zanox affiliate marketing and trends 2016 at Shenet
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SHENET PRESENTATION
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Transcript of zanox affiliate marketing and trends 2016 at Shenet
SHENETPRESENTATION
TRENDS 2016
WHAT WON’T HAPPEN 2016?◦ Ad blocking wont’ get resolved◦ Viewability won’t get solved◦ Facebook won’t kill YouTube◦ Young people won’t abandon Facebook in droves
◦ Digital spend won’t surpass TV… yet
WHAT WILL HAPPEN 2016?◦ The voice of the consumer will be heard◦ Mobile payments will take off◦ m-commerce will move down the funnel◦ Facebook will become nearly entirely mobile
◦ Millenials & centennials will be OK with releasing even more data
INSTAGRAM ADS
◦ Action buttons: Buttons such as “learn more” and “buy now” will bring direct-response advertising to Instagram.
◦ Ads API: Advertisers will be able to place ads via API partners as well as directly on Instagram.
◦ Targeting: Facebook-style ad targeting will become available, including Custom Audiences.
◦ Measurement parity: Advertisers will be able to use measurement tools similar to what they use on Facebook.
Snapchat users in Sweden
Content Marketing
AFFILIATE MARKETING
THE ZANOX GROUP
THE ZANOX GROUP
Europe‘s Leading Performance Marketing Network Performance Agency
ZANOX GROUP52.5 %
47.5 %
OUR OFFICES
AFFILIATE MARKETING
100 SEK
30 SEK
130 SEK
publisher commission
network fee total cost
NETWORK VERTICALSEditorial &Shopping Directories
PriceComparison
E-Mail& Display
Blogs & Blog
NetworksVouchers & Cashback
3rd Party Publishers
&Tech
partners
RETAIL
OTHER INDUSTRIESAdvertisers Publishers
DEVELOPMENT PERFORMANCE
Jan Feb Mar0
200
400
600
800
1000
1200
382
7341058
• Ramp up three first months of the program
SEASONAL CALENDAR
EDITORIAL CONTENT
SHOP THE LOOK
CASHBACK
CupoNationExamples of exposure in Social Media, at the website and in Newsletters
During the period publisher commission was decreased from 10% to 5%.
WoW compared to weeks before offer
VOUCHER WITH 10% DISCOUNT
RETAIL CASEDuring 2014 affiliate marketing* generated 7 979 850€ in turnover made from 118 589 sales in the Nordics. 372 publishers sent traffic to the Advertiser thereof 246 generated sales. *Affiliate marketing stand for appr. 30% of the Advertisers online sales
ANY QUESTIONS?Contact
Maryem NasriKey Account Manager
ZANOX | Kammakargatan 9A | 111 40 StockholmTelephone +46 (0)72 065 84 07 | [email protected] | www.zanox.com
THE VOICE OF THE CONSUMER
MARKETERS WILL JOIN THE CONVERSATION
Mobile payments
will take off
MOBILE COMMERCE WILL MOVE DOWN THE
FUNNEL
MILLENIALS AND CENTENNIALS
WILL BE OK WITH RELEASING MORE
DATA
ADBLOCKING WON’T GET SOLVED IN
2016
VIEABILITY WON’T GET
SOLVED
FACEBOOK WON’T KILL YOUTUBE
YOUNG PEOPLE WON’T
ABANDON FACEBOOK IN
DROVES
Cross-Border
Cross-border buying
Interaction Rich Media Display Ads
CTR Digital Display Ads
