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Alexandra Palace The Young People Fringe The Flying Pig Festival Co Ltd 18/19 June 2011 With Music Aid Linkup 25th June

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Young Peoples Fringe Power Point Presentation

Transcript of Ypf powerpoint-101021071232-phpapp02

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Alexandra Palace

The Young People Fringe The Flying Pig Festival Co Ltd

18/19 June 2011

With Music Aid Linkup 25th June

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Would you like a reach of 6 million young people?

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Interactive and Fun whilst making a difference?

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Just follow us for the next2 minutes …

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www.ypfgroup.com

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The Brand vision and

USP

THE PRODUCT

Interactive Entertainment, Game and Sports

Productionand Promotion DeliveryCore

Competences

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PROFILE OF THE BRAND

ASPECT 1New Global

Brand with CSR programmes.

ASPECT 3Delivering fun and engaging interactive young peoples

activities

ASPECT 2Partnership with young and dynamic organisations and youth inclusion at every level

USP

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Where? Alexandra Palace

When? Saturday June 18th and Sunday19th 2011

What? The vibrant youth festival is a collaboration of gaming, sports, dance and enterprise arenas specifically targeted to engage the youth.

Who? Teenagers 16-21Parents with young children 5 – 16

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THE BRAND VISION AND UPS

The Young Peoples Fringe brand value is its USP!! A new, global youth entertainment brand

Engages beyond the festival experience

Delivers brands comprehensive, seamless event marketing assets

Creates a value-added and sustainable platform for brand

YPF is a bi-annual multi artist, multi region touring series of youth events featuring the young talent performing in cities across three continents over a two year period

Extensive Youth programme involvement and delivery

CoreCompetence

s

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WHY GET INVOLVED?

Great exposure to potential consumers

Positive association with a innovative festival

High exposure through a variety of cross-media opportunities

Potential for long term relationship building as festival brand increases its reach

Opening up dialogue to reach hard to reach market

Creating opportunities through outreach programmes

Offers companies the chance to develop a successful CSR programme to traditionally excluded communities

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The brand placement opportunities are endless …

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THE GAME STATION

This area will be dedicated to all things gaming, The focus will be interactivity with big name games such as battle of the bands, and bringing to the fore the latest in motion sensor gaming, involving the whole family and providing unlimited sponsorship opportunities in the real and virtual world.

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CROSS-WORLD GAMING SYSTEM

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LIFE’S A BEACH

The beach area will play host to activities including skating, skiing and surfing and beach volley ball getting the family involved in the activities

By night the area will be transformed into the largest man made beach party allowing your brand to be associated with a world record attempt

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Atmosphere : Talent: www.atmosphere.uk.com

5th element Talent: http://www.5thelementagency.com

DJ School :WEB www.djandmcacademy.com

DJ Competition: www.dmcworld.com

Streetsport : www.streetsutd.com

Parkour: www.parkourgenerations.com

Beach Volley Ball: www.londonbeachvolleyball.org

Music Aid: http://www.musicaid.org/

ENTERTAINMENT & SPORT

Interactive Entertainment, Game and Sports

CoreCompetence

s

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Through an association with the dance craze that is sweeping the nation, sponsorship of the dance area and dance bus provides brands with a high profile opportunity to be part of the phenomenon.

What’s more, the arena will actively encourage youngsters to participate in sports with some great trainees that they can relate to. This provides the perfect platform for sponsors to get in on the act and help foster a healthy lifestyle in children.

LET’S DANCE!

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WORD!

An area dedicated to book reading zone with authors interacting with anyone from avid readers to tentative teenagers, providing the perfect platform to reengage the youth with the literary

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The Cookery Zone will host demonstrations from young celebrity chefs and healthy eating forums with interactive computer cookery and live demonstrations with a total allocation of 800 interactive workshops over two days. This is a great opportunity to become involved in fostering healthy eating on children as well as developing a relationship with the budding cooks of the future.

FANTASTICAL FEASTS

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Mad Hatters Garden will host 5 mazes and will be full of the weird and the wonderful, giving children and adults alike the chance to become involved in this magical wonderland. This offers endless sponsorship opportunities and will be a great way for your brand to be associated with a wonderful fantasy land.

WONDERLAND

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The development of the youth through the YES scheme will give you the chance to fulfil your companies CSR responsibilities engaging teenagers throughout the lead up to the festival and rewarding their progress in an award ceremony.

YOUNG ENTERPRISE & SUSTAINABILITY

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We deliver multi-levelplatform marketing …

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DIGITAL

Interactive T.V magazine website, generating a huge audience throughout the campaign and large variety of online competitions

Major branding on the YFP Website with banners and integrated video adsA link from the YPF website to the sponsor’s websiteThe Website and publicity material will be branded with your logoSimulcast in 5 virtual worlds offering one million interactions through

KZero will offer limitless branding opportunity

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EXTENSIVE WEBSITE INTERACTIVITY

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WEB TV MAGAZINE BY THE YOUTH

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MEDIA

Promotion through high profile media partnersA reactive press office handling media requestsMaximised media and television coverageLive television / webcam links from eventDaily flow of news releases with sponsors messagesAll media liaison will include sponsors messages

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MARKETING

Brand visibility on extensive marketing campaign with the flexibility to meet your specific needs

Five branded buses travelling through London for eight weeks prior to the event Ten University engagements with society liaison which will include branded

messages One hundred Brand Ambassadors engagement throughout the campaign Audience engagement through unique experiential opportunities in the form of

sampling and bespoke branding areas 500 000 magazines designed and edited by the young people across London,

distributed directly throughout London with dedicated page tosponsors and logo, to your prospective customers

Weekly Newsletters to registered visitors for 2 months priorto event with sponsor’s logo

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AND MORE …

Logo Display on all updates through media push, including an extensive PR campaign

Five Competitions will be running on all social media On ground branding space – stage, standees, posters, banners and all venue

branding Magazines, radio, competitions Live Radio Link up on the day Maximising client engagement through interactive and creative entertaining

opportunities with your key stakeholders Data capturing of 9,000 young people’s email and mobile numbers

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SPONSORSHIP

As a sponsor of The Young People’s Fringe, you will have the opportunity to increase your brand visibility and recognition within an extremely targeted group of Families with Kids (5-16 yrs) and 16-21 year olds (peer groups).

We will work with you to tailor a bespoke partnership to meet your specific business needs.

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GLOBAL LINKUP PARTNER & CHARITY

Talent competitions results and link up25th June 2011

http://www.musicaid.org

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DELIVERING YPF LONDON

Promotion and Production of YPF

Plaster: young dynamic Public Relations agency are a with Comprehensive market knowledge and contacts

Livity is a youth-specialist communications agency that works alongside young people

Stagecraft : Production

Argiva: Technology and Broadband

KZero: Virtual Reality Agency

LANstock : Gaming & Events

University Marketing:

Music Aid: 25th June global link up

CoreCompetence

s

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Global brand

Interactive youth programmes

Fun and wellbeing

Make a difference inyoung people’s lives…

JOIN US AS WE CONNECT WITH THE YOUTH …

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www.ypfgroup.com

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Alexandra Palace

The Young People Fringe The Flying Pig Festival Co Ltd

18/19 June 2011

With Music Aid Linkup 25th June