YUMMY NUMMIES

NATURAL & ORGANIC

CANDIES FOR YOUR SWEET

TOOTH

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BUSINESS BACKGROUND

Natural & Organic Candies

Confectionery

Eco-friendly

Health Conscious

LocationHeadquarter

Kuala Lumpur, Malaysia

YUMMY NUMMIES

MARKET SIZE

Potential Customers

Revenues

TOP 5 GLOBAL CONFECTIONERY COMPANIES

  Confectionary Company Net Sales 2011 Number of Employees

Factories Worldwide

1 Kraft Foods Co.(Illinois USA) $19.96 billion 98,000 1,683

2 Mars Inc. (Virginia USA) $16.20 billion 65,000 1,353

3 Nestl� SA (Vevey, Switzerland) $12.80 billion 283,000 4,563

4 Ferrero Group (Piedmont, Italy) $9.61 billion 21,600 18

5 Hershey Foods Corp(Pennsylvania, USA) $6.11 billion 14,400 N/A

Industry Trends

TARGETED CUSTOMERS

CUSTOMER BACKGROUND

POTENTIAL COMPETITORS

MARKETING STRATEGY

PRODUCTS

HARD CANDIES MILKY CANDIES

SOFT & CHEWY CANDIES

NATURAL & ORGANIC CANDIES Suitable for “sweet tooth” of all ages

WHY YUMMY NUMMIES:-

• Natural & Organic

• No artificial flavoring

• No coloring

• No additives

• No preservatives

• Contains vitamins

• Supply energy

• Suitable for diabetes

SERVICES

HOME DELIVERY EVENTS CANDY TRUCKS

CUSTOM MADE SCULPTURE

SALES STRATEGIES

Online Store Kiosk stand in shopping malls

SALES STRATEGIES

• Distribute candies to smaller and larger retail companies

SALES STRATEGIES

Membership PromotionMonthly Subscription Box

Pricing

RM 8 Onwards- 3 sizes of packaging

ADVERTISING PRODUCT

YOUTUBE COMMERCIAL SOCIAL NETWORK PAGE

Management Strategies

LEGAL OWNERSHIP

PARTNERSHIP(first 2 years) Advantages:

•Easy to establish.•The ability to raise funds increase, more partners able to contribute more funds and borrowing capacity are greater.•Benefits complimentary skills of more people. Wider pool of knowledge, skills and contacts.•Cost-effective as partner specializes in certain aspects of their business.•Provide moral support and more creative brainstorming.

LEGAL OWNERSHIP

CORPORATION3rd year onwards

• Limited liabilities• Can be transferred from one person to another,

therefore granting corporations an indefinite life.• Easy to raise funds, raise money, owners of

corporations can sell shares to new owners.

ORGANIZATIONAL STRUCTURE

Functional structure

HEADQUARTERS

PRODUCTION DEPT.

Yincy Tan

FINANCIAL DEPT.

Hazel Crisostomo

MARKETING DEPT.

Alia Nisa

STAFF

HUMAN RESOURCES DEPT

Syasya Janathan

STAFF STAFF STAFF

FINANCIAL PLANNING

Starting Point

How much to start ?

Setup Costs RM 90,000 Production Costs RM 450,000 Overhead Costs RM 500,000 ________ Rm1,040,000

Contingency (10%) RM 120,000

Final Amount RM 1,160,000

CAPITAL INVESTMENT

RM 1,200,0004-main shareholders (RM-300k each)

SALE FORECAST

Yearly Sales by Product

DESCRIPTION YEAR 1 YEAR 2 YEAR 3

soft candies 250k 500k 800k

hard candies 100k 200k 600k

milky candies 300k 600k 700k

gummy bears 75k 150k 500k

candy sculptures 50k 600k 800k

TOTAL SALES PER YEAR

RM 775,000 RM 2,050,000 RM 3,400,000

REFERENCES

https://www.business.tas.gov.au/starting-a-business/starting-a-business-from-scratch/choosing-a-business-structure-intro/partnership-advantages-and-disadvantages

http://www.bain.com/publications/articles/management-tools-strategic-planning.aspx

http://www.smallbusiness.wa.gov.au/business-topics/planning-structures/business-structures/

https://www.boundless.com/marketing/textbooks/boundless-marketing-textbook/products-9/types-of-products-67/business-products-338-4062/

http://www.inc.com/welcome.html?destination=http://www.inc.com/inc5000/list/2014/industry/business-products-services