Internship Report

Internship Report-Marketing

Project Name: Internship report on JS bank limited OkaraSubmitted to: Prof, Ijaz RasoolSubmitted by: Zahid HussainRoll No. 0045

Dedicated ToOur loving parents&Respectable Teachers

Whose endless support and kindness is beyond expression and words may not just be enough to express our gratitude.Acknowledgement

ACKNOWLEDGEMENTAcknowledgementWe are thankful to God Almighty who enables us to accomplish this task with due care. We also want to pay attribute to our worthy teachers who are the main source of enlighten to our mind. We are thankful to them as they prepared us for looking at the matters of life widely with open minds. This research is one of the sources of giving us knowledge about Brief analysis on JS bank LimitedWe are especially thankful to our honorable teacher who provides us guidance whenever we feel some difficulty. His knowledge, approach and professionalism have always inspired us and helped us understand, analyze and solve problems in a practical manner. I am also thankful to Punjab University of Lahore Pakistan who provide us a platform to polish our skill and provide a quality of education in our door step. We must mention our dear respondents for their co-operation because without their co-operation it was not possible for us to complete this research. The completion of this research project is a result of hard work.I am thankful to all of my class fellows and friends whom cheerfulness and guidance is an asset for me .I am especially thankful to the bank staff and particularly.

M.Ehsan Cheema Area ManagerMuhammad AsifOperation ManagerM.Basharat Tufail Relationship ManagerM.Javad Ashiq Relationship ManagerM.Faisal Jahangir Assistant Relationship ManagerMuhammad Naveed Agriculture Loaning OfficerMuhammad Irfan Cash OfficerZahid HussainMBA 3 years (Marketing) EXECUTIVE SUMMARYIn MBA the internship program is very compulsory for regular students and without the internship program the degree is not complete and the concepts that I learn during the study it is very important for me to learn all the concepts practically associated with any organization and learn the practical concepts.I selected JS bank and decided to do internship in this bank. This report is Brief Marketing analysis of JS bank And our research objective is to share our practical experience of professional life Which I got during the internship period the research is based on our findings which I gather during the period and personnel observation the primary source is interview survey and personnel observation during the internship and secondary source I read news paper article text books and internet .This report is brief description and summery of our work which I perform during eight week in JS bank limited Grain market Ravi road Okara during the period I worked in customer service , cash clearing account and marketing department..It was a great experience for me to work in this organization.My theoretical knowledge about my subjects became potent and strong with the help of practical implication.When I work in different departments of JS Bank limited I see that what is done in different departments and how the work is done in departments during the internship I collect data about the main clients of bank and more I see how the marketing is done in JS bank limited and see the segmentation strategy, what is the target market of the JS bank, positioning strategy, promotional strategy and other strategies. I also collect data about the function of sale department and see how the sale department is work. During the period I saw the strength of the organization is good dynamic environment large deposit automatic operation online banking and the weakness which is affecting the image of the bank is short number of branches short number of employee no job speciation and satisfaction and centralize decision making to overcome these weakness the top management need to focus on internal and external factor which affecting the bank and increase number of branches and employee and give special training to employee to perform their well and it should expand to other branches the bank should also increase their marketing activities to promote their product and service both local and domestic level and lunch different kind promotion scheme such like sale promotion public relation and publicity if JS bank limited Grain Market Ravi road Okara follow these guideline and overcome their weakness it will achieve the new ways of success.Internship Completion LetterTABLE OF CONTENTS

Sr.No.Page No.

1.History of Bank 09

2.Types of Bank 10

3.Evolution of Banking 11

4.Commercial Banking In Pakistan 13

5.Profile Of JS Bank 14

6.Over View Of JSBank 15

7.Nature of the Organization 16

8.Organization Structure 17

9.Objective of Studying the Organization 18

10.JS Bank Goals 19

11.Core Values 19

12.Business Volume of JS Bank 20

13.Product and Services 21

14.Major Customer of JS Bank 36

15.Competitor of JS Bank 36

16.Organization Structure 37

17.Functions & Responsibility Of Various Departments38

18.Structure of the Finance Department 46

19.Recruitment Process 48

20.Training & Development 49

21.Number Of Employees 50

22.Coments on the Organizational Structure 50

23.My Training Department in JS Bank 52

24.Structure of the Marketing Department 53

25.Marketing Department in JS Bank 62

26.Marketing Operation 62

27.Function of Marketing Department 64

28.Segmentation Strategy 65

29.Target Marketing Strategy 66

30.Product Planning,Development & Management 67

31.Positioning 68

32.Pricing Strategy 69

33.Distribution Strategy 70

34.Promotion Strategy 71

35.Structure Of Sales Departments 73

36.Department Hierarchy 74

37.Sales Operation 74

38.Functions of Sales Department 75

39.Types of Selling 77

40.Customer Service Department 78

41.Process of Developing Relation with Customer 78

42.Techniques of Relating the Customer 79

43.Techniques of Attracting new Customer 80

44.Critical Analysis 81

45.SWOT Analysis Of JS Bank 83

46.PEST Analysis 85

47.Conclusion & Suggestion 87

48.If I Am Manager 89

49.Bibliogrphy 91

History of BankIt has not so far been decided as to how the word Bank originated. Some authors opine that this word is derived from the words Bancus or Banque which mean a bench.Other authorities hold the opinion that the word Bank is derivedfrom the German word Back, which means joint stock fund. It is therefore, not possible to decideas to which of the opinionis correct, for no record is available to ascertain the validity of any of the opinions. The term bank is being used for a long time yet it hasno precise definition. The basic reason is that the banks perform not just one but many types of functions originally the bankswere supposed to make short term loans to thetraders only.The banks nownot only make short term loans to the formers, traders , industrialist etc. But also invest in awide variety of long term earning assets. The commercial banks also undertake and execute trust, deal in stock, shares and debentures, issue guaranties and indemnities underwrite and sell new securities, anddeal in foreign exchange etc. Banking industry acts as life-blood of modern tradeand commerce acting as abridge to provide a major source of financial intermediation. However some of the definitions of bank from different authors are as follows. Depository financial institution: a financial institution that accepts deposits and channels the money into lending activities; "he cashed a check at the bank"; "that bank holds the mortgage on my home.

Dr. HartBanker or bank is a person or company carrying on business ofreceiving money and collecting drafts for the customers subject to the obligation of honoring cheques drawn upon them from time to timeby customers to the extends ofthe amounts available on their currents accounts.

G W GilbertA banker is a dealer in capital or more properly a dealer in money. He is an intermediate party between theborrower and lender. He borrows one party and lends to the another.

TYPES of BANKsCentral bank or state bank.Commercial bank.Exchange bank.Industrial bank.Agriculture bank.Investment bank.Saving bank

CENTRAL BANKEvery country has its central bank or state bank. Its major function is to carry out acountrys monetary policy with an aim tosafeguard its financial and economic stability. It has the monopoly of note issue. It is also thecustodian of money market. State bankis the Banks bankand lender to the government.

COMMERCIAL BANKCommercial banks are profit earning concerns. They receive deposits and advance loans to theborrows. They greatly help in financing for internal and external trade of the country.

EXCHANGE BANKThe main function of the exchange bank is to finance the foreign trade by the purchase and sale of foreign currencies in the form of drafts, bills of exchange, telegraphic transfers. They alsoperform the function of commercial bank. Receiving deposits and advancing loans.

INDUSTRIAL BANKSCommercial bank cannot afford to block their funds in long term investments. Theindustrialbanks receive long term deposits and finance the industries by providing them long term credits. In Pakistan the Industrial bank named asIndustrial Development Bank of Pakistan (I.D.B.P) was established in 1961 for this purpose.

AGRICULTURAL BANKAgricultural bank provides short and long period loans for financing agriculture. The agriculturists need short and long term loans for meeting their day to day and long term requirements for making permanent improvement in the land.In Pakistan Agricultural Bank is named as Agricultural Development bank of Pakistan (A.D.B.P) and it was established in 1961.

INVESTMENT BANKThe main function of investment bankthe merchandising of shares and other securities, managing and distributing the issue of shares andother securities.

SAVING BANKSThese are the institutions which are sponsored by the government for having facilities to thepeople and small means. These bank collect small saving of people and allow them to with draw in small amounts. Also another institution i.e. National Savings is workingin the same capacity.

