Universidad de Zaragoza, 50009 Zaragoza, Spain arXiv:1701 ...
Zaragoza Presentation
-
Upload
carlos-buj -
Category
Travel
-
view
1.064 -
download
1
description
Transcript of Zaragoza Presentation
![Page 1: Zaragoza Presentation](https://reader033.fdocuments.us/reader033/viewer/2022051013/5474f242b4af9fcd0a8b580b/html5/thumbnails/1.jpg)
Zaragoza as a Destination
VideoCarlos Buj
![Page 2: Zaragoza Presentation](https://reader033.fdocuments.us/reader033/viewer/2022051013/5474f242b4af9fcd0a8b580b/html5/thumbnails/2.jpg)
Where is Zaragoza?
![Page 3: Zaragoza Presentation](https://reader033.fdocuments.us/reader033/viewer/2022051013/5474f242b4af9fcd0a8b580b/html5/thumbnails/3.jpg)
Basic Data
• 650.000 inhab.• Not very known• Crossroads between
major economic poles• Air connection with
Milano, Bruselles and London
• MICE is developed• Expo 2008
![Page 4: Zaragoza Presentation](https://reader033.fdocuments.us/reader033/viewer/2022051013/5474f242b4af9fcd0a8b580b/html5/thumbnails/4.jpg)
Statistics
![Page 5: Zaragoza Presentation](https://reader033.fdocuments.us/reader033/viewer/2022051013/5474f242b4af9fcd0a8b580b/html5/thumbnails/5.jpg)
It’s Surrounded by tourist poles
![Page 6: Zaragoza Presentation](https://reader033.fdocuments.us/reader033/viewer/2022051013/5474f242b4af9fcd0a8b580b/html5/thumbnails/6.jpg)
Figures in context
![Page 7: Zaragoza Presentation](https://reader033.fdocuments.us/reader033/viewer/2022051013/5474f242b4af9fcd0a8b580b/html5/thumbnails/7.jpg)
Occupancy rate 2008
![Page 8: Zaragoza Presentation](https://reader033.fdocuments.us/reader033/viewer/2022051013/5474f242b4af9fcd0a8b580b/html5/thumbnails/8.jpg)
Average nights per visitor
![Page 9: Zaragoza Presentation](https://reader033.fdocuments.us/reader033/viewer/2022051013/5474f242b4af9fcd0a8b580b/html5/thumbnails/9.jpg)
Expo 2008 as an attempt to project the city
• 3 months international exhibition• Expected more int’l vistors• Most visitors locals and from
neigbouring cities• Pushed visitors 25% up in 2008• Didn’t fulfil the expectations
![Page 10: Zaragoza Presentation](https://reader033.fdocuments.us/reader033/viewer/2022051013/5474f242b4af9fcd0a8b580b/html5/thumbnails/10.jpg)
Expo 2008“Water and sustainable development”
![Page 11: Zaragoza Presentation](https://reader033.fdocuments.us/reader033/viewer/2022051013/5474f242b4af9fcd0a8b580b/html5/thumbnails/11.jpg)
Expo 2008 – a city transformed
![Page 12: Zaragoza Presentation](https://reader033.fdocuments.us/reader033/viewer/2022051013/5474f242b4af9fcd0a8b580b/html5/thumbnails/12.jpg)
MICE Tourism
![Page 13: Zaragoza Presentation](https://reader033.fdocuments.us/reader033/viewer/2022051013/5474f242b4af9fcd0a8b580b/html5/thumbnails/13.jpg)
MICE Tourism
![Page 14: Zaragoza Presentation](https://reader033.fdocuments.us/reader033/viewer/2022051013/5474f242b4af9fcd0a8b580b/html5/thumbnails/14.jpg)
MICE Tourism
![Page 15: Zaragoza Presentation](https://reader033.fdocuments.us/reader033/viewer/2022051013/5474f242b4af9fcd0a8b580b/html5/thumbnails/15.jpg)
MICE events
![Page 16: Zaragoza Presentation](https://reader033.fdocuments.us/reader033/viewer/2022051013/5474f242b4af9fcd0a8b580b/html5/thumbnails/16.jpg)
MICE visitors
![Page 17: Zaragoza Presentation](https://reader033.fdocuments.us/reader033/viewer/2022051013/5474f242b4af9fcd0a8b580b/html5/thumbnails/17.jpg)
Promotion of Zaragoza
![Page 18: Zaragoza Presentation](https://reader033.fdocuments.us/reader033/viewer/2022051013/5474f242b4af9fcd0a8b580b/html5/thumbnails/18.jpg)
Tourist Office
![Page 19: Zaragoza Presentation](https://reader033.fdocuments.us/reader033/viewer/2022051013/5474f242b4af9fcd0a8b580b/html5/thumbnails/19.jpg)
2.0 presence
![Page 20: Zaragoza Presentation](https://reader033.fdocuments.us/reader033/viewer/2022051013/5474f242b4af9fcd0a8b580b/html5/thumbnails/20.jpg)
Virtual tourist Office
![Page 21: Zaragoza Presentation](https://reader033.fdocuments.us/reader033/viewer/2022051013/5474f242b4af9fcd0a8b580b/html5/thumbnails/21.jpg)
Promotion
• International promotion of Zaragoza
• Focus on tourist services and infrastructure, its cultural heritage and congress facilities
![Page 22: Zaragoza Presentation](https://reader033.fdocuments.us/reader033/viewer/2022051013/5474f242b4af9fcd0a8b580b/html5/thumbnails/22.jpg)
Tourist Bus
![Page 23: Zaragoza Presentation](https://reader033.fdocuments.us/reader033/viewer/2022051013/5474f242b4af9fcd0a8b580b/html5/thumbnails/23.jpg)
Performances in the tourist bus
![Page 24: Zaragoza Presentation](https://reader033.fdocuments.us/reader033/viewer/2022051013/5474f242b4af9fcd0a8b580b/html5/thumbnails/24.jpg)
Semana Santa as a tourist attraction
![Page 25: Zaragoza Presentation](https://reader033.fdocuments.us/reader033/viewer/2022051013/5474f242b4af9fcd0a8b580b/html5/thumbnails/25.jpg)
Semana Santa as a tourist attraction
![Page 26: Zaragoza Presentation](https://reader033.fdocuments.us/reader033/viewer/2022051013/5474f242b4af9fcd0a8b580b/html5/thumbnails/26.jpg)
“Zaragoza, an open book”
![Page 27: Zaragoza Presentation](https://reader033.fdocuments.us/reader033/viewer/2022051013/5474f242b4af9fcd0a8b580b/html5/thumbnails/27.jpg)
Literary tours
![Page 28: Zaragoza Presentation](https://reader033.fdocuments.us/reader033/viewer/2022051013/5474f242b4af9fcd0a8b580b/html5/thumbnails/28.jpg)
European Capital of Culture?
• European label to promote a city culturally
• Competing with 22 Spanish cities
![Page 29: Zaragoza Presentation](https://reader033.fdocuments.us/reader033/viewer/2022051013/5474f242b4af9fcd0a8b580b/html5/thumbnails/29.jpg)
Winter Olympic Games of 2022?
• Already aimed for 1992,1996,2016
• Candidature of Zaragoza-Pirineos 2022