1. 1. Digital Strategy for Zara -Olivia Crinnion-
2. 2. Target Audience Who is it? What do we know? What are they looking for?
3. 3. Big Idea App Introduction Approach Incentives
4. 4. Tools and Tactics What and Why? Platforms chosen How the campaign will be introduced
5. 5. KPI-Metrics Measuring Metrics How?
6. 6. KPI-Metrics What will this tell us? How can this benefit the campaign?
7. 7. Budgeting Budget Analysis Division of Budget
8. 8. Continued Monitoring How will we do this? Why is it important?
9. 9. Goals Our goals Numbers Progression of Success
10. 10. Summary What are we working towards? Follow-through Brand focus