TUTORIAL PRESENTATION «The Company where Everything Communicates»

Introduction to Public RelationsDHT 1063

Prepared by : Shermyneshadzwa Bahrin (012012110148) Syarifah Amirah Nadirah Tuan Azam (012012111075) Melina Puspita Sari (012012110265)

Objectives Outcome

• Knowing the company

• Identifying the sender

• Recognize the message given

• List out the medium used

• State the receiver

Who’s

• One of the largest international fashion companies.

• Flagship brand of the world’s largest clothing retailer,

Inditex

• First ZARA shop opened in 1975 in A Coruña, Spain

• Front-runner for trendy European styles at LOW PRICE!

• Various outlets in Malaysia like 1Utama, Bangsar Village,

Lot 10, Mid Valley, Pavilion and Suria KLCC.

?

Sender

Message

• “Advertising is about building up expectations, and

telling customers what they can expect and what we can

deliver. At Zara, we want expectations to come from the

in-store experience, and to come from the customer’s

personal journey and satisfaction from shopping at Zara.

That way, there is no opportunity for disappointment and

there is no way for Zara to give false promises.”

Echevarria – Communications Officer, ZARA.

Medium

Exterior Design of the Store

Suria KLCC Mid Valley

1 Utama Pavilion

Medium

Exterior Design of the Store

Receiver

THE END