Z-CLOUD

Z-Cloud is dedicated to assuring a safe environment for your loved ones and you

with the use of top notch software technology.

Company StatusCurrently, in the process of creating

and drafting schematics for dock system placed on the dash of the car.

Writing and coding microchips for seatbelt buckles.

Filing utility patent.Looking for optimistic investors.

Yikes!

A child’s body temperature rises 3-5 times faster than an adult’s.

According to the National Highway Traffic Safety Administration, “heat in a locked car can increase 25 degrees within ten minutes”.

Each year, an average of 37 kids die after being left in a hot car.

The Problem Vehicle Temperature

Outside Inside Time to Reach

75 100 10 min

85 120 30 min

100 140 15 min

IntelliSafePrimary functions:

o Auxiliary “attachment” that monitors the inputs from sensors on seatbelts

Sensors on the seatbelts have two states:

oConnectedoUnconnected oChip attaches to seatbelt and uses radio

frequency for power (RFID powered)

States are sent to IntelliSafe hub

The Solution

DC Power Active Mode Sensor detects child in

seat?

Sleep

Mode

Alarm Mode

Sleep Mode DC Power

STOPYes

No

Value PropositionProtect growth of family

o Nonintrusive monitoring system, you can bring peace of mind to your vehicle

o Never again leave a child unattended

Free installationNo External BatteryDraws little charge from 12V

BatterySeamless integration

Industry and Market Overview

Market Size and Growtho About 35.7 million families in US and growingo 20% of families with kids under 8o An average of 2 cars per family

35.7 mil * 20% *10% (hit rate) * $299/ customer=213.49 million

Market Trendso The need for IntelliSafe will increase in daycare

services 1.2% every year.o With US birth rates increasing at 12.6%, we are

expecting revenues to increase at a steady rate.

Competition Matrix

Primary Research

5%

95%

UTD Student Popu-lation

Students With Young KidsStudents Without Kids

52%48%

Would you be interested in buying Intel-

liSafe?

YesNo

Secondary Research

Eight in ten 79% leisure trips were by car84% of Americans use seat beltsSituations kids get hurt in hot cars include:

o Unknowingly left in vehicle: 54.25%o Knowingly left in vehicle: 11.94%o Got into vehicle on their own: 31.58%o Circumstance Unknown: 1.82%

Business Model

• Entrepreneurial orientation

• Fostering Innovation

• Results Orientation

Strategic Resource

s

• Suppliers• BOSCH

• Partners• Manu-

facturers• Retailers

Partnership Network

• Target Market

• Fulfillment and Support

Customer

Interface

Revenue Generation• Initially through retail stores

• Then partnerships with dealerships• Ultimate goal is to be supported by legislation

• Licensing Business Model

Core Strategies• Mission: Create a safe environment

• Product Scope: Push technology via legislation• Product Differentiation: Parameters and Alerts

Safe It does not cause any hazards to your vehicle.

Child-friendly

Its safe for your kids.

Effective 98% of the time it alerts you when a child is left behind.

Positioning

Market MixProductAuxiliary

Attachments with sensor inputs in

seatbelts

Price-set price at

retailers-$299.99

Promotion-Regional

advertising campaign

- Multiple Mediums-Partnership with car

stores that specialize in

aftermarket add-ons- Offer incentives to retailer to push our products in stores

Place-Online website

-Retailers-Dealerships

Target Market and SegmentationFamilies with young children and daycare facilities…

o Who have caregivers o Who have a tendency to be forgetfulo Many of their young children like to play in

the car

Financial Projections

1 2 3 4 5 6 7 8 9 10 11 12 13

($2,000,000)

($1,000,000)

$0

$1,000,000

$2,000,000

$3,000,000

$4,000,000

Z-Cloud Overall Net Present Value

Four years planned in funding• Year 1: 675k Investment

o500K for Research and Developmento175K for Utilities

• Year 2: 150K for maintenance and advancement

• Year 4: 70K to sustain company growth

Planned Funding

Funding

18%

37%23%

22%

Sources of Funding

Founders SBA Bank Loans

Angel Investors

Total Initial Investment Needed: 675KoInitial 120k investment from founderso555k from other additional sources:o250K from SBAo150K from Angel Investorso155K from Bank

Office Equipment5%

Salaries32%

Software Licensing25%

Advertising8%

Research and De-velopment

5%

Utilities0%

Distribution25%

Insurance0%

Office Supplies0%

Uses of Funding

Office Equipment

Salaries

Software Licens-ing

Advertising

Research and Development

Utilities

Distribution

Insurance

Office Supplies

Investment DealFor every $77,000 investment, a 5% stake in the company will be awarded.• After the $895K in investments received at

the end of the first five years of the company will result in a 39% stake in the company from investors.

