ZALES WEDDING COLLECTION The Perfect Moment...

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101010851_01 Brown+Partners

2010 Bridal

CMYK+PMS BLACK

7.75" X 8"

1/8"

ZALES

ZALES WEDDING COLLECTION

The Perfect Moment Begins Here.

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2010 Bridal

CMYK+PMS BLACK

7.75" X 8"

1/8"

ZALES

Diamond carat weights (CT.) represent the approximate total weight (T.W.) of all diamonds in each setting and may vary no more than .07 below the stated weight.

Prices shown reflect additional savings. Merchandise enlarged to show detail and may not always be exactly as pictured. Merchandise may not be available in all stores or on Zales.com.

Zales, The Diamond Store, has

been America’s jeweler since 1924. Through

the years, we have helped more couples say

“I Love You” than any other jeweler. It is our

expertise, knowledge and size that enables

us to bring you the most exquisite diamonds

from around the globe, at the right value

for you. When you are ready to make your

commitment, Zales will be there to help

you with your diamond purchase. That’s our

commitment to you. We can help you get it

brilliantly, perfectly right.

Enhance Your Love Bridal Collection, Exclusively Ours

For more from our collection, see Page 4.

A

B

C

From the cover: Exclusively Ours.

TOP $2999.99, 1 3/4 CT. T.W.

BOTTOM $2999.99, 1 1/4 CT. T.W.

All in 14K gold.

Our Best Selection. Our Best Value.

Our Promise To You.

A $3699.99, 2 CT. T.W.

B $1999.99, 1 CT. T.W.

C $2999.99, 2 CT. T.W.

All in 14K gold.

2

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2010 Bridal

CMYK+PMS BLACK

7.75" X 8"

1/8"

ZALES

com.

Celebration Diamond®, Exclusively Ours

The exclusive Celebration

Diamond® is a 102-facet cut

so stunning, so brilliant,

it will leave you breathless.

Solitaire rings in 18K gold

and platinum, available in

round, princess or cushion-cut.

For more from our collection,

see Pages 6 and 7.

A $5995, 1 Carat

B $5995, 1 Carat

C $6495, 1 Carat

All in 18K gold and platinum.

B

A

C

3

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2010 Bridal

CMYK+PMS BLACK

7.75" X 8"

1/8"

ZALES

E

E

B

C

A

D

A

A distinctive collection of

bridal rings that nest the

delicate engagement ring

into the wedding band for

a look of pure elegance.

Pric

Diamond Engagement

Insert Ring Sets

A $1999.99, 1 1/2 CT. T.W.

B $2999.99, 2 CT. T.W.

C $3699.99, 2 CT. T.W.

D $1999.99, 1 CT. T.W.

E $2699.99, 1 5/8 CT. T.W.

All in 14K gold.

Enhance Your Love Bridal Collection, Exclusively Ours

4

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2010 Bridal

CMYK+PMS BLACK

7.75" X 8"

1/8"

ZALES

A $1999.99 - $3999.99,

1 1/4 - 2 CT. T.W.

B $4299.99, 2 CT. T.W.

C $1999.99, 7/8 CT. T.W.◆‡

D $549.99, 1/5 CT. T.W.◆

E $2999.99, 2 CT. T.W.◆

F $599.99, 3/8 CT. T.W.◆

G $599.99, 1/3 CT. T.W.◆

H $999.99, 1/2 CT. T.W.◆

J $2999.99, 1 3/4 CT. T.W.◆

K $2999.99, 1 1/2 CT. T.W.◆‡

B

A

B

E

C

D

F

G

J

K

Breathtaking diamond solitaires surrounded by dazzling diamonds are classic and romantic.

H

“He got on his knees and handed me a gorgeous engagement ring. He told me that he would always love me and be

there for me, and couldn’t wait to spend the rest of his life [with me].”

Fontana, California



5

◆Exclusively Ours. ‡Includes an official certificate that authenticates the quality of your diamond purchase.All in 14K gold.

ment

ts

. T.W.

.

.

.

. T.W.

