ADVERTISEMENT ANALYSIS

Work was completed by:Smirnova DashaKrinitsyna Kate

zaraTHE OBJECTIVES

OPEN INNOVATION

Zara produces fashinable clothing.Consumers can wear zara’s clothing in everyday life.

TOM FORD

His clothing is a little stealth and pure sexuality. The whole essence of the brand Tom Ford is honest, strong and subtle physicality - is its eternal value. He gave up calling the American style in favor of a more low-key and elegant fashion. In addition to traditional men's collections, characterized by an unusual combination of low-key style and bright colors, European style and the American way of life, in 2010 Tom Ford also provides a large enough collection of women's clothes and accessories.

THE OBJECTIVES

ZARA

After watching advertasing video,we can say that Zara targets on young people which want stylish design with limited budget

THE AUDIENCE

TOM FORD

The designer is able to create such beautiful and quality things that they are not thrown away, but for a long time and were kept. Therefore, such clothing is not cheap. It's a real luxury. It can be concluded that the target audience is wealthy women and men.

THE AUDIENCE

ZARA ZARA has different outstanding

characteristics that give it its Unique Selling Proposition without needing advertisements:

1.Short processing time: ZARA is very successful and rapid in spotting trends that will be favored by costumers. Moreover, it takes Zara only 30 days from the discovery of a trend until its sale in a shop.

2.Great variety of styles: Nearly twice a week, new styles come into ZARA’s shops and stay there for 4 weeks. Therefore, the chance of hitting the spot concerning consumer’s preferences increases as there is a greater choice.

3.Low prices: ZARA copies styles from exclusive and expensive brands and makes them affordable to the masses.

All of these features make ZARA special and hence successful on the market.

THE UNIQUE SELLING PROPOSITION

TOM FORD

Ford admitted that many designers do not like Zara, because they copy their podium bows and sell them in their stores long before these things appear in official boutiques of famous designers. "Many things that I have created, are in Zara stores before I had time to send them to your boutique. And I do not like it "- said Tom Ford.

In a recent interview with the famous designer Tom Ford talked about his hostility to the democratic brand Zara, which is becoming more and more customers due to the low price and the Duchess of Cambridge Catherine.

SERVICE EFFECTIVENESS: ZARA satisfies customers with its fast

movement in designing and providing the latest fashion. ZARA also cares lots about consumers’ need. When some products are not so popular among clients, ZARA would not hesitate to remove these stocks so that consumers can meet what they love and buy it.

ZARA

TOM FORD

The advertising companies designer brilliantly played mostly instinct. Perfume bottle, lying on the naked female breast is still considered modest frame. Tom Ford is often used in their advertisements porn models because it is something he has long been known the secret of success: more noise, more profit. Ford often introduces the audience into shock, be used as a naked Sophie Dahl image or advertisement showing intimate haircut

EFFECTIVENESS

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