• Return on investment over 5 years will be 30% of the $934,895.

TimelineQ1 Q2 Q3 Q4 Yr 2 Yr 3 Yr 4

Start-up Z-Cloud

Initial $675K

Investment

R&D

Create Design/

Prototype

Final Product

Market Plan

Require Manufactures

Secure Partnership

Launch Website

Advertise Product

Breakeven Point

150K Investment

Launch Commercial

Have Coupon on

Website

70K Sustaining

Investment

Russell

Faye

Jessica

LuciIzaac

Linda

Jason

Seth

Business Administration MajorWith Minor in Finance

Business Administration MajorMarketing Major

Business Administration MajorBusiness Administration Major

Business Administration MajorBusiness Administration Major

Business Administration Major

We Are

Z-Cloud

ManagementJessica Romero – Founder, experience managing

large groupsIzaac Costiniano – Hands-on style, has small

business experience, will handle operations Faye Francisco – Experience in marketing, will

coordinate marketing planJason Harmon – Small Business Experience, finance Russell Harwell – Experience in service industry, will

work on procurement and R&D Linda He – Experience working for UTDLuci Lu – Customer service experienceSeth Vertucci – Retail industry experience

Invest in IntelliSafe!

Works Cited1. http://ggweather.com/heat/2. http://www.carseatsite.com/statistics.htm3. http://www.ustravel.org/news/press-kit/travel-facts-and-statistics4. http://pediatrics.about.com/od/safety/a/05_hot_cars.htm5. http://www.census.gov/population/age/data/2012comp.html6. http://www.nytimes.com/2010/05/30/automobiles/30HEAT.html?pagewanted=all&_r=1&7. http://wgntv.com/2014/06/24/boy-creates-invention-to-save-babies-from-being-left-in-ho

t-cars8. http://www.sistersofinvention.com/products.html9. http://www.cbsnews.com/news/how-technology-could-help-prevent-kids-deaths-in-hot-c

ars/10. http://www.naccrra.org/sites/default/files/default_site_pages/2012/full2012cca_state_fac

tsheetbook.pdf11. http://www.safercar.gov/parents/heatstroke.htm12. http://

usatoday30.usatoday.com/news/nation/census/2009-02-25-families-kids-home_N.htm

13. http://www.kidsandcars.org/userfiles/dangers/heat-stroke-fact-sheet.pdf14. http://www.ibisworld.com/industry/default.aspx?indid=161815. http://www.autousp.com/how-many-cars-does-a-family-own-on-average.html16. http://www.ibisworld.com/industry/default.aspx?indid=1618

Back-Up Slides

Our Mission

Z-Cloud is dedicated to assuring a safe environment for your loved ones and you

with the use of top notch software technology.

Company BackgroundFounded by Jessica Romero through her

passion for technology and safety in 2014.Research has been developing since 2014.Currently, in the process of creating and

drafting schematics for dock system placed on the dash of the car.

Writing and coding microchips for seatbelt buckles.

Filing design patent.Looking for optimistic investors.

In Loving Memory of…

“Since my daughter’s death in 2008, not a day (or maybe even an hour) has

gone by that I haven’t thought of her or her death. The pain of missing Jenna is always there, and it’s taken me a long time to feel like I could write a public

account of what happened.”

Primary Research

Marketing Strategy

Push-Pull

Consumers

Retailers

Risk Assessment•Technical Risk

–High risk –Concept is novel put relatively easy to replicate –Trying to reduce risk by implying legislation

•Market Risk –Market is relatively populated but no outstanding product

•Cost Structure –Early on will attempt to sustain minimum variable and fixed costs

•Financial Risks –Dependent on sales and length of loans

•Operations Risks –Disclosure that not responsible for deaths and legal liabilities –Commitment to company may change as monetary value increases, some partners may want to sell while others may want to continue with company

Organization Plan

Step 1• Locate in

Downtown Dallas

Step 2• Immediate

Objective:• Advertise Z-

Cloud & IntelliSafe

Step 3• Long Term:

• Have future cars with our system

http://fc08.deviantart.net/fs71/f/2011/051/f/e/inside_the_car_by_3d_tiagoliveira-d39zikk.jpg

http://www.oscarmail.net/dfwfreeways/aerial/downtown/20a_downtown_dallas_2005-04-3_ADJ_900.jpg

Breakeven Analysis