YouTube Workshop April 2016
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Transcript of YouTube Workshop April 2016
How to Market Using YouTube
Marketing on YouTube is beyond the art of making and
editing videos.
It requires planning and patience and sometimes getting VERY
much outside of your comfort zone (i.e. vlogging in public) to
grow your channel and start making a real impact (and
income) with your videos.
YouTube workshop
makingsenseofsocialmedia.org
FACTS:
I have been making videos since 2009 and have only just
recently started seeing growth, and earning money with
YouTube. That is only my story though; it doesn’t have to take
that long!
I have always loved the thrill of making videos, but now that
I’ve learned how to earn, it has inspired me to grow my
channel and focus heavily on videos and video marketing.
This takes initiative and creativity.
These are the lessons I share with you today.
YouTube workshop
makingsenseofsocialmedia.org
Today we’re going to cover:
- Channel Set Up
- Google AdSense
- Optimizing Videos
- Branding
makingsenseofsocialmedia.org
YouTube workshop
Channel Setup
1. Settings
Set up your channel as completely and effectively as
possible in order to allow your viewers and fans to find
and follow you and potentially become a customer or
business partner, with whatever product or service you
provide.
makingsenseofsocialmedia.org
YouTube workshop
Channel Setup
For everything I’m about to show you [or if you ever get
“lost”] simply follow these steps to your dashboard:
makingsenseofsocialmedia.org
YouTube workshop
Channel Setup
1. Settings
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YouTube workshop
Main settings
found here
Channel Setup
1. Settings
makingsenseofsocialmedia.org
YouTube workshop
You can do
just these
default settings
OR you can
click on the
more options
prompts
Channel Setup
1. Settings
makingsenseofsocialmedia.org
YouTube workshop
Channel Setup
1. Settings
makingsenseofsocialmedia.org
YouTube workshop
Channel Setup
1. Settings
makingsenseofsocialmedia.org
YouTube workshop
This is where you can set up your custom
URL for your YouTube Channel (once you
have 100 subscribers)
Channel Setup
1. Settings
makingsenseofsocialmedia.org
YouTube workshop
Back to My Channel and the
Settings Button
Channel Setup
1. Settings
makingsenseofsocialmedia.org
YouTube workshop
Have this “turned on” so you can
add sections and customize the
layout of your YouTube channel
Channel Setup
1. Settings
makingsenseofsocialmedia.org
YouTube workshop
Channel Setup
1. Settings
makingsenseofsocialmedia.org
YouTube workshop
Refer to next slide
Having an Associated Website allows you to have
“cards” - this is a website you own
Channel Setup
1. Settings
makingsenseofsocialmedia.org
YouTube workshop
Channel Setup
1. Settings
makingsenseofsocialmedia.org
YouTube workshop
Channel Setup
1. Settings
makingsenseofsocialmedia.org
YouTube workshop
Set up at http://google.com/analytics/
Channel Setup
1. Settings – Have a CURRENT Trailer for New Visitors
makingsenseofsocialmedia.org
YouTube workshop
Be as brief yet as inviting as possible! Tell people what to
expect.
Channel Setup
1. Settings – for Returning Subscribers Keep this Video
Fresh
makingsenseofsocialmedia.org
YouTube workshop
Channel Setup
1. Settings
makingsenseofsocialmedia.org
YouTube workshop
Channel Setup
BONUS
The very best tutorial on making wonderful channel art
can be found here [or click on the picture]
makingsenseofsocialmedia.org
YouTube workshop
Channel Setup
2. Fill in Your ABOUT Section WELL
makingsenseofsocialmedia.org
YouTube workshop
Channel Setup
2. Fill in Your ABOUT Section WELL – put your links here
as well, you never know who’s looking!
makingsenseofsocialmedia.org
YouTube workshop
Channel Setup
3. Make Playlists
makingsenseofsocialmedia.org
YouTube workshop
Playlists are a big part of your
sections, they keep your page
organized and professional looking
Channel Setup
3. Make Playlists
makingsenseofsocialmedia.org
YouTube workshop
You can set Playlists to private,
unlisted or public.
Channel Setup
3. Make Playlists
makingsenseofsocialmedia.org
YouTube workshop
Add a description and link into
your playlists – you never know
who’s looking
Google AdSense
makingsenseofsocialmedia.org
YouTube workshop
Follow their steps to
complete setting up your
AdSense
Optimizing Videos
makingsenseofsocialmedia.org
YouTube workshop
Optimizing Videos
makingsenseofsocialmedia.org
YouTube workshop
If you want
to
[eventually]
get paid
from your
videos
Optimizing Videos
makingsenseofsocialmedia.org
YouTube workshop
Clickable links from within
your video from desktop
only. For example; SUBSCRIBE
Optimizing Videos
makingsenseofsocialmedia.org
YouTube workshop
Optimizing Videos
makingsenseofsocialmedia.org
YouTube workshop
Optimizing Videos
makingsenseofsocialmedia.org
YouTube workshop
Optimizing Videos
makingsenseofsocialmedia.org
YouTube workshop
Clickable links to videos
and your Associated
Website from MOBILES
Optimizing Videos
makingsenseofsocialmedia.org
YouTube workshop
Subtitles and closed captioning is CRITICAL
to your videos being found. The following
slides show you how to do it.
Optimizing Videos
makingsenseofsocialmedia.org
YouTube workshop
Click
Optimizing Videos
makingsenseofsocialmedia.org
YouTube workshop
Click, and
follow the
prompts
Additional Set Up
makingsenseofsocialmedia.org
YouTube workshop
Additional Set Up
makingsenseofsocialmedia.org
YouTube workshop
Branding - Thumbnails
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YouTube workshop
Refer to Canva workshop – if you don’t have your copy of this
workshop please message me
makingsenseofsocialmedia.org
I can most easily be reached online:
facebook.com/makingsenseofsocialmedia
twitter.com/lorriratzlaff
instagram.com/lorri.ratzlaff
ca.linkedin.com/in/lorriratzlaff
Other contact information: [email protected]
makingsenseofsocialmedia.org
604.852.0695
How to Reach Me
YOUTUBE
WORKSHOP
By Lorri Ratzlaff
makingsenseofsocialmedia.org
For training packages, consulting
and management rates:
Please contact me.