Zara - · PDF fileFast Fashion - Reconsider the value of our clothes - Change consumer...
Transcript of Zara - · PDF fileFast Fashion - Reconsider the value of our clothes - Change consumer...
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Zara
-Well known company
-Influence consumers
-Power to invest
-Aware of environmentalissues
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Fast Fashion
- Reconsider the value of our clothes
- Change consumer behaviour through the Zara shop
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Shop of the Future
- Key word: transparency
- Up-cycling garments visible to customers
- Spacious lay-out
- Natural materials and colours for the interiors
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Touch Screens
- Information about garments
- Environmentally friendly behaviour
- Broadcast a film about the way clothes are made
- To raise people’s awareness
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Education
- Staff will be knowledgable
- Materials, production and Zara’s way of working
- Marketing tool
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Up-cycling
- Giving old clothes new life
- Visible workshop
- Changing consumer behaviour
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The Environmental PolicyThe Mission Statement:AT THE STORE
- We save energy.- The eco-friendly shop.- We produce less waste, and recycle.- Our commitment extends to all our staff.- An environmentally aware team.
Zara already uses:-Ecological fabrics -Organic cotton -PVC-free footwear
IN TRANSPORT- We use biodiesel fuel
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MaterialsThe new collection:uses more eco-friendly materials
uses new fabric composition
based on C2C prin-ciples, fibre-to-fibre recycling
biological loop
technical loop
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Conclusion
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