STATE BANK OF PAKISTANThe State Bank of Pakistan is thecentral bank of the country.

Evolution of Banking

The history of banking evolution is very interesting. In the early ages human like and wealth was not secure. Due to fear of loot marand theft people buries their wealth under land but this method was not satisfied. People started to search the custodians of wealth. The evolution of banking started and it has crossed the following stages.

First Stage

After a great struggle people succeeded in finding the reliable persons to deposit their money and valuable goods for safety. These people were goldsmiths. These were considered the most trusted persons due to their sounds financial position. On the other hand they had very strong iron safes for keeping gold, money and other valuable items. People started depositing their gold and cash in the safe of goldsmiths. Goldsmiths charges something for this purpose and they return the depositors their money whenever they needed the banking evolution and goldsmiths where the early bankers.

Second StageDuring this period those receipts, which were issued by the goldsmiths against the valuable goods, were being used as a medium of exchange by the merchants. People purchase various things from the traders against their receipts against the payments. So the receipts were used like the bank cheque ofthe modern age.

Third stage

This period started at that time when goldsmith came to know by the experience that people are using their receipts as medium exchange and very few people demand their deposits. So they reach to the conclusion that they may lend some portion of their total deposits some other people and they can earn profit. Goldsmith started the business of lending. They also are paying interest to attract the depositors of net cash. Now this business became very profitable, so the traders and money lenders also jumped in this field.

Fourth Stage

It was started at that time when people were tempted to deposit more and more cash to the traders, money lenders and goldsmiths to earn maximum interest. On the other hand number of borrowers also increased borrowing the money. So for the borrowing and lending business, regular institutions came into existence.

Commercial Banking in Pakistan

At the time of partition total numbers of Bank were 38 only. But of these Banks the Pakistani Banks were only Indian Banks 29 & exchange Banks were 7. The total deposits of Pakistani banks were Rs. 880 Million& advances were Rs. 198 Million. According to banking companies ordinance banks are the companies, which transacts the business of banking in Commercial Banks have constituted the most important part of the intuitional credit in the economy of Pakistan. Being the largest source of credits, banking Industry is a pivot of whole the economic activities in Pakistan. Section 37(2A) of the State Bank of Pakistan Act 1965 lays down that the Banks must have paid-up capital & reserve of not less than Rs. 5 Lac & fulfilling certain other requirements for declaring as Scheduled Bank. At the time of independence Bank services was badly affected. But with the passage of time these are improving. The government of Pakistan nationalized all banks in early 1974. This act was done to minimize control of few hands over banking. So the Government had to revise its decision in 1990. Two Banks (Allied Bank of Pakistan limited & Muslim Commercial Bank of Pakistan Limited) has been denationalized since then the banks were working well.

Profile of JS Bank

JS Bankis a majority-owned subsidiary of Jahangir Siddiqui & Co. Ltd. and currently operates 216 branches in 116 cities with a total asset base of Rs 88.61 billion as of September 2013. JS Banks consolidated profits (after tax) for the year 2013 were Rs 284 million. JS Group is afinancial servicegroup inPakistan. JS Group has expanded its business in different sectors and has introduced JS Bank Limited with various standards of banking. JS Bank Limited operates in theCommercial bankingsector. It is ascheduled bankengaged in commercial banking and related services. The activities of JS Bank are categorized into five business units. They areRetail Banking,Wealth Management, Corporate Banking,Investment BankingandTreasury.

Overview OF JS

JS Bank is a majority-owned subsidiary of Jahangir Siddiqui & Co. Ltd. It is a commercial bank and also has a Primary Dealer license forgovernment securitiesfrom theState Bank of Pakistan. JS Bank Limited has been formed after the merger and amalgamation ofJahangir Siddiqui Investment Bank Limitedand commercial banking operations ofAmerican Express Bank LtdPakistan. JS Bank Limited commenced operations in Pakistan as a fully scheduled bank on December 30, 2006.In 1999, Jahangir Siddiqui Investment Bank Limited (JSIBL) was formed when Jahangir Siddiqui & Co. Ltd. acquired Citicorp Investment Bank (Pakistan) Limited. JSIBL principally mobilize funds through issuance of Certificates of Investment to individual investors, corporate clients, andfinancial institutions. Short-term financing was provided to corporate clients through these funds. The investment bank was also an active investor inequity,bond markets, andmoney markets through outright repo and reverse repo transactions. In 2006 the number of branches was 4, which increased to 9 in 2007. In 2008 the number increased to 39 and to 101 in 2009. In 2010, the number of branches were 129. Currently, JS Bank has 216 branches in 116 cities. JS Bank Limited has been formed after the merger and amalgamation of Jahangir Siddiqui Investment Bank Limited and commercial banking operations of American Express Bank Ltd Pakistan. JS Bank Limited commenced operations in Pakistan as a fully scheduled bank on December 30, 2006. JS Bank Limited also has a Primary Dealer license for government securities from the State Bank of Pakistan. TheBankskeyactivitiescanbe categorized into three Business Units:Retail and Consumer BankingTreasuryCorporate & Commercial BankingInvestment Banking

Nature of the Organization

JSBL is private sector bank and is categorize in commercial bank. Commercial bank is referring to a bank or a division of a bank primarily dealing with deposits and loans from corporations or large businesses. Commercial banking may also be seen as distinct from retail banking, which involves the provision of financial services direct to consumers. JSBL offer both commercial and retail banking services. In retail banking Services offered include: savings and checking accounts, mortgages, personal loans, debit cards, credit cards, It provide both product and service to the consumer and the business user and it also provides the followings services to their customers:- It provides deposit banking services. It provides credit and financing facilities. It acts on behalf of govt. in its receipts and payments. It performs Govt. treasury function. It helps govt. in sale/purchase of Securities Bonds and Certificates etc. It helps in Foreign Exchange transactions. Locker service and safe custody of valuable belongings It provides Hajj facilities to citizens. Render investment advice & allied Svc ATMG Traveler cheques Special deposit products

Organization Structure

Objectives of studying the OrganizationThe primary purpose of this study is to fulfillment of the requirements for the degree of MBA(Marketing).For this connection each student of this particular course is required to undertake training in a relevant organization selected by them, for a period of 8 weeks. The secondary purpose of this internship is to understand how the theoretical knowledge can be applied to the practical situations and examine an organizations financial issues and identify its opportunities/ problems and also suggest corrective measures. This internship is also very necessary to gain confidence and become aware of the mechanism of an organization. As an internee I want to achieve following objectives during my internship and organization study:1. To familiarize with a business organization2. To familiarize with the different departments in the organization and their functioning3. To enable myself to understand how the key business process are carried out in organization.4. To understand how information is used in an organization for decision making at various levels.5. To relate theory with practice6. I was also keen to gain professional experience in an actual testing environment.7. I want to develop my skills in the application of theory to practical work situations.8. To develop my attitude conducive to effective interpersonal relationship9. To acquire good work habits and sense of responsibility10. To enhance my learning experience by application of fundamental concepts previously learned.11. To observe, analyze and interpret the relevant data competently and in a useful manner.12. To develop my interpersonal communication

JS Bank GOALS:To enhance profitability and maximization of JS share through increasing leverage of existing customer base and diversified range of products. Excellence in Direction Excellence in Growth Excellence in Performance Excellence in Management Excellence in AchievementVision StatementTo provide quality and innovative range of banking services and products to our customers by a highly motivated team of professionals whilst maintaining high ethical and regulatory standards thereby, generating sustainable returns to our shareholders.

Mission Statement;To be a preferred partner of our customers by providing complete financial solutions exceeding service expectations, though a single relationship via conventional and non conventional, conveniently accessible distribution channels.Core Values Commitment Integrity Fairness Team-work Service

Business volume of JS Bank Okara BranchBusiness volume of JS bank Ravi Road Okara Branck Rs.s350 million.

