YouTube as a Research Platform and Growth Tool

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Digital Solutions Consultant (See: Web Geek)

Stephen Chapman

http://stephenchapman.net

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www.youtube.com

A 10,000-foot view

YouTube for Strategists

4Audience Retention

5Real-Time Playback (Better in Google Analytics)

6Estimated Earnings (That Spike, Though)

7Keyword Report (YouTube Search)

8Device Playback

9Demographics (Think Future Content)

10Traffic Sources (External Website)

11Embedded Player Playback (Opportunities)

12Gamingbolt.com Page

13Back to That Spike…

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Anatomy of a YouTube Campaign

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PLAN

• Establish a campaign idea

• Research products, competition, release dates, etc.

• Set a deadline for when your campaign will go live

• Create a prioritized list of tasks to move forward with

16PREPARE• Begin implementing tasks from your

prioritized list. Examples based on a recent campaign of mine:

• Create keyword-rich video titles, descriptions, tags, and playlist information

• Create video intro and outro to use for every video in the campaign’s series

• Create a series introduction video and upload it first. This is to get into YouTube’s index for certain keywords I want to target before others do.

17EXECUTE

It’s campaign time!

This is where all of your research, planning, and preparation come into play to make your campaign as smooth as possible. If real-time analytics was part of your strategy, then this is when it all pops-off!

18ANALYZE / OPTIMIZE

After 2-3 days of your videos drawing analytics data, now is when you delve into all the analytics reports discussed earlier: keywords, traffic sources, audience retention, demographics, etc.

All of that information will allow you to optimize what you currently have in place, as well as give you a copious amount of inspiration where content ideas for future campaigns and videos are concerned!

CONCLUSION

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THANK YOU FOR YOUR TIME!

STEPHEN CHAPMANDigital Solutions Consultant

http://stephenchapman.net