Zara - Is need quarter in La coruna Spain - Growing textile and apparel industry - International...

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Zara - Is need quarter in La coruna Spain - Growing textile and apparel industry - International center for the fashion business

Transcript of Zara - Is need quarter in La coruna Spain - Growing textile and apparel industry - International...

Page 1: Zara - Is need quarter in La coruna Spain - Growing textile and apparel industry - International center for the fashion business.

Zara- Is need quarter in La coruna Spain- Growing textile and apparel industry- International center for the fashion business

Page 2: Zara - Is need quarter in La coruna Spain - Growing textile and apparel industry - International center for the fashion business.

In the apparel industry, as in many other industries, globalization has brought changes that opened up new strategic options for players in the market.

- For example Zara reject spring and autumn clothing collections in favor of “live collections”

Page 3: Zara - Is need quarter in La coruna Spain - Growing textile and apparel industry - International center for the fashion business.

Competition

- Competitors focus on Spring/autumn collection such as fashion week of Armani , Barburry.

Page 4: Zara - Is need quarter in La coruna Spain - Growing textile and apparel industry - International center for the fashion business.

Culture

Some product designs to physical , cultural , or climate differences.- Smaller size in Japan.

- Special women’s clothings in Arab countries

- Differences seasonal weights in South America

Page 5: Zara - Is need quarter in La coruna Spain - Growing textile and apparel industry - International center for the fashion business.

Customer expectations.Zara’s focus : - Reasonable quality

- Changing product lines

- Dynamic fashion ‘ icons ’

- Relatively high fashion image

Manager must coordinate the efforts of sale people who double as wired grass roots market researchers responsible for punching in trends, customer comments, and orders.

Page 6: Zara - Is need quarter in La coruna Spain - Growing textile and apparel industry - International center for the fashion business.

Economic Ambience

Zara compensates for higher costs by minimizing advertising, cutting inventory expenses, and adjusting to fashion trends quickly.

By planning

- Selling season- Testing the market - Placing smaller initial orders- Reordering more frequently- Retailers can avoid forecast errors and inventory risks

Page 7: Zara - Is need quarter in La coruna Spain - Growing textile and apparel industry - International center for the fashion business.

Summary

- Zara’s success stems from a number of competencies that span design, production, logistics, distribution, and retailing.- They must coordinate material flows from dozens of suppliers and transmit order to factories and delivery status to a thousand-plus storefronts.