Overall Business Volume

Years20132012201120102009

Deposits8091612562543793414870312627632821313791

Total Assets11276997281569995539205693938364732894920

Investment-Net426793164625939822649824137016999535555

Advance-Net3376250720054921180187781397811311689653

Profit(Loss)Before Tax501371979542535752(622550)(1448793)

Profit (Loss) After Tax351283709233359691(407479)(594936)

No. of Branches211185147126101

No. of Employees20821715147312551200

Products & ServicesThe most precise definition of product is anything capable of satisfying needs, including tangible items, services and ideas. In marketing, a product is anything that can be offered to a market that might satisfy a want or need. Since 1575, the word "product" has referred to anything produced.Since 1695, the word has referred to "thing or things produced. The economic or commercial meaning of product was first used by political economist Adam Smith. In general usage, product may refer to a single item or unit, a group of equivalent products, a grouping of goods or services, or an industrial classification for the goods or services. The consumer banking products include personal accounts, credit cards, loans, investment products, treasury products and many more. The JS offering for sale several related products individually, which is commonly known as product lining.A product line is defined as:A group of products that are closely related because they function in a similar manner, are sold to the same customer groups, are marketed through same types of outlets, or fall within the given price ranges.

Retail BankingRetail Banking at JS Bank offers a variety of products and services for both depositors and borrowers at competitive rates. Please call or visit our Retail Banking team to discuss your financial needs. You may take a snapshot of the Products & Services in the menu on the left hand side of the screen. To get further details, please click on to the specific Product or Service. Please note that Zakat, w/tax, or any other tax/ conditions are applicable as per Regulations.Kamiyab Business AccountPerfect for the businessman, the Kamiyab Business Account is specially tailored to make your transactions smoother and speedier. This account allows you to get the real deal for the success of your business by offering the following servicesabsolutely free of charge: Free Online Inter-city Funds Transfer Free Return Cheque (outward) Free Demand Draft and Pay Order IssuanceAdditionally, by maintaining an average monthly balance of onlyPKR 50,000in your Kamiyab Business Account, you can get the following services along with the ones listed aboveabsolutely free: Counter Cheques Collection Cheque (Local) Retained Mail Stop Payment Chequebook Issuance (25 leaves) Small Locker* ATM Card Issuance** ATM Card Annual Fee Waiver Telex / Postage Statement Issuance Balance CertificateRupee Plus AccountA high performance savings account, the Rupee Plus Account calculates your profits on a daily basis to give you maximum returns with the greatest flexibility.By opening your Rupee Plus Account with JS Bank, you can avail the following servicesabsolutely free of charge: Free Online Inter-city Funds Transfer Free Return Cheque (outward) Free Demand Draft and Pay Order IssuanceBy maintaining an average monthly balance ofPKR 250,000in your Rupee Plus Account, you can also get the following additional services along with the ones listed aboveabsolutely free: Counter Cheques Collection Cheque (Local) Mail Stop Payment Cheque book Issuance (25 leaves) Small Locker* ATM Card Issuance** ATM Card Annual Fee Waiver Telex / Postage Statement Issuance Balance Certificate

Rupee Current Account

A non-profit bearing account, the Rupee Current Account is primarily geared towards individuals and companies that have a large turnover of cheques. There is no initial balance requirement to open this account which offers the following services free of charge upon maintaining an average monthly balance ofPKR 50,000: Free Online Inter-city Funds Transfer Free Return Cheque (outward) Free Demand Draft and Pay Order Issuance Counter Cheques Collection Cheque (Local) Retained Mail Stop Payment Chequebook Issuance (25 leaves) Small Locker* ATM Card Issuance** ATM Card Annual Fee Waiver Telex / Postage Statement Issuance Balance Certificate

PLS Rupee Saving Account

The JS Bank PLS Saving Account is a Profit and Loss Sharing account that empowers you to get good returns from your savings with security and convenience. With this account you can avail the following servicesabsolutely free of charge: Free Online Inter-city Funds Transfer Free Return Cheque (outward) Free Demand Draft and Pay Order IssuanceIn addition to this, by maintaining an average monthly balance ofPKR 100,000in your PLS Saving Account, you can get the following services along with the ones listed aboveabsolutely free: Counter Cheques Collection Cheque (Local) Retained Mail Stop Payment Chequebook Issuance (25 leaves) Small Locker* ATM Card Issuance** ATM Card Annual Fee Waiver Telex / Postage Statement Issuance Balance CertificateRupee Basic Banking Account

Rupee account that can be opened with Rs 1,000/= as minimum balance requirement. Ideal for salaried persons and individuals with low transaction turnover need. No transactional charges up to 2 deposit transactions & 2 checking withdrawals. No minimum balance requirements. No charges to maintain the account. Country wide banking facility.Rupee Fixed Deposits

Avail Fixed deposits products with different tenors and competitive rates. You can place your idle deposits available in Current, Savings, Kamiyab or Rupee Plus account and reap the benefit of optimum return. Various tenors Disbursement of profit based upon your choice.

Foreign Currency AccountCurrent & Savings accounts in USD, Pound Stg, and Euro are available.

Loans & Running Finance

We offer Running finance & Loan facilities against Deposits and Govt. of Pakistan securities to be used as collateral. A dedicated Relationship officer will look after all your credit needs. Quick processing Competitive ratesWestern Union Home Remittance

Fast and reliable way for receiving money transfer from across 190 countries & territories worldwide. No bank account needed. Regular money transfer are usually available within minutes for pick up by the recipient Receive inward remittance from anywhere in the world.

Sale & Encashment of Govt. Of Pakistan Securities

We are authorized agents to sell and encash Govt. of Pakistan securities (Defence saving certificates & Special savings certificates.) Our account holders can avail this facility from our any of the branches.

Countrywide Account Operation

You can operate your account from any of the branches of JS Bank Limited. We have aggressive plans to expand our branch network giving our customers a wider branch network. (subject to approval from Regulatory authorities.) Deposit & withdraw cash Issuance of Pay orders & Demand draft. Statement of account printoutTele-banking

Accessible via pin code a 24/7 phone banking facility for balance inquiry from anywhere in Pakistan or overseas. Obtain balances and details of the last five transactions. Offers account statements via fax.SWIFT transferState of the art foreign currency account funds transfer system. From Pakistan to overseas and vice versa. Local regulations apply. State of the art SWIFT mode of payment, ensuring funds transfer in shortest time. Secure and efficient delivery system for inward and outward payments Utility Bills paymentPublic can conveniently deposit Electricity, Sui gas & PTCL bills at any of our bank's branches. Hassle free Comfortable environment No need to maintain bank accountMuhib-e-Watan

Designed specifically keeping in view the needs of the beneficiaries of foreign remittance, the JS Bank Muhib-e-Watan Account gives you great benefits and a better rate of return.Features: Great profits, paid in every month Account tailored specially for remittance customers Fast processing for Muhib-e-eWatan Account holders Fast and easy account opening Account opening with just PKR 5 Amount from any bank account may be transferredIn addition, avail the following benefits free of charge: Issuance of cheque Book (25 leaves) Issuance of JS Bank Visa Debit Card with Annual fee Waiver Pay order and demand draft Telebanking Returned ChequesBancassurance

JS Banks bancassurance products provide you great value on your savings, not only in form of higher returns but also an in built insurance coverage toprotect costumer family from any unforeseen events in life. They offer you unit-linked investment and life assurance products inpartnership with EFU Life Assurance Ltd., the largest private sector life assurance company in Pakistan. The products combine thebenefits of investment plans with life assurance, enablingyou to grow and protect your wealth at the same time.JS Bank currently offers the following bancassurance products. Pehla Qadam Roshan Kal

9 to 5 Non-stop bankingWe offer 9 to 5 non-stop banking services at our cash counters (for Pak Rupee transactions only) 9:00 A.M to 5 P.M (Monday to Thursday) 9:00 A.M to 12:30 P.M & 3:00 P.M to 5:00 P.M (Friday) 9:00 A.M to 12:30 P.M (Saturday) Service Standards

We have developed following standards for the delivery of our products to our customers.CUSTOMER SERVICES PRODUCTS

Opening of Account / Amendment in Account records.Account will be opened / amended on the same day subject to fulfillment of our KYC requirements and receipt of account opening form along with documents before 2:30 PM (Mon Fri).

Cheque book issuance.All cheque books are issued within 3 working Days

Closing of account.For Rupee Plus accounts closure is processed the next day due to profit disbursement. Rest is processed the same day, upon receipt of customers request provided clearance is received from all the departments.

