Digital Marketing Essentials Session 1 Digital Campaign Planning.
Zeego Digital Campaign
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Transcript of Zeego Digital Campaign
![Page 1: Zeego Digital Campaign](https://reader033.fdocuments.us/reader033/viewer/2022042623/549a2aa0ac7959482e8b59e9/html5/thumbnails/1.jpg)
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![Page 2: Zeego Digital Campaign](https://reader033.fdocuments.us/reader033/viewer/2022042623/549a2aa0ac7959482e8b59e9/html5/thumbnails/2.jpg)
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The ThemeYouth, Innovation and Fun.
![Page 3: Zeego Digital Campaign](https://reader033.fdocuments.us/reader033/viewer/2022042623/549a2aa0ac7959482e8b59e9/html5/thumbnails/3.jpg)
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The IdeaEncouraging the young to think
out of the box and combine oppositethings together to get a totally
different new thing.
![Page 4: Zeego Digital Campaign](https://reader033.fdocuments.us/reader033/viewer/2022042623/549a2aa0ac7959482e8b59e9/html5/thumbnails/4.jpg)
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The ThingCould be any of their
interestsFashion, Food, Sports,
Technology....
![Page 5: Zeego Digital Campaign](https://reader033.fdocuments.us/reader033/viewer/2022042623/549a2aa0ac7959482e8b59e9/html5/thumbnails/5.jpg)
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Campaign Elements. . . .
![Page 6: Zeego Digital Campaign](https://reader033.fdocuments.us/reader033/viewer/2022042623/549a2aa0ac7959482e8b59e9/html5/thumbnails/6.jpg)
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ANNOUNCEMENTWill be posted the week before
the campaign launching to attract Fans.
![Page 7: Zeego Digital Campaign](https://reader033.fdocuments.us/reader033/viewer/2022042623/549a2aa0ac7959482e8b59e9/html5/thumbnails/7.jpg)
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![Page 8: Zeego Digital Campaign](https://reader033.fdocuments.us/reader033/viewer/2022042623/549a2aa0ac7959482e8b59e9/html5/thumbnails/8.jpg)
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![Page 9: Zeego Digital Campaign](https://reader033.fdocuments.us/reader033/viewer/2022042623/549a2aa0ac7959482e8b59e9/html5/thumbnails/9.jpg)
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WALL CONTESTFans will write about their
mixes in life. The comments should be creative and any
inappropriate comments will be deleted.
![Page 10: Zeego Digital Campaign](https://reader033.fdocuments.us/reader033/viewer/2022042623/549a2aa0ac7959482e8b59e9/html5/thumbnails/10.jpg)
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![Page 11: Zeego Digital Campaign](https://reader033.fdocuments.us/reader033/viewer/2022042623/549a2aa0ac7959482e8b59e9/html5/thumbnails/11.jpg)
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PHOTO CONTESTWe will ask Fans to post photos
of their mixes through the Facebook app.
The filtering criteria will include creativity, social norms and
values and Zeego brand guidelines.
![Page 12: Zeego Digital Campaign](https://reader033.fdocuments.us/reader033/viewer/2022042623/549a2aa0ac7959482e8b59e9/html5/thumbnails/12.jpg)
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THANK YOU VIDEOWe will gather the winning
posts and photos in one video with a thank you message.
![Page 13: Zeego Digital Campaign](https://reader033.fdocuments.us/reader033/viewer/2022042623/549a2aa0ac7959482e8b59e9/html5/thumbnails/13.jpg)
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WEEK 1
WEEK 2
WEEK 3
WEEK 4
WEEK 5
WEEK 6
ANNOUNCEMENT
FACEBOOK PHOTO CONTEST
WALL CONTEST 1
WALL CONTEST 2
WALL CONTEST 3
PRODUCTION GAP
1 MILLION - THANK YOU VIDEO
![Page 14: Zeego Digital Campaign](https://reader033.fdocuments.us/reader033/viewer/2022042623/549a2aa0ac7959482e8b59e9/html5/thumbnails/14.jpg)
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THANK YOU