YPN Summer Success Series SEO Pay for Play. SEO? 0 What is it? 0 What effects it? 0 How do I get it?...
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Transcript of YPN Summer Success Series SEO Pay for Play. SEO? 0 What is it? 0 What effects it? 0 How do I get it?...
YPNSummer Success Series
SEOPay for Play
SEO?
0What is it?0What effects it?0How do I get it?0How do I know I have it?
What is SEO?
0SEO is Search Engine Optimization0 Quite simply it means getting found on the internet.0 More precisely, it means getting found by the right
people for the right reason.0 1,873,910,000,000
What Effects SEO?
0Content0 More is better.0 Better is more.0 Unique is best.
0Currency0 Recent content is more valuable.0 The other currency - Pay per click.
0Traditional advertising and promotion
How do I Optimize?
0 “Canned” –vs- Custom0Updates0Blogs0Links0Business cards, signs, flyers, post cards0Pay per click, pay for likes, pay for followers
0 Adwords0 FB promotion0 Twiends
How do I know when I have It?
0Website analytics0Google analytics0Go Daddy Search Engine Visibility0Ask0Assess your business
Other Media
0LinkedIn0Yelp0Angies List0Klout0Kred0SociaBios – through NAR
