Z A R A

The original business idea was very simple. Link customer demand to manufacturing, and link manufacturing to distribution. That is

the idea we still live by.— José María Castellano Ríos, Inditex CEO

2007 Zara Home introduces Inditex’s first on-line store. Two new Spanish distribution hubs begin

operating in Meco (Madrid) and Onzonilla (León). Zara celebrates the launch in Florence (Italy) of Zara shop number 1,000, while Bershka and Pull & Bear each pass the 500-store mark. The Group opens establishments in four new markets: Croatia, Colombia, Guatemala and Oman. 2003

The first Zara Home outlets open, marking the launch of Inditex retailer No. 7. The Group opens Zara’s second distribution hub, Plataforma Europa, in Zaragoza, Spain, to complement the distribution centre in Arteixo (A Coruña, Spain). The Group celebrates its first store openings in Slovenia, Slovakia, Russia and Malaysia.

2002 Zara breaks ground on its new distribution hub in Zaragoza, Spain. The Group opens its first outlets

in Finland, Switzerland, El Salvador, the Dominican Republic and Singapore. The Group begins welcoming shoppers in the United States and France with stores in New York

(1989) and Paris (1990). 1985 Inditex is founded as the holding company of the group of businesses operating at the time. 1975 Zara traces its roots to this year’s opening of the first Zara store on a street in downtown A Coruña,

Spain. 1963-1974 Amancio Ortega Gaona, chairman and founder of Inditex, begins his career as a clothing

manufacturer.

Chronological development Of Z A R A

Zara Business Model

Operations

Information Technology

Conclusion

ZARA BUSINESS MODEL ;

Speed and Decision Making

Marketing, Merchandising and Advertisement

Financials and Growth

Skhuaban

Line up

Speed and Decision Making

% of SalesBenetton 3Diesel 4H&M 4Gap 5.5Macy’s 6

Zara 0.3

Advertisement Budgets of Retailers

Marketing, Merchandising and Advertisement

XX

Perceptual Map

Fashion Value

Pric

e

60%Spain

20%Europe 20%

Asia

Manufacturing Facility

Financials and Growth

OPERATIONS ;

Ordering Fullfilment Design and Manufacturing

INFORMATION TECHNOLOGY

Approaches and Organizations La Coruna Factories

Distribution Centers Stores

NECİP FAZIL KESKİNKILIÇ