Z CME E Brochure
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Transcript of Z CME E Brochure
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Professional Certificate Training in Business Writing
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About
BusinessWriting
Training in
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ZeebraCross Centre for Management Excellence (ZCME) is an initiative of
ZeebraCross (Unit of InfocusRx Marketing and Communication Pvt Ltd) based in
Hyderabad, India. ZeebraCross expertise in offering strategic marketing and design
services to its clients worldwide.
Following the success of training program in Medical Writing
(www.onlinemedicalwriting.com ) , with about 500 participants trained worldwide, thecompany has come up with another writing program, this one for students and business
professionals based on our experience working for progressive start-ups, entrepreneurs,
venture capitalists, Universities, mid-size and Fortune 500 firms.
Definition of Business Writing: Business writing can be defined as writing that a business
uses to communicate its offerings/services to another entity. The entity can be a person
or another business.
To improve standards of written communication among business professionals
To promote best practices in business presentations and email communications
To impart knowledge about correct ways of writing various business documents
including proposals and reports
Objective of Certifications:c
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Why learn Business Writing?
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Writing skill is considered as important as verbal skill and an essential ingredientto excel in career.
Many in the workforce today struggle with the basics of writing including
grammar, spelling and punctuation and this is what can hold them back and
reduce their confidence when it comes to business documents.
Business writing helps to connect with individuals to achieve objectives, meet
deadlines and ultimately, drive profits.
Effective channels of communication make an organization run smoothly.
Professional quality writing being sent through these channels improves
productivity and the ability of all functional areas to work together, particularly in
an increasingly global workplace where collaboration is the norm.
Learning and honing business writing skills can have a positive impact on an
individual's career advancement.
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CourseCurriculum
About the
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Module-1 : Introduction to business writingc
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Module-2 : Basics of writing professional documentsc
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Module- 3 : Overview of business writing processc
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What is business writing?
Importance of effective writing in businessTypes of business writing- memo, email, business letters, business cases, minutes andagendas, media releases, business reportsPurpose of Effective Business Writing
Followed by practical writing assignment for assessment and feedback.
Basics of grammar and languageCommon grammar mistakes in business writingCreating logic and flow
Followed by practical writing assignment for assessment and feedback.
Overview of business writing processStages of business writingPrewriting: Strategies
DraftingRevisingQuick tips for editingProofreading
Followed by practical writing assignment for assessment and feedback.
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Module- 4 : Writing effective e-mailsc
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Module- 5 : Report writingcc
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Module- 6 : Representing data visuallyc
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Email as a communication tool
Email best practice- Structure of an emailEmail best practice- Writing effective emailsLegal risks of emails
Followed by practical writing assignment for assessment and feedback.
What is a report?Purpose and audience of reportsTypes of reportsPlanning your reportResearch the topicCreate outlineWrite the draftQuick tips
Followed by practical writing assignment for assessment and feedback.
Guidelines on presenting visual dataDifferent visual presentationsImportant points to remember
Followed by practical writing assignment for assessment and feedback.
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Module- 7 : Business presentationc
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Module- 8 : Writing different types of business documents
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Module- 9 : Online and offline writingc
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Module-10 : Writing for social mediac
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Define the situation
Design the presentationDeliver the presentationClosing thoughts
Followed by practical writing assignment for assessment and feedback.
MemosBusiness lettersBusiness CasesProposalsBriefing NotesMinutes, Agendas, Media Releases
Followed by practical writing assignment for assessment and feedback.
Overview of online and offline writing environmentEffective Web Content Writing TechniquesIntroduction to basic and advance research techniques
Followed by practical writing assignment for assessment and feedback.
Principles of effective social media writingHow to write for Facebook , Twitter and text messagesHow to use your web content as source material for social media contentHands-on practice in revising social media content
Tips for effective social media writing
Followed by practical writing assignment for assessment and feedback.
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Why
Z-CME ?
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Practical and Self Paced
Experience and Expertise
One to One Assessment
The program provides a real-time learning platform for participants to attain the
requisite business writing skills to excel in your career. You can complete the traininganytime within six months of your enrolment date. Extension will be given on requestwithout any extra fee. Program license is valid up to six months.
As an organization, we have trained over 1000 plus professionals worldwide in various
discipline of marketing. Our objective is to provide usable, affordable and experientialtraining for executives and students. Following the success of training program inMedical Writing - www.onlinemedicalwriting.com , with about 500 participants trainedworldwide, the company has come up with another writing program for businessprofessionals based on its experience working for progressive start-ups, entrepreneurs,venture capitapsts, Universities, mid-size and Fortune 500 firms. ZeebraCross is into the
business of marketing and communication. Therefore, the participants get to learn thewriting standard and its application based on the wide range of projects executed by thecompany for its clients worldwide. Visit www.zeebracross.com to learn more about us.
You will be assigned a mentor who will assist you throughout the course, by answering
all of your questions about each study unit, keeping track of your assignments andparticipation. Our 3 A (Assignment, Assessment and Advice by mentor) prepares learnerto write effective business content.
ZeebraCross Business Writing Program's unique features are its assessment andcontinuous feedback. The program offers more than fifteen sets of assignments toevaluate the learning process of the participant. On successful completion of theassessments you will be awarded certificate from ZeebraCross, after evaluation bymentors who hold distinction in business writing.
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Flexibility
Study Mate
As working professionals / students, you get full flexibility to take up the training
anytime and anywhere. If you know basics of computers and internet, it would be veryeasy and a user friendly learning experience. What you will need is a computer withAdobe Flash Player installed and an internet connection. This program is presented in anasynchronous format. It means that students are not required to attend class at a certaingiven time, but can login and access the program when it is most convenient for them.
ZeebraCross offers StudyMate program to complement your learning by facilitatinginteraction with your peers undergoing the same program.
The objective of z-CME Study Mate program is to complement your learning byfacilitating interaction with your peers undergoing the same program. Your participation
in z-CME Study Mate program is optional and free, and only for participants who haveexpressed their interest in having a study mate.
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Career Assistance
Z-CME Certified Professionals
Employers
Job Portal
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AuthorizedSignatory
doherebyconferon
CertificateProgrami
n BusinessWritingi
nrecognitionof
his/hersuccessfulco
mpletionoftheCou
rse,onthis
the.... ... .. ... ... .. .dayof... .
. ... .. ... ... .. .intheyear
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INTESTIMONYwhereof
aresetthesealofthe
infocusrx(zeebracross
)Marketing&Commun
icationsPvt.,Ltd.
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andthesignatureofth
eCEO&Founder,Infoc
usrRx (Zeebracross )
.. ... .. .. .. ... .. .. .. ... .. .. .. .
. ... .. .. .. ... .. .. .. ... .. .. ..
Reg-No:
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THE INTERNATIONAL SCHOOL
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TM
ZeebraCross ( Unit of InfocusRx Marketing and Communication Pvt. Ltd.,)504, Saptagiri Towers, Begumpet, Hyderabad, AP - 500 016
Phone: 040 - 65555860, 65555870www.z-cme.com | www.zeebracross.com