Youve Got To Have Friends How to Win Friends and Influence People Online.

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You’ve Got To Have Friends How to Win Friends and Influence People Online

Transcript of Youve Got To Have Friends How to Win Friends and Influence People Online.

Page 1: Youve Got To Have Friends How to Win Friends and Influence People Online.

You’ve Got To Have Friends

How to Win Friends and Influence People Online

Page 2: Youve Got To Have Friends How to Win Friends and Influence People Online.

You’ve Got to Have Friends

Kevin Miller, President

Elizabeth Johnson, Director of Public Relations and Content Development

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You’ve Got to Have Friends

Overall Marketing Goals

Social Media is one of many ways to connect with:

• Members• Prospective members• Your members’ customers• Electricians• Apprentice recruits• Other influencers

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You’ve Got to Have Friends

Overall Marketing Goals

Social Media should integrate with overall marketing strategy, including:

• Digital (website, email)• Advertising (print, radio, online)• Public Relations• Direct Mail• Collateral• Face-to-face

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You’ve Got to Have Friends

Overall Marketing Goals

Social Media reaches people in different ways than other marketing media:

• Creates a more personal connection• Is more spontaneous• Allows for easier feedback• Reaches younger demographic

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You’ve Got To Have Friends

Top 15 Social Media Sites as of March 1, 2011*

1. Facebook2. twitter

3. MySpace 4. Linkedin 5. Ning 6. Tagged

7. classmates 8. hi5 9. myyearbook 10. Meetup 11. bebo 12. mylife 13. friendster 14. myHeritage 15. Multiply*Per http://www.ebizmba.com/articles/social-networking-websites

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You’ve Got to Have Friends

Social Media Strategy

Twitter: Share information and showcase expertise. Connect with general contractors, BIM experts, green building experts, journalists and bloggers.

Facebook: Showcase organization by sharing photos, videos, links to news articles, and encouraging participation and dialogue by posting polls and questions.

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Twitter

Begin Making Connections Online. Find people in your

industry/geographic region to follow. Their tweets will

appear in your timeline. Many people will follow you back

and your tweets will appear in their timeline.

Search Box

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Twitter

Join the Conversation. “Listen” to others’ tweets to see

what they are talking about. Answer questions, share

resources and retweet interesting tweets to your followers.

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Twitter

Tell Your Offline

Connections You are on

Twitter.

Add a link to your Twitter

account on your website,

include it on advertising,

e-newsletters and in your

email signature.

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Twitter

Stick With It! Maintain regular participation in the

conversation.

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Facebook

Start Your Facebook

Page.

When you set up your page,

add interesting content to

your page. Give people stuff

to read through, comment

on, or like.

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Facebook

Go Elsewhere to Advertise Your Facebook Presence.

Add a link on your website, include it on advertising,

e-newsletters, your email signature and tweet it out.

Consider Facebook Ads. Ad campaigns are targeted by

all sorts of demographics such as age, gender, geographic

location and other pages people like.

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Facebook

Keep it Up!

Add new content regularly

and encourage your page’s

friends to post event photos

or comment on posts. Plus,

comment on other

organizations’ pages.

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Thank you!

Read more on our blog, FMG Talking Points, at www.frostmiller.com

Twitter @frostmiller & @DCElec_Alliance

Facebook www.facebook.com/frostmillergroup &

www.facebook.com/electricalalliance