Yvan TEYPAZUrban and Industrial Designer

Yvan TEYPAZ, 74 rue Appert, 44100 Nantes, FranceYvanTeypazgmail.com / http://yvanteypaz.free.fr

Tel. : +33 9 54 37 98 16 / Mob. : +33 6 81 10 48 60 / Fax : +33 9 59 37 98 16

Yvan TEYPAZDesign and appliances

Design ?

Studies, surveys, innovation, theories,workshops, profesional interventions.

Research

To improve territories’ attractivitywith public spaces and urban atmospheres.

Urban

Analysis, strategical position, accompaniment.

Strategic

Graphic identity, webdesign,events, environments.

Art Direction

A good product and a good service are no longer enough. The product should be attractive, it must allure the user and differ from its competitor. The design offers to the company a strategic positioning allowing the development of its ranges and its markets. This discipline is more than a simple formal definition : analysis of needs, search for opportunities, strategic proposals and creativity.

Each project is revealing identity. It is the expression of know-how and of the men who make it, it translates the dynamics and the ethics of the teams implied in these processes. So the product benefits a better visibility , a real coherence with the range, a direct return on investment (better sales) and an indirect (improvement of the public image), a motivation for the teams (a beautiful product is more pleasant to sell)...

The industrial designer is able to understand aims from departments to conceive and create the better answer to users’ expectation and company ‘s skills.

A good product and a good service are no longer enough. The product should be attractive, it must allure the user and differ from its competitor. The design offers to the company a strategic positioning allowing the development of its ranges and its markets. This discipline is more than a simple formal definition : analysis of needs, search for opportunities, strategic proposals and creativity.

Each project is revealing identity. It is the expression of know-how and of the men who make it, it translates the dynamics and the ethics of the teams implied in these processes. So the product benefits a better visibility , a real coherence with the range, a direct return on investment (better sales) and an indirect (improvement of the public image), a motivation for the teams (a beautiful product is more pleasant to sell)...

The industrial designer is able to understand aims from departments to conceive and create the better answer to users’ expectation and company ‘s skills.

A project is made step by step.First of all we need to exposethe market, the constraints andthe possibilities.

Second step is to position as to workon concepts : the strong ideas whichwill guide the project.

From this creative brainstorming wecan define realistic solutions : pre-projects.One of this pre-projects is choosen to betechnically and aesthetically developped.

It is possible to accompany the productionstart or the commercial network.

Global process

Orium F4 2013 Desk-clock2006Client : AIC-International, sales on demand.

Order : To identify the market’sopportuneness for Orium desk-clocks.

Proposal : With the diagnosis we canexpose hox the visibility of the brandseems complicated because of disparatesranges and the miss of product identity.

The first step I proposed was to makerational the ranges declensions.With a same technical base we coulddevelop aesthetically and usely threemoods for the Orium brand : basicalclassical and trendy.

The inspiration came from the SEB groupwith these brands : for each mood theyhave a leading brand and a middle-secondone. In our case, a third range couldbe more prestigious to become theimage engine for the all-brand.

Finally I proposed partnerships withprestigiou brand from other markets.Their image could benefit to the Orium’simage, yet visible with the french generalpost-office and with the french nationalrailways.

Laurels’ central place2007-2008Client : Nantes Habitat, social housing office.Team : Laurent Melet, sociologist ; Manuella Mercier, architect - geographer.

Order : To revitalize a central place ina social housing district as to fight againstincivility phenomenas.

Proposal : The place was designed as a metropolitan center : it’s too big for a social district so it suffers residual streams.To succeed in it we took back the Roman forum’s principle (created to revitalize the center of the antique city). This allows us to restore a human dimension to the place.

Our proposal is to open a pedestrian stream through secondary places ; to developa central pavilion attracting people fromthe street to the shops around the place ; to create confidence and home-feeling withbalconies and playgrounds.

Yvan TEYPAZUrban & Industrial Designer

Preliminary study for a streetscape guidance2008Client : city of Cholet, local authority.Team : Urban and architectural studies, director : Fabrice Caillarec.

Order : How to make a guidance forthe urban furniture.

Proposal : Cholet is the second city inthe department and the secondindustrial area of the region.Its story has been built with the textileindustry and as a point for commercialexchanges between bigger cities.A few projecs are changing the city :new center district, rehabilitation insocial housing districts, new districtswith a sustainable goal, new theater.

.

My work has been to explain to majorand General Direction the frame fora guidance in two steps.The first step is a global problematicabout public space (linked with theprotection area for architectural andurban patrimony).The second step is a study about the moreadequate guidance tool : who manage it,the action areas, the differentiations,the furniture ranges...

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2008Client : Nantes Habitat, social housing office.Team : Laurent Melet, sociologist ; Landry Nzigou, geographer.

Gers-street

Order : To identify factors ofnon-attractiveness in a “bad-living”social housing district.

Proposal : We have worked a theoricalprocess for social districts inspired inmedical situationnist approach.In coherence with this we have proposednew design solutions.