ATM/Debit Card.Visa Debit Card Processed in 5 working days, subject to receipt of request by 2:30 PM (Mon Fri).

Delivery of Account StatementWe dispatch the Account statement as per the following schedule.

Type of Accounts:

Kamiyab Business AccountHalf-Yearly

(whereby Balance is Rs.10,000 and above)

Annually

(whereby Balance is less than Rs.10,000)

Current AccountHalf-Yearly

(whereby Balance is Rs.10,000 and above)

Annually

(whereby Balance is less than Rs.10,000)

Rupee Plus AccountHalf-Yearly

(whereby Balance is Rs.10,000 and above)

Annually

(whereby Balance is less than Rs.10,000)

FCY CurrentHalf-Yearly

(whereby Balance is Rs.10,000 and above)

Annually

(whereby Balance is less than Rs.10,000)

FCY SavingsHalf-Yearly

(whereby Balance is Rs.10,000 and above)

Annually

(whereby Balance is less than Rs.10,000)

Savings AccountHalf-Yearly

(whereby Balance is Rs.10,000 and above)

Annually

(whereby Balance is less than Rs.10,000)

Stop payment requests.Executed instantly upon receipt of written request.

Issuance of balance certificate to customers and/or to Audit Firm.Balance certificate is issued within thirty minutes. Audit Report for Corporate customers within seven days.( Irrespective when received)

Fix Deposit Setup.Same Day Execution.

Fix Deposit Cancellation.Same Day Execution.

Payment of Cash ChequesWithin Five minutes after the instrument is presented at the counter and depending upon the denomination and amount,

Cash ReceiptWithin Five minutes after the cash is presented at the counter and depending upon the denomination and amount.

Handling of Check Deposited for clearing / TransferWithin Five minutes of receipt of the cheque at the teller counter.

Issuance of Pay order/Draft by Debit to Customer account.The request of customer is executed within ten minutes of receipt of request at counter.

Cancellation of Pay order request.Within ten minutes of request at our counter.

Inward Remittance.We credit the proceeds same day provided purpose of remittance is provided by beneficiary. In case it pertains to the other bank client, payment is executed on the day when purpose of remittance is received.

Outward remittance.Same day execution.

Marking of Lien on Government Securities issued by us and pledged to other banks.Banks request is executed same day.

Complaint AcknowledgementCustomers complaint is acknowledged via call/letter within 1 business day.

Complaint ResolutionThe customer is informed about his/her complaint status within 10 Business days. Incase customers complaint / query is still under investigation, an interim letter is sent to the customer with 10 Business days.

ASSET SERVICES

Issuance of E-FormSame day

Processing of Advance PaymentSame day subject to receipt of advance payment slip.

Processing of Export Bills sent on collection.Same day on receipt of documents.

Realization of export collection document.Same day on receipt in Nostro Statement or within three days if held in Special Exporters Account on the request of exporter as allowed by the SBP.

Issuance of Guarantee.Same day subject to completion of all formalities.

Issuance of amendment in Guarantee.Same day subject to completion of all formalities.

Marking of Lien on Government Securities pledged to us.Request of marking of lien is sent to the issuing bank next day.

Implementation of Limits.Subject to receipt of completed executed documents & marking of Lien by issuing office, Limits are implemented on the same day.

Release of Security.Subject to receipt of Customer request & settlement of all the outstanding, along with the approval from Risk Management Unit, release of security is executed same day.

Wealth ManagementAt JS Wealth Management, we strive to combine the best of both worlds for you independent, personalized products and services with our financial strength and resources to provide a complete range of wealth-building solutions, most appropriate to your individual needs.We appreciate that each investor is unique. Not only do our clients have different goals and needs, the role that investing plays in their lives can be very different. Some like total control over their investments whilst others like to work closely alongside a trusted advisor when making their strategic investment decisions. Then there are those that like the day-to-day involvement, but dont want to deal with the paperwork associated with the management of their portfolios.Our Wealth Management Services are for individuals looking to create, preserve and grow their wealth with the right investment solutions customized by a team of professionals. So, no matter where you are on your pathway to success, how experienced an investor you are, or how involved in your investment decisions you want to be, we have a service to suit your needs.As part of our Wealth Management Services, our product lines are divided into the following:1. Bancassurance2. MutualFunds

Corporate Banking

Through its Corporate Banking Division, JS Bank delivers the right financial solutions and corporate credit facilities tailored to meet the needs of every type of business and industry. As a specialist service provider, we understand the expectations of our corporate customers, and provide tailor made products and services to meet their exact needs. The bank's operational strategy is to see things from the customer's perspective and deliver the highest quality of services and quick response to its clients.Our client-relationship teams have a thorough understanding of our clients' business objectives and challenges. We've always set out to help our corporate customers succeed by forging strong working relationships with them from the outsetWe assign a relationship team to each corporate customer. A dedicated relationship manager who will have experience of sophisticated corporate transactions and innovative financing structures relevant to the corporate customer - someone with expertise, ability to deliver and set high service standards.Through this dedicated relationship team, customers can also access all areas of the JS Group, enabling them to benefit from a comprehensive package of banking/investment solutions. Areas of expertise include Treasury, Asset Management, Corporate Finance, Brokerage Services as well as Islamic Banking for shariah-compliant banking services.

Foreign Currency Account

Government of Pakistan has introduced many important reforms in Foreign Exchange Control in the country since February, 1990, for the purpose of strengthening the Foreign Exchange Reserves. One of these reforms relates to foreign currency accounts, which can be opened in United States Dollars, Pound Sterling, Euro and Japanese Yen in any of the authorized branches of commercial banks throughout the country. 12 Foreign currency accounts are opened, on proper introduction and submission of required documents along with an initial deposit prescribed from time to time. Rates of return on foreign currency deposits are subject to fluctuation as determined in accordance with State Bank of Pakistan directives and will be paid on six monthly basis whereas the return on term deposit/SNTD will be paid on maturity or as prescribed by SBP. The bank shall have no responsibility for or liability to the account holders for any diminution due to taxes imposed or depreciation in the value of funds credited to the account whether due to devaluation or fluctuation in the exchange rate or otherwise.

Investment Banking JS Banks investment banking group has been the pioneer of numerous landmark transactions brought to the domestic capital markets. The groups legacy dates back to the 90s through a closely held partnership with the then eminent Bear Stearns. More recently, the investment banking group has been an advisor and arrange to: Pakistans first ever local currency Islamic Sukuk First ever subordinated TFC issue in Pakistan First 10 year corporate bond First TFC issue with a conversion option First perpetual bond First commercial paper First floating rate TFC issueWith a precedence of both volume and innovation in transactions, for some of the largest corporations in the country, the group continues to offer market-leading investment banking and ancillary services as an integral part of JS Bank. We have an impeccable track record of successfully executing a wide array of large capital transactions, often under challenging economic and time considerations.

JS Bank Treasury

In an exceedingly volatile & dynamic economic environment, JS Banks Treasury has evolved as an active player in the Financial Market. The Bank's client-centric treasury endeavors to partner its customers in ensuring they use the financial markets to optimize their risk profile and enhance value to their stakeholders. The Treasury seeks to do this by becoming the risk solutions provider of choice, offering quality treasury products, and being the leader in product innovation. JS Bank Ltd is a One Stop Solution to all your financial needs, whether it pertains to Foreign Exchange, Fixed Income (GoP, Corporate Debt), Mutual Funds & Money Market (Deposit or Loan) transactions.

MAJOR CUSTOMERS OF JS Some of the major customers of JS are: Educational Institutes Agriculturists Pakistan Telecommunication Private Limited WAPDA Government Organizations DPS School Okara Suffa School Okara

Competitors of JS Bank

Competitive Banks are as under: Habib Bank Limited United Bank Limited Muslim Commercial Bank Limited Allied Bank Limited JSCommercial Bank Limited Soneri Bank Limited Bank Al-Habib Limited Bank Al-Falah Limited. Standard Chartered Bank Limited The Bank of Punjab

Organization Structure

Functions and Responsibilities of Various Departments

ACCOUNT OPENING DEPARTMENT The account opening department is the main department in the banks.Functions of Account Opening DepartmentFollowing functions are to be performed by account opening department Providing account opening form according to the requirement of the customer Provide the information to the customer that what type of requirements should be fulfilled in order to open the account. Check the form carefully Stamping on the form. Maintaining account opening register. Pasting of form in the register. Issuance of cheque books. Issuance of letter of thanks to the customer.Account Opening ProcedureA banker must have the following information about the customer; Customers Name Contact number CNIC number Expiry date of CNIC Nationality etc.