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2010 Bridal

CMYK+PMS BLACK

7.75" X 8"

1/8"

ZALES

100 Day Risk-Free Return PolicySurprise her, worry-free. If she absolutely doesn’t love it, you have 100 days to return your purchase

for a FULL refund. No questions asked.See store for details.

To exemplify Zales diamond expertise, we created

a diamond more dazzling and more breathtaking

than any other – the Celebration Diamond®. We

commissioned the industry’s foremost diamond

artisans. After two years, those artisans, with

generations of experience crafting the world’s most

exquisite diamonds, perfected a design that we bring

exclusively to you.

6

Cele

Only a

Celebr

we pro

Cut I

Well-cu

are full

102 fac

becaus

more b

The pr

propor

painsta

within,

to maxi

I

Celebrate The Moment.

“Wow. What a ring! Absolutely beautiful. My fi ancée doesn’t go an

hour without getting a compliment!”

Titusville, Florida

A $2995, 1 CT. T.W.

B $2995, 1 CT. T.W.

C $5495, 1 1/2 CT. T.W.

D $6495, 1 1/4 CT. T.W.*

E $995, 1/2 CT. T.W.

F $4995, 1 CT. T.W.

G $995, 1/2 CT. T.W.

H $995, 1/2 CT. T.W.

A

G

H

B C

E

F

D

PricAll in 18K gold.

*Only center stone is Celebration Diamond.

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2010 Bridal

CMYK+PMS BLACK

7.75" X 8"

1/8"

ZALES

ated

aking

. We

ond

with

most

bring

Certifi ed Quality:Each exclusive Celebration Diamond has been

certifi ed for the four C’s (cut, color, clarity, and

carat weight) and graded for polish and symmetry.

All information about your diamond, including

measurements, is provided to you on a Diamond

Grading Report specifi c to your diamond.

Cut:

Diamond shapes may not be available in all carat weights and all carat weights may not be available in all stores.

7

Celebration Diamonds Start With Only The Finest Diamonds

Only a very few, less than 1% of all diamonds, are special enough to become

Celebration Diamonds. When we do fi nd those rarest of diamonds, only then do

we proceed to the stage that makes a Celebration Diamond truly unique: its cut.

Cut Is The Most Important “C” Of The 4 C’s

Well-cut diamonds maximize brilliance and light dispersion – quite simply, they

are full of fi re. Every Celebration Diamond is cut to exacting precision with

102 facets, almost twice those of standard 58-facet round brilliant diamonds,

because more facets mean the Celebration Diamond has more dispersion and

more brilliance.

The proprietary and patented cut of the Celebration Diamond requires the

proportions of the diamond to be absolutely exact. Much like a sculptor

painstakingly removes the marble with a chisel to reveal the masterpiece deep

within, we may lose up to half the weight of the diamond in the process in order

to maximize the Celebration Diamond’s brilliance and sparkle.

How A Diamond Reflects LightIt is the cut that enables a diamond to make the best use of light.

1. Well Cut - Light is reflected from one facet to another and then disperses through the top of the diamond.

2. Too Deep - Light escapes through the opposite side of the pavilion.

3. Too Shallow - Light passes through the pavilion before it can be reflected.

.

D



U.S. patent #528,460

Princess-Cut

Top View Bottom View Side View

Cushion-Cut

Side View

Round-Cut

Top View Bottom View

Bottom ViewTop View

Side View

Clarity:Diamond clarity is a term used to describe the

absence or presence of internal characteristics,

called inclusions. The Celebration Diamond has

a minimum SI2 clarity.

Carat Weight: The Celebration Diamond

solitaire is available in

round, princess-cut or

cushion-cut in sizes

ranging from one-half to

three carats.

(IF) Internally Flawless

(VVS) Very Very Slight Inclusions

(VS) Very Slight Inclusions

(SI) Slight Inclusions

(I) Inclusions (clearly visible)

The Celebration Diamond

IF VVS1-2 I1 I2 I3VS1-2

SI1-2

Color:The whiter the diamond, the greater its value.

The Celebration Diamond is near colorless with

a minimum I color.

Faint Yellow

Very Light Yellow

Light Yellow

Colorless

K - M

N - R

S - Z

D - F

G - J Near ColorlessThe Celebration Diamond

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2010 Bridal

CMYK+PMS BLACK

7.75" X 8"

1/8"

ZALES

A

B

C

G

D

H

E

A

A $599, 3/8 CT. T.W.

