state, a practice to achieve enlighten- ment and truth that is able to transform into business foundation in the society. After study the character- istics of Zen and explaining the necessity of this value behind fashion business, extract successful factors from the companies that have applied Zen in certain ways, the result is a list of guideline for the companies in creative industry that would like to apply Zen into the business model, from the core value of the enter- prise to communication strategy on its stakeholders. 3. FOREWORD The term Zen stated in the following content is included but not limited to Japanese Zen schools teaching. It is an association of all factions of Zen doctrine including the Northern and Southern schools from China, as well as Soto and Rinzai branches from Japan. The writers own understanding and implementation on Zen cause this as it assembled all her study on the topic until this moment. After all, the writer is not (yet) a master of Zen, and by any means, true Zen remains in mystery that only oneself can realize. 6 JAPANESE GARDEN PORTLAND BY LEON LIU 4. TABLE OF CONTENTS FOREWORD INTRODUCTION CHAPTER I LITERATURE REVIEW I-i The characteristics of Zen I-ii Zen and its Relation with Design and Fashion I-iii Purpose of having Zen in the business I-iv Benefits for Zen Business I-v Zen and the West CHAPTER II METHODOLOGY II-i Apple Case II-ii MUJI Case II-iii The Toyota Way II-iv Communication: MUJI Product Fitness 80 Exhibition and Lovemarks CHAPTER III RESULT III-i Seven Principle of Zen Business III-ii Limitation CONCLUSION BIBLIOGRAPHY 6 8 9 9 11 15 17 19 21 21 23 27 29 34 37 49 52 53 HABOKU-SANSUI SESSHU TOYO, 1495, INK ON SILK 5. INTRODUCTION Program Spiritual Reality - The Journey Within explains the meditation and meditative experience as the process of the cosmic energy transverse into life force. During the meditation, a flow of cosmic energy runs through the body and assists on release the physical pain and mental sufferance. This cosmic energy is provided to generate from unconscious sleep or conscious meditation, is the source for basic human actions and functions. More cosmic energy one obtains; more physically active and healthy person is likely to be. (spiritual-reality.com, 2005) Coincidentally, related result appeared in the research conducted by the National Academy of Scienc- es on emotions and the relation with body topographies. 701 participants from western Europe and eastern Asia were asked to color the bodily regions activity in reaction to emotional words, stories, movies and facial expression. The color red represented increasing body sensation and blue was for lowering activities. Research indicated between 12 basic and non-basic emotions; happiness was the keyword for activating the body from head to toe, hence the emotion with most energy flows through the body. (Hari, 2013) These two researches are supporting each other from both meditative and scientific point of view. After all, isnt the eternal purpose of living is happily ever after? Reckon the cosmic energy flow through the body is the supplementary amount of ecstasy that cannot acquire from living; it is the satisfaction and self-realization towards an upgrade level of the realm, in other words, the universe of Zen. The relevance of Zen, design and fashion might not be able to detect evidently from the first scam, but the link between the realm of Zen, Zen aesthetics and Zen design has evolved in centuries and beloved by people from both the East and the West. Acknowledging the popularity of Zen, the fol- lowing suggests an innovative marketing management strategy for businesses in the creative industry, encourages a profound core value and building a healthful trading environment for the benefit of the society. VIA SIVANANDAYOGAFARM.ORG 6. it is not the only way to achieve Zen realm. There are Zen schools in Japan highlight the meditation practice, as Soto School with only meditate conviction. Nevertheless, it was HuiNengs teaching that meditation and wisdom are equally the same; with wisdom, meditation could be done under any circumstances. The founder of the Rinzai school was enlightened by a cook in the shrine according to the tale. (Dumoulin, 2005b) Zen is the religion of life; how one lives in yesterday will live the same way today and tomorrow. Zen enlightenment is mumbo-jumbo; with one word more or one word less will not be the enlightenment of Zen. Since the methodology is completed, nothing less or more, neither lack nor too much, the process of seeking Zen is in the perfect unity. The formality of Zen, many inherited by the Japanese from ancient China since the 16th century, is the primary impression on Zen for large numbers of people. The service of the ceremonies and guidelines simplifies the idea of Zen into materialized contents that allow to be encountered with five senses without misled and destroy the core concept of Zen, deliver the message to a broader group of listeners. Adjust the facts that the evolution of Zen in Japan was deeply bonded with political and military factors, it was obligatory to format Zen into verbal and material contents. In fact, it is still a need to communicate Zen with the support from multiple mediums nowadays. Only very few of the wise masters will be awake in enlightenment after their life-study on Zen, the possibility of a regular person achieving the same stage from his/her daily life is an improbable event. However, if the goal is tantamount to gather the audience, to build a shelter and be the guiding star for the lost sheep, an introductory level of content is needed. The concept needs to transform into words, images, objects and space, the story needs to be told, listened, and to be understood. Thanks to Zens flexibility, it can be applied and transform to accompany the transmission method; whether it is business, marketing, design or other fields, the concept of Zen will modify according to the characteristic of the channel. VIA HUCKMAGAZINE.COM CHAPTER 1 LITERATURE REVIEW Observing the history of marketing evolved from product marketing to relationship building, especially in the creative industry where emotional attachment related to certain brand is highly encouraged, Zen seems to be a complete opposition, when it is about detachment and self-awakening. To define the relation of Zen and business, one might need to step back and have an examination on Zen itself. I-i The Characteristics of Zen Essentially, many have made the confusion between Zen and Buddhism that Zen unlike Buddhism, does not constitute as a religion. Evolving from Buddhism, Zen concept is unusual and does not limit to religious rituals. The disunity of Zen meaning there is no necessity to worship the symbol- ized Buddha; all living things have equality status as the Buddha, which are eventually the same. Look- ing upon to the realm of Buddha, study to be one without worshiping the appearance of Buddha and ask anything in return. In the history of Zen, there were stories such as burning the Buddha statue on fire for warmth or beating the Buddha and left it eaten by dogs. (Dumoulin, 2005a) This injury indicates regardless the religious belief, Zen is a universal language, for the reason that it is already breathing inside ones heart. The principle of Zen a special transmission, outside the scriptures indicates the secret of Zen can only approach by heart but not words. Observing the mind without words or other objects remains Zens core concept. The teaching of Zen does not depend on the use of letters or words but direct an individuals soul in order to see ones nature and attain Buddhahood, which is beyond any religion. (Borup, 2008) If Zen doesnt believe in Buddha/God, then why it doesnt deny its existence? Zen is both religious and ultra-religious; it is both the reality and sublimation of the problem; its aesthetics are figurative and abstract; it exists and beyond existence. Therefore Zen is the highest expression of equality in spirit and the universe. The intuition, as the Sixth Patriarch HuiNeng discovered a honest heart is the meditation room, without diversion and do not rely on diversity, is the phase of enlightenment. (Master GengYuen, 1991) Trace back to Zen history, some might detect there werent many disciplines and guidelines to follow through self-cultivation of Zen. Even the action of meditation was not mandatory in various schools of Zen. HuiNeng commented: When you have a life, you are able to meditate; when you are dead; the body lies down. With a dead body, whom are you meditating for? (Quoted Chin-kang Ching, cited in Master GengYuen, 1991) Hardcore meditation should not be the trap on the pursuit of dis- engagement. Indeed meditation helps to strengthen the body, release stress and disburden oneself, 9 7. TOKYO, JAPAN BY STEPHANIE JUNG I-ii Zen and its Relation with Design and Fashion It might seem peculiar to relate Zen, a meditative state up in the cloud, associate with fash- ion, an industr