CASH DEPARTMENTAll the physical movements of cash in the bank are made through this department. Normally cash department this is the most important department. It deals with the physical movement of cash in a bank. Cash is either deposited by customers in the bank or is withdrawn by them. It also has to balance the debit side with credit side at the end of the day. It is very important department, because the cash is the most liquid asset, extra care is taken in this department and nobody is allowed to enter or leave the area freely.Performs following functions; Receipts Payments Transfer of funds from one account to another account Handling of ATM Posting Verification of signaturesCLEARING DEPARTMENTAll the bank which are the member of clearing house maintain accounts with State Bank of Pakistan by debit and credit to which the clearing settlements are made. If on a particular day, a bank delivers cheques and other negotiable instruments worth more than the total amount of Cheque received by it that banks accounts with State Bank of Pakistan will be credited with the differential amount. If on the other hand the total amount of cheques and other negotiable instruments draw on a certain bank by other bank is more than the total amount receivable by it from other banks, then this banks account will be debited on that day. The cheque delivered to the representatives of other banks for clearing are called outward clearing, whereas cheques received from the representatives of other banks for payment are called inward clearing.

Clearance & Remittance Department The Remittance Department issues drafts, payment orders, traveler cheques etc. Remittance means transfer of funds from one place to another place. Drafts are issued for other cities while payment orders are issued for within a city purpose.Remittances departmentThe function of remittance departments is to handle with the following instruments: Pay Order Demand Draft Pay slip Telegraphic Transfer Payment of Remittances Cancellation of pay order & demand draftThe remittance department deals with the transfer of money from one place to another.RULES AND REGULATIONS OF CLEARING Timing:(Monday through Saturday)i.1st Clearing at 10:00 a.m. ii.2nd Clearing at 2.30 p.m.Customer service centerCustomer service Department perform the following duties Give brief information about different account to customer Account opening Provide service to customer such as filling the forma Issuing the cheque book Issue Debit card and credit card Locker record keeping Computerize record keeping of utility bills and other collection Lockers DepartmentJSBL offers locker facility to its customers.The application form was filled by the customer as well as specimen signature card (S.S) need to be filled. While fulfilling the form, there are three options regarding the operating of locker, these are Anyone can operate Jointly Either or survivor In order to get a locker the bank gives two options Rent Purchase

Credit DepartmentIt provides loans to various clients and has a major contribution in the bank's profit and assets. Different types of loans are provided to the clients depending on their needs and demands. Loan against property and Loan against assets etc is provided. Such loan is given keeping in view the total income as well as salary being drawn per month by the applicants.I.T departmentThe computer has change the way of working now all the departments of JS bank limited perform their duties in computerize environment the duty of the I.T department is to perform the following duties Verification of N.I.C online for the purpose of account opening Computerize record keeping of Accounts Generate report of daily transaction in the bank Maintain the LAN and make the software and hardware configuration

Auto finance Department Auto finance Department offers us the most convenient and affordable vehicle financing scheme to help us own our favorite brand new car.

Product Features:Borrower:Resident Pakistani Nationals

Facility: Term Financing

Financing Limits: Rs: 100,000/- to Rs: 50 Million

Repayment:Monthly Installments

Markup Rates:Competitive

Balloon Payment:Available

Minimum Income:Salaried:Rs:10,000/-, Self Employed Businessman: Rs: 25,000/-

Charge / Fees:As Per current Schedule of Charges

Auto Insurance:Mandatory

Financing TenorUp to 5 years

Agriculture Department The agriculture department Provide the different kind of loan to the Kissan or former it include: Tractor Finance Livestock Development Finance Farm Mechanization Finance Transport Finance

Human Resource DepartmentThe responsibility of Human resource department is performing the Account department due to short number of employee the responsibilities of HR department is share to account department such as recruitment of internee.

Types of SecuritiesCommon securities for the bankers advances are as underHypothecation An agreement to give a charge to goods or documents of title without conferring possession is called hypothecation. The ownership and possession is left with the borrower.PledgeIn the pledge the ownership remains with the pledger (borrower), but the pledgee (bank) has the exclusive possession of property until the advance is repaid in full, while in case of default the pledge has the power of sale after giving due notice.MortgageA mortgage is the transfer of an interest in specific immovable property for the purpose of securing the payment of money advanced or to be advanced. The mortgagor does not transfer the ownership of the property and the actual possession of the property is also not transferred. Mortgagor transfers only some of his rights as an owner e.g. He now cannot sell the property without the consent of the mortgagee.LienLien is the bankers right to withhold property until the claim on the property is paid.Types of Credit Funded credit Non-funded creditFunded CreditThe type of credit against which funds are given is called funded credit. JSBank, Limited makes numerous types of funds based advances to its customers. A few of important advances are discussed below:1)Running Finance It is popularly known as overdraft. It is offered for working capital requirement of the customer. This facility is normally issued against hypothecation of immovable property. It is allowed to the borrower under a pre-sanctioned limit. A current account is opened and the conduct of this account is kept under review for a period of three to six months. The borrower can draw cheque on his account maximally up to the amount of limit sanctioned to him. Repayment in monthly installments is not required.2)Cash FinanceIt is also offered for the working capital requirement of the customer. This type of finance is allowed to the borrower against the hypothecation or pledge of the moveable property or stock of the borrower. In majority of cases this finance is allowed against pledge of stock. The amount of finance is credited to borrowers current account and he utilizes it for business purposes. Repayment is not made by monthly installments. Adjustments are linked with delivery of goods kept under banks pledge. Goods are dislodging when the payment is done. Goods released are equivalent in value to the repayment amount and remaining goods are stills kept in pledge with bank for further recovery.3)Term FinanceTerm finance is offered to client for investment in any project or business. It is issued for fixed time period. It is a loan account opened in the name of the borrower. The amount of finance is credited to borrowers personal account by debiting the Term Finance Account. The amount of Finance is disbursed in lump sum. Partial transactions are not allowed in the Term Finance account. The repayment of Term Finance is usually in installments and with other documents a letter of installments is taken from the borrower at the time of disbursement. By that letter, the borrower binds him to pay the installments at regular intervals. Monthly repayment amount is calculated by dividing the principal amount by time period plus mark-up.4)Payments Against DocumentsThe Bank being the issuing Bank on the customer behalf of letter of credit pays the advising Bank and debits the PAD Account till its payment by the customer.Non-funded CreditThese are those types of facilities in which funds are not directly involved. The bank provides only guarantee to third party on behalf of its customers.Letter of credit:Letter of credit issued by the Bank can broadly be classified as under:

Sight Letter of creditThe sight letter of credit calls for the draft to be drawn at sight. Documents negotiated and received against sight are held as security till their retirement.Usance Letter of CreditDraft drawn under Usance is for a tenure specified in the letter of credit; usually 30, 60, 90 or 120 days. It is payable by the customer on due date. Letter of Guarantee:Guarantee issued by the bank are classified under three broad categories.Financial GuaranteeBank is called upon to pay in the event of a breach of terms on the part of the customer.Performance GuaranteeThe bank guarantees the due fulfillment of a contract undertaking by the customer. The amount of guarantee is usually up to the extent of the value of the contract.

Shipping GuaranteeBank issues guarantee in favor of the shipping company to enable the importer to obtain delivery of the goods without production of the Bill of Lading.

Structure of Finance DepartmentAccount Department of any branch of bank is a major department. It performs all the activities of accounting in bank. This department is responsible to maintain the proper record of account holders and other account of the branch. The finance department at head office reconciles the data collected from the branches. The uses this data to prepare the overall position of the banks in terms of Prepare Balance sheet Income Statement Sources and Uses of Funds Cash Flow StatementThe department is also responsible to review the policies of bank in terms of financial matters and give feedback to policy makers. Their participation in policy making is encouraged by the bank management. In order to give suggestion in policy making the department gathers feedback from the branch level. The department is also responsible to publish the financial position of bank in print and electronic media. The information provided by bank is very important for investor because they very much rely on this information in order to invest in the bank. The depositors also feel secure if the position of bank is positive.Income and Expense:The department also needs to calculate the revenues and expenses, control expenditure and forecast profits every month.Budget:Formulation of yearly budgets & targets in consultation with the branch manager is also done by the accounts department.Activity Checking:Daily activity checking and monitoring is done by the accounts department of the whole bank.Storage of Records:Accounts Department also has the duty to store vouchers and system generated reports.Payments:The accounts department is responsible to pay vendors on behalf of the bank with authorization from the branch manager. It also has to amortize large payments and calculate depreciation of branch assets.