B $499 - $799,

1/4 - 1/2 CT. T.W.

C $799, 1/2 CT. T.W.

D $499 - $699,

1/4 - 1/2 CT. T.W.

E $499, 1/4 CT. T.W.

F $499, 1/4 CT. T.W.

G $599, 1/4 CT. T.W.

H $1299, 1 CT. T.W.

J $699, 1/3 CT. T.W.

K $899, 1/2 CT. T.W.

The

A-C Ro

or yell

in

Set off your solitaire with the brilliance of more diamonds. The exceptional sparkle of your Zales diamond and

elaborate design of our solitaire enhancers create perfection in a bridal ensemble. Solitaires sold separately.

N

cer

A B C D E

F G H J K

F

J

K

8



All in 14K gold.‡Include▼Denot

$3

$4

$5

$9

$1

$2

$5

$9

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2010 Bridal

CMYK+PMS BLACK

7.75" X 8"

1/8"

ZALES

G

F

Diamond Solitaire Rings And

Solitaire Enhancers

B

A

D

E

Your Choice

F-G Round or princess-cut,

certifi ed near colorless.

$1999, 1 CT. T.W., 14K gold.

There is nothing so classically elegant

as a diamond solitaire to represent the

promise of everlasting love.

The Classic Collection

Your Choice

A-C Round-cut in 14K white

or yellow gold. Princess-cut

in 14K white gold.

The Superior Collection

All independently certifi ed.

Your Choice

D-E Round or princess-cut

in 14K white gold.

$1499, 1/2 Carat

$2499, 3/4 Carat

$4499, 1 Carat

$5999, 1 1/4 Carat

$7999, 1 1/2 Carat

$14,999, 2 Carat

nd

y.

The Classic CollectionNear colorless diamonds offering quality and value.

The Superior CollectionHand-selected, near colorless independently

certifi ed diamonds with outstanding clarity and color.

C

K

9

com.

‡Includes an official certificate that authenticates the quality of your diamond purchase. ▼Denotes white gold only. *Also available in marquise-cut. 1/3 carat marquise, $699

$349, 1/5 Carat▼

$449, 1/4 Carat ▼

$549, 1/3 Carat*

$999, 1/2 Carat‡

$1499, 5/8 Carat▼‡

$2999, 1 Carat‡*

$5999, 1 1/2 Carat‡

$9999, 2 Carat▼‡

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2010 Bridal

CMYK+PMS BLACK

7.75" X 8"

1/8"

ZALES

Stunning diamond engagement rings, some paired

with matching wedding bands to refl ect your personal style.

The Classic Bridal Collection

A-D Your Choice

$1999.99, 1 CT. T.W.◆

E $2999.99, 1 1/2 CT. T.W.◆

F $2499, 1 1/2 CT. T.W.

G-K Your Choice

$899.99, 1/2 CT. T.W.◆

L $2499.99, 1 1/2 CT. T.W.

M $1299, 1 CT. T.W.

Also in yellow gold.

N $499 - $699,

1/8 - 1/3 CT. T.W.‡*

P $1299.99 - $3499.99,

1/2 - 1 CT. T.W.‡*

R $2999.99, 1 1/4 CT. T.W.◆

S $999.99 - $1899.99,

1/2 - 1 CT. T.W.

T $1899.99, 1 CT. T.W.

U $5499.99, 3 CT. T.W.◆

V $2999.99 - $3999.99,

2 - 3 CT. T.W.

W $899.99 - $1599.99,

1/2 - 1 CT. T.W.

Also in white gold.

X $749.99, 1/4 CT. T.W.†

A

B

C

GH

J K

L

D

E

F

thot



10

◆Exclusively Ours. ‡Includes an official certificate that authenticates the quality of your diamond purchase.All in 14K gold, unless indicated. †Denotes 10K gold. *Denotes 18K gold.

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2010 Bridal

CMYK+PMS BLACK

7.75" X 8"

1/8"

ZALES

L

M

R

PN

U

W

S

T

F

V

X

“Throughout our 54 years of marriage, we have become more

than husband and wife, we are each other’s best friend and soul mates.”

