Zappos - MaD Youth Forum - Hong Kong - 01-23-10

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Delivering Happiness Tony Hsieh – CEO [email protected] Follow me on Twitter: twitter.com/zappos “MaD” Youth Forum – Hong Kong January 23, 2010
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Transcript of Zappos - MaD Youth Forum - Hong Kong - 01-23-10

Page 1: Zappos - MaD Youth Forum - Hong Kong - 01-23-10

Delivering HappinessTony Hsieh – [email protected]

Follow me on Twitter: twitter.com/zappos

“MaD” Youth Forum – Hong KongJanuary 23, 2010

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Slide 2

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Slide 3

A Little About Me (Tony)

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Zappos at a GlanceCorporate Background

• Founded in 1999

• 1400 employees (half in Las Vegas headquarters, half in Kentucky) #23 in FORTUNE MAGAZINE’s “100 Best Companies To Work For” Highest debut for a newcomer in 2009

• Zappos is “Powered by Service” Providing the best online shopping experience possible. Fast, Free Shipping. Free return shipping. 365-day return policy. Fast fulfillment. Expedited delivery. Fast, friendly & expert customer service.

• Best selection Over 1,000 brands 5 million items in warehouse 100% of products inventoried (no drop ship).

• Zappos is a service company that happens to sell clothing, shoes, handbags, eyewear, watches (and eventually a bunch of other stuff).

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Slide 5

Power of repeat customers and word of mouth...

2000 2001 2002 2003 2004 2005 2006 2007 2008

Gross Sales 1.6 8.6 32 70 184 370 597 841 1014

$0

$200

$400

$600

$800

$1,000

Gro

ss S

ales

$M

's

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Slide 6

Owning the 3 C’s

Clothing

Customer Service

Culture

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Slide 7

Clothing

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Customer Service

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Culture

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Owning the 3 C’s:Clothing, Customer Service, Culture

Customer Service

Clothing

Culture

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ZapposDelivering Happiness

(customers and employees)

“People may not remember exactly what you did or what you said, but they will always

remember how you made them feel.”

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Slide 12

Building Great

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CULTURE“Committable Core Values”

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Zappos Core Values

1. Deliver WOW Through Service2. Embrace and Drive Change3. Create Fun and a Little Weirdness4. Be Adventurous, Creative, and Open-Minded5. Pursue Growth and Learning6. Build Open and Honest Relationships With Communication7. Build a Positive Team and Family Spirit8. Do More with Less9. Be Passionate and Determined10. Be Humble

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“That’s great for Zappos but it would never work at my

company…”

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It doesn’t matter what your core values are…as long as

you commit to them.

ALIGNMENT

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VISION“Whatever you’re thinking, think bigger.”

Does the vision have meaning?

Chase the vision, not the money…

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VISION

“Don’t chase the paper, chase the dream.”

Sean Combs aka “Puff Daddy” to rapperBiggie Smalls aka “Notorious B.I.G.”

in Notorious

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ENTREPRENEURS:

“What would you be passionate about doing for 10 years even if you never made a dime?”

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EMPLOYEES:

What’s the larger vision and greater purpose in

their work beyond money or profits?

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VISION

MOTIVATIONvs.

INSPIRATION

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TAKE A STEP BACKWhat is your goal in life?

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WHAT IS YOUR GOAL IN LIFE?

Grow Company

Get a Great Job

Boyfriend / Girlfriend Be Healthy

Retire Early Make Money Find Soul Mate Run Faster

Spend Time w/ Family Buy A Home Get Married Run A

Marathon

why? why? why? why?

why? why? why? why?

HAPPINESSwhy? why? why? why?

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RESEARCH HAS SHOWN:

HAPPINESSPeople are very bad at predicting what

will bring them sustained happiness.

“When I get ___, I will be happy.”

“When I achieve ___, I will be happy.”

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HAPPINESS:

• There is a SCIENCE behind many aspects of business including:• conversion• psychology of buying• direct marketing• customer acquisition metrics• repeat customer behavior, etc.

• What if you spent just 10% of your time studying and learning the SCIENCE of HAPPINESS?

• How much HAPPIER could you be?

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WHAT IS YOUR GOAL IN LIFE?

Grow Company

Get a Great Job

Boyfriend / Girlfriend Be Healthy

Retire Early Make Money Find Soul Mate Run Faster

Spend Time w/ Family Buy A Home Get Married Run A

Marathon

why? why? why? why?

why? why? why? why?