Functions of Account DepartmentThe main function of this department is to handle the cash, record the cash transaction, summarizes all the bank transaction daily and sends the report to head office. Branch Credit Committee. Area / Regional Office Credit Committee Head Office Credit Committee. Executive Committee Board of Directors.Role of financial managers in establishing relationship

This is a senior role and the Relationship Manager will manage a portfolio of complex borrowing corporate clients as well as being the primary point of contact for the banks relationships with the Hedge Fund Sector. The role will report to the Head of Corporate Banking. The ideal candidate will maximize opportunities to strengthen and leverage existing relationships as well as continue to maintain and ensure high levels of customer satisfaction and retention all the while generating new recommendations. The successful candidate will be experienced in developing growth plans and expanding the divisions borrowing and non-borrowing relationships within the hedge fund sector. Strong working knowledge of commercial banking products, loan agreements, security and other credit requirements, particularly with respect to the mutual and hedge fund sectors is preferred.Financial manger in establishing relationship always gives priority of his organization these benefits: Maximization of profit. Earnings per share maximization. Increase of sale Welfare Reduce in cost Maximization of shareholders wealth.

Recruitment process JSBL selection processes differ from position-to-position, and are designed to effectively match an individuals knowledge, skills, interests, and experiences to those needed for a particular position. JSBL utilize a variety of methods and tools to help us determine your skill level and motivations. Its recruitment process is designed to help us identify and hire the very best people in the fairest manner possible. If you want to work for JSBL, and have the right capabilities and experience, its process will ensure that all candidates are provided with equal opportunities to secure a position. Rapid growth of the Bank in all areas of banking, JSBL hiring process remains continuous. JSBL hire for all entry level, mid-career and senior level positions by applying various methods of recruitment. Fresh graduates / entry level employees are required to pass through a series of tests and interviews, whereas experienced professionals are required to appear for interview one-on-one basis or a panel as per discretion of the management. Whether you are a fresh graduate or experienced professional, JSBL assure you that you work experience with JS shall be mutually beneficial enriching relationship providing you good growth opportunities.Training and DevelopmentJSBank recognizes its employees as the prime asset and the key contributors to the performance of the Bank and places great emphasis on the attraction, development, motivation and retention of its employees. Human capital of the Bank is given the highest value in the aim to achieve JSBL mission of being the Bank of first choice. Accordingly, the Banks focus remains on employee development coupled with improving the ambiance through regular reviews and refinements of processes and work environment thereby ensuring its dynamism and robustness and keeping the spirit of its key guiding principles and policies.Therefore, employees professional development is one of the key elements of our human resource strategy. To keep abreast with technological development and other advancement, human capital enrichment through extensive in-house and external training is indispensable. Training goals are determined in the light of well defined training needs assessment (TNA) procedures as envisaged in the overall strategic plan of the Bank. Training & development team of the Bank continue its pursuit for quality training to the Banks staff in line with the approved training policy. During each year, various training programs are conducted for Bank employees through in-house training academies at Lahore and Karachi, and external training facilities both local and international. JSBL remain committed to provide ample opportunities for in-house and external trainings that will enable our employees to improve their skills and professional competence. These academies conduct workshops and operational skill development clinics in the disciplines of domestic banking operations, IT, credit & finance, international trade, risk management, service & attitude, management & communication, and on other diverse subjects including series of Leadership and Team development programs for senior management of the Bank. These courses are conducted by professionally skilled qualified faculty aided by industry experts.

Number of Employees

Number of Employees in Overall JS BankYearsNumber of Employees

20091200

20101255

20111473

20121715

20132082

Comments on the Organizational Structure

Organization structureThe formal pattern of how people and jobs are grouped in an organization Departmentalization The basis which jobs are grouped togetherChain of commandIs the continuous line of authority that extends from upper organization level to the lowest level and clarifies who report to whom? Centralization and decentralizationDecision making is made by top level or low level Span of control The number of subordinates a manager can direct efficiently and effectively.In my personal point of view the structure of JScommercial bank limited is simple dynamic and centralize decision making all the department is report to operational manager and then he report to branch manager. The jobs duties and responsibilities is divided by department but due to short number of employee in the organization jobs responsibilities are share between the employee Centralize decision making make the distance between the top level and lower level manager the jobs responsibilities and divided by the department but these are share between the employee due to short number of employee and all head of each department report to the operational manger and who next report to the branch manger. The main advantage of centralize decision making is supervisor can judge and evaluate the performance of each employee

My Training Departments in JS Bank1. Customer Service 2. Account Department3. Clearing Department4. Cash Department 1- Customer ServiceCustomer service Department perform the following duties Give brief information about different account to customer Account opening Provide service to customer such as filling the forma Issuing the cheque book Issue Debit card and credit card Locker record keeping Computerize record keeping of utility bills and other collection Give brief information about different account to customer

It is the duty of customer service department that provide the information about the product and service to their customer according to their need JS provide different account for their customer.Account openingAccounting opening procedure in JS BankKnow you customerThe objective of knowing a customer is to have a fair idea about the identity, financial resources, and general information about the customer at the time when the relationship is established. A banker must have following information about the customer:Customer name: Enter complete name as mentioned in original ID card /other business documents. Nature of business /profession: if customer is of salaried class enter his employer name. If the customer is a businessman, trader, sole proprietor, enter the business name, for example Jamil Tradersetc.also enter the customers title/position and address of the business/employer. Address with P.O.BOX is not acceptable. Similarly remarks like Private service, business are not acceptable, rather specify what type of company/business the customer is associated with for example Manager Philips Electrical Company. Address:Enter the complete business/residential address. With in the brackets you may also provide prominent address identification marks for ease of physically locating the address.Contact Numbers:Enter home, official, mobile, fax number and e-mail address (if available). Banker can verify the number by giving the customer a courtesy call or by sending him a e-mail.Other/ secondary/ mailing address:Some customer may volunteer their parents or siblings addressor second home address or a mailing address other than a permanent address.Existing/other bankersAlmost most all the bankers usually have a banking relationship with another bank. In case of customer who does not have an existing banking relationship, or does not want to disclose the existing relationship, then it is strongly recommended that at least for some time this particular account must be kept under observation.Source of Income Now the state bank of Pakistan has also add the regulation that to know about your customer source of income and it is compulsory to the person who want to open their account in the bank must show his source of income to the bank Issuing the cheque bookWhen the account of the account holder is open it is the duty of the customer service department is to issue the cheque book to the customer also the previous account holder the procedure of the issuing of the cheque book is that bank has different kind of cheque book for different customer the bask has three types of cheque book ten, twenty five and fifty pages bank charge a fee for issuing the cheque book for example three hundred rupee is charge for the fifty pages cheque book Provide service to customer such as filling the forma or Voucher

The task which is assigned to us is that provide service to customer such as filling the voucher form it include Filling the cheque book Filling the voucher of student Fee of different School and college DHA Filling the voucher To transfer the money in debit credit card

Issue Debit card and credit card It is also the duty of CD department to issue the debit and credit to account holder which is requested to issue the debit and credit card and provide pin code and other necessary and also record of the transaction.

Locker record keeping Customer service department is also record of the lockers on register the name of the account key number signature and the time to use the locker all these transactions are daily record on the register

CHARGES LockersRent of locker (RS) p.a.

