Zach Nies, Rally Software Presentation at Lean Startup SXSW
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Transcript of Zach Nies, Rally Software Presentation at Lean Startup SXSW
Increasing our national
efficiency
Modern management is still based on
efficiency
Really?
Measure your effectiveness
Increase your success
A startup lives in extreme
uncertainty
30 Years
ProbablePlausible
OrderedUnordered
ProbablePlausible
OrderedUnordered
ProbablePlausible
OrderedUnordered
PlanAnalyze
CoevolutionLearn
The only valid model of a complex system is the system itself.
“
Murray Gell-Mann
http://www.flickr.com/photos/isaacmao/380257543
How we work
Agile Cadence
Daily – standup & plan the day
Weekly – review full business
Biweekly – demo from engineering
Monthly – pivot, persevere, amplify
Quarterly – review & align strategy
Yearly – set strategy
Track
The flow of work
Hunch Hypothesis Experiment Measure & Test
ValidatedLearning
Track
The flow of knowledge
Case Study
Customer Development
Is there an emerging, high-growth market for Agile Portfolio Management?
“Get out of the building!”
Steve Blank
and get into the complex system
100 validation interviews10 earlyvangelists40 preview customers34 builds
Hunch Hypothesis Experiment Measure & Test
ValidatedLearning
Track
The flow of knowledge
Hunch:Agile Portfolio Management will help us win more deals
Experiment:“Sell” an MVP preview
Experiment:“Sell” an MVP preview
Vanity Metric
Month
Experiment:“Sell” an MVP preview
Deals Directly Influenced
Month
“requiring configuration changes is not an acceptable way for releases to hit our enterprise working environment.”
Hunch:Agile Portfolio Management will help us win more deals
Validated Learning:The MVP directly helped us win more deals
Pivot
Persevere
Amplify
Hunch:Adding more developers will help us productize this MVP
Experiment:Hire developers as fast as possible
Experiment:Hire developers as fast as possible
Vanity Metric
Experiment:Hire developers as fast as possible
Feature Throughput
Hunch:Adding more developers will help us productize this MVP
Validated Learning:Adding developers dramatically increased feature throughput
Pivot
Persevere
Amplify
Hunch:Optimizing the UI will improve adoption
Experiment:Implement usability enhancements
Experiment:Implement usability enhancements
Vanity Metric
Experiment:Implement usability enhancements
User Adoption by Cohorts
Hunch:Optimizing the UI will improve adoption
Validated Learning:Adoption didn’t improve
Pivot
Persevere
Amplify
Hunch:Adding features will improve product adoption
Experiment:Implement earlyvangelist feature requests
Experiment:Implement earlyvangelist feature requests
Vanity Metric
Experiment:Implement earlyvangelist feature requests
Feature Usage
Hunch:Adding features will improve product adoption
Validated Learning:Found the compelling features
Pivot
Persevere
Amplify
We haveproduct-market fit
Almost ContinuousDeployment
Hunch:Releasing more often will improve quality
Experiment:Release every day
Experiment:Release every day
Vanity Metric
Experiment:Release every day
Cases from Defects
Hunch:Releasing more often will improve quality
Validated Learning:Smaller release batches improved quality
Pivot
Persevere
Amplify
Case Study
Modern management is still based on
efficiency
Agile +Lean Startup
=Effectiveness
Out learn and out execute your competitors