HAPPINESSwhy? why? why? why?

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A Few Different Frameworks of

HAPPINESS

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Perceived Control

Perceived Progress

Connectedness

Vision / Meaning(Being part of something bigger than yourself)

A FEW DIFFERENT FRAMEWORKS ON HAPPINESS:

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Maslow’s Hierarchy:

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Rock Star(Pleasure – chasing the next high)

Flow(Engagement – time flies)

Meaning /Higher Purpose(Being part of something bigger than yourself)

3 TYPES OF HAPPINESS

time

time

time

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RECOMMENDED BOOKS:

PEAKChip Conley

TRIBAL LEADERSHIPDave Logan, John King & Halee Fischer-Wright

FOUR HOUR WORK WEEKTim Ferriss

HAPPINESS HYPOTHESISJonathan Haidt

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Put a little Zappos in your day……some links to check out…

• Follow me on Twitter: @zapposhttp://twitter.com/zappos

• http://twitter.zappos.com (public mentions, employees)

• http://bit.ly/twitterbetter - “How Twitter Can Make You a Better (And Happier) Person”

• http://blogs.zappos.com (photos & videos of culture)

• http://about.zappos.com (more information about us & core values)

• http://www.zapposinsights.com (video Q&A, book recommendations)

• http://jobs.zappos.com (job opportunities)

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Put a little Zappos in your day……to contact me or get a tour…

• Email [email protected] for:

A copy of this presentation

Copies of our culture book (need physical mailing address)

• Go to http://tours.zappos.com for:

Tour of our offices when you’re next in Las Vegas (takes about 45-60 minutes)

We’ll pick you up from the airport or your hotel in a Zappos Shuttle!

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Profits

Passion

Purpose

GREAT BUSINESS

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HAPPINESS

time

time

time

GREAT BUSINESS

Profits

Passion

Purpose

Pleasure

Passion

Purpose

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What % of your time do you want to spend learning about the SCIENCE of HAPPINESS?

How can the SCIENCE of HAPPINESS help your business, your brand, and yourself?

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If the research shows that vision / meaning / higher purpose

leads to happiness…

What is your company’s higher purpose?

What is your higher purpose?

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Delivering HAPPINESS

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My new book is titled“Delivering Happiness”

To be published June 7, 2010Pre-order on Amazon.com!

http://www.amazon.com/Delivering-Happiness-Tony-Hsieh/dp/0446563048

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Delivering HappinessTony Hsieh – [email protected]

Follow me on Twitter: twitter.com/zappos

For Zappos HQ Tours, go tohttp://tours.zappos.com

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Slide 42

Legal and Financial Disclaimer

P.S. You might be wondering why we need to have a legal and financial disclaimer in this presentation, but you are still reading, so our lawyers, auditors and accountants would really like to make sure we make the following clarifications.

Although an audit was underway and almost done, the financial information presented in this slide show was unaudited. We made every effort to present the best information we had at the time.

Gross merchandise sales is a non-GAAP metric. We use it to express the total demand across all of our web sites and stores. This number measures the dollar value of the orders placed in the year before accruing for certain items such as returns, and it ignores certain timing cut-offs that are required by GAAP for revenue recognition purposes. If we were a public company, we would have to reconcile gross merchandise sales to the nearest GAAP metric (net sales), but we are currently a private company so the gross merchandise sales number should be viewed just as an interesting number that we want to share with our friends.

This presentation contains forward-looking statements that involve risks and uncertainties, as well as assumptions that, if they ever materialize or prove incorrect, could cause our results to differ materially from those expressed or implied by the forward-looking statements and assumptions. These risks and uncertainties include, but are not limited to, the risk of economic slowdown, the risk of over or underbuying, the risk of consumers not shopping online or at our web site at the rate we expected, the risk of supplier shortages, the risk of new or growing competition, the risk of a natural or some other type of disaster affecting our fulfillment operations or web servers, and the risk of the world generally coming to an end. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including statements of expectation or belief; and any statement of assumptions underlying any of the foregoing. Zappos.com assumes no obligation and does not intend to update these forward-looking statements.

Congratulations on making it through all the fine print. If you enjoy fine print, look for openings on our legal and finance team at jobs.zappos.com.