Large2500

Medium1500

Small1000

Computerize record keeping of utility bills and other collection

It is also the duty of CS department and the task which is assigned to us to computerize record keeping of the utility ills and also record the Fee of Student which is paid during the day 2- Account DepartmentThe most important department of the bank the main responsibilities of the account department is a) Budgetingb) Reportingc) Maintenance & depreciation of fixed assetsd) Miscellaneous functionsAccount department is responsible for budgeting keeping record of the revenue and expense all the transaction that are take place in the bank and their physical prove [voucher] are come to the account department next day these voucher are also posted to computer and the computer generated report of the daily transaction is created in IT department and then they send to the account department to match or tell to the computer generated report and their voucher of daily transaction and save it as a physical record that these transaction are take place in the bank at following date. Secondly account is responsible for budgeting and also record daily expense incurred by the bank Account department work as a backbone of the organization this department directly report the operational manger and vice president Preparing the bank's annual accounts and coordinating external audit is also a direct function of the finance division. Accounts department maintains the record of all the assets and charges depreciation on them. The bank normally uses the straight-line method to compute the depreciation.It is calculated on monthly basis and charged yearly. Bank not only depreciates the existing assets but also the assets but also the assets transferred in and transferred out.All the operations performed in various departments of JSBL are computerized. The functions are performed through the customized software. In order to facilitate double-checking of all the transactions done, every concerned official also passes vouchers and cheques manually. At the day end all the vouchers passed by various officers working in different departments are given to Accounts Department. Furthermore the I.T. department also prints a very bulky report of all the transactions / entries which have been fed into the computer system of the branch that day. When both of these things are at the desk of concerned officer, he performs the job of tallying the daily activity report with all the corresponding vouchers and cheques, in order to track down any discrepancy.The reports generated by the accounts department on a daily, weekly, monthly, bi-yearly and yearly are written in a proper format. It is neither necessary nor possible to get acquainted by all of these reports in a short period of time. Some of the common reports are:- Monthly Assets & Liabilities Monthly Budget Review Report Monthly Monitory Statement Monthly Performance Review Report Monthly fixed investment From these statements, five reports carry extreme importance. The five reports are:- Daily position of advances and deposits Statement of affairs Daily exchange position report Fixed assets statement Monthly review of performance.The account department of JSBL has to record even the minor expenses of the branch like tea for the staff, stationery for the branch.

3- Clearing DepartmentMEANING OF CLEARINGThe word clearing has been derived from the word Clear and is defined as a system by which banks exchange cheques and other negotiable instruments drawn on each other within a specific area and thereby secure payment for their clients through the Clearing House At specified time in an efficient way.1.Since clearing does not involve any cash etc. and all the transaction take place through book entries, the number of transaction can be unlimited.2.No cash is needed as such the risk of robbery, embezzlements and pilferage is totally eliminated.3.As major payments are made through clearing, the banks came manage cash payments at the counters with a minimum amount of cash in vaults.4.A lot of time, cost and labor are saved.5.Since it provides an extra service to the customer of banks without any service charges or costs, more and more people are inclined and attracted towards banking.CLEARING HOUSEIt is a place where representatives of all banks sit together and interchange their claims against each other with the help of controlling staff of State Bank of Pakistan And where there is no branch of State Bank of Pakistan the designated branch of National Bank of Pakistan act as controlling member instead of State Bank of Pakistan. RULES AND REGULATIONS HAVE CLEARING HOUSE: Timing:(Monday through Saturday)i.1st Clearing at 10:00 a.m. ii.2nd Clearing at 2.30 p.m. Each bank will send competent representative to exchange the cheques. Each bank is required to insure that all cheques and other negotiable instruments are properly stamped and suitably discharged An objection memo must accompany each and every cheque when return unpaid duly initialed. Each bank is required to maintain sufficient funds in the principal account with SBP to meet the payment obligations..OUTWARD CLEARING AT THE BRANCH:The following points are to be taken into consideration while an instrument is accepted at the counter to be presented in outward clearing: The name of the branch appears on its face where it is drawn o. It should be stale or post dated or without date. Amount in words and figures does not differ. Signature of the drawer appears on the face of the instrument. Instrument is not mutilated. There should be no material alteration, if so, it should be properly authenticated. If order instrument suitably indorsed and the last endorsees account being credited. Endorsement is in accordance with the crossing if any. The amount of the instrument is same as mentioned on the paying-in-slip and counterfoil. The title of the account on the paying-in-slip is that of payee or endorsee (with the exception of bearer cheque).If an instrument is in order than our bank special crossing stamp is affixed across the face of the instrument. Clearing stamp is affixed on the face of the instruments, paying-in-slip and counterfoil (The stamp is affixed in such a manner that half appears on counterfoil and paying-in-slip). The instrument is suitably discharged, where a bearer cheque does not require any discharge and also an instrument in favor a bank not need be discharged.The instrument along with pay-in-slip is retained while the counterfoil is given to the customer duly signed. Then the following steps are to be taken:1.The particulars of the instrument and the pay-in-slip or credit voucher are entered in the outward clearing register.2.Serial no. Is given to each voucher.3.The register is balanced; the credit vouchers are balanced from the instruments and are released to the respective departments against acknowledgement in the register.4.The instruments are arranged bank wise.5.The schedules are prepared in triplicate, two copies which are attached with the relevant instrument and the third is kept as office copy.6.The house page is prepared from schedules in triplicate.7.The schedules and house pages are signed by the house incharge with branch stamp.8.The grand total of the house page is taken and agreed with that of the outward clearing register.9.The instrument along with duplicate schedule and house page are sent to the main office.However the amount is kept in float till final status of various instruments is known from respective paying banks in second dealing. The entry of the instrument returned unpaid is made in Cheques returned Register. If the instrument is not to be presented again in clearing then a covering memo is prepared. The covering memo along with returned instrument and objection memo is sent to the customer who sent the same to his account.INWARD CLEARING OF THE BRANCH:1.The particulars of the instruments are compared with the list.2.The instruments are detached and sort out department wise.3.The entry is made in the inward clearing register (serial no. Instrument no. Account no. Is written).4.The instruments are sent top the respective departments5.The instruments are scrutinized in each respect before honoring the same.

OUTWARD CHEQUES RETURNED UNPAID:These are the cheque returned unpaid by us in inward clearing. due to some objections.INWARD CHEQUES RETAINED UNPAID:These are the cheques retained unpaid to us which were lodged by us in Outward Clearing. 4- Cash Department The cash department is the most important department of the bank. It receives cash from customers and then deposits it into the accounts of the customers and maintained their balances. All physical movement of cash in the bank is made through the cash department.Normally cash department performs following functions Receipt Payments Act according to any standing instructions Transfer of funds from one account to another Handling of ATM Verification of signatures Posting Handling of prize bond

The task which is assigned to me in the cash department is that sort the rupees and exclude the affected or damage note and make the bundle or copy [package] of note for example 1000*100=100000 make the copy of one lack secondly before going customer to counter for payment write the detail of note or currency back word on the voucher for example a customer want to deposit 100000 rupees we write the detail of rupees on backside of voucher such as 1000*100=100000500*100=50000100*500=50000Total =200000Third the task which is assigned to me is that record the detail of voucher on register voucher number rupee and also makes the spread record of student fee voucher such as their roll number amount and class Deposit Cash In Customers AccountWhen the customer want to deposit amount in his account at opening of account or after that then he has to fill a deposit slip that shows the amount and the account in which the cash will be deposited. Then teller will receive amount and credit the customers account that shows increase in customers bank account.Make Payments From Customers AccountWhen the customer draws a cheque on the bank to pay a certain amount then teller will debit the customers account that shows reduction in his account balance.Cheque payment procedureCheque Encashment are made in four steps, these are:-1. Receiving of Cheques2. Verification of Signature3. Computer Terminal Process4. Payment of CashsStructure of Marketing DepartmentWhen I talk about the structure of marketing department in JSBL it is very clear that the Auto financing department, Agriculture department, Consumer finance department are the marketing departments in JS bank.

