Zagg Incorporated:Optimizing The Revolution Of Gadgets-Invisible Shields
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Transcript of Zagg Incorporated:Optimizing The Revolution Of Gadgets-Invisible Shields
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ZAGG Incorporated“Optimizing The Revolution Of Gadgets-Invisible Shields”
Tala Hammoud
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With the increased number of competitors, it is highly required that these companies optimize their
businesses
Source: Google images
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ZAGG Incorporated engages in the design and distribution of accessories and protective coverings for
electronics
Source: Google images
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ZAGG has a very well developed website , easily navigated and connected to the whole world
through variety of social media
Source: Google images
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ZAGG’s main product, invisibleSHIELD, is made from a protective film covering that is of high
quality
Source: Google images
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ZAGG is considered number 1 in selling screen protectors among most competitors
Source: Google trends: screen protectors
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However, ZAGG’s business does not only rely on those protective devices
Having several competitors such as BestBuy, Logitech, Belkin makes it hard for ZAGG to succeed in every
single domain
Source: Google images
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BestBuy and Belkin compete with ZAGG in iPhones’ selling
Source: Google trends: iphones
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Logitech competes with ZAGG in IPads’ selling
Source: Google trends: IPads
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Belkin competes with ZAGG in IPad Air keyboard case selling
Source: Google trends: IPad keyboard case
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So, ZAGG should be aware of all the strengths that could be of great benefit if developed properly
• High Profitability• High Revenue• Barriers of Market Entry• Screen protector is a unique
product for ZAGG• Wide use of social media
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ZAGG should be also aware of the weaknesses to work on and improve
• Investing more in research anddeveloping the company• Lack of popularity• Weak tax Structure• Many Iphone accessories companies are currently available
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Opportunities are always available to move forward
• Expand the market• Provide new assets•Iphone sales are tremendously
increasing since the release ofIphone 5
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Threats are always there for any business but the red flag is scary when competitors are watching!
•Increasing costs such as: laborand production costs• Unpredicted problems• Business Risks
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Improving Crawability! What if?
What if ZAGG’s sitemaps are improved by adding more links to the site’s products; Google, bingo or Google Analytics, etc..?
Source: Google images
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Relevance! What if?
Multiple H1’S are being applied for the same page. What if pages are improved by separating text from
images?
Source: Google images
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Popularity
Source: Opensiteexplorer.org
Bestbuy is on the top of competitors. ZAGG requires more work on their domain to optimize
visibility and ranking
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ZAGG acquired 435, 584 visitors in March 2015, the lowest number compared to other competitors
Source: Compete.com
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Source: Alexa.com
ZAGG Global rank is 22, 724 while ZAGG US rank is 5, 786, the lowest ranking among competitors
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Source: Opensiteexplorer.or, Alexa.com, and compete.com
Popularity Summary
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CONVERSION OPTIMIZATION
Online forms should be available for customers to fill
and submit whenever needed
Source: Google images
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CONVERSION OPTIMIZATION-More to improve!
Third part reviews should be also
available for anyone who would like to purchase online
Source: Google images
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Contact me Tala Hammoud
Arizona State University, W.P. Carey School of [email protected]
Want to know more?