Spencer, Iowa

com.

11

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2010 Bridal

CMYK+PMS BLACK

7.75" X 8"

1/8"

ZALES

Tell the perfect love story of your past, your present and your future

with a three-stone diamond ring from the Zales signature engraved collection.

A

C

B

A-

C

D

K

Pric

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2010 Bridal

CMYK+PMS BLACK

7.75" X 8"

1/8"

ZALES

Your Past, Your Present, Your FutureThree-Stone Diamond Rings

A-B Your Choice

$699.99 - $1499.99,

1/2 - 1 CT. T.W.

C $1999.99 - $3999.99,

1 - 1 1/2 CT. T.W.

D $1899.99, 1 CT. T.W.◆

E $1499.99, 3/4 CT. T.W.◆

F-G Your Choice

$1299.99, 1 CT. T.W.

H-J Your Choice

$1699.99, 1 CT. T.W.

K $2499.99, 1 1/2 CT. T.W.‡

L-N Your Choice

$1999.99 - $5499.99,

1 1/2 - 3 CT. T.W.◆

F

H

E

D

K

N

L

M

“I married my high school sweetheart ... we will celebrate our

25th wedding anniversary. I want to do something really special for her.”

Scottsboro, Alabama



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G

J

◆Exclusively Ours. ‡Includes an official certificate that authenticates the quality of your diamond purchase.All in 14K gold.

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2010 Bridal

CMYK+PMS BLACK

7.75" X 8"

1/8"

ZALES

The Contemporary Bridal Collection

C

J

Lifetime Diamond CommitmentLose your diamond? We’ll replace it at no

extra charge. See store for details.

“I g

Pric

14

A

B

Elegant diamonds crafted in contemporary settings offer big,

bold looks at a great value.

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2010 Bridal

CMYK+PMS BLACK

7.75" X 8"

1/8"

ZALES

A-B Your Choice

$4999.99, 4 CT. T.W.

C-D Your Choice

$1299.99, 1 1/4 CT. T.W.◆

E $1599.99, 1 1/8 CT. T.W.◆

F $1799.99, 1 1/2 CT. T.W.◆

G $1299.99 - $3999.99,

1 - 3 CT. T.W.

H $999.99 - $3999.99,

3/4 - 3 CT. T.W.

J-K Your Choice

$599.99 - $999.99,

1/2 - 1 CT. T.W.

L $1699.99 - $2699.99,

1 1/4 - 2 CT. T.W.◆

M $999.99, 3/4 CT. T.W.◆

C

D

E

F

G

H

J

K

L

M

“I got the perfect ring to go along with the perfect fi ancé.”

Fort Smith, Arkansas



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◆Exclusively Ours. All in 14K gold.

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2010 Bridal

CMYK+PMS BLACK

7.75" X 8"

1/8"

ZALES

B

A

C

D

E

The wedding band is the

ultimate symbol of commitment

between two people in love.

The Classic WeddingBand Collection

A

A-C Your Choice

$59.99 - $399.99,

Available in 10K and

14K white or yellow

gold, 2mm - 6mm.

D $299, 10K gold

E $899.99, 14K gold

16

Pric

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2010 Bridal

CMYK+PMS BLACK

7.75" X 8"

1/8"

ZALES

A

B

C

D

E

F

G

H

J

A-B Your Choice

$199† - $1199,

1/4 - 1 CT. T.W.

C $199 - $999,

1/6 - 1 CT. T.W.

D-E Your Choice

$399 - $1199,

1/4 - 1 CT. T.W.

F $299, 1/2 CT. T.W.◆†

G $899, 2 CT. T.W.†

H $599, 1 CT. T.W.

J $599, 1 CT. T.W.†

The Ladies’ Diamond Wedding Band Collection

“I love how the stones are classic cuts arranged in a contemporary style.”

Charleston, South Carolina

17



◆Exclusively Ours. All in 14K gold, unless indicated. †Denotes 10K gold.