Our aim was to graduate spaces :between the street (public) and the house(private) we have drawn semi-privatespaces. The access is reserved forinhabitants but the border with the streetis not “hard” with a bank and a copse.

Yvan TEYPAZUrban & Industrial Designer

Theorical Action Process for Social Districts2007-2008Client : Nantes Habitat, social housing office.Team : Laurent Melet, sociologist.

Product Identity of the City2008Reference : Master 2 “Cities & Territories”, University + School of Architecture of Nantes.Directors : Patrick Besseau, School of Architecture ; Jacques Fache, Geographic Institute.

Theme : How could a local authorityimprove its attractivity and serviceswith design and furnitures designs.

Study : First I have searched whyhuman beings have been organizedin hierarchical communities then incities. Understanding the goal of the citiesallows to understand its futures and howto make it (potentialities and limitsin urbanism).

Actual design is part of a story startedwith first tools : evolution of needs andhow to answer these.The design has known commercial driftsbut it still a competitivity revealer whichcould benefit cities.Working on the product identity for a localauthority as well as a industrial onebecomes a silent communicative weapon(like graphic and architectural identity are).

Order : To identify factors ofnon-attractiveness in a “bad-living”social housing district.

Proposal : A phone survey with hundredof persons of the conglomeration highlightsthat the district has the worst reputationof the city because of crimes and bands ofteenagers and young adults. The statisticsfrom police confirms more importantphenomenas of incivilities here.

We first looked for an urban and socialanticipation (Jane Jacobs and CPTED). The risk of strategies like CPTED isto take away the evil without lookingafter it, so we proposed a new mindset fordistricts inspired of medical "situationnistapproach" : 1, prevention - to avoid the evilappears ; 2, care - to minimize theconsequences and to avoid the infection; 3, curative - to prevent complications andto rehabilitate the patient.

Yvan TEYPAZUrban & Industrial Designer

Yvan TEYPAZProfile

Best Production Interior - Interior Motives, 2006Winner “Futuristic & Technoid” - Möbus, 2005

Recognitions

2008 : Master 2 Professional “Cities& Territories”Nantes’ Architecture School, Legislation University and Geographic Insitute

Memory : Product identity of the city : how can a local authority developits attractiveness and services with good urban and space designs.

2006 : Industrial Designer, 5 years degree, 4th of pomotionThe Nantes Atlantique School of Design

Project : Truck cab, with Renault Trucks.Best Production Interior (Interior Motives Design Awards 2006).

Education

Since 2007 - references : Nantes Habitat, city of Cholet, AIC-InternationalMissions for plan and strategy design._ I am part of a new approach for social housing districts._ I propose new visions for urban environment._ I prepare bases for a streetscape’s guidance._ I develop the data architecture for commercial launch.

Designer-urbaniste

2006-2007 - references : L'Action Auto-Moto (HachetteFilipacchi Presse), AIC-International, Mediaworks,CIMaCo - P.L.I. Packaging, Musicampus, …Consulting, external design and charged of creation._ I create and develop products and graphic identitiesfor local and multinational firms._ I help the new design process for Chanel Watches._ I imagine and draw the « new 2cv » interior fornational press magazine L’Action Auto-Moto.

Freelance Designer

2005-2006 - societies : Siemco et SCAO (Fr)Smurfit Kappa group, european first in cardboard packaging._ I solve a conception problem after 6 failed attemptsfrom other originators._ I perform technical cosmetic, food and household packagings.

Originator-volumist

2002 - 2004 - agencies : Design Office (Lyon, Fr),Mal de Ojo (Habana, Cuba), NECTART Créations (Annecy, Fr)Training periods during Industrial Designer dergree._ I create and develop two knives rangeschosen by Carrefour Europe after a world consultation._ I create interior designs and graphics for local and multinational firms._ I study popular creations in Cuba and nomadic way of life in France.

Industrial Designer

PressSome issues about my works :

2008 - LeBlogAuto / Nisha - 2007 - Créanum2006 - L'Action Auto-Moto /Interior Motives / Modify /

France Routes / Auto Industry / AllCarNews /Le Dauphiné Libéré / Car Design News / DesignFax

2005 - www.moebus.net / www.nantes-campus.fr2003 - Arteamerica.

I have been invited to express myself aboutindustrial and urban design :

2009 - Ad’Missions Nantes2008 - Plan Urbanisme Construction

et Aménagement / l'Humanité.

I am a regular chonicler for the french websiteAdmirable Design, a blogger for Worldwide Design

and coordinator for the design platform project :www.admirabledesign.com

http://blog.admirabledesign.comhttp://fr.design-platform.org

Yvan TEYPAZ74 rue Appert, 44100 Nantes, France

Tel. : +33 9 54 37 98 16Fax : +33 9 59 37 98 16Mob. : +33 6 81 10 48 60

YvanTeypaz@gmail.comhttp://yvanteypaz.free.fr

See you soon!