You've Made It - Pitching to TechCrunch & Using AngelList
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17-Oct-2014 -
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@djksar
You’ve Made It!
Randy Ksar | Startup AdvisorLandon Consulting@djksar | 408.409.9033
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Randy Ksar| [email protected] | @djksar
You are at a point to launch your company and products
Image Credits: Nasa.gov
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Randy Ksar| [email protected] | @djksar
Checklist: Ask yourself
How is the public going to react? Think about positive and negative comments.
Are you ready to respond? Prepare a PR FAQ and distribute internally.
How are competitors going to react? Your launch is their opportunity.
Do you have a good, new and disruptive story?
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Randy Ksar| [email protected] | @djksar
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Randy Ksar| [email protected] | @djksar
Expectations
• Once I’m on TechCrunch we’ve made it – uhh..no!
• Lead generation will skyrocket once post is live• Influencers and early adopters will start
following you
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Randy Ksar| [email protected] | @djksar
Before You Pitch
• Network at meet-ups & conferences before you pitch
• Alpha & beta test first to get feedback• Start your social outreach to influencers
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Randy Ksar| [email protected] | @djksar
Pitch TechCrunch Reporters
Email the following:Who you are & what your product doesHow it differentiates between your
competitorsLinks to your website / mobile appsEasily embeddable content (e.g. videos)Offer exclusive to Techcrunch & their
readersContact InfoMaximum 2 paragraphs
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Randy Ksar| [email protected] | @djksar
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Randy Ksar| [email protected] | @djksar
AngelList Expectations
• Tell the world you are fundraising and hiring
• Not crowd-sourced fundraising – not approved by the SEC
• Opportunity to network with the angel investor world and startup-focused talent
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Randy Ksar| [email protected] | @djksar
AngelList Best PracticesCreate a company profile
Include who you are, what you are looking for, current investors and advisors, links to your website/trials/demos
Have all your employees and advisors create angel.co profiles and become a member to the company
Have a video to demo your product in 30 secs to 1 minute
Follow investors and learn what their funding patterns are
Keep your company profile page updated
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Randy Ksar| [email protected] | @djksar
In summary• Congrats on starting your company.• Start networking.• Nail the customer experience.• Build your brand and influence.