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2010 Bridal

CMYK+PMS BLACK

7.75" X 8"

1/8"

ZALES

The Men’s Diamond Wedding

Band Collection

B

E

F

G

H

F

A

Hightungstactiv

i

A

For algood

Easy Payment OptionsOur affordable credit options make it easy to

buy, as well as our exclusive Ten for Ten Layaway Plan: Put 10% down and pay the rest in ten equal

monthly payments. Jewelry buying made easy. See store for details.

With your choice of classic diamond designs

or contemporary metals, Zales has

the wedding band to fi t his personal style.

18

PricAll in 14K gold, unless indicated. †Denotes 10K gold.

A-B Your Choice

$199, 1/10 CT. T.W.†

C-F Your Choice

$599 - $1499,

1/4 - 1 CT. T.W.

G $599 - $1799,

1/4 - 1 CT. T.W.

H $599 - $1699,

1/4 - 1 CT. T.W.

C

D

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2010 Bridal

CMYK+PMS BLACK

7.75" X 8"

1/8"

ZALES

F

F

G

A

B

C

D

H

J

K

M

L

NEW Cobalt

Cobalt is sleek and contemporary in a bold look of “bright white”

as a man’s wedding band.

Tungsten

Highly durable and scratch-resistant, tungsten makes a great choice for your active guy. Select styles now available

in classic gray, black or white.

Stainless Steel

For all-purpose durability and rugged good looks, choose from our popular

stainless steel collection.

Titanium

Titanium is super lightweight and hypoallergenic, making it comfortable and easy to wear.

E

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A $249, 1/6 CT. T.W., Stainless Steel

B $119, Stainless Steel

C-D Your Choice

$199, Cobalt

E $249, 1/10 Carat, Cobalt

F-H Your Choice

$299, Tungsten

J $399, 1/10 CT. T.W., Tungsten

K $299, Tungsten

L $99, Titanium

M $119, Titanium

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2010 Bridal

CMYK+PMS BLACK

7.75" X 8"

1/8"

ZALES

Zales. The Diamond Store.Since 1924, we have helped more couples say

“I love you” than any other jewelry store.

A $1499.99, 5/8 CT. T.W.◆

B $1499.99, 5/8 CT. T.W.◆

C $199-$999, 1/6 - 1 CT. T.W.◆Exclusively Ours. All in 14K gold.

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*See store for details. Prices shown are valid through December 24, 2010. Merchandise selection at each store may vary and all styles may not be available on the Zales.com website. Diamond carat weights (CT.) represent the approximate total weight (T.W.) of all diamonds in each setting and may vary no more than .07 below the stated weight. Typographic errors are subject to correction. Merchandise enlarged to show detail and may not always be exactly as pictured. All advertised prices are subject to the addition of applicable fees and state, local and other taxes.

For our largest selection of jewelry, shop Zales.com.

Always FREE shipping on purchases of $149 or more.

Experience The Zales Difference

Right SelectionAs one of the best known names in fi ne

jewelry, Zales offers the right selection of fi ne jewelry and watches so you are sure to fi nd

exactly what you are looking for.

Right ValueBecause we are Zales, The Diamond Store,

we are confi dent that you will always fi nd the right piece of fi ne jewelry, in the right quality

and value to meet your budget.

100 Day Risk-Free Return PolicySurprise her with the perfect ring worry-free.

If she absolutely doesn’t love it, you have 100 days to return your purchase for a FULL

refund. No questions asked.*

Convenient ShoppingWith stores nationwide, there is always a Zales near you. Shop our largest jewelry

store anytime at Zales.com.

Lifetime Diamond CommitmentLose your diamond? We’ll replace it

at no extra charge.*

Easy Credit OptionsOur affordable credit options

make it easy to buy.*

Exclusive Ten for Ten Layaway Plan

Put 10% down and pay the rest in ten equal monthly payments.

Jewelry buying made easy.*

Upgrade Your Diamond on ZalesIf at any time you wish to upgrade your Zales diamond ring, we will let you put the original purchase price towards your new diamond.*

Design Your Own Ring Exclusively Online At Zales.com

Visit our Prestige Diamond Collection and create a one-of-a-kind diamond

engagement ring, wedding or anniversary band.

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ZALES WEDDING COLLECTION The Perfect Moment...

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