Marketing Department in JS BankBranch manger operational manger and business development officer are partially involved in the marketing and get grant from head office to promote their promotional activities such as banner advertisement social marketing and public relation and Customer service credit consumer finance and Agriculture are internally involved in marketing.When I see at the branch in Okara I see that the operational department follows the marketing activities which is supervised by the operational manager of JS bank limited. Operational manager and calls to customers through telephone and personally meet with the customers and apply the principle of customer relationship management to attracts the customer. Mr. Faisal works as a business development officer (BDO) and meet with clients to convince them to open the account in JS bank and tell the customers about the detail of different types of accounts.The marketing departments of JS bank are agriculture department, auto finance department, consumer finance department and customers services departments these departments are practically engaged in the marketing of the products and services that the JS bank offer to customers. The marketing policies of the JS bank is keeping the track of the latest development in the world and incorporating the latest and the most modern equipment to make the banking procedures simple and easy.Marketing OperationsBefore discussing marketing operation of JS bank I want to clarify Marketing and the Marketing Department are two different things. Marketing might best be defined as all organized efforts, activities and expenditures designed to, first, acquire a customer and, second, maintain a customer. The Marketing Department is a unit of organization, traditionally charged with carrying out specific tasks that are deemed to be "marketing" (such as advertising, market research). Marketing involves a range of processes concerned with finding out what consumers want, and then providing it for them. This involves four key elements, which are referred to as the 4P's (the marketing mix). A useful starting point therefore is to carry out market research to find out about customer requirements in relation to the 4Ps.

Marketing operation of JS bank is to identify the needs and wants. And provide the right product and right price and right place our Okara branch of JS bank is mainly focus on how to aware the customer about the product and service and convert their need into demand to aware the customer or target audience the organization use different promotion scheme such Advertisement banner internet and newspaper and convey their message to target audience. JS bank use different marketing strategies to avail the opportunity to full fill the consumer demand and it lunch different kinds of scheme. JS Bank is financing products of different companies, which would benefit those people who can only afford to buy home appliances on installments due to limited resources. In addition to this, bank has also signed agreements with other top manufacturers of automobiles for financing of motorcycles to the general public at most competitive rates.The top management must continuously Focus on the Customer, Monitor the Competition, Find & Direct outside Vendors, Create New Ideas to attract customer and Set the Strategy, Plan the Attack, and Execute To attract the customer JS bank offer different types of product and service according to customer need Wants and expectation. Marketing operation are performed by the employees working in these departments like auto finance department, agriculture department, consumer financing department and customer service department. The target of this bank is to increase in the deposit of the bank as compared to competitors. The employee is very talented and knows the value of customer for example in agriculture department the head and junior officer provide detail about the agriculture products and they do marketing in the shape of banners new ad and try to create the attraction of the customer toward the organization and the auto finance department the employees there providing information about the auto financing and in the consumer financing department the employee there are responsible to do the marketing operations for consumer financing. The marketing operation is done through the use of media like on TV people see the Ad of different types of accounts the JS bank offer to its customers. The main media the JS bank used for advertisement of their products and services is the internet. The JS bank has very attractive website any person can go on this website and collect all the details about the products and services the JS bank offer to its customers.Function Of Marketing DepartmentThere are following function of marketing Department Focus on the Customer Monitor the Competition Own the Brand Find & Direct Outside Vendors. Create New Ideas. Communicate Internally. Manage a Budget. Understand the ROI. Set the Strategy, Plan the Attack, and Execute.

Segmentation StrategyJS bank segment their market geographical demographic and Niche marketing JS bank belongs to Pakistan Army, and the size of the this market is very small as compares to other markets so the niche market for JS Bank is Pakistan Army and there is competitor belong to this segment .In geographical segment the JS bank divide their segment religion and cities the most population of Pakistan is Muslim so it offer both Islamic banking and commercial banking for religious group it offer Islamic banking free of interest rate and for secular group it offer the commercial banking In demographic segment it divide the market into age income education occupation and nationality.

JS bank offer different product for different segment and target customer in demographic segment it divide the market into age wise for example student 12-30 and retired or pensioner 40-65.Target Marketing StrategyThe focus of marketing effort is people. The goal is to reach a subset of the population who may be interested in your particular product. That group of people is your target market. The target market of JS bank is given below which is based on Objective of the organization which it want to achieve target market of JS bank is All Army related institution Customer having deposit Customer who wants to purchase vehicle All agriculture related communities Customer desires different loan School college and business industries Financial invertors Consumer having interested to purchase on leasing Religious group interested in Islamic Banking Group of people needs to get banking services such as utility bills collector.

The term target market is used because that market is the target at which you aim all your marketing efforts. The markets you are trying to reach are people with common characteristics that set them apart as a group. The more we know about a target market, the more precisely we can develop our marketing strategy. The reason you need to identify a target market is because it makes strategies for designing, pricing, distributing, promoting, positioning and improving our product, service or idea easier, more effective, and more cost-effective. Two important factor to consider when selecting a target market segment are the Attractiveness of the segment and the fit between the segment and firms objective Resources and capabilities Product Planning, Development & Management

In simple words product planning is making decisions about the features that are needed to sell a business's products, services, or ideas. When any new product is launched by the JS bank the planning development and management of the product is perform on JS bank head quarter Karachi and then scheme is lunched all branches of JS bank each product is based on the customer need wants and expectation. Before Lunching the new product management will continuously observe the market need and wants and plan for the product that can achieve the organization goals and objective Companies must be constantly modifying existing products and developing new ones; the market place demands it how new is new? most new products are modifications of or extensions to existing ones the introduction of a new product is a strategic decision which should be guided by the companys goals and a new product introduction strategy when the organization think that there product is not achieving organization goal then they decide to create new product or to modify it.The management should keep the following point when developing new product new product is best developed through a series of six stages: The first two stages provide a focus for generating new-product ideas and a basis for evaluating them. The next three stages deal with ideas and are the least expensive. must satisfy key financial criteria must be compatible with environmental standards must fit with the companys marketing structure should also be compatible with production capabilities, satisfy legal requirements, and fit with corporate goals and objectives.

Product management is an organizational lifecycle function within a company dealing with the planning or marketing of a product or products at all stages of the product life cycle. Product management (inbound focused) and product marketing (outbound focused) are different yet complementary efforts with the objective of maximizing sales revenues, market share, and profit margins. The role of product management spans many activities from strategic to tactical and varies based on the organizational structure of the company each product has life cycle introduction growth maturity and decline when a product reach at maturity level management try to keep maintain this level the branch manager of JS bank is tray to manage the product and tray to provide their best management to their customer and provide them good and better environment when they see that product or service is not filling customer need then they develop a new product or modify it the key point is how to manage the product its depend on management how the present their product to customer to achieve their goal and objective.

PositioningIn marketing, positioning has come to mean the process by which marketers try to create an image or identity in the minds of their target market for its product, brand, or organization. It is the 'relative competitive comparison' their product occupies in a given market as perceived by the target market. positioning is how you want to be known it must reflect reality. How the company really is known. Or how it can believably be known. JS Bank has strong positioning in the mind of their customer or target market due to its product unique attribute characteristic feature and superior service. Top management always try to different their product and service using different Promotion scheme to communicate their audience and create strong identity JSBL shorter, smarter name, crisper new colors and fresh new look are an insight to our views on banking. The aim to provide innovative financial solutions to customers, with the security of knowing they are dealing with one of the strongest financial institutions in the country. New slogan reflects customer service philosophy and provide them information through online and call center and listen customer complaint and provide them For submitting an online complaint regarding bank related issues (e.g. account, credit card, debit card) A carefully crafted business positioning strategy can be used as a guideline for judging the appropriateness of all marketing programs, especially for promotion, advertising, and PR events. It will ensure that our business image is consistent to your target buyers/end users and help to build an enduring, memorable (and hopefully unique) message to sell your business products.1 product = 1 marketing program = 1 positioning statementPositioning is based on idea that customer keep in mind the positioning of JS bank toward the customer is that it is only bank which provide convince and dynamic environment to their customer each product of JSBL has its own positioning in the mind of the customer and it has a strong identity in the mind of customer. It is necessary to create a strong identify in the mind of customer that product has some quality attribute that create superior value in customer mind. JS Bank has strong positioning in the mind of their customer or target market due to its product unique attribute characteristic feature and superior service. It has necessary to keep in the mind that each product and service has its own positioning in the mind of customer.To create strong positioning of organization and its product and service the JSBL limited use different marketing strategies such as advertisement sale promotion personal selling and publicity to create the strong image and convey their message to customer. Pricing StrategyPricing is one of the four Ps of the marketing mix. The other three aspects are product, promotion, and place. Price is the only revenue generating element amongst the 4ps, the rest being cost centers. JScommerical bank use different price strategy for different products and service to Achive the organization Financial goals for each product it use different strategy when any new product is lunc