ZEDTalk 2: Creativity and integration
-
Upload
rachel-aldighieri -
Category
Marketing
-
view
171 -
download
0
description
Transcript of ZEDTalk 2: Creativity and integration
A Creston Communications company
A Creston Communications company
A Creston Communications company
A Creston Communications company
Little Moovies
Caitlin Ryan, Group executive creative director, Karmarama@cvrtwit @karmarama
http://www.slideshare.net/SarahWright/caitlin-ryan
A Creston Communications company
Little Moovies
Chris Martin, Creative director, Watson Phillips Norman@WPNLondon
http://www.slideshare.net/SarahWright/chris-martin
A Creston Communications company
Little Moovies
Beri Cheetham, Executive creative director, Leo Burnett@Berisford @LeoBurnettLDN
http://www.slideshare.net/SarahWright/beri-cheetham
A Creston Communications company
Little Moovies
Nicky Bullard, Executive creative director, LIDA @lidalondonCharlie Wilson, Chief creative officer, Ogilvy @Ogilvy
A Creston Communications company
Little Moovies
Patrick Collister, Head of design, Google@directnewideas @google
Advertising has changed
Digital Milk
Digital MilkZEDtalk
Advertising has changed25 years ago!
Advertising has changedThe TV commercial
Advertising has changedWhat would we do today?
Advertising has changedRecruitment
Advertising has changedHub, Hygiene, Hero
Advertising has changedIs there a little Messi among them?
Advertising has changedThe bootcamp coaches
Advertising has changedHero video
Advertising has changedOrchestration
Advertising has changedThen and Now
•In 1989 I reported on boys playing football
•In 2013 I can get them out into the fields
Advertising has changedThe data reveals
Advertising has changedThe top trending sport
Advertising has changedUpload and share
Advertising has changedHero video
A Creston Communications company