Zappybaby.be - a mix of editorial and user generated content
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ZAPPYBABY.BEClo Willaerts
Gent, 3 december 2008
Sanoma Magazines Belgium
Sanoma Magazines Belgium
Bnox.be
social media specialist
Zappybaby.be timeline
2000/03: launch
2005/09: acquisition by Sanoma Magazines
2008/01: relaunch as the social network for young parents
What is Zappybaby?Zappybaby is an online community for young
parents:pregnancy -> 3yrs old
Profile & visitors
Profile:
young women (60% less than 34 years old)
high level of education
active (70% of them are working)
Visitors:
+/- 10k UV/day
3C model
contentcommunity commerce
Commerce
display advertising
site integrations
targeted e-mailings
contest sponsoring
Life stage community
The baby conspiracy 1/2
The baby conspiracy 2/2reality bites
Social media
Zappybaby capitalizes social media tools (e.g. blogs, photo sharing, video sharing to help young parents:
create their own content
communicate & share information
connect with each other on a local level
The Zappybaby profile pages and groups allow users to grow their own, powerful social network
Community roles
the “one percent rule”
content creators
content curators
content consumers
Forum
Zappypedia
Editorial
People
Blogs
Photo galleries
Videos
Distributing contentnavigation
“people strip” on top of all pages (forum incl)
editorial
“keuze van”
newsletter
tag cloud
Future?
Search Engine Optimisation: be more findable
Tag cloud: use natural terms
Viral potential: short urls
Social network: groups
Thank you
http://www.bnox.be
http://www.twitter.com/bnox
http://www.slideshare.net/bnox/
http://www.linkedin.com/in/clowillaerts
http://www.last.fm/user/CloWillaerts