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Zapak Digital Entertainment Limited
The fastest growing Entertainment Business
Globally
The Video Games Industry
Zapak Digital Entertainment Limited
Growth RatesGlobal Entertainment Industry Annual Compounded
rate2007 - 2011
Estimates as per PWC Media Outlook ‘07-’11
11.40%
5.50%
6.60%
5.30%
0.00%
2.00%
4.00%
6.00%
8.00%
10.00%
12.00%
Filmed Entertainment Television Networks Recorded Music Video Games
Growing at twice the rate of any other
major Entertainment Category
Growing at twice the rate of any other
major Entertainment Category
Zapak Digital Entertainment Limited
Global Entertainment Industry Size estimated for 2012
Estimates as per PWC Media Outlook ‘08-’12
US$ Bn in 2012
111
310
64 68
0
50
100
150
200
250
300
350
Filmed Entertainment Television Netw orks Recorded Music Video Games
Video Games Bigger than Music Industry
globally by 2012
Video Games Bigger than Music Industry
globally by 2012
Zapak Digital Entertainment Limited
28
35
8
14
7
14
4 4
0
5
10
15
20
25
30
35
Console Games Online Games Wireless Games PC Games
2008
2012(Est)
Size of the Video Games Market
Estimates in Billion US$
CAGR 19%CAGR 19%
Estimates as per PWC Media Outlook ‘08-’12
CAGR 7%CAGR 7%
CAGR 17%CAGR 17%
CAGR -1%CAGR -1%
Zapak Digital Entertainment Limited
Key Online Gaming Markets
BRIC COUNTRIES
US$ in Millions 2003 2006 2010
USA 420 1800 3060
Korea 500 1400 2600
China 350 530 2800
Russia N/A 350 1000
Brazil N/A 125 850
Zapak Digital Entertainment Limited
Zapak EstimatesOnline games Industry India
CHINA 2003 2006
Internet Users in China (Millions) 79 137
Online Gamers in (China Millions) 17 46
Penetration of Online Gamers to total Internet Users 22% 34%
Revenue in US$ (Millions) 350 1280
INDIA 2010 2012
Internet Users in India (Millions) 108 170
Online Gamers in India (Millions) 20 40
Penetration of Online Gamers to total Internet Users 19% 24%
Revenue in US$ (Millions) 100 350
Zapak Digital Entertainment Limited
Convert Internet User/non-gamer to Online Gamer
Create Shared Access Provide Physical Distribution and Payment Products
Zapak’s Strategy - Dominating The Gaming Value
Chain
Provide World Class Content
SHANDA ENTERTAINMENT