You’ve Got Drugs! James M. Dowden May 2008. Current Environment.
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Transcript of You’ve Got Drugs! James M. Dowden May 2008. Current Environment.
![Page 1: You’ve Got Drugs! James M. Dowden May 2008. Current Environment.](https://reader036.fdocuments.us/reader036/viewer/2022082610/56649cc55503460f9498ec33/html5/thumbnails/1.jpg)
You’ve Got Drugs!
James M. Dowden
May 2008
![Page 2: You’ve Got Drugs! James M. Dowden May 2008. Current Environment.](https://reader036.fdocuments.us/reader036/viewer/2022082610/56649cc55503460f9498ec33/html5/thumbnails/2.jpg)
Current Environment
![Page 3: You’ve Got Drugs! James M. Dowden May 2008. Current Environment.](https://reader036.fdocuments.us/reader036/viewer/2022082610/56649cc55503460f9498ec33/html5/thumbnails/3.jpg)
Research Question
Why haven’t more Company X Medicare plan members signed up for the Rx Preferred Mail Pharmacy service benefit?
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Methodology
Telephone Survey
• Asked 300 current members
• Has used a retail pharmacy
• Has not used the mail service
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Key Questions
Are you aware of the preferred mail service benefit?
YES
80% are aware
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Key Questions
How did you hear about the Preferred Mail Service?
#1 – Mailings from Company X
#2 – Company X Customer Service Reps
#3 – Friends and Family Members
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Key Questions
Are you aware of the Generic Drug Savings benefit?
47% - YES
53% - NO
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Key Questions
Are you aware of the Brand Name Savings benefit?
30% - YES
64% - NO
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Key Questions
Are you aware of the Plan Call Doctor for New Rx benefit?
30% - YES
64% - NO
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Key Questions
Is saving $45-$65 per year on a prescription meaningful to you?
73% - YES
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Key Questions
Do you think using the mail order service helps keep premiums lower for everyone?
54% - YES
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Key Questions
What are your concerns in regard to the Preferred Mail Service?
63% - Not familiar with RxS
61% - Enjoy going to their local pharmacist
46% - Worried Prescription will get lost, stolen or damaged
42% - Worried about accuracy of prescriptions
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Key Questions
Why haven’t you signed up for the Preferred Mail Service program?
#1 – Like going to the local pharmacy
#2 – Don’t trust delivery in the mail
#3 – Not convinced of cost savings
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Key Questions
Are you planning to sign up for the Preferred Mail Service program?
38% - No
36% - Yes
26% - Undecided
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Key Findings
Why haven’t more Company X Medicare plan members signed up for the Rx Preferred Mail Pharmacy service benefit?
• Awareness of the benefits is low
• Intent to sign up for the service is low
• They prefer going to the local pharmacy
• Not convinced of cost and service benefits
![Page 16: You’ve Got Drugs! James M. Dowden May 2008. Current Environment.](https://reader036.fdocuments.us/reader036/viewer/2022082610/56649cc55503460f9498ec33/html5/thumbnails/16.jpg)
Recommendations
Develop new direct mail pieces
Show the individual benefits of the preferred mail service
Personalize the communications
Focus on cost and service
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What We Did
Created personalized direct mail pieces
–Identified Member by name
–Included actual drug need with actual cost savings
–Played up quality service
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What Happened
In 3 Months Member participation level went from 6% to 18% since the changes in marketing materials
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What’s Next
By January 2010 our goal is have 50% participation
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The End
Questions?