Zappos - Downtown Project - 3.2.15

137
ZAPPOS.COM DELIVERING HAPPINESS DOWNTOWN PROJECT

Transcript of Zappos - Downtown Project - 3.2.15

Page 1: Zappos - Downtown Project - 3.2.15

ZAPPOS.COM

DELIVERING HAPPINESS

DOWNTOWN PROJECT

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The Power of WOW

‘01 ‘02 ‘06‘03 ‘04 ‘05 ‘07‘00 ‘08

Gro

ss S

ale

s $

MM

$1,000

800

600

400

200

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THE #1 PRIORITY

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THE #1 PRIORITY

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CULTURETHE #1 PRIORITY

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CLOTHING, CUSTOMER SERVICE,

CULTURE

CULTURE

CUSTOMER EXPERIENCE

CLOTHING

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CLOTHING

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CUSTOMERSERVICE

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CULTURE

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CLOTHING, CUSTOMER SERVICE,

CULTURE

CULTURE

CUSTOMER EXPERIENCE

CLOTHING

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DELIVERING HAPPINESSCUSTOMERS & EMPLOYEES

“People will forget what you said.

People will forget what you did.

But people will never forget

how you made them feel.”

-MAYA ANGELOU

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Clothing

Customer Service

Company Culture

“a great brand is… ______”

WHAT’S NEXTDELIVERING HAPPINESS

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ZAPPOS.COM

http://media.glassdoor.com/m/7b/2c/00/f6/entrance-to-the-zappos-com-headquarter-office-in-henderson-nv-photo-by.jpg

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LAS VEGAS CITY HALL

http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg

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LAS VEGAS CITY HALL

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LAS VEGAS CITY HALL

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APPLE

http://www.techzek.com/wp-content/uploads/2011/09/apple_campus-1.jpg

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NIKE

http://standardatl.com/home/wp-content/uploads/2010/07/Nike_Campus_Tour_01.jpg

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GOOGLE

http://static.panoramio.com/photos/original/400729.jpg

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DOGGY DAY CARE

http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPG

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NYU CAMPUS

http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPG

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http://www.eatinglv.com/wordpress/wp-content/gallery/odettedowntown/chinatown-038-large.jpg

DOWNTOWN VEGASFREMONT EAST

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DOWNTOWN VEGASFREMONT EAST

http://www.lucyvegas.com/sites/default/files/griffin5.jpg

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DOWNTOWN VEGASFREMONT EAST

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http://roadjournals.viamagazine.com/wp-content/uploads/2011/05/The-Beat-Coffeehouse.jpg

DOWNTOWN VEGASFREMONT EAST

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DELIVERING HAPPINESSWHAT’S NEXT?

Clothing

Customer Service

Company Culture

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DELIVERING HAPPINESSWHAT’S NEXT?

Clothing

Customer Service

Company Culture

Community

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DOWNTOWN PROJECT

COLLISIONS

CO-LEARNINGCONNECTEDNESS

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DOWNTOWN PROJECT

$350M

$50M – Small businesses

$50M – Tech Startups

$50M – Education, Arts, Culture

$200M – Real Estate

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DOWNTOWN PROJECT

GOALS

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DOWNTOWN PROJECT

GOALS

• Live/Work/Play – Walking Distance

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DOWNTOWN PROJECT

GOALS

• Live/Work/Play – Walking Distance

• The Most Community-Focused

Large City in the World

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DOWNTOWN PROJECT

GOALS

• Live/Work/Play – Walking Distance

• The Most Community-Focused

Large City in the World

• The Co-Learning and Co-working

Capital of the World

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DOWNTOWN PROJECT

REFRAMING “COMMUNITY”

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DOWNTOWN PROJECT

REFRAMING “COMMUNITY”

• COLLISIONS

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DOWNTOWN PROJECT

REFRAMING “COMMUNITY”

• COLLISIONS

• CO-LEARNING

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DOWNTOWN PROJECT

REFRAMING “COMMUNITY”

• COLLISIONS

• CO-LEARNING

• CONNECTEDNESS

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DOWNTOWN PROJECT

REFRAMING “COMMUNITY”

• COLLISIONS

• CO-LEARNING

• CONNECTEDNESS

• DENSITY

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DOWNTOWN PROJECT

REFRAMING “COMMUNITY”

• COLLISIONS

• CO-LEARNING

• CONNECTEDNESS

• DENSITY

• DIVERSITY

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Accelerating

Collisions, Co-Learning, and Connectedness

THE BIG BET

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Accelerating

Collisions, Co-Learning, and Connectedness

…will lead to…

Happiness, Luckiness, Innovation, and

Productivity

THE BIG BET

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ROC

ROIVS

Instead of maximizing short-term ROI

(Return On Investment)…

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ROC

ROIVS

Instead of maximizing short-term ROI

(Return On Investment)…

We focus on maximizing long-term ROC

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ROC

ROIVS

Instead of maximizing short-term ROI

(Return On Investment)…

We focus on maximizing long-term ROC

(Return On Community)

