Zeeland Business Academy - Social Media 101
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ZCC/COZ Howard Miller Public Library Friday, February 11, 2011 Social Media 101
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Part 1 of the City of Zeeland/Zeeland Chamber of Commerce Business Academy. Focused on the what, why and how of social media. Basic overview of tools, services and strategies.
Transcript of Zeeland Business Academy - Social Media 101
ZCC/COZHoward Miller Public LibraryFriday, February 11, 2011
Social Media 101
Jason Kehrer Husband. Father-to-be. Storyteller. Lifelong learner. Technophile.
Who am I?
What is TIG?The Image Group Creative. Strategic. People. Integration. Communication. Cultural Imapct.
A big deal.Social media?
Twitter.
175 million on Twitter (75-100m active)...95,000,000 tweets per day.
Facebook.
500 million active users.50% login...every day.130 friends average.700 billion minutes a month.
LinkedIn.
90 million registered users.Executives from every F500.80% of companies use LI for hiring.2 billion people searches last year.
Foursquare.
6 million registered users (3400% growth).Over 380,000,000 checkins.
YouTube.35 hours of video uploaded every minute.176,000 feature films a week.3 networks, 24/7/365 for 60 years = 30 days of YouTube uploads.
Style of communication.Tools + networks.
Social Media.
Social Media. Short bursts. Constant stream. User-generated. Commenting + listening Sharing.
Social Media.
Community.Family.Being a regular.
Connection.
Personality.Thought-leading and expertise.Have fun with your loyal base.Listen. Respond. Participate.
Business.
Personality.Thought-leading and expertise.Have fun with your loyal base.Listen. Respond. Participate.
Business.
Know your audience.Listen.Relevance - put it in context.50 vs. 500.Brand connection in between interactions.
Keys.
Reputation management.Honesty.Voice, pace + permission.
Keys.
But...
You have to know Your brand. Your story. Your customers. Your strategy. Your tools.
How/What/Why?
@imagegroupwww.imagegroup.com
Contact.