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ROC

ROIVS

Instead of maximizing short-term ROI

(Return On Investment)…

We focus on maximizing long-term ROC

(Return On Community & Return on

Collisions)

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ROC & ROL

ROIVS

Instead of maximizing short-term ROI

(Return On Investment)…

We focus on maximizing long-term ROC

(Return On Community & Return on

Collisions)

and institutionalizing ROL

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ROC & ROL

Instead of maximizing short-term ROI

(Return On Investment)…

We focus on maximizing long-term ROC

(Return On Community & Return on

Collisions)

and institutionalizing ROL

(Return On Luck)

ROIVS

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ROC & ROL

Instead of maximizing short-term ROI

(Return On Investment)…

We focus on maximizing long-term ROC

(Return On Community & Return on

Collisions)

and institutionalizing ROL

(Return On Luck) – Accelerating Serendipity

ROIVS

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DOWNTOWN PROJECT

$350M

$50M – Small businesses

$50M – Tech Startups

$50M – Education, Arts, Culture

$200M – Real Estate

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$50M SMALL BUSINESS

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$50M SMALL BUSINESS

Criteria

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$50M SMALL BUSINESS

Criteria

Owner Operated - Passionate

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$50M SMALL BUSINESS

Criteria

Owner Operated - Passionate

Helps Promote Community & Collisions

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$50M SMALL BUSINESS

Criteria

Owner Operated - Passionate

Helps Promote Community & Collisions

Execution Ability

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$50M SMALL BUSINESS

Criteria

Owner Operated - Passionate

Helps Promote Community & Collisions

Execution Ability

Sustainable

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$50M SMALL BUSINESS

Criteria

Owner Operated - Passionate

Helps Promote Community & Collisions

Execution Ability

Sustainable

Unique or First or Best at Something

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$50M SMALL BUSINESS

Criteria

Owner Operated - Passionate

Helps Promote Community & Collisions

Execution Ability

Sustainable

Unique or First or Best at Something

Story-worthy

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NATALIE

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NATALIE

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NATALIE

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NATALIE

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NATALIE

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NATALIE

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SHIPPING CONTAINERS

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CONTAINER PARK

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CONTAINER PARK

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CONTAINER PARK

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CONTAINER PARK

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LVCK

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LVCK

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LVCK

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SHIPPING CONTAINERS

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MEDICAL CLINIC

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$50M TECH STARTUPS

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$50M TECH STARTUPS

https://twitter.com/VegasKramer/status/330833896574951424/photo/1

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$50M TECH STARTUPS

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SHIFT / PROJECT 100

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SHIFT / PROJECT 100

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http://bostinno.com/wp-content/uploads/2011/10/startup-sign.png

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CITY AS A STARTUP

http://bostinno.com/wp-content/uploads/2011/10/startup-sign.png

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$50M EDUCATION, ARTS, CULTURE

http://bostinno.com/wp-content/uploads/2011/10/startup-sign.png

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$50M EDUCATION, ARTS, CULTURE

http://photos.lasvegassun.com/media/img/photos/2013/08/27/0827NinthBridge13_t653.JPG?214bc4f9d9bd7c08c7d0f6599bb3328710e01e7b

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$50M EDUCATION, ARTS, CULTURE

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$50M EDUCATION, ARTS, CULTURE

http://www.vegasnews.com/wp-content/uploads/3_2_12_burn_vegas_kabik-131-9-588.jpg

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$50M EDUCATION, ARTS, CULTURE

http://mikerossart.net/images/mikeross_enter.jpg

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$50M EDUCATION, ARTS, CULTURE

http://www.vegasnews.com/wp-content/uploads/3_2_12_burn_vegas_kabik-131-9-588.jpg

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LIFE IS BEAUTIFUL

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LIFE IS BEAUTIFUL

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LIFE IS BEAUTIFUL

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LIFE IS BEAUTIFUL

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LIFE IS BEAUTIFUL

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$200M REAL ESTATE

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Productivity and innovation per resident

increases by 15%

(But not true for companies)

Accelerate serendipity > Accelerate learning

>

Accelerate productivity and innovation

WHEN CITIES DOUBLE IN SIZE

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1. Residential density of 100 residents/acre

2. Street-level activity for residents to collide

3. Culture of openness, collaboration,

creativity, and optimism

3 INGREDIENTS FOR

SERENDIPITY

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Maximize serendipitous interactions

Density in the office

Density in the city

Collisions vs. convenience

HOW TO ACCELERATE

LEARNING & INNOVATION

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LAS VEGAS CITY HALL

http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg

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DIVERSITY + DENSITY

1. Zappos employees

2. Tech Startup Community

3. Small Business Community

4. Fashion Community

5. Art and Music Communities

6. Other Passion Communities

7. Local Residents

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What is the value of a resident that is out

and about in the neighborhood?

RETURN ON COLLISIONS

ROC

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What is the value of a resident that is out

and about in the neighborhood?

3-4 hours/day

RETURN ON COLLISIONS

ROC

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What is the value of a resident that is out

and about in the neighborhood?

3-4 hours/day

x 7 days/week

RETURN ON COLLISIONS

ROC

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What is the value of a resident that is out

and about in the neighborhood?

3-4 hours/day

x 7 days/week

x 40 weeks/year

RETURN ON COLLISIONS

ROC

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What is the value of a resident that is out

and about in the neighborhood?

3-4 hours/day

x 7 days/week

x 40 weeks/year

= 1000 “collisionable” hours/year

RETURN ON COLLISIONS

ROC

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JAKE – FLINT & TINDER

http://images.fastcompany.com/upload/inline-Made-In-The-USA-Flint-And-Tinder-Undies-And-You-Will-Love-It-

b.jpg

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JAKE – FLINT & TINDER

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FASHION INCUBATORSTITCH FACTORY

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FASHION INCUBATORSTITCH FACTORY

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What is the value of a purposeful visitor that

contributes to community?

RETURN ON COLLISIONS

ROC

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What is the value of a purposeful visitor that

contributes to community?

12 hours/day

RETURN ON COLLISIONS

ROC

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What is the value of a purposeful visitor that

contributes to community?

12 hours/day

x 7 days/week

RETURN ON COLLISIONS

ROC

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What is the value of a purposeful visitor that

contributes to community?

12 hours/day

x 7 days/week

x 12 weeks/year

RETURN ON COLLISIONS

ROC

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What is the value of a purposeful visitor that

contributes to community?

12 hours/day

x 7 days/week

x 12 weeks/year

= 1000 “collisionable” hours/year

RETURN ON COLLISIONS

ROC

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RETURN ON COLLISIONS

ROC

“SUBSCRIB

E” TO DTLV

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1. 100 residents per acre

2. Street-level activity for residents to

collide

3. Culture of openness, collaboration,

creativity, and optimism

RETURN ON COLLISIONS

ROC

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1. 100 residents per acre

2. Street-level activity for residents to

collide

3. Culture of openness, collaboration,

creativity, and optimism

RETURN ON COLLISIONS

ROC

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100,000

RETURN ON COLLISIONS

ROC

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100,000 “collisionable”

RETURN ON COLLISIONS

ROC

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100,000 “collisionable” community

RETURN ON COLLISIONS

ROC

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100,000 “collisionable” community hours

RETURN ON COLLISIONS

ROC

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100,000 “collisionable” community hours

per

RETURN ON COLLISIONS

ROC

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100,000 “collisionable” community hours

per acre

RETURN ON COLLISIONS

ROC

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100,000 “collisionable” community hours

per acre per

RETURN ON COLLISIONS

ROC

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100,000 “collisionable” community hours

per acre per year

RETURN ON COLLISIONS

ROC

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100,000 “collisionable” community hours

per acre per year

RETURN ON COLLISIONS

ROC

2.3 COLLISIONABLE

HOURS

PER SQUARE FOOT

PER YEAR

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Accelerate:

1. Collisions

2. Co-Learning

3. Connectedness

And everything else will fall into place…

(productivity, innovation, growth, happiness)

What will people say about downtown?

THE BIG BET

3 GUIDING PRINCIPLES

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ZAPPOS, DELIVERING

HAPPINESS, DOWNTOWN PROJECT

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https://www.facebook.com/photo.php?fbid=533076913404671&set=a.429177383794625.90218.427192853993078

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50% OF HUMANS LIVE IN

CITIES

https://www.facebook.com/photo.php?fbid=533076913404671&set=a.429177383794625.90218.427192853993078

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75% WILL LIVE IN CITIES IN

OUR LIFETIME

https://www.facebook.com/photo.php?fbid=533076913404671&set=a.429177383794625.90218.427192853993078

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THE 4 MINUTE MILE

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THE 4 MINUTE MILE

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MORE INFO

For a copy of this presentation:

[email protected]

For more information:

www.downtownproject.com

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A GREAT

BRAND

is a story that never

stops unfolding.

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is a story that never

stops unfolding.

A GREAT

BRANDCOMPANY

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A GREAT

BRAND

COMPANYCITY

is a story that never

stops unfolding.

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A GREAT

BRAND

COMPANY

CITYCOMMUNITY

is a story that never

stops unfolding.

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MORE INFO

For a copy of this presentation:

[email protected]

For more information:

